全国高职高专英语写作大赛考生与教师参考样书
英语应用文概述:
英语应用文在交流情感、增进友谊、开展商业活动、促进文化交流等方面，都起着积极且重要的作用。
根据英语应用文在不同环境下的不同功能机器不同格式，我们将其分为3大类：书信（letter）、表格（forms）和其他（others）。其中，书信是英语应用文的主要组成部分，又可分为2类：社交书信（social letters）和商务书信（bussines letters）.
目录
第一部分 书信篇
一、 社交书信（social letters）
1、 感谢信（letter of thanks）
2、 求职信（letter of application for a position）
3、 道歉信（letter of apology）
4、 推荐信（lette of recommendation）
5、 辞职信（letter of resignation）
6、 祝贺信（letter of congratulation）
7、 预定信（letter of reservation）
8、 邀请信及回复（letter of invitation & reply）
二、商务书信（bussiness letters）
1、投诉（complaints ）
2、销售函（sales letter）
3、订购函（order letter）
4、理赔与拒绝（adjustments & refusals）
5、建立贸易关系（establishing bussiness relations）
第二部分 图表篇
第三部分 其他
1、 传真（fax）
2、 备忘录（memo）
3、 电子邮件（e-mail）
4、 通知和启事（notice&announcement）
5、 使用说明书（operating instruction）
6、 公司与产品介绍（company profile & product intrduction）
一、社交书信
1、感谢信（letter of thanks）
感谢信是受到对方某种恩惠，如受到邀请、接待、慰问，收到礼品及得到帮助之后，而表达感谢之情的信函…… 感谢信：感谢信是受到对方某种恩惠，如受到邀请、接待、慰问，收到礼品及得到帮助之后，而表达感谢之情的信函。
By each other some grace acknowledgement is invited, reception, such as sympathy, receive gifts and, after getting help, and gratitude letter... Thank-you note: thank-you note by each other some grace, such as invited, reception, sympathy, after receiving gifts and get help, and gratitude letter
英文感谢信范文(1)
Thank You For Interview I
Dear (Bosss Name),
I appreciated the opportunity to meet with you yesterday about the position of (job title) with (Company Name).
I really enjoyed meeting with members of the office and learning about the job. The entire
team certainly seem to be highly skilled and motivated and the work itself seems as rewarding as it is challenging. From our discussion,I gained a strong sense of (Company Names commitment to their clients and their employees. I also enjoyed our discussion of my opportunities and future within the firm.
I feel strongly that I possess the qualities required as a (job title). I believe my education and experiences have prepared me well for a future with you. I eagerly anticipate our next meeting. Thank you for considering me for this opportunity.
Sincerely (Signature)
------------------------------------------------------------
英文感谢信范文(2)
Thank You For Interview II
Dear (Bosss Name),
Thank you so much for seeing me yesterday. The interview confirmed what others have told me -that (Company Name) would be a terrific place for someone with my skills and interests.
I am convinced that I could make an impact and add value as a (job title) in your department.
As we reviewed my background, I hope that you came to a similar conclusion. It was indeed
a pleasure to discuss the opportunities with you. I thank you again for the opportunity and
look forward to our next interaction.
Again, you can reach me (when) (Call time) at (telephone), or you may leave a message on
my answering machine, and I will return your call promptly.
Sincerely
(Signature)
2、求职信（letter of application for a position）
第一步：介绍消息来源
介绍消息来源实际上是求职信的开篇交待句，它可使求职信显得自然、顺畅；而不介绍消息来源，会使收信人感到意外、突然，文章也缺乏过渡、照应，本文消息来源可作如下介绍：
Dear manager,
I learned from the newspaper that your company wanted to hire an English translator.
第二步：表明求职心愿
介绍完消息来源后，应向收信人表明自己的求职心愿，即写信的目的，本文求职心愿可作如下介绍：
I'm interested in this job very much. I'd like to get this job.
第三步：介绍个人简历
某单位需要新人，求职人也有求职心愿，但这并不意味着这项工作非你莫属。如果你没有干好这项工作的经历、实力，也是难以适应的。因此，介绍个人简历是必不可少的。本文个人简历可介绍如下：
Now I'd like to introduce myself to you. My name is Li Ping. I'm 30 years old. I'm 180 cm tall. I'm healthy. I like swimming, singing and dancing in my spare time. I graduated from Beijing University in 1994.Then,I went to work in Nantong Middle School. In 1996，I began to work in Suzhou Middle School and I have worked there until now.
第四步：摆出求职优势
求职时应表明自己除了具有一定的工作经历之外，还具有一定的优势和特长，这样才能稳操胜券。本文可通过如下方法摆出自己的优势：
I work hard and I can get along well with others. I'm good at English and especially my spoken English is very good. I've translated many Chinese books into English. I can understand Japanese and I can talk to foreigners in Japanese freely.
第五步：提出获职打算
丰富的工作经验，一定的优势和特长，只能代表过去和现在的情况，如果获职后自以为心愿已了，从此高枕无忧，马虎从事，那也是得不到用人单位认可的。显然表明获职后努力工作的决心是感动用人单位的领导从而顺利谋得此项工作的重要一环。本文获职打算可作如下介绍：
If you agree with me, I'll work hard and try to be a good translator.
第六步：请求答复联系
如果单位领导同意了你的求职要求，你必然要请他和你联系，以便你及时做好准备，到用人单位应聘或报到。为准确起见，请求答复联系时你还应当提供你的通讯地址、邮政编码、电话号码、电子信箱等。本文答复联系的内容可作如下介绍：
If you agree with me, please write a letter to me or phone me. I live at No.1 Renmin Road, Suzhou city. My telephone number is 3654371.
第七步：表明感激之情
无论你的请求是否能够得到满意的答复，你给用人单位写信就是给对方添了麻烦，因此你应向对方表明感激之情。本文可这样来表明感激之情：
Thank you very much.
上述七步内容联成一个整体，再加上下面的信尾，就成为一封完整的求职信。
Yours Truly(此致)
lisheng(名字)
英语求职信范文
P.O. Box 36
Tsinghua University
Beijing,China 100084
Dear Sir/Madam:
Your advertisement for a Network Maintenance Engineer in the April 10 Student Daily interested me bacause the position that you described sounds exactly like the kind of job I am seeking.
According to the advertisement ,your position requires top university,Bachelor or above in Computer Science or equivalent field and proficient in Windows NT4.0 and LINUX System. I feel that I am competent to meet the requirements. I will be graduating from Graduate School of Tsinghua University this year with a M.S. degree . My studies have included courses in computer control and management and I designed a control simulation system developed with Microsoft Visual InterDev and SQL Server.
