创 业 计 划 书
项目单位
地 址
电 话
传 真
电子邮件
联 系 人
[日期]
一、企业概况
(一)法律模式
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(二)经营范围
[ ]制造业 [ ]服务业 [ ]批发商 [ ]零售商
(三)商业计划简述
1.产品或服务__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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2.客户__________________________________________________________________________________________________________________________________________
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3.所有者
(姓名、地址、资质、企业中的作用、相关经历)
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4.吸收就业人数_________________________
(四)启动资本
投资 _________________________
运营资本 _________________________
总计 _________________________
(五)资本来源
业主的储蓄 _________________________
合伙人出资 _________________________
民间借贷 _________________________
银行贷款 _________________________
二、商业构想和市场分析
(一)商业构想描述
(如,确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。)
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(二)市场分析
(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)
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三、促销计划
启动促销
向顾客宣传新企业开张的行动计划(比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。还要调查各种不同促销方式的费用。)
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四、组织机构与员工
(一)企业组织职员要求
职位任务、职责和资质
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(二)组织机构图
(三)人工成本
职位 资质 月工资 社会保障 总支出
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