商务报告及建议书
一、题型分析
题目分类：
（1）文字类的题目
（2）图表类的题目
图表的分类：
曲线图（line chart），柱状图（bar chart），饼状图（pie chart），和表格（table）
A．表格(Table)
市场调查结果表(含本公司和Shikei的产品)
B．饼状图(Pie Chart)
1999年终各地区的销售总量(单位：百万美元)
C．柱形图(Bar Chart)
1999年终各地区的销售总量(单位：百万美元)
D．曲线图(Line Chart)
1988—1995三个地区的销售总量(单位：百万美元)
二、报告或建议书的结构
1 introduction
2 facts and findings
3 conclusions
4 recommendations
三、句型
Introduction
The aim/purpose of this report is to…
This report sets out to…
Conclusion:
It was decided/agreed/felt that…
No conclusions were reached regarding…
Recommendations:
We would recommend that…
It is suggested that…
注意四个方面：
1 内容上，要选取重要信息，要导入数据
2 结构上，要按照上面的套路，不要写流水账
3 语言上，要多变，句式和选词都要多变
4 语法上，要注意时态，一般现在时、一般过去时和现在完成
四、商务报告与建议书的语言
1 常用词语
常用的概括图表信息的词组和表达方式
A．上升趋势
to increase / an increase
to go up
to grow / a growth
to jump / a jump
to leap / a leap
to reach a peak / a peak
to soar / a soar
to rise / a rise
to upsurge / an upsurge
to upswing / an upswing
B. 下降趋势
to collapse / a collapse
to decline / a decline
to drop / a drop
to decrease / a decrease
to fall / a fall
to go down
to reach a low point / a low point
to reduce / a reduction
c. 程度
a. 升降程度较大
a great deal /big/a lot
apparent / apparently
clear / dearly
considerable / considerably
important / importantly
dramatic / dramatically
great /greatly
drastic / drastically
marked / markedly
much
obvious / obviously
fast
quick / quickly
rapid / rapidly
remarkable / remarkably
sharp ,/sharply
significant / significantly
strong / strongly
sudden / suddenly
b. 升降程度较小
a bit
a little
fractional / fractionally
gentle / gently
gradual / gradually
hardly
little
slight / slightly
slow / slowly
small
steady / steadily
c. 平稳状态
to be hardly changed
to have little change
to keep steady
to level off
to remain constant
to remain unchanged
2 句型模版
描述饼图
1. x% of the 比较主体 is / has / are / have ……
2. 比较主体 中的一部分 is / constitutes / accounts for ??% in the whole pie chart.
3. 比较群体中的一部分 is / are ??% in the pie chart
做出比较
1. The 比较主体doubled / tripled in 时间 compared with those in 时间. A在XX期间增长了一倍/两倍。
2. The 比较主体 in 地点 in 时间 is …… in contrast to …… in 地点 in 时间.
A在XX期间的数量是XX，然而/同时，B在XX期间的数量是XX
3. A is in direct proportion to B=A is directly proportional to B. AB成正比
4. A is in inverse/reciprocal proportion to B=A is inversely/reciprocally proportional to B. AB成反比。
5. A has 倍数 as many 可数的比较主体 as B. A是B的多少倍
6. A has 倍数 as much 不可数的比较主体 as B. 同上
7. A has the same 比较主体 as B. AB相同，相等
五、报告模版
INTRODUCTION首句
1. The purpose of this report is to ……
2. The objective of this report is to ……
3. The aim of this report is to ……
4. This report aims to ……
5. Mr. X has asked me to report to investigate / evaluate / study / recommend / analyze / give feedback / estimate / assess 重复题目
6. As requested by 某人/某部门, I am submitting the following report about 重复题目中的目的。
7. Upon request of 某人/某部门，
8. As you或者某人，某部门 requested on November 12, I am submitting the following report on 重复题目
9. Here is the report concerning 重复题目要求
10. We have done a survey showing that 重复题目要求，或者直接开始阐述数据或者信息。
FINDINGS首句
1. According to the recent market research / investigation / survey / the chart above / the table above / undertaken, …… ,
2. The recent visit/investigation/survey showed that ……
3. The table/chart above tells us that ……
4. From the chart shown, we find/learn/notice that ……
5. The table/chart above is showing that……
CONCLUSION首句
1. 在有conclusion这个sub-title的情况下，就直接陈述结论
2. According to the findings above, it can be concluded that ……
3. From the table shown, it can be concluded that……
4. Therefore, it can be concluded that ……
RECOMMENDATION首句
1. 在有recommendation这个sub-title的情况下，也可以直接陈述结论。注意，recommendation以及recommend后面要用动词原形（虚拟语气）。
2. The following are the recommendations ……
3. It is recommended that ……
4. Sth should be done.
5. Based on the conclusion / analysis above, we recommend that / it can concluded that ……
6. With reference to the advantages stated above, the following recommendations can be made,
7. With reference to the facts above, the following recommendations can be made,
8. something is recommended. eg, A change of attitude is recommended. A more professional attitude will need to be encouraged through training.