During my education, I have grasped the principals of my major and skills of practice. Not only have I passed CET-6, but more important I can communicate with others freely in English. My ability to write and speak English is out of question.
I would appreciate your time in reviewing my enclosed resume and if there is any additional information you require, please contact me.I would welcome an opportunity to meet with you for a personal interview.
With many thanks,
Wang Lin
3、 道歉信（letter of apology）
首段：表明写信意图，对某事表示歉意。主体段落：说明道歉的具体原因，应展开。在主体段落中，写信人应当在申述理由时照顾读信人的感受，切忌强词夺理。结尾段：再次表明兼意，请求收信人的谅解。在结尾段还可以建议对自己的过失采取何种补救措施。
（1）道歉信中开头段常用句式和套话
I am writing this letter to express my regret…
I am writing to apologize for…
I would like to give you my apology for…
I am very sorry to say that…
I must apologize about (not) doing sth…
Please accept my sincere apology for…
I am writing to say sorry for…
I am terribly sorry, but…
（2）道歉信中结尾段常用句式和套话
Once again, I am sorry for any inconvenience caused.
Please allow me to say sorry again. Hope you can accept my apologies and understand my situation.
I sincerely hope that you will be able to think in my position and accept my apologies.
I want to let you know how regretful I am feeling now.
I am sorry that I can’t… and trust that you will be able to understand.
Directions:
One of your pen pals will shortly be visiting your city. For some reason, you can not manage to meet him at the airport on time. Write a letter:
1) explaining why you cannot meet him at the airport,
2) asking him to wait for you at the airport, and
3) telling him how to identify you.
You should write with no less than 100 words on Answer Sheet 2. Do not sign your own name at the end of the letter. Use “Li Ming”instead. You do not need to write the address.
范文：
Dear Martin,
I am looking forward to your visit. Just think, after all these years of writing to each other, we will finally have the chance to meet! However, I am sorry that I will not be able to meet you at the airport as soon as you arrive.
The reason is that your flight will arrive early in the morning, and the earliest I can get To the airport will be about an hour after you land. Please wait for me in the arrival lounge. You should be able to have breakfast there while you wait.
By the way, as we have never met I must tell you how to recognize me. I am of medium height and have a small moustache. In addition, I will be carrying a copy of the morning newspaper tucked under my left arm.
Looking forward to our meeting.
Yours sincerely,
Li Ming
4、 推荐信（lette of recommendation）
推荐信虽然会因为推荐人的不同而在内容上有不同的侧重点，但模式上大体来说还是有规律可循的。一封推荐信应该提供如下信息：
who you are, your connection with the person you are recommending, why they are qualified and the specific skills they have。此外，还应该包括联系方式，以便用人单位可以了解、确认情况。
下面是一个推荐信模版，它可以帮助你写好一封推荐信。
salutation
如果你的推荐信是要给某一个人的，你应该加上称呼，例如dear dr. smith, dear mr. jones，等等。如果你的推荐信非常general，你在称呼的地方写to whom it may concern 或者不写称呼也可以。
paragraph 1
推荐信的第一段应该说明你和被推荐人的关系，包括你是怎么认识他/她的，还有你写这封推荐信的资格。
paragraph 2
推荐信的第二段应该包括被推荐人的个人信息，说明他/她的资格、能力，还有你为什么要为他/她写推荐信。如果必要的话，可以分几段来描述细节。
paragraph 3
如果是推荐被推荐人应聘某个职位，推荐信应该描述这个人的能力能适合他/她所要求的职位。可以参考招聘广告上对职位的要求和被推荐人的简历一起来写。
summary
主要内容叙述清楚后，还应该加一个简短的总结。总结部分应该再简述一下你为什么要推荐这个人。可以写上i highly recommend the person，i recommend the person without reservation 或者其他类似的话。
conclusion
推荐信的结尾部分应该写上你愿意提供更多的详细信息，要注明你的电话号码，联系方式和email address。
最后，还要在文章的右下角写上下面这一段：
sincerely,
writers name
tel number，mailing address
Directions:
Below is a teacher for his students write recommendations, the students to enter the university to be a teacher. The teacher in the letter are described in detail the students' ability and expressed its potential admiration. He believes that the student must be in their workplace success.
Dear Sir or Madame,
It is with great pleasure that I write to recommend Courtney Alexander to you. I have known Courtney for the past two years and have had the pleasure of having her in my United States History class during her junior year. During that time I have found her to be a bright, diligent, affable young woman.
Courtney is not afraid of hard work, and is a team player. Her ability to work with her peers is a trait that will benefit her as she moves on to the next level. Throughout the year, she worked collaboratively with those seated around her in reviewing notes, going over possible examination material, and working throu（转载自中国教育文摘http://www.edUzhai.net，请保留此标记。）gh some of the more difficult concepts. Through her contributions to this ad hoc group, Courtney helped not only herself, but also others around her who were not progressing and improving as quickly as she was.
Courtney Alexander is undoubtedly a student with the potential for great success at the next level. Her natural abilities combined with her work ethic and ability to evolve academically and socially are a recipe for success in the years to come. I enthusiastically recommend her for admission to Indiana University.
If you have any questions or concerns in regards to Courtney, please feel free to contact me at (555) 555-5555. Thank you for your time.
Sincerely,
William R. Morrison, III
College Consultant
5、 辞职信（letter of resignation）
辞职信通常有五部分构成。
(一)标题
在申请书第一行正中写上申请书的名称。一般辞职申请书由事由和文种名共同构成，即以“辞职申请书”为标题。标题要醒目，字体稍大。
(二)称呼
要求在标题下一行顶格处写出接受辞职申请的单位组织或领导人的名称或姓名称呼，并在称呼后加冒号。
(三)正文
正文是申请书的主要部分，正文内容一般包括三部分。
首先要提出申请辞职的内容，开门见山让人一看便知。
其次申述提出申请的具体理由。该项内容要求将自己有关辞职的详细情况一一列举出来，但要注意内容的单一性和完整性，条分缕析使人一看便知。
最后要提出自己提出辞职申请的决心和个人的具体要求，希望领导解决的问题等。
(四)结尾
结尾要求写上表示敬意的话。如“此致——敬礼”等。
(五)落款
辞职申请的落款要求写上辞职人的姓名及提出辞职申请的具体日期。
Directions: for personal conflict
Dear Richard,
After careful consideration and soul-searching, I have decided resign my position as internal auditor at ICC company. I assure you it was not an easy - decision to make.
Perhaps you have heard me mention on occasion that I would like to run my own accounting business. Ever since I graduated from #### university, this has been my long-range goal. I am thinking of applying to a graduate business school to earn an MBA in accounting and eventually to sit for the CPA exam. I suggested an effective date of January 30. if , however , you would like more time to find a replacement, I am writing to extend that by two weeks . on the other hand,of you feel that an earlier department would be more convenient to you, I will certainly understand.
