10 Golden Lessons from Steve Jobs His accomplishments and character helped define a generation and change the world. He is co-founder of the fairy-tale company we now know as Apple Computers. And he is the visionary in the world of personal computers that led the entire computer hardware industry to restructure itself. This man with boundless energy and charisma is also a matter of the catchy phrase. And even when he’s trying to talk normally, brilliant verbiage comes tumbling out. Here’s a selection of some of the most insanely great things he said, golden lessons to help you succeed in life, Jobs-style: 1. “Innovation distinguishes between a leader and a follower.” Innovation has no limits. The only limit is your imagination. It’s time for you to begin thinking out if the box. If you are involved in a growing industry, think of ways to become more efficient. If you are involved in a shrinking industry-get out of it quick and change before you become obsolete. Remember that procrastination is not an option here. Start innovation now! 2. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talent, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Pay attention to the details that really do make the difference. Excellence is not difficult-simply decide right now to give your best shot-and you will be amazed with what life gives you back.史蒂夫。 史蒂夫。乔布斯的十条金玉良言 他的成就和个人魅力影响了一代人， 改 变了整个世界。 他参与创作了一家具有传奇 色彩的公司， 也就是现在我们知道的苹果电 脑公司。他是个人电脑领域的梦想家，引领 整个计算机硬件和软件产业进行了自我重 塑。 他精力旺盛，魅力十足，而且还是个善 吐珠玑之言的大师。就算他平常谈话时，精 辟之词也常常脱口而出。 这里选取了一些他 最为经典的语录， 这些乔布斯风格的金玉良 言会为你的生活中取得成功助一臂之力。 1.“领袖和追随者之间的区别就是创新。 ” 创新永无止境。唯一能对其构成限制的 是你的想象力。你该跳出框框想问题了。如 果你正处在一个上升的行业那就想想如何 变得更有效率。 如果你正处在一个日渐萎缩 的行业——那就趁你还没有被淘汰之前赶 紧抽身退出转行。切记拖延不是办法。从现 在开始就要创新！ 2.“要成为衡量适量的标准。有些人并不适 应期待卓越品质的环境。 ” 追求卓越没有捷径。你必须致力于把卓 越列为你所追求的首要目标。 最大限度地发 挥你的天赋、能力和技能，比别人多付出一 点，你就会赶超他们。要注意细节，因为事 实上细节决定成败。 达到卓
越并不困难—— 只需现在就下决定， 尽自己最大努力去做— —你将发现生活会给你惊人的回馈。 ” 3. “The only way to do great work is to live what you do. If you haven’t found it yet, keep looking. Don’t settle,. As with all matters of the heart, you’ll know when you find it.” I’ve got it down it four words:” Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in different times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is “no”, keep looking, you’ll know when you find it. 4. “We don’t grow most of the food we eat. We wear clothes other people make… We’re constantly taking things. It’s a wonderful feeling to create something that put it back in the pool of human experience and knowledge.” Live in a way that is ethically responsible. Try to make a difference in this world and contributes to higher good. You will find it gives more meaning to your life. And talk to others about what you are doing. Don’t preach or be self-righteous—that just put people off, but at the same time, don’t be shy about setting an example and use opportunities that arise to let others know what you are doing. 5. “There’s a phrase in Buddhism, Beginner’s mind. It’s wonderful to have beginner’s mind.” It’s the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. It is the mind that is innocent of preconceptions and expectations, judgments and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.3.“把工作干得出色的唯一方法就是热爱自 己的工作。如果尚未找到让你热爱的事业， 那就接着找。不要安于现状，如同与心灵有 关的其他事情一样，就等你找到时，你的心 自然会知道。 ” 我把这条建议浓缩为四个字： “做你所 爱。 ”去一个让你觉得有意义，能给你指明 人生方向，并带给你满足感的职业。在心中 树立目标， 并为之奋斗， 这样活着才有意义， 人生也才有方向感和满足感。 这不仅会促成 健康，延年益寿，还能使你在困难时期乐观 面对。 你是否在每一个周一的早上都利索的 从床上爬起来，然后对一周的工作充满期 待？如果答案是“不” ，那就接着寻觅吧， 等找到的时候你自然会知道。 4.“我们吃的食物大多不是自己种的。我们 穿的衣服是别人做的。。。 。。。我们一直在索 取。创造一样东西，回馈社会，使之成为人 类经验和知识的一部分， 那感觉太奇妙了。 ” 带着道德
