Sugarcoat the Media——Sensationalized Reporting

“The Winners of Nobel Prize Have Been Announce Publicly!”

“Liu Dehua Has Been Married For Many Years!”

If you see the two titles above on the covers of two different magazines,which one would you like to take home?The latter——maybe most of people will say without waiting.Why?And the causes of want to talk over here .

In my view,there are two important reasons for the existence of this kind of reporting.On the one hand, the issuers,who always try to keep the circulation increasing, will gain more benefit if they put some information as attractive as possible on their products,most of which areor just study ,the selling of the products is the all they focus on.On the other hand,sensationalized reporting is a so-called wise choise for some to hold or promote their popularity.For example,the royalties of some countries,such as Korea and England, usually through the medias about their life or behavior,which are the always under public ,although sometimes they are just putting on a drama directed and acted by themselves.

A proverb says:“The masses have sharp eyes.”usually prefer to keep an eye on which gives them shock rather than the facts which keep them sober when facing head are willing to be chess pieces played by the issuers or celebrities.And that is the very fundamental cause of the existence of sensationalized reporting,I think.In a word,Medias people like sugars.

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第二篇：英语写作cause and effect essay

Are IPRs necessary for the development of China? China has made trademark law, patent law, and copyright law one by one since the 1980s. The legislation provides legal ground for the protection of intellectual property rights. Today, more and more people focus on creating new intellectual property and applying for intellectual property rights. The legislation of IPRs leads to the protection of intellectual property, the creation of new technique, and the development of hi-tech industry.

The legislation of IPRs leads to the protection of intellectual property. According to Chinese government, almost 60000 cases of intellectual property are heard in the courts of first instance in 2011. (Wu Hezhen, pg112) The number increases by forty percent from a year ago. Before the legislation, people couldn't protect their patents or trade marks by law and the government is powerless to forbidden the infringement. But after the legislation, people can prevent the infringement and get compensation by lawsuit. The legislation provides legal ground for the protection of IPRs,which encourages the creation of new technology in turn. By providing legal ground, the legislation of IPRs protects the intellectual property rights.

The legislation of IPRs causes more creation of new techniques. According to a report by Thomson Reuters, the application of patents in China is the most in the world in 2011. And till 2011, there are more than 2.7 million patents, 5.5million registered trademarks, and plenty of works. (Zhang Zhicheng, pg108) Intellectual property rights are recognised by the laws in China. And people benefit a lot from the intellectual property. So more and more people focus on the creation of new patents and literature. The companies also pay much money and other resources on the creation. So the legislation of intellectual property promotes the creation of new technique.

The legislation of intellectual property rights greatly promotes the development of hi-tech industry. Zhong Guan-cun is the classic example. The gross income of hi-tech industry in Zhong Guan-cun is more than 1.96 trillion Yuan in 2011. (www.gov.cn) The precursor of Zhong Guan-cun, the center of Chinese hi-tech industries, was built in 1988. The construction of Zhong Guan-cun is just behind the legislation. With the legal protection, companies spend much money on innovation. And Zhong Guan-cun gradually move into high gear. In this regard, the legislation of IPRs promotes the development of hi-tech industry.

Although the legislation of intellectual property hasn't been a long time in China, it leads to he protection of intellectual property, the creation of new technique, and the development of hi-tech industry. With the development of society, the quantity of IPRs is increasing quickly. And now IPRs play important roles in the development of China. Considering the effects of IPRs, the government should take effective measures to perfect the legislation and protect the intellectual property rights.