I cherish the experience I have received at ICC company . I’m confident that it will be very usual to me in my future career.
Sincerely yours
TONY
6、 祝贺信（letter of congratulation）
1、祝贺信写作的格式及注意事项
祝贺信的写作格式可以比照一般书信的格式。即通常有信头、信内地址、称呼、正文、结尾语、签名等几个部分组成。但这里需要说明的是根据亲疏关系的不同，有些祝贺信是可以随意一些的。比如信内地址有时可以省略，而信头也大体可以写的简略一些。除此之外写祝贺信的时候还应该注意以下一些内容。
写祝贺信要充满热情、喜悦，说些鼓励、褒扬的话，使对方确实感到温暖和振奋。
赞美对方切实做到实事求是，恰如其分，不要故意拔高，甚至献媚，以至无法起到应有的表示祝贺的目的。
祝贺信要做到整洁、大方，用词要恰当、简练，篇幅不宜太长。写祝贺信时，所用信封和信纸都要经过认真选择，不能随意对付。
2、祝贺信的主要内容
祝贺信(Letter of congratulation)是向对方表示祝贺的信件，一般用于对方有什么喜事或取得了什么成绩，以及节日寿诞等。祝贺信是人们情感交流的一种方式，多写祝贺信可以使亲戚朋友同事之间加强联系，增进了解，彼此关心。祝贺信的主要内容包括以下三方面：
(1) 向对方表示祝贺 在正文中要首先向对方表示热烈的祝贺。要写明向谁祝贺、祝贺什么、为什么祝贺等。可以写自己是怎样听到好消息的。听到消息后的心情怎样等。要感情饱满地写，但要简明扼要。
(2) 提出自己对有关问题的看法 该项内容要根据所祝贺的事情发表自己的看法、主张，提出一些建议、意见等。如对重大节 日或纪念活动的祝贺。可以说明其重大的意义和对所取得的成绩表示祝贺，可以分析一下所取得成绩的主客观原因等；庆贺寿辰的贺信，可简要准确地赞扬对方在事业上的成功；婚姻庆贺，则可以谈些自己关于婚姻生活的一些认识看法等，以期对对方有所帮助。
(3) 写出自己的希望和美好的祝愿 正文的结尾要写上再次表示祝愿的话。如：“With renewed good wishes，and kindest regards to you and your spouse。”(再次敬候你同新夫人安好。)又如“May the years to come bring every blessing to you both.”(愿你俩年年福寿无疆。)
Here are some principles that congratulatory letters follow:
1. The purpose of writing the letter is to make your reader feel certain that he or she deserves the special message of recognition and praise.
2. The note should be brief, dealing with the primary topic only. These messages are most effective when they conduct no business.
3. The whole message should carry a tone of being positive and conversational.
4. Be sure to send the letter within a few days of the event. Any delay in delivery of the message would make your effort worse than no effort at all.
讲过了祝贺信写作应遵循的一些准则，下面我们通过一封信件来看看具体的写作方法。
Dear Mr. Haskel
Congratulations on your recent promotion to head the Marketing Department of California Metals.
My fellow managers and I are delighted that your work in the marketing field has been recognized this way and we join in sending you our very best wishes for the future.
Through the five years of working together with you, many of us well aware of how much you've contributed to the association between our two corporations. We are all looking forward to your trip to China next month when we will celebrate your advancement in a more formal way.
Again, congratulations to you, Mr. Haskel - good luck and good wishes on your new position as Director of Marketing Department.
Cordially yours
Lin Daming
Marketing Director
Beijing New Metals
7、 预定信（letter of reservation）
预订信是出差或旅行时，为了事先预订酒店、会议室或机票、船票等，向对方发出的一种书面信函文件。预订信内容要全面，详细说明个人的合理要求。信件要具体明确，预订后通常要进行确认回复，说明是否满足要求，如果未能满足要求，还要说明原因。
预订信主要内容一般包括：
（1）请求预订并详细说明预定的内容，如时间、地点等；
（2）说明预订的原因，有时可不说明；
（3）要求确认回函，说明回函截止日期 ；
（4）提供预订单位或个人的联系方式。
Key Sentences：
1．I'd like to book a double room for Tuesday next week． 下周二我想订一个双人房间。
2．What's the price difference？ 两种房间的价格有什么不同？
3．A double room with a front view is 140 dollars per night，one with a rear view is 115 dollars per night． 一间双人房朝阳面的每晚140美元，背阴面的每晚115美元。
4．I think I'll take the one with a front view then． 我想我还是要阳面的吧。
5．How long will you be staying 您打算住多久？
6．We'll be leaving Sunday morning． 我们将在星期天上午离开。
7．And we look forward to seeing you next Tuesday．我们盼望下周二见到您。
8．I'd like to book a single room with bath from the after-noon of October 4 to the morning of October 10．我想订一个带洗澡间的单人房间，10月4日下午到10月10日上午用。
9．We do have a single room available for those dates．
我们确实有一个单间，在这段时间可以用。
10． What is the rate， please？请问房费多少？
Directions:
To book a first—class seat in the name of Gao Ming on the first flight from shanghai to London.
Dear sir/madam,
I would like to book a first—class seat in the name of Gao Ming on the first flight from shanghai to London on or after 23rd august,2011.Mr Gao Ming would prefer to fly as early in the day as possible in order to arrive in the late afternoon of the day in which he travels.
Please send the invoice to the bank of china account number 62256525XXXXXX in the name of ShangHai PuDong travel account.
We appreciate your early confirmation.my e-mail address is zhuhao@ yahoo.com .cn.
Yours faithfully HuHao
Secretary
ShangHai PuDong Company
r
8、 邀请信及回复（letter of invitation & reply）
邀请信分为2种 ：一种属于个人信函，例如邀请某人共进晚餐、参加宴会、观看电影、出席典礼等。另一种邀请信则属于事务信函，一般是邀请参加会议、学术活动等等。
一、普通邀请信
第一种邀请信邀请的对象一般是朋友、熟人，所以内容格式上的要求都比较松，可以写得随便一些。只要表明邀请的意图，说明活动的内容、时间、地点等等。但既然是邀请信，那么就一定要在信中表达非常希望对方能够参加或者出席的愿望。这种邀请信的篇幅可以非常短，下面以一封邀请看电影的短信为例：
Dear Jane,
We have four tickets for a famous film shown at Guangming Cinema, The Longest Day, Friday, the ninth. Will you join us? We'll be looking for you at eight sharp Friday night in front of the cinema, so don't disappoint us!
Warmest regards.