责任感生活。尽量是这个世界 有所不同，为高尚之事尽微薄之力。你会发 现这使你的生活更加有意义。 告诉别人你在 做的事情。 不要说教或自以为是——那只会 令人反感，但与此同时，也不要羞于率先垂 范， 要利用出现的机会让别人了解你所做的 事情。 5. “佛教里有个词叫：初心。拥有初学者的 心态是件美妙的事情。 ” 这种心态能看到事物的本来面目，他会 一步一步地探索， 然后在一刹那间意识到万 物的本性。这种心态没有先人之见，没有预 期，没有武断，也没有偏见。我们可以把初 心想象成一个幼小的儿童面对生活的心态， 充满了好奇、惊叹和诧异。 6. “We think basically you watch television to turn your brain off, and you work on your6.“我们认为，基本上在你看电视时，大脑 并不运转，而当你想启动大脑时，就去用电computer when you want to turn your brain on.” Academic studies over the decades have confirmed television’s pernicious mental and 心理和精神的破环作用。 大多数电视观众都 moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So, turn your TV off and 关掉电视吧，挽救一些脑细胞。不过要小心 save some brain cells. But be cautious, you can turn off your brain off by using a computer also. Try and have an intelligent conversation with someone who plays auto 一次智力对话试试。 race games, or role-playing games. 了，使用电脑也会使你的大脑停止运转，不 信就与玩赛车游戏或角色游戏的玩家进行 知道这个习惯会令头脑麻木、又浪费时间。 可是仍然在电视机前消磨大部分时间。 所以 脑。 ” 数十年来，学术研究已经证实了电视对7. “I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s7. “我曾经一年损失了 2.5 亿美元，除我之 外，我还不知道谁有过这种遭遇。这种经历very character-building.” Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made 人士是不曾失败过或犯过错的。 成功的人都 mistakes. There are successful person who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as 他们把错误视为一种警告， 而非无可救药的 warning rather than signs of hopeless 无能的标志。从没犯过错误，意味着从未真 正生活过。 inadequacy. Never making a mistake means never live life to the full. 是犯了错误之后， 针对这些错误改变自己的 生活或表现，这样下次就不至于再犯错了。 非常有利于塑造性格。 ” 不要将犯错等同于错误。 没有哪个成功 8. “I would trade all of my te
chnology for an afternoon with Socrates.”8.“我愿以我所有的技术来换取与苏格拉底 共度的一个下午。 ”Cicero said of Socrates that, “He called philosophy down from the skies and into the lives of men.” So use Socrates’ principles in your life, your work, your learning, and your 活、工作、学习和人际关系中运用苏格拉底 relationships. It’s not about Socrates; it’s really about you, and how you can bring more truth, beauty and goodness into your life everyday. 跟过的真、善、美。 9. “人生在世就要给宇宙留下一个印记。 不 然人生在世有何意义？” 你可曾知道你要在此生成就大事？我们 生来都有一种天赋，是我们在生活中能付 出，使所有人都了解我们的愿望、兴趣、激 情和好奇心。这种天赋其实就是我们的目 标。你不需要别人的许可来决定自己的目 标。老板、老师、父母、牧师或者其他任何 权威都不能替你做主。 只需要找到这独特的 目标。 的原则。这不是关于苏格拉底，其实是关于 你自己， 以及你如何给自己每天的生活带来 西塞罗这样评价苏格拉底： “他从天上唤 来哲学，使之进入凡人的生活。 ”在你的生9. “We’re here to put a dent in the universe. Otherwise why else even be here?” Did you know that you have big things to accomplish in life？ We were all born with a gift to give in life, one which informs all of our desires, interest, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.10. “Your time is limited, so don’t waste it living someone else’s life. Have the courage to10. “人生有涯，不要过别人的生活，以免 浪费自己的心灵和直觉。 它们已经知道你真 followyourheartandintuition.They正想成为怎样的人。 ” 你是否厌倦了为别人的梦想而活？毫无 疑问，这是你的生活。你完全有权利以自己 的方式来度过此生。给自己一个机会，在没 有恐惧和压力的环境里培养自己的创造力。 过你自己选择的生活，做你自己的老板。somehow already know what you truly want to become.” Are you tired of living someone else’s dream? No doubt, it’s your life and you have every right to spend it in your own individual way. Give yourself a chance to nurture your creative qualities in a fear-free andpressure-free climate. Live a life that YOU choose ad be your own boss. Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try. 这里的每一条箴言起初可能难以与你 们的生活完全符合，但如果慢慢践行，一
次 一条， 便会发现自己的整体表现立刻得到提 升。那就现在开始，试试看吧。