1.Why Apple?

I would say：

Firstly, it is because Great Marc Jobs. His legendary, his speeches and the wisdom and personal charisma shown from them have left me an unforgettable impression. In my opinion, he is the most twinkling label of Apple.

Secondly, it is the creative and innovative company culture that attracts me most. Coz formerly I do have enriched experiences in PR & Advertising Agencies, I do know that a creative and innovative environment would not only bring a company a guarantee of productivity but also added values from the potential and stimulated ?Super-power? of employees. Nobody would know what could be expected from totally workers who are always engaged, pleased and always proud of the company.

More importantly, Apple?s innovation and creativity are unique and irreplaceable because a pursuit of perfection and simplicity diffused from its product design and the consumer-experience-oriented operation principle. If we say that the former idea ensures the high-quality of products, then we can argue the creation of a comfortable and relaxed environment is not only like welfare to the public but also a real reflection of staff earnestly practice and dissemination of the organization values and identity.

Therefore, I am not only really interested in working for Apple, but also I am sure I would totally be immersed in working at such a marvelous environment and always be proud of my fortune.

2.Former Experiences:

As I mentioned in CV, I have joined the Chinese Element Advertising Award team for a 3-month internship at Meikao Advertising China. This project team has gained great reputation from Cannes Lions 2013 “Chinese Day” campaign. During the process, I was responsible for new media promotion of the whole program. There are two key points I would like to highlight: Firstly, considering the different ages of voters and a large popularity of cell-phone utilization in China, I raised a creative proposal to change the traditional booking & purchase strategy and to substitute it with online and new media platform for booking and purchasing ceremony tickets. The improvement has saved budget for ticket-printing, expanded spreading range and simultaneously contact details of guests are collected more conveniently through interaction. Secondly, in order to enhance the brand-awareness on such award ceremony, I prepared tailored push-messages through social media platform, tightly combining readers? specific demands and interests with traditional Chinese cultural elements. It surprised me that, on the beginning day of our ceremony, guests not merely brought e-admission tickets but also carried with comments and discussions on the content of push-messages. Consequently, under the promotion of copywriting and marketing PR campaigns, the followers on the We-chat platform increased from a single digit to over 300.I should say that the final honour testifies my ability to take advantage of new media to express the creativity and the skills in communication and coordination.

Later on, I was hired by Y&R/Wunderman (Shanghai) Advertising Co, and participated in their account executive team. I worked as a freelancer intern and was mainly in responsible for Digital and Above-the-line (ATL) brand promotion. The main tasks were simple things such as telephone communication with dealers; quarterly report-writing based on using Google Analytics and coordination for modifying; updating client?s official-website and apps. What should be noted is

that it is my real fortune to take part in the national-wide annual campaign of Land-Rover Discovery 25th Anniversary. Land-Rover China introduced a Visual-reality NSD Test-Drive platform to promote consumer engagement and visual enjoyment of official website. After writing the system testing feedback reports, negotiating with the client and discussing with different groups, new improvements has been applied successfully with a result of 5% increase on effective-visiting numbers of the Landing page and a vast reduction on bounces rate. Although most tasks during the internship were simple and trivial, I still have learned quite a lot such as finishing tasks step by step with a down-to-earth attitude. Also, plenty of abilities and skills have been enhanced through this unique experience, and the following three are most developed most significantly: fast-learning skill, effective problem-solving capacity and cross-department communication and coordination ability.

After I came to UK, my career was further developed towards digital marketing and e-commerce area.

Most recently, just after being trained as a marketing trainee at IBM Hursley UK, I joined Sir John Soane?s Museum as an enterprise and digital marketing intern. This experience eventually has provided me an ideal platform to apply digital marketing knowledge with the specific situation of the cultural institution. I have been trained in the past 3-month time to be professionally proficient in software such as the Amazon Seller Central and the Mail Chimp, Google Adwords and Google Analytics. Also, with the help of these newly-learnt software and my adept Photoshop and Digital photographing skills, the sale rate was increased over 18% compared to the same period last year. Additionally, I also participated in the daily shop assistant tasks such as the Daily-Tour booking, consumer ticket distribution and stock administration on the popular products.

All in all, I do boast enriched working experience and practice skills have all been proved and enhanced during the previous careers within Advertising and Marketing industry and the Cultural industries. More importantly, I am working towards the CIM Award in Integrated Marketing Communication which to a great extent improved my marketing analysis and research ability and academic knowledge of the marketing communication.

Regards,

Hao Liu

第二篇：应聘申请信

尊敬的公司领导：

您好！

我是四川大学机械设计制造及其自动化专业的一名学生，即将面临毕业。

拥有丰富实践经验，长期参与学生工作，有较强的责任心与团结意识。具有较好的专业知识水平，并有机械行业实习经验。精通Pro-E，Auto-CAD，斯沃数控仿真系统等专业软件。能熟练操作计算机，能充分利用现代媒体网络技术。

此外，我还积极地参加各种社会活动，抓住每一个机会，锻炼自己。大学四年，我深深地感受到，与优秀学生共事，使我在竞争中获益；向实际困难挑战，让我在挫折中成长。

收笔之际，郑重向贵公司提交应聘申请，我已经做好了作为名公司员工的准备，并相信自己能不负公司所托，为公司建设贡献自己的力量。

祝愿贵单位事业蒸蒸日上！

乌日其浪