《商业计划书》规范化格式(中文版)

[xxx投资有限公司 投资部制]

保 密 承 诺

本商业计划书内容涉及本公司商业秘密，仅对有投资意向的投资者公开。本公司要求投资公司项目经理收到本商业计划书时做出以下承诺：

妥善保管本商业计划书，未经本公司同意，不得向第三方公开本商业计划书涉及的本公司的商业秘密。

项目经理签字：

接 收 日 期： 年 月 日

商 业 计 划 书

（撰写参考）

项目名称 项目单位 地 址 电 话 传 真 电子邮件 联 系 人

[公司名称]

[日期]

目 录

执

„„„„„行„„„„„概„„„„„„要„

第一部分 公司基本情况„„„„„„„„„„„„

第二部分 公司管理层„„„„„„„„„„„„„

第三部分 产品/服务„„„„„„„„„„„„„

第四部分 研究与开发„„„„„„„„„„„„„

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Business Plan Outline - 23 Point Checklist For Success

Dave Lavinsky

, Contributor

If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.

Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.

In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.

Section I – Executive Summary

1 – Executive Summary

The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.

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Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered from the point of view of potential investors right from the outset. 1.1. Success factors Successful companies arise from a combination of five elements (Exhibit 2). 1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept. 2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors

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BUSINESS PLAN GUIDELINES

Every business can benefit from the preparation of a carefully written business plan. The purpose of the business plan is to:

1. Help you think through the venture and ensure you have considered all your options and anticipated any potential difficulties.

2. Convince lenders and investors that you are in control of the project and that their money will be safe with you.

3. Serve as an operating guide as you turn your idea into a viable business.

4. Furnish a standard against which to judge future business decisions and results.

Give your plan a businesslike appearance by typing on high quality paper and

putting it in a vinyl or cardstock binder or a three-ring binder.

REFINING YOUR BUSINESS PLAN

The generic business plan outline should be modified to suit your specific type of business and the audience for which the plan is written.

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英语商业计划书（Business Plan）

第一讲：概述

第二讲：现状分析

第三讲：目标确定

第四讲：组织结构

第五讲：产品分析

第六讲：市场分析

第七讲：市场策略

第八讲：生产分析

第九讲：财务分析

第十讲：附件

第一讲：概述(executive summary)

概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：

企业的宗旨，例如：

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介绍，例如：

For many years people have…

The condition of the industry today is such that…

产品或服务及市场竞争情况，例如：

We have just completed the development of S30 – a novel

and proprietary construction tool

Compared to competitive products, our s30 can…

企业目标，例如：

Our objective, at this time, is to propel the company into a

prominent market position. We feel that within 5 years ABC

Corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

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Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.

Vice President

Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981

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商业计划书

Business Plan

中国西部美国城

China Western American Town

 

四川省环福投资有限公司

Sichuan Circle Focus Investment Co. Ltd

2006.08

目  录

Contents

一、背景介绍

Background Information

二、市场需求及政策支持

Market Demand and Governmental Supports

三、地理位置和区位优势

Geographic Position and Location Advantages

四、开发计划

Development Plan

五、投资概算、收益预测

Investment and Profit

六、项目业主和项目运营公司

Project Owner and Operation Company

一、   背景介绍

          I.      Background Information

“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。

China Western American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu(187.94 acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), five-star hotel, high-end residential communities, shopping mall, school, hospital, etc., with total investment of around RMB 2.5 billion (around USD 313 million) to be invested by installments.

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