英语商业计划书(Business Plan)
第一讲:概述
第二讲:现状分析
第三讲:目标确定
第四讲:组织结构
第五讲:产品分析
第六讲:市场分析
第七讲:市场策略
第八讲:生产分析
第九讲:财务分析
第十讲:附件
第一讲:概述(executive summary)
概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。
概述应包括的基本内容有:
企业的宗旨,例如:
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介绍,例如:
For many years people have…
The condition of the industry today is such that…
产品或服务及市场竞争情况,例如:
We have just completed the development of S30 – a novel
and proprietary construction tool
Compared to competitive products, our s30 can…
企业目标,例如:
Our objective, at this time, is to propel the company into a
prominent market position. We feel that within 5 years ABC
Corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
…… …… 余下全文