9. On the basis of the results, I have the following recommendations
10. On the basis of the analysis, it is reasonable to have the following recommendations:
如果需要进一步拓展，可以描述一下建议实施后可预期的进展或者景象。具体说法是，建议结束之后，so that …… 或者 thus ……
六、例句
Truck sales rose steadily from October to December.
A steady fall in sales during November and December followed the sharp increase in October.
Truck sales dropped during November but increased again in December to exceed October sales.
Truck sales hardly changed throughout the period, except for a slight increase in November.
A slow but steady increase was followed by a sharp fall and an increase towards the
End.
七、建议
注意建议的合理性与层次性
(1)言之有据，前后呼应。
(2)言之有理，言之可行。
(3)数码标段，层次分明。
请看下面的范文，注意里面所提出的建议。
[例题]
You work for Tomatsu, a company which produces video recorders. You are responsible for Product Development.
Read the following table showing the results of a survey of video recorders. The recorders are rated from * (POOR) to * * * * * (EXCELLENT). Column A shows the ratings for your company's products. Column B shows the ratings for the products of Shikei, your main competitor.
Use the information in the table to write a short report (about 100- 120 words) recommending ways of improving the quality and the marketing of your company’s video recorders.
Write on your Answer Sheet.
[题解]
该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。
【范文】
Report
The results of the market survey are dissatisfying. Therefore effective measures must be taken immediately.
Discussion of Facts
From the table shown, it can be concluded that our efforts in such fields as 'Value for Money', 'Reliability', 'After-sales Service' and 'Advertising' are less successful than those of Shikei.
Recommendations
On the basis of the results, I have the following recommendations:
1. To organize quality circles to study and supervise every sector in our production so that any quality problems can be discussed and solved in the course of production.
2. To give the marketing manager more power to make his own decisions so that he can respond to the changing business situation timelier.
八、图表题
1 曲线图、柱状图
注意语言多样性、导入数据
2 饼状图
注意顺序
例题
You work for Marks & Spencer, Britain’s leading retailer. Your company plans to invest in a local retail market. You are asked to assess the local purchasing power.
l Read the following pie chart which demonstrates the local family income after taxes.
l Use the information in the chart to write a report (about 100 - 120 words) interpreting the chart, discussing the prospects of your company’s investment in the local retail market, and explaining the conclusion you reach from the information in the chart and how the chart supports your conclusion.
Write on your Answer Sheet.
Local Family Income After Taxes
例题
You are a social investigator and are required to carry out a survey on the average family expenses in the United States.
Read the following chart showing the results of the survey of the expenses in 1970 and 1975.
l Using the information in the chart to write a short report (about 100 - 120 words), analyzing the changes in the average expenses and making some recommendations to the Americans.
1 表格题
You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day, you received the data as follows:
Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts, telling the different percentages in 1980 and in 1990, from which you will notice the trend of current tourism business.
l Use the information in the table to write a short report (about 120 - 140 words) emphasizing changes of the main business for your company.
l Write on your Answer Sheet.
WHERE PEOPLE SPEND THEIR HOLIDAYS
九、文字类题目
例题
l You work for a company that sells electrical goods. You have recently visited a potential supplier in Slovakia. Look at the memo and your handwritten notes.
l Write a 120 - 140 word report recommending whether your company should deal with the supplier or not.
To: Alan
From: Georgina
Date: 16 February 2000
Re: Your visit to Ludova Technologies Slovensko
Alan
Here’s the information about Ludova Technologies. It isn’t much, I’m afraid, but it’s all we have.
The company is 15 years old and employs about 20 people. It’s located in the south west of Slovakia, on the Austrian border. They make electrical goods such as pocket radios, but we’re not really sure what else.
Can you find out the following and write a report recommending what we should do?
The factory
l 
What are the production facilities like?
l 
What is the production capacity?
Products
l What is the product range like?
Production times
l How quickly can they deliver?
Your flight and hotel are booked and Mr pavol Kukura will meet you at the airport on Friday. Good luck!
[范文]
Report on suitability of Ludova Technologies Slovensko (LTS)
Introduction
This report aims to assess whether the Slovakian company Ludova Technologies would be a suitable supplier of electrical goods.
Findings
A recent visit to the company showed that its facilities are quite old, resulting in a limited production capacity. Despite this, LTS produces an extensive range of high-quality products including radios, cassette recorders and CD players.
However, out-of-date machinery means delivery times of up to three months. This may change when the planned modernisation takes place.
Conclusion
LTS would not be suitable for large orders that require quick delivery
Recommendations
It is recommended that we remain in contact with LTS and reconsider a supply contract once the factory modernisation is completed.