Alice
二、正式邀请信
第二种邀请信一般由会议或学术活动的组委会的某一个负责人来写，以组委会的名义发出，而且被邀请者通常也是属于比较有威望的人士。因此，这类邀请信的措辞要相对正式一些，语气要热情有礼。
这一类邀请信通常要包括以下内容：首先表明邀请对方参加的意图以及会议或学术活动的名称、时间、地点；然后要对被邀请者的威望和学术水平等表示推崇和赞赏，表明如果被邀请者能够接受邀请，会给会议或者活动带来很好的影响；接着要说明会议或活动的相关事宜，最好是能引起对方兴趣的事宜；当然不能忘了表达希望对方能够参加的诚意；最后还要请收信人对发出的邀请做出反馈，如确认接受邀请。下面是一封邀请对方参加学术会议的信函：
Dear Professor Wang,
On behalf of the Ohio State University and the IEEE Computer Society, I would be very pleased to invite you to attend and chair a session of the forthcoming 20## International Conference on Parallel Data Processing to be held in Bellaire, Michigan, from October 25 to October 28, 2004.
You are an internationally acclaimed scholar and educator. Your participation will be among the highlights of the Conference.
We sincerely hope that you could accept our invitation. As you know, this is the 10th anniversary of the Conference and we plan to make it a truly international meeting. We have accepted many papers from several foreign countries, including two from China.
If you can come, please let us know as soon as possible, since we have to prepare the final program soon. We are looking forward to your acceptance.
Sincerely yours,
Peter White
三、邀请信的回复
是收到哪种邀请信都要复信，明确表示接受与否。而且无论接受与否都要对邀请者表示感谢。接受邀请的回信一般包含以下内容：首先感谢对方的邀请，并重述邀请信中的主要内容；然后愉快地表示接受邀请，并简要说明自己的打算；最后表示期待赴会和与对方见面的心情。下面是一封接受邀请的信，与上面第一封邀请信相对应：
Dear Alice,
Thank you very much for your invitation. It will be great pleasure for me to join you on Friday for the wonderful film. I will arrive at the cinema before eight. I look forward to meeting you on Friday.
Thank you for thinking of me.
Yours,
Jane
Direction：
Please write a letter to Mr. And Mrs. Smith invite them to your dinner invitation, time is scheduled for January 15, 20## (Saturday) late 7:00pm: tell them you very much hope their presence, and to please the other party to answer your letter
Dear Mr. and Mrs. Smith
It has been a while since we last met, and every laughing minute filled up my memory. Recently we have the renovation of the new bought house done, and therefore would like to have the honor of inviting you couple to visit us on June 28th 20## and have dinner together. I suggest the time for dinner would be best at 7:00pm. I recalled that both of you are seafood lovers, so I will prepare lobsters and fishes as the main course, I also reserved bottles of best Italian white wine for us to enjoy at that moment. Of course if you are interested to spend a walk nearby then I am glad to accompany you.
Mary my daughter is now eight years old and she have made a lot of friends of like age since we migrated to the estate here. I am sure she will want to tell a lot of her stories when she see you both. And right now she just want me to remind you that there are swimming pool and SPA facilities associated with the estate, therefore it would be good if you like, please bring along the swimming suits, it only take five minutes to walk from my house to the facilities so it is very convenient.
I am sure the above invitation would have interested you, and just to make sure things will happen as expected please kindly reply to this letter and upon then I will arrange things accordingly. Look forward to see you by then.
My best wishes to you and your family
Yours,
Raymond
二、 商务书信
1、投诉（complaints ）
投诉信是表示不满的信件，一般分三个部分：1. 提出投诉内容；2. 说明具体情况；3. 提出解决办法。语言注意点投诉信应重点表明投诉的原因，叙事应客观、准确、简洁。最后提出的解决方法应切实可行。在表达自己的不满时，语言要把握分寸，不失风度。下面介绍下这类书信的常用词汇和句型
词汇：
complain against sb. about sth.投诉...... dissatisfaction with不满于......
put up with / bear / tolerate忍受 awful 糟糕的
poor service糟糕的服务 inconceivable不可思议的
out of one’s expectation令某人大失所望 look into / go into / investigate调查
incident / matter 事件 sanitary situation卫生条件 bad manners 不礼貌
disturbance干扰 nuisance 麻烦事 remedy 补救 solve解决 recurrence再次发生
句型：
1) I am writing to you to complain about ...
2) I am writing to express my dissatisfaction with...
3) There are some problems with the flat that I wish to bring to attention. For one thing, there is…For another,...
4) I can hardly bear /tolerate /put up with it any more.
5) I hope that the authorities concerned will consider my suggestions and improve the situation as best as they can.
6)I sincerely hope that it will review its management system, with the view to providing, better service to the public.
7) We trust that you will now consider this matter seriously and make an effort to prevent the recurrence of this kind.
8) We will appreciate your willingness to make up for the loss.
Direction：
Suppose that you ordered a refrigerator but later found a worrying problem. Write a letter of complaint to describe the matter and require settlement, Do not sign your own name at the end of your letter, using “Li Ming” instead.
Dear Sir,
I am happy that the refrigerator we ordered last week has arrived on time. But it is a great pity that we find there is something wrong with the refrigeration facilities.
After we used it for several days. we found that food stored in the refrigerating compartment turned bad quickly. When we finally decided to take the temperature in it, we were surprised to find it was around 15℃, far from the standard temperature range from 0℃ to 9℃.
This problem has affected our normal life. Would you please let me know whether or not you can send a repairman as soon as possible? I hope that my problem will get your kind consideration.
Yours faithfully,
Li Ming
这封投诉信可以说写得非常好，结构很清晰，第一段首先肯定对方按时送货上门的做法，随后简述冰箱出了问题。第二段说明具体问题，第三段提出要求。
2、销售函（sales letter）
催款函是卖放在规定期限内未收到货款，提醒或催促买方付款的函件。
写此类催款函要求文字简练、意思清楚；同时要求语气诚恳、体贴，彬彬有理。不可轻易怀疑对方故意拖欠不付，以免伤害对方感情，不利于达到索款的目的，或妨碍以后的业务。对于某些屡催不付，故意逃款的客户，语气则要强硬，措辞坚决。总之索款要把握一个原则：既要达到索款目的，又要与客户保持友好关系。
Direction：
For Insisting on Payment Account No.8756
Dear Sirs，
It is very difficult to understand why we have not heard from you in reply to our two E－mail of 8th and 18th September for payment of the sum US$ 80，000 you are still owing. We had hoped that you would at least explain why the account continues to remain unpaid.
I am sure you will agree that we have shown every consideration and now you fail to reply to our earlier requests for payment， I am afraid you leave us no choice but to take other steps to recover the amount due.
