Dear Manager

We get your name and email address from 2014 9.19 Shanghai Bearing Exhibition that you are in the market for bearings.We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of bearings for more than ten years. We have advanced production equipment and first-class sales team ,and our price is very competitive because we are manufactory, we are the source.

You are welcome to visit our website which includes our company profiles, history and something latest information.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we would like to common development with you!

YOU WIN , WE WILL WIN !!

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外贸开发函电需知道的六大要素

外贸开发函电，现在比较流行的有两种形式

一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。 二，长篇大论型， 列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的.

再下来简要描述一下，影响英文开发函电成功率的7要素：

1.首先要看你的开发信地址，真实买家?还是乱搜索出来的?

2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。

3.退信问题，这个经常遇到。外贸知识外贸知识

4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。

5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信?

6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。

7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。

外贸开发信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements.

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Dear Sir/Madam:

It was our pleasure to have a conversation by call.

We,MSS is a special service and supply company in Mine and Metallurgical fields.For many years we have been successfully supplying many kinds of spare parts,equipments and as well design job to the India Mine and Iron and steel industry in India.

Today,we are very happy to introduce our manufacture’s newly developed Tap hole Drilling Machine”KKK-231XT999”to you .It has been widely used on BF around 700M3 in China steel plants . And its the feature and main PXXXX date are as per following :

1)

2)

3)

We are willing to establish connection with you xxxx steel plant if you have project in hand or under planing,we can quote our price for Tap hole Drilling machine”KKK-231XT999”to you for your information .

Feel free to contact us for any o9ther related products or equipment. Best Regards

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优质的产品，实惠的价格，细微的服务”是我们永远的承诺。

"First-class products, favorable price and considerate service" is our

ever-lasting promise.

如何写开发信

中国式的开发信:

Dear sirs:

From the internet, we get your company name. What I want is just

to see that if we have the chance to cooperation in the near

future or not.

We are a factory of fiberglass in China and our main product is chopped strand mat (CSM) and stitch chopped strand mat and etc.

We have been in the field for many years. I can give you the CSM in very competitive price and higher quality. If you need more information, please go to our website：

I wonder if you need this product; if you are interested in our products, please kindly return this mail.

Maybe now you have regular business partner。if so，please leave my message in your email box，maybe someday it will be useful。

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外贸开发信是困扰很多外贸业务员的问题，得到潜在的国外客户联系方式后，接着当然是主动出击，吸引客户，争取贸易机会了。写给客户的第一封信很重要，外贸上称之为开发信。

开发信习惯的格式，首先是说明获得客户联系方式的途径，以免唐突，比如“有幸在广交会上得到您的名片”、“经同行介绍”、“在某某网站上看到您的求购信息”等等。接下来，简要介绍一下自己的情况，包括公司规模、成立时间（国际贸易商青睐成立时间较久的企业，觉得信用度较高）、产品----特别是主打产品的简介、对双方合作的诚意以及联系方式等。

需要注意的是，开发信应言之有物，凸显公司与产品的优势，提高吸引力。但也不宜太过详细，长篇大论。须知开发信不是作文比赛，其目的是引起客户的注意和兴趣，引诱客户回复联系。因此，有收有放，有所保留，“欲知情况如何请联系详谈”才是上着。

以下是一封开发信的例子：

DearMr.StevenHans,

We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.

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Dear sir:

How are you? Hope everything goes well with you.

This is Jim from ABC company located in China.

We are a worldwide leading manufacture of chest freezer, refrigerator, commercial freezing machine, washing machine and air condition.

We are famous for the top quality, competitive price and excellent service in China’s household appliance industry.

Pls kindly check the quotation sheet enclosed.

If you have any question, pls feel free to contact me.

Your friendly reply is highly appreciated.

Thank and regards

Jim

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重点客户开发书面报告

客户名称：

报告编写人：

报告编写日期：

信息搜集及客户开发开始时间：

重点信息汇总

客户在 项目中处于 时间段描述：（立项、着手招投标、已招投标、其他）

主要的信息：

主要决策人信息：

姓名：

职位：

主要决策依据：

辅助决策人信息：

姓名：

职位：

能提供的信息和在项目开发中的作用：

投入资金情况：（国家专用、客户自筹、其他、不乐观、乐观、好）

资金判断：

市场开发策略：

1. 建立档案邮寄资料跟踪：

2. 专人拜访。

3. 投标。

4. 其他。

5. 开发费用预测：（招待、礼品、邮寄资料）

6.

开发结果预测：

希望达成的目标：

客户关注点：（兴趣点）：

（1） 公司实力：

（2） 价格

（3） 服务质量

（4） 合作安全性

（5）

我们的优势分析：

我们的劣势分析：

竞争对手分析：

（1） 竞争对手的名称：

（2） 竞争对手工作阶段分析：

（3） 客户对竞争对手的评价：

针对我们自己的优势及劣势和竞争对手情况对客户的开发所需要做的工作有：

（1）

（2）

（3）

（4）

（5）

（6）

强化优势 如何面对劣势 如何针对竞争对手做准备： 做什么样规格的标书 对投标价格做的预判

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