Dear Sir/Madam:

It was our pleasure to have a conversation by call.

We,MSS is a special service and supply company in Mine and Metallurgical fields.For many years we have been successfully supplying many kinds of spare parts,equipments and as well design job to the India Mine and Iron and steel industry in India.

Today,we are very happy to introduce our manufacture’s newly developed Tap hole Drilling Machine”KKK-231XT999”to you .It has been widely used on BF around 700M3 in China steel plants . And its the feature and main PXXXX date are as per following :

1)

2)

3)

We are willing to establish connection with you xxxx steel plant if you have project in hand or under planing,we can quote our price for Tap hole Drilling machine”KKK-231XT999”to you for your information .

Feel free to contact us for any o9ther related products or equipment. Best Regards

XXXXXX

第二篇：客户开发信格式

Company Name:

Mailing Add:

Tel.:

Fax.:

Email:

Web.:

Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day)

Subject: XXXXX Cooperation/

Dear Mr. Jack Wey

[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ].

We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services.

Products: (product range)

Standards: (product design standard, if any)

Service: (product applicable field, function)

Size: (don’t fuckingly tell your client you don’t know)

Etc.

Certificates: (certificates that your company got)

Annual Sales Turnover: ( just list some number here,)

Looking forward to hearing from you at your convenience.

Thanks & best regards,

P.S. I am attaching our product catalogue/scope of service for your future reference in my following email to you, please kindly check.

( please don’t send your product catalogue in the email, you are telling him here is showing your respect to him that you are sending good info to him,but not spam, therefore, you better send another email to your client with your product catalogue. Your client will check it if your products are of him/her interest)

YOUR NAME

POSITION

DEPARTMENT

COMPANY NAME

ADD

TEL

MOBILE

FAX

EMAIL

WEB

Dear all, I am jack wey, this above mentioned email for marketing is only one sample to your general potential clients, it would be revised accordingly to different clients.

Kindly be informed that email marketing is mainly depending on your SET title, therefore pls try to improve TO SET THE TITLE OF YOUR EMAIL.

（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一个利益、兴趣都说到，能连起来，他都会像继续看下去，要不我们还看电视连续剧干嘛？)

邮件开发成功与否与以下几个方面有关（个人认为）：（按主次顺序）

1.邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box）

2.邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.

3.所联系的人的职位和权利（Pls send to the RIGHT PERSON）

4.发信人日后沟通技巧，plus

5. others

以上的开发信只是针对任意一家公司，如果要想开发信更成功，你就得研究或者了解一下这个公司的情况再发。

有的开发信中，并不能把所有东西都一一列出来，所以一天发个100封的开发信的人，一天很难记下前天发给谁了，日后很难去跟踪，也不知道自己以前说了什么，如果是这样，最好做个记录；邮件已发出3天之内，马上再发一封邮件跟踪，过2如没有回复，再发一封了解，第三封邮件刚发后30分钟，马上给个电话。

记住，成功的开发信，一般要有电话跟踪才能比较有效果，当然有幸运的人，或是客户也正好有询价，有货采购才会直接跟你联系，所以为什么要日后电话沟通的原因。现在一般一个客户一天能收到很多信，你只有电话过去了，说明你请况，他才知道你是谁，什么公司，下次在电话的时候，他会说“oh, Jack? Jack wey from China,XXX company? Oh, how are you? …..”.

April 16, 2010

Dear ddddddd

I would like to introduce myself as the sales manager of 公司名称. I am going to assist you in every manner from now on.

As you know,公司名称.has long been known for quality products, excellent service and attention to detail. To make sure that customer needs are being met, sales manager like me are continually updated and trained on new products that can help you . We are committed to giving you the kind of service that you need and expect.

公司名称 have just newly designed three products that you’ve been asking for and are very of high demands after 3 months trial testing in USA. I will be in your area next week and would like to stop by to say hello and show these new products to you

See attached catalouge for the new products and hope to have your kind feedback soon.

Sincerely,

Jack

Sales Manager

略..........

注：

1。背景：这是一封给曾经想开发，但是客户一直没有回复的客户

2. 开头以销售经理的身份表明日后要为他服务，支持他对我们产品在该市场的推广

3。附件中图文并茂的加上了3个新产品，及其特性和市场竞争力。记得是PDF文件。客户当然想知道新产品是什么东西。

4。邮件中说明新产品已经通过3个月市场测试，表明很成功。暗示在他们市场也是很有潜力和竞争力的！是你想要的！客户当然高兴知道这点。

5。拉近关系。正好近期有个展会，表示要拜访或面谈展示新产品的性能。为了推进双方的业务关系!

6。要求客户给反馈，也就是给客户回复的理由。做好日后来往邮件的衔接。 每一封邮件都要为下一次沟通做衔接，犹如我们写作中的段与段间的连接。

---------------

17号收到客户回复如下：

Dear Jack

Further to your previous mail and our last phone call, please kindly be advised that I will be in DDDDD show as well, and I hope have meeting there.

Have a nice flight to DDDDD ,cannot wait to see you.

Best Wishes

Rebort.

后续：客户看到邮件之后，16号晚10点25分我要调整闹钟的时候给我电话，我差点给挂掉了。简单交流之后，他说给我邮件，邮件如上。 客户的回复邮件已经抄送给公司新人，他们现在也了解开发信怎么写怎么发才最有效。但是，包括我，要走的路还长，因为我们都要努力去开拓事业，在公司没有任何平台的情况下，我们都要一针一线的绣，一个客户一个客户的开发。

其实这封开发信，已经给我们开发信营销群的朋友们分享了。给他们是比较详细的版本，是说明了那些地方可以修改。但是在这里不希望把模板做出来，聪明的朋友会知道如何利用任何人的资源稍作调整作为己用。

我一直不希望，他们照搬。为什么苹果落在牛顿头上，他一挠头就得出了个万有引力？而世界上很多人一挠头就下意识的把苹果给吃掉？为什么网上一推开发信模板，很多人发了还是没有什么效果？因为人跟人还是有区别的，很多人没有注意到成功人的做事的一些细节。

------------------

Hope it helps.

JACK