We are most reluctant to do anything from which your credit and reputation might suffer and even now we prepare to give you a further opportunity to put the matter right. We therefore propose to give you 15 days to clear your account，
Yours faithfully，
Li Hua
…………………………………………………………………………………………………………………………………………………………………………………………………………
3、订购函（order letter）
订购函是买方按照与卖方协商好 的条件向其订购所需货物时所用的一种商务文书。
订购函通常分为两种，一种是接受函里已经对需要订购的货物进行了详细说明；另一种把订购函制成订单式，以表格形式列明各项交易条件。
订购函一般都应包含商品名称、牌号、规格、数量、价格、结算方式、包装、交货日期、交货地点、运输方式、运输保险等内容。
Direction: Order for 2,000 Pairs of Sheep Leather Gloves
Dear Mr. Gilson,
Please dispatch to us 2,000 pairs of sheep leather gloves as per the terms stated in your offer of May 5.
Would you please take special care of the quality and the package of this order? The leather should be of the same quality as that used in the sample. We hope that you can pack each pair in an airtight polythene bag, a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case. We will order more if the first order with you prove to be satisfactory.
We are enclosing our Purchase Confirmation No.20##-308 in duplicate for your signature. Please sign and return one copy for our file. Upon receipt of your confirmation, an L/C will be issued.
Sincerely yours,
Liu Peng
Dear Sirs,
We are pleased to place with you the following repeat order if you can guarantee shipment at California to Shanghai by September 25th 300 tons of Grade One California apples.
Kindly confirm acceptance of our order by return and send advice of shipment with three copies of your invoice with B/L to our office in Shanghai. We will send the bank draft upon receipt of them.
Yours faithfully,
Mikey
Marketing manager
4、理赔与拒绝（adjustments & refusals）
索赔函是指合同争议或纠纷发生后，受损一方向违约一方提出赔偿要求的信函。索 赔条款主要包括五项内容：
①简述事由。②陈述违约事实。③说明索赔理由。④陈述对方违 约给自己带来的损失。
⑤提出具体的索赔要求。
在写作索赔函前，应先认真研读买卖双方签订的合同的相关规定细则和双方交易 过程中有关的往来函电，以分清是非责任。提供足够的书面文件和有关方面的证明；提出索赔要求应合情合理，不漫天要价；应根据引起索赔的原因和不同的索赔情 形选择相应的措词和语气。下面，我们共同看一篇范文。
Dear Manager
While working in China for the past three years, I had always purchased gifts from the Friendship Gallery for my Canadian friends. The quality and value had always been more than I could reasonably expect, and I have often recommended you store to others.
Last autumn, I was back in Canada, but I did not forget to mail-order some charismas gifts from your usual annual Fall Sales. After examining the gifts supplied to my order of November 2, I found that there was a distinct hole in the middle of one of the silk scarves. Although I remember that you apply a no-return policy to this kind of merchandise, I sent this silk scarf in a separate mailing yesterday so that you may see the damage for yourself. When you receive it I am sure that you will share my surprise and dismay.
I understand from my past experience with the Friendship Gallery that this is an unusual situation. Will you kindly reconsider your no-return regulation with one of your loyal customers and replace the above mentioned silk scarf by mailing another one? I would be delighted to have it and present it to my friend for Christmas.
Yours sincerely
Bill Crul
5、建立贸易关系（establishing business relations）
公司或企业要进入市场寻找货源或销售产品，首要的工作是与别的商家建立良好的贸易关系。为此可以通过参加交易会，参观访问，引荐介绍等途径，还有可以直接通过信函的形
式建立贸易关系。信函措辞应该礼貌，诚恳，热情，表达清楚，透彻。
建立贸易关系信函的主要内容一般包括：
1. 告知对方获取信息的途径及对对方的了解
2. 简要介绍所提供的服务，及我方的业务范围、合作优势等基本状况；
3. 简要说明对双方的基本了解；
4. 请求对方提供所买卖商品的具体信息，以便做出回应；
5. 希望对方回函，确定贸易关系。
下面看一篇范文：
Jan.9,2010
Dear sir or madam,
We have seen your name in various trade magazines and we understand that you have been supplying CROSSETT STYLUS printers of the best quality to all place over china for this five years .
According to our market investigation report ,there is a large demand for office appliances in china .we should like to offer you our service as a trading firm of office appliances ,and we have offices or representatives in almost all major cities in east china .in addition ,we operate our own advertising agency.
Therefore ,we should be obliged if you would advise us whether you have a mind establishing business relations with us by return mail.
Yours sincerely,
Carl Black
Sales manager
第二部分 图表篇
图表作文多以说明文和议论文为主，要求考生根据所给的图表、数据及标题进行分析、研究，阅读其中的文字和说明，弄清各种信息之间的关系，提炼和确定出文章的中心思想。
然后进行分析、概括和归纳。注意：1）图表和数据内容不必全部描述。2）善于抓住总的规律，趋势，归纳增减率。 3）时态：特定时间用过去时。经常出现的情况或自己的评述用一般现在时。
图表作文形式有：数字表：曲线图(line graph) 表格 (table)
图形表：饼状图(pie chart) 条状图(bar chart)
一、图表作文常用句型
1. The table/diagram/bar chart/pie graph/tree diagram/curve graph /column chart shows/illustrates/reveals/describes/depicts/reflects that/how….
2. The graph provides some interesting data regarding….
3. The data/statistics/figures can be interpreted as follows:
4. The data/statistics/figures lead us to the conclusion that….
5. As is shown/demonstrated/exhibited in the diagram/graph/chart/table, ….
6. It is clear/apparent from the table/chart/diagram/figures that….
7. The vertical/horizontal axis stands for….
8. There was rapid/noticeable/great/sharp/steep/remarkable/slow/little/slight/gradual rise/increase/decrease/fall/decline/drop/change in development in ….
9. The percentage remained steady/stable at….
10. The figures stayed the same….
11. The figures bottomed out/peaked at….
12. The figures reached the bottom/a peak/a plateau during….
二、 常用于正文段的句型的4类表达方式
（1）、A、B型作文段落常用句型和表达方式
1. A is completely / totally / entirely different from B.
2. A and B are different in some/every way / respect / aspect.
3. A and B differ in….
4. A differs from B in….
5. The difference between A and B is/lies in/exists in….
6. Compared with/In contrast to/Unlike A, B….
7. A…, on the other hand,/in contrast,/while/whereas B….
8. While it is generally believed that A …, I believe B….
9. Despite their similarities, A and B are also different.
10. Both A and B …. However, A…; on the other hand, B….
11. The most striking difference is that A…, while B….
（2）原因分析性段落常用的句型和表达方式
1． There are several reasons for…, but in general, they come down to three major ones.
2． There are many factors that may account for…, but the following are the most typical ones.
