诺基亚“will you marry me?”创意广告(点1) 我们知道创意广告出现的类型有很多种,(点2)其中主要有搞笑型、公益型、惊奇型、讽刺型、雷人型、夸张型、无聊型等多种形式,但最主要的还是要有创意。(点3)因网络文化的发展创意广告也随之高登,受万众的欢迎。创意广告在信息时代的带领下已在发展的最高峰上了,广告公司为了创作一个让人们无法想象的广告会去“体验新生活”、寻找创新人、或者往死里想,直到想到为止。(点4)创意广告也给了那些想象力丰富的人“活命”的机会。广告创意很贵,创意广告更贵。很明显,诺基亚的一则名为“will you marry me?”为主题的广告显然已经被广大受众冠以创意之名。(点5)
一曲Shakira动心心腑的《Underneath Your Clothes》加上这个憨憨帅哥用Nokia拍照拼成的求婚宣言“Will You Marry Me”,不仅感动了雨夜中孤单寂寞的女孩,也感动了广告观赏者。爱情总是浪漫的,总是充满了激情和感动。一个沉浸在爱情中的人,总是会有无尽的灵感,来博取对方的欢心。(点6)不管是商店,还是标志牌,(点7)甚至是洗手间,(点8)都可以被用做求爱的道具。(点9)感动就是这么容易。没有一句对白,无声的动作早已经跨越了国界,用图像和行动征服了遍布全球的Nokia用户,就像广告语说的那样:“Nokia,connecting people.”。(点10)而最具点睛和喜剧效果的一幕在最后三秒出现:小伙子接到了姑娘的回复,背景却是一个大大的“NO”!难道?(点11)就在这时,卡车移动了,露出了全部的字“NOKIA”。
从这里我们可以看到广告人的创意、智慧和幽默,就在着灵光一闪中淋漓尽致的体现出来了。诺基亚从生产世界上第一款照相手机到今天照相手机已经完全融入了我们的生活。拍下照片记录我们的生活发给朋友一同分享我们的喜怒哀乐。当年设计者的初衷已经成为了现实。就如同诺基亚那句老座右铭:科技以人为本。纵使诺基亚因错失发展智能手机的良机,而逐步走向了没落,但通过这则广告我们仍能看到昔日诺基亚手机王者的风采。(点12)
这则创意广告创作过程中运用到的形式主要有以下几种:第一是富于幽默法,(点13)幽默法是指广告作品中巧妙地再现喜剧性特征,抓住生活现象中局部性的东西,通过人们的性恪、外貌和举止的某些可笑的特征表现出来。广告短片中男主人公通过用手机拍下含有字母的句子发给女主角这一行为既有创意又具有幽默感。
第二是借用比喻法,(点14)比喻法是指在设计过程中选择两个互不相干,而在某些方面又有些相似性的事物,“以此物喻彼物”,比喻的事物与主题没有直接的关系,但是某一点上与主题的某些特征有相似之处,因而可以借题发挥,进行延伸转化,获得“婉转曲达”的艺术效果。广告中将“will you marry me?”和“nolia”原本两不相干的事物巧妙地联系在一起了。
第三种是悬念安排法,(点15)这种方法在表现手法上故弄玄虚,布下疑阵,使人对广告画面乍看不解题意,造成一种猜疑和紧张的心理状态,在观众的心理上掀起层层波澜,产生夸张的效果,驱动消费者的好奇心和强烈举动,开启积极的思维联想,引起观众进一步探明广告题意之所在强烈愿望,(点16)然后通过广告标题或正文把广告的主题点明出来,使悬念得以解除,给人留下难忘的心理感受。在广告的最后,创作者无疑将这一手法运用的恰到好处。(点17)
第二篇:Marry You
Bruno Mars - Marry You
it's a beautiful night we're looking for something dumb to do hey baby i think i wanna marry you
is it the look in your eyes or is it this dancing juice
who cares baby, i think i wanna marry you
well i know this little chapel on the boulevard
we can go
no one will know
oh come on girl
who cares if we're trashed
got a pocket full of cash we can blow
shots of patrol
and it's on girl
don't say no no no no no
just say yeah yeah yeah yeah yeah
and we'll go go go go go
if you're ready, like i'm ready
cos it's a beautiful night we're looking for something dumb to do hey baby i think i wanna marry you
is it the look in your eyes or is it this dancing juice
who cares baby, i think i wanna marry you
oh
i'll go get the ring
let the choir bell sing like ooh
so what you wanna do
lets just run girl
if we wake up and you want to break up
that's cool
no i won't blame you
it was fun girl
don't say no no no no no
just say yeah yeah yeah yeah yeah
and we'll go go go go go
if you're ready, like i'm ready
cos it's a beautiful night we're looking for something dumb to do
hey baby i think i wanna marry you
is it the look in your eyes or is it this dancing juice
who cares baby, i think i wanna marry you
just say i do
tell me right now baby
tell me right now baby, baby
just say i do
tell me right now baby
tell me right now baby, baby
oh
it's a beautiful night we're looking for something dumb to do hey baby i think i wanna marry you
is it the look in your eyes or is it this dancing juice
who cares baby, i think i wanna marry you
it's a beautiful night we're looking for something dumb to do
夜色如此美丽让我们做些可爱的蠢事吧
hey baby i think i wanna marry you
我的宝贝我只想和你结婚
is it the look in your eyes or is it this dancing juice
是因为你的眼神迷离或是因为你的舞跳的太蹁跹
who cares baby, i think i wanna marry you
这些都无所谓宝贝,我只想和你结婚
well i know this little chapel on the boulevard
我知道林荫小道上有一座小教堂
we can go
我们可以去
no one will know
没有人会察觉
oh come on girl
来吧姑娘
who cares if we're trashed
没人在乎我们是否烂醉如泥
got a pocket full of cash we can blow
我们带着满满的现金
shots of patrol
把最贵的鸡尾酒挥霍殆尽
and it's on girl
这就来了姑娘
don't say no no no no no
别说不不不..
just say yeah yeah yeah yeah yeah
快说好好好..
and we'll go go go go go
我们这就走走走..
if you're ready, like i'm ready
只要你和我一样迫不及待
cos it's a beautiful night we're looking for something dumb to do 夜色如此美丽 让我们做些可爱的蠢事
hey baby i think i wanna marry you
我的宝贝我只想和你结婚
is it the look in your eyes or is it this dancing juice
是因为你的眼神迷离或是因为你的舞跳的太蹁跹
who cares baby, i think i wanna marry you
这些都无所谓宝贝,我只想和你结婚
oh ~
哇哦~
just say i do
告诉我 你愿意
tell me right now baby
告诉我 宝贝
tell me right now baby, baby
现在就告诉我 宝贝
just say i do
告诉我 你愿意
tell me right now baby
告诉我 宝贝
tell me right now baby, baby
现在就告诉我 宝贝
oh ~
哇哦~
it's a beautiful night we're looking for something dumb to do 夜色如此美丽 让我们做些可爱的蠢事
hey baby i think i wanna marry you
我的宝贝我只想和你结婚
is it the look in your eyes or is it this dancing juice 是因为你的眼神迷离或是因为你的舞跳的太蹁跹
who cares baby, i think i wanna marry you
这些都无所谓宝贝,我只想和你结婚