report

Weibo and Mocroblog

Weibo has now become one of the most popular network communicating platforms in china. Users of weibo can post messages and get messages at the same time. Now weibo has more and more users in China. Sina Weibo is the most popular microblogging site in China and it already had about

1.4 million users alone in the year 2011. (Shan, 2011) The passage is going to talk about three aspects of weibo: what is weibo, the development of weibo, the advantages and potential problems of weibo.

Weibo is a newly-developed network service for communication, exchanging ideas and

providing information in China. Weibo means “microblog” in English. That is to say, users can have a virtual space just like when they play blogs. The virtual space in weibo is more convenient and easy to handle, so this kind of service gets a name "microblog" instead of blog. Besides, users can only write certain words in a message in weibo since there is a limitation to the number of words. Since most media in China are controlled by the state, information is highly blocked to a certain degree. Then weibo provides such a platform where public can express themselves freely and get and share the

lattest news. (Olesen, 2008) When the number of words goes beyond the limit, the message can not be sent to the platform. In weibo, users can choose those persons who he wants to pay attention to, such as his favorite stars or his close friends. The basis is that those persons who he wants to concentrate also have to be the users of weibo, or there will be no information about the person who he is interested in in the weibo.

Obviously, weibo in China now has gained a big market. But looking back, there are three different stages about the development of weibo. Strictly speaking, the domestic network service of weibo firstly appeared in China in may, 2007. At that time, Chinese netizens did not pay much

attention to it. The number of users is not large. This period is called the period of introduction. Later, even though the original version of weibo had gained a certain number of users, the number of users did not increase in a large scale. Instead, it just kept at a level which had no astonishing progress. This period is called the period of low tide. Finally, in the year 2009, the Sina website built a system of weibo in a testing version. This was the first time that weibo got to be known by public in china in a large scale. Since then, the development of weibo welcomed its light and hit in Chinese market. Now the market of weibo in China still has a lot of space to be explored and exploited. Since weibo has such a big market in China, many other websites in China also build a system of weibo, such Tencent

Weibo, Sohu Weibo, etc, to attract more users. However, when compared with Sina Weibo, they seem to be kind of uncompetitive. (Gallo,2012) Since users have different tastes and have different

purposes when they play weibo, they will also have different choices. Then there is a need to have a market positioning for the microblog operators regarding to the future development of weibo.

Weibo now is indeed very popular in China. When users enjoy its convenience, they may also neglect the potential problems brought by this kind of network service. It is good and fantastic for users to upload some pictures and share their life with their fans in weibo. Sometimes, users can also write something by himself and share it with his fans. He can decide what he is going to write and he can spread his ideas to others. While, sometimes this may also bring some problems. Since the speed of spreading information is so fast in weibo, a person has to be cautious when he posts a piece of news or comments in his weibo. Once the user says something wrong or something which goes against the benefits of a certain group, he will be condemned and criticized in the weibo. The platform can let users express their ideas freely, while users may also suffer the risk of being condemned. The effective way to control this situation is to carry out the mocriblog real-name registration system. Users of weibo have to register their real name and their national identification number when they play weibo for the first time. (Caragliano, 2013) That is to say, users have to be responsible for what they say.

In conclusion, this passage mainly talks about three points about weibo: what is weibo, the development of weibo, the advantages and potential problems of weibo. Of the three points, it can be easily seen that weibo has now become extremely popular in china in a large scale. Weibo has changed the way of gaining and spreading information in china. Though there are some potential problems exist, the development of weibo still heads forward. It is undeniable that weibo has already changed the world. People can know more private lives about their favorite stars if the star is willing to share his life with his fans in weibo, and charity can call for netizens to promote the course of helping others by posting messages in weibo. (Michelle and Uking, 2011) In a word, weibo has changed the way Chinese people live.

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List of references

Caragliano, D, 2013,Why China's Real-name Microblog Rules Do Not Work, the Atlantic,[on line],(submitted on March 25, 2013),

</china/archive/13/03/why-chinas-real-name-internet-policy-doesnt-work/274373/>(accessed on 1 June 2013)

Gallo,F,T,2012, the Reality Of Chinese Microblogging, Harvard Business Review,[on line],(submitted on October 1, 2012),</cs/2012/10/the_reality_of chinese_microblogging.html>(accessed on 1 June 2013)

Michelle, Uking, 2011, Micro Blog's Macro Impact, China Daily, [on line],(updated 2 March 2011 at 08:05),<.cn/china/2011-03/02/content_12099500.htm>(accessed on 1 June 2013)

Olesen, A, 2008, Sina Weibo, China's Twitter, Leads Microblog Craze, the Huffingtonpost,[on line],<http:/2012/08/02/sina-weibo-chinas-twitter_n_1732300.html>(accessed on 1 June 2013)

Shan Xuegang, 2011, how microblogging power shakes reality in China, China Daily,[on line], (updated 2 July 2011 at 09:55),

<.cn/opinion/2011-07/02/content_12822166.htm>

(accessed on 1 June 2013)

第二篇：中国企业信息化发展历程及展望