3． Many ways can contribute to solving this problem, but the following ones may be most effective.
4． Generally, the advantages can be listed as follows.
5． The reasons are as follows.
（3）、因果推理性段落常用句型和表达方式
1. Because/Since we read the book, we have learned a lot.
2. If we read the book, we would learn a lot.
3. We read the book; as a result / therefore / thus / hence / consequently / for this reason / because of this, we’ve learned a lot.
4. As a result of /Because of/Due to/Owing to reading the book, we’ve learned a lot.
5. The cause of/reason for/overweight is eating too much.
6. Overweight is caused by/due to/because of eating too much.
7. The effect/consequence/result of eating too much is overweight.
8. Eating too much causes/results in/leads to overweight.
（4）、举例型段落常用句型和表达方式
1. Here is one more example.
2. Take … for example.
3. The same is true of….
4. This offers a typical instance of….
5. We may quote a common example of….
6. Just think of….
三、 常用于结尾段的句型的3类表达方式
（1）、对全文进行归纳总结的句型
1． From what has been discussed above, we may safely draw the conclusion that….
2． Taking into account all the factors, we may safely come to the conclusion that….
3． Judging from all the evidence offered, we may safely arrive at/reach the conclusion that….
4． All the evidence supports a sound conclusion that…
5． From what is mentioned above, we may come to the conclusion that…
6． To sum up/draw a conclusion, we find that….
7． In short/brief/a word/conclusion/sum/, it is….
8. Therefore/Thus/Then, it can be inferred/concluded/deduced that….
9. From/Through/According to what has been discussed above, we can come to/reach/arrive at/draw the conclusion that….
10. It is believed that….
（2）、表达个人观点的句型
1. As far as I am concerned, I agree with the latter opinion to some extent.
2. As far as I am concerned, I am really/completely in favor of the test/policy.
3. In conclusion/a word, I believe that….
4. There is some truth in both arguments, but I think the disadvantages of… outweigh its advantages.
5. In my opinion/view, we should….
6. As for me, I….
7. As I see it, ….
8. From my point of view, ….
9. Personally, I think….
10. My view is that….
11. I think/consider….
12. I take/hold a negative/positive view of….
四、 英文写作中常用过渡词和句型
过渡词在文章中发挥着连接上下文的作用，学会恰当地运用过渡词会使文章连贯、流畅。
1.常用于文章开始的过渡词语和句子
(1)To begin with首先
例：To begin with, smoking should be banned in public areas."首先，公共场所禁止吸烟。"
(2)Generally speaking一般地说，总体上说
例：Generally speaking, it is the best policy to spend more money on libraries."总的说来，加大图书馆的投资是良策。"
(3)First of all第一，首先
例：First of all, many people in remote areas still live in poverty."第一，居住在边远地区的许多人仍生活在贫困之中。"
(4)With (the development/progress/growth)
of(economy/society)...随着(经济、社会)的(发展、进步、增长)...
例：With the development of society, women’s role has become more important than ever before in daily life."随着社会的发展，妇女在社会生活中比以往发挥着更加重要的作用。"
(5)Recently近来
例：Recently，the problem (conflict, production) of grain shortage has become the world focus."近来粮食短缺问题已成为全球关注的焦点。"
2.常用于文章结尾的过渡词和句子
(1)In conclusion最后，在结束时
例：In conclusion, the international agreement should be made to prevent the world from war."最后，应达成国际协定使世界避免战争。"
(2)In brief简言之
例：In brief, family planning is of vital importance in China."简言之，计划生育对中国具有重要意义。"
(3)In a word总之
例：In a word, without mutual understanding, true friendship does not exist."总之，没有相互理解，真正的友谊是不存在的。"
(4)It is high time that...到...时候了
例：It is high time that the issue were to be solved so as to promote the economic development."为了促进经济发展到该解决问题的时候了。"
(5)It is only when...that...只有当...才...
例：It is only when people become the masters of the country that science can serve the people."只有当人民成为国家的主人，科学才能为人民服务。"
3.常用于表示先后次序的过渡词语及句子
(1)first, second, third...第一，第二，第三
例：First, she had studied chemistry during her sophomore and junior years. Second, she never missed a class. Third, she performed every required experiment in all her chemistry courses. Fourth, she always worked hard. Her classmates were sure that she would win top award in Chemistry during her senior year at the university."首先，她在一二年级时就选修了化学课程。其次，她从不误课。再有，她认真完成每一次化学试验。还有，她学习非常刻苦。因而同学们确信她在高年级时会获得学校化学大奖。"
(2)To begin with...,moreover...,finally...，首先...，此外...，最后...
例：There are a few reasons for his decision of studying law. To begin with, he is very interested in social affairs and it seems the best way to enable him to engage in these activities. Moreover, his father is a lawyer. He has always encouraged him to do something similar. Finally, he is sure he can get a job after graduation."他决定学法律有几方面的原因：首先，他对社会事物感兴趣，学习法律有助于他参与这些活动。此外，他父亲是个律师，一直鼓励他从事同样的职业。最后，他确信毕业后能找到工作。"
(3)Meanwhile同时
例：Meanwhile, the better skills and knowledge children possess, the more opportunities they will be ensured."
同时，孩子们的技艺与知识掌握得越好，今后的机会就越多。"
(4)since then自此之后
例：Since then, the Olympics turned out to be an instrument of peace and freedom for small nations."自此之后，奥林匹克运动成为小国争取和平和自由的工具。"
(5)Therefore因而
例：Therefore, if this is included in good education that parents are seeking now, their children will be definitely ensured a bright future."因而，如果父母们在其为孩子们寻求的良好教育中加入这一点，他们的子女肯定会有一个光辉灿烂的未来。"
4.常用于表示因果关系及分析原因的过渡词语与句子
(1)As a result由于...结果
例：Her performance in college was excellent. As a result, she has got a satisfactory job."由于她在大学成绩优异，她找到一份令人满意的工作。"
(2)Due to由于
例：My trip to Guang Zhou and Shen Zhen has to be cancelled due to the financial problem."由于财务问题，我去广州和深圳的旅行取消了。"
(3)consequently结果，因此
例：The government was unwilling to risk a conflict with that neighboring country, and consequently, promised to sign the treaty."该国政府不愿冒险与邻国发生冲突，因此答应签署条约。"
(4)One may criticize......for......，but the real cause of...lies deeper人们可以因为...批评...，但是...的真正原因在更深层次
例：One may criticize the school authorities for the fire accident, but the real reason of the accident lies deeper."人们可以就火灾事故批评校领导，但事故还有更深的原因。"
(5)Among...reasons, one should be emphasized that...在众多的原因中，其中一点给予强调...
例：Among the most important reasons, one reason should be emphasized that large pieces of cultivated land have been occupied, which results in the grain shortage."在许多重要的原因中，其中一点应强调的是造成粮食减产是因为大量的可耕地被占用。"
5.常用于比较和对比的过渡词
(1)unlike...与...不同
例：Unlike oral English, written English is comparatively formal."与口头英语不同，笔头英语比较正规。"
(2)In contrast...与之相比
例：In contrast with Tom, Mario seldom studies harder."与汤姆比，玛里奥很少努力学习。"
(3)On the other hand...另一方面
例：The life expectancy in developing countries has increased during the past thirty years. On the other hand, the infant mortality has decreased from twenty percent to ten percent in the same period."发展中国家的期望寿命在过去的30年间都增长了。另一方面婴儿死亡率同期由20%下降到10%。"
(4)Likewise同样
例：Plenty of food must be packed for the journey；likewise, warm clothes will also be needed."要带上旅行中吃的食品，同样也需要带上御寒保暖的衣服。"
(5)similarly同样
例：If only one can make his audience understood, it seems insignificant if one makes some mistakes in his oral English; similarly, as to the audience, they are only interested in grasping the meaning, not actually mind or even hardly notice the speakers mistakes."只要能使听众听明白，在口头英语中出一些错误是无关紧要的，同样作为听众也只对讲话者的意思感兴趣，根本不介意或几乎注意不到讲话者所犯的口语错误。
Direction：
(1)Look at the following chart about student’s favorite color and then describe the phenomenon of student’s different choices and express your views .in this part , you should be able to write more than 350 words.
(2)According to the following pie chart ,write an essay bases on the theme of“how often do you go to convenience stores ”.and the number of words you used should be no less than 350 words.
(3)This line graph demonstrate the information about Coffee Bean Demand for 1st and 2nd Quarter. The change trend of analysis of charts and predict future possible changes .
第三部分 其他
1、 传真（fax）
传真的发明给我们的生活带来极大的方便。它能在短时间内将文件、图画直接传送到业务对方，也的确给我们的商务活动带来的极大的便利。
一般公司都有固定的传真格式，一般我们需要清楚地填妥传真头，起拟传真内容，准确、快捷地将有关内容传到对方。
To: XX Company Attn: Mr X
From: Mr Wang Date: 2000/1/23
Fax No: 2233666 Ref No: FO 1216-01
Pages:1
Subject: Providing Information
Content:
Dear Mr Smith:
It was a pleasure meeting you this week and learning of your interest in our promoting project.
Please find enclosed detailed information of our special promotion package for the March issue.
As time is short final deadline has passed. Your prompt confirmation would be highly appreciated.
Thank you for your kind attention and I look forward to your prompt reply.
Best regards.
致：XX公司 收件人：X先生
由：王先生 日期：20##年1月23日
传真号：2233666 档号：FO1216-01
页数：1页
主题：提供资料
内容：
很高兴这星期与你会面，并得悉阁下对我们的推广计划有兴趣。现谨附上3月份推广计划的详细资料。
由于时间紧急而截稿日期已过，故希望你能尽快确认。
谢谢，敬候回复 祝好！
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2、 备忘录（memo）
备忘录通常提出请求或发布人们对某个具体问题的迅速反应。备忘录简洁短小，各部分题目虽然看上去有些唐突，但它们可以使读者对事情有个大致了解并快速做出反应。
备忘录通常要发送、张贴、转寄，也就是说它们要迅速送到很多人手里。粗心就会出错，其影响会迅速扩大，因为为了纠正错误人们往往会写更多的备忘录。备忘录也要归档，这意味着它们将来有一天还会纠缠你。事实上“memo”来自于拉丁语“memorandum”，意思是“必须记住的东西”。
一、备忘录的常见格式
1、忘录书端（Header）：书端是写在备忘录开头的压缩信息。情况不同，书端的格式可能不同，但是通常应采用下面这种格式。
Date: January 24, 2005
To: F. Prefect
From: A. Dent
Subject: My Suggested Revisions to the Local Demolition Schedule
日期：20##年1月24日
致： F. 普里费科特
自： A. 邓特
由：关于地方拆除计划的建议修订案
日期：要采用正式的全部拼写。在有些国家，“12/01/98”是指“1998年12月1日”，而在其他国家却是“1998年1月12日”。
致和自：通常，省去诸如“教授”或“先生”这类头衔。“自：”后面写你名字的首字母大写，然后接你的姓。
事由：要具体。
备忘录目的（Purpose）：阐明写作原因。采用回答记者问题的方式，回答：who，what，when，where and why。
二、样 题：
Directions:
You are an active member of the student newspaper. The newspaper is currently looking for a journalist for the summer semester. Write a memo that will appear in the newspaper next week describing the position available.
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Date: October 10, 2005
To: All students
From: A. Buttle
Subject: Journalist Position Available for the Summer Semester
The student newspaper is currently looking for a journalist for the summer semester. Applicants should currently be studying at the university, and should preferably have at least two years’ writing experience.
The successful applicant will be expected to write two articles every week on happenings in the city and on campus. The position will commence at the end of May and will last through to the end of August. The salary for the position is negotiable and will be based on experience. If you are interested, please send your resume to the campus newspaper office.
三、操作题
（1）You are organizing a movie night in your dormitory. Write a memo to be posted on the bulletin board inviting your fellow students to join in on the fun. Your memo should describe when and where the movie will be shown and should ask for suggestions on appropriate movies.
You should write about100 words .
(2)Your best friend is moving to another city this year. You want to hold a going away dinner in his honor. Write a memo to your mutual friends stating the reason for the celebration, and the time and locale of the party.
You should write about 100 words .
3、 电子邮件（e-mail）
毋庸置疑传统的信函往来越来越被电子邮件交流所取代，虽然不同的电子邮件系统提供的用户界面千差万别，但是标准的电子邮件都是由以下几个主要要素组成的：
To （收件人栏）—— 输入收件人的电子邮箱地址
From（抄送栏）—— 输入接受抄送文件的人的电子邮箱地址，并且收件人知道此抄送信息。
Subject （主题栏）—— 输入邮件的简短文章概括介绍。收件人能在其信箱中的邮件列表中清晰浏览此内容。
Date (日期栏) ——输入邮件发送的时间。
下面，让我们共同看一篇例文。
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From: mi@rey.sina.com
To: zhou tian@wer134.com
Subject: studying in USA
Date: Monday, march 27,2006 4:16pm
Dear Zhou Tian,
I hope you did well on your exams last week! I’m very sorry for I didn’t answer your e-mail earlier. I was on vacation for a week.
I’m thinking about studying in USA next year, and I like to find out what experiences other people have had. I remember you told me about an e-mail discussion group for students in USA? Could you tell me how to participate in it?
Thanks!
Mi
4、 通知和启事（notice & announcement）
通知、启事是向公众说明或传达某种信息的简短文字，具有语言简洁，篇幅短小，内容具体明确的特点。
通知可分为书面通知和口头通知两种，通常用“Notice”、“announcement”作为标题。通知文体一定要开门见山，简明扼要。书面通知一般包涵标题、日期、通知事项、时间、地点、具体要求及落款等内容。口头通知一般只包含通知事项、时间、地欧典、具体要求等。
其适用于机关、团体或个人以公告的形式向群众提出某些要求，向公众公开说明某些事情或向他人寻求帮助，常见的启事有遗失启事、招领启事、更正启事、寻物启事、征婚启事、开业启事等。
通知、启事的内容一般包括：
1、标题写于正文上方正中；
2、日期通常写于正文的右上方，有时写在低于落款的左下方；
3、正文内容具体明确，语言精练，包括事件、时间、地点具体要求等；
4、落款处写出发通知、启事的人或单位的名称。
5、以下是几个例子，希望能够好好的参考！
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Notice
Dec .15,2010
Christmas day is coming. We will hold an English party on Christmas Eve in the meeting hall of our school. It will begin at 7:00 and end at 10:00 in the evening. Each group has to prepare two or three performances. For example, singing English songs,playing English plays, telling jokes or stories in English and reading English poems. Welcome to take part in the party on time. Thanks.
Dean’s office
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Lost
Sep 21st ,2010
I lost my wallet with carelessness on my way to school this morning. Inside there is some money, IP card and a monthly ticket. Will the finder please send it to No. 11 Middle School or telephone me? My name is Wang Li, my telephone number is 669745. Thanks.
Wang Li
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5、 使用说明书（operating instruction）
商品使用说明书是用来说明产品的性能、特点、用途和使用方法。语言应浅显确切，简单明了，注意科学性和逻辑性，多使用祈使句，简单句，在描述操作办法时，以分条列项的方式严格按照前后步骤组织语篇，每个步骤用序号排出；安全须知，注意事项部分常用祈使句的否定形式表示，例如“do not…”、切忌。。。”，引起注意。
使用说明书的内容一般包括：
1、 标题（副标题）；给出产品名称；
2、 列出产品的操作过程；
3、 阐明主要性能、特点、用途及产品的维护保养；
4、 注意安全暖须知、注意事项
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Operating Instructions for Swan Washing Machine
Selecting the wash program
1、turn the program selector clockwise until it reaches the required program.
2、Press the button for any additional functions that are required
Start the program
1、Make sure that the door is closed;
2、Press the “on/off” button and the program starts.
Program sequence
The position of the program selector indicates which stage in the wash program the machine is currently at.
End of wash program
All programs end automatically after the spin cycle.
Switching the machine off
1、press the “on |off”button 。the machine is switched off and the power indicator light goes out;
2、After 2 minutes you will be able to open the door and remove the washing;
3、Turn the tap off.
Medicine Operation Instructions
The medicine is made by the Sixth Medical Factory of Harbin. It is a kind of traditional Chinese medicine. It has a great effect on lung disease. Take three pills once and three times a day. One or two pills can be added according to your condition. Stop it if you feel uncomfortable after taking it. It is not suitable for children or the old people. Please strictly follow the doctor’s instructions when you take it. This medicine should be in dark and dry places.
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6、 公司与产品介绍（company profile & product introduction）
公司与产品介绍使用一种宣传手段，主要是介绍自己公司的发展历史与背景、经营范围、企业文化、合作伙伴、经营业绩等等。起到传达信息、增近了解、吸引人才、扩大贸易的目的，可以通过口头或书面形式介绍，也可以建立自己公司的网站利用互联网推介本公司产品、品牌和企业本身的相关信息。
公司及产品介绍语言应该简明扼要，句式简练，重点突出，避免夸夸其谈、面面俱到。有些产品介绍中必须列表说明各项性能指标，使人一目了然。
公司介绍的主要内容一般包括：
1、 企业的发展历程及企业性质及文化；
2、 本企业的核心优势
3、 目前的科技研发条件、合作伙伴及主要客户；
4、 客户评价，企业承诺。
产品介绍的主要内容包括：
1、 产品名称，编号
2、 产品的主要用途；
3、 产品的主要质量标准。
Guangzhou point and Canon advertising Co., LTD. Was established in 1996, is a brand strategy for service direction strategy consultants and advertising operators, customer brand value and marketing service has powerful advantage.
Brand strategic direction
The main direction of customer service category: quick consumption goods, food, beverage, food and beverage chain enterprise etc
1, strategic consultants direction: brand (enterprise) location analysis, brand (enterprise) each stage strategic policy, brand (enterprise) decision-making strategy demonstration, public relations resource analysis and demonstration, guest mood relation analysis and appraisal, enterprise senior personnel and key customer loyalty and reliability analysis, a business plan (project book) writing, enterprise standard manual writing.
2, brand system construction direction: enterprise concept identifying system (MIS) design, enterprise behavior identification system (BIS) writing, enterprise visual identity system (VIS) standard, enterprise culture system (CIS) import guidance, enterprise pr strategy
Outdoor advertising direction
1, outdoor advertising categories: outdoor large LED screen, design solution, manufacture, installation, enterprise advertisements broadcasting
2, advertising categories: crystal word, foam word, painting word, stainless steel word, zinc plate lacquer word, LED lamp bead glowing words, neon gradient esau Tracing the CARDS, the LED screen, all kinds of painting, banners, sculpture.
常用的产品介绍语句：
规格齐全 complete in specifications 保质保量 quality and quantity assured
性能可靠 dependable performance 操作简便 easy and simple to handle
方便 easy to use 造型新颖 modern design
造型优美 beautiful design 造型富丽华贵 luxuriant in design
色泽光润 color brilliancy 色泽素雅 delicate colors
瑰丽多彩 pretty and colorful 洁白透明 pure white and translucence
洁白纯正 pure whiteness 品质优良 excellent quality(high quality)
质量上乘 superior quality 质量稳定 stable quality
质量可靠 reliable quality 品种繁多 wide varieties
经久耐用 durable in use 久负盛名 to have a long standing reputation
誉满中外 to enjoy high reputation at home and abroad
历史悠久 to have a long history 畅销全球 selling well all over the world
深受欢迎 to win warm praise from customers 设计合理 professional design
以质优而闻名 well-known for its fine quality
数量之首 The king of quantity 质量最佳 The queen of quality
信誉可靠 reliable reputation 闻名世界 world-wide renown
结构合理 rational construction 款式新颖 attractive design
款式齐全 various styles 式样优雅 elegant shape
五彩缤纷 colorful 色彩艳丽 beautiful in colors