报告分析报告市场定位分析报告

中山市休闲产业定位及结构分析)

时间：2024.4.8

收稿日期：20##-04-12作者简介：黄群玲(1968－)，女，北京人，中山火炬职业技术学院体育部副教授,主要从事体育人文社会学的研究.韶关学院学报·自然科学Journal of Shaoguan University·Natural Science20##年6月第30卷第6期Jun.2009Vol.30 No.6中山市休闲产业定位及结构分析黄群玲1，刘晓平2，梁琪3（1.中山火炬职业技术学院体育部，广东中山528436；2.中山火炬职业技术学院信息工程系，广东中山528436;3.韶关学院审计处，广东韶关512005）摘要：20##年中山市经济在广东省排名第五，与珠三角其他城市相比，第三产业占GDP比重仍然偏低（第二产业与第三产业差为23.6％），休闲产业等第三产业应成为中山市未来经济增长的支柱产业和提升城市竞争力的一张王牌，并列入中山市国民经济发展的总体规划中.中山市休闲产业可以分为文化产业、休闲旅游产业、休闲体育产业、休闲娱乐产业四大类别，每个产业的发展既要因地制宜，又可互相促进.关键词：休闲产业；休闲文化产业；休闲旅游产业；休闲体育产业；休闲娱乐产业；产业定位；产业结构；中山市中图分类号：G812.7文献标识码：A文章编号：1007-5348（2009）06-0100-03中山市是中国伟大民主革命先行者孙中山先生的故乡.位于珠江三角洲中南部，珠江口西岸，北接广州，南连珠海，毗邻澳门.1997年荣获联合国颁发的“世界人居奖”.20##年8月中山市委市政府颁布了《关于努力建设“三个适宜”新型城市的决定》，即努力建适宜创业、适宜创新、适宜居住的全面协调可持续发展的新型城市.20##年1月中山市第十三届人民代表大会第四次会议通过的《政府工作报告》指出，20##年的工作重点是：保增长、扩内需、促转型、惠民生，其中保增长是重中之重.为实现上述目标，首先要做的是：加大投资消费拉动，确保经济平稳较快增长.其中尤其强调“培育新的消费热点，拉动农村市场，发展旅游、文化、休闲、健身等服务性消费和个性化消费”.中山市休闲产业在第三产业中占有较大比重（但是，中山市第三产业占GDP比重偏低，第二产业与第三产业差为23.6％［1］），而且投资和就业容量大，无工业污染，资源、能源耗用少，发展持续性强等优势，是当前和今后拉动经济增长一项不可低估的新兴产业，尤其是当前积极应对国际金融危机冲击，国内扩大内需刺激消费的形势下，更值得关注.1中山市休闲产业定位目前，在全世界范围内对于休闲产业都没有统一的界定，只是大致相似，《自然辩证法》杂志社主编马惠娣女士是国内较早研究休闲产业的学者，是中国休闲研究的扛鼎人物.她认为：“休闲产业是指与人的休闲生活、休闲行为、休闲需求（物质的与精神的）密切相关的产业领域，特别是以旅游业、娱乐业、服务业为龙头形成的经济形态和产业系统，已成为国家经济发展的重要的支柱产业.休闲产业一般涉及到国家公园、博物馆、体育（运动项目、设施、设备、维修等）、影视、交通、旅行社、导游、纪念品、餐饮业、社区服务以及由此连带的产业群”.发展休闲产业，利用其长长的产业链，可以拉动与之交叉的相关产业的发展.休闲产业有着巨大的发展潜力，一直被看作是“朝阳产业”，作为我国经济发展的增长点，是可持续发展战略的可行之路.休闲产业是一个国家、一个地区和一个城市经济发展水平、人民生活水平达到一定层次的产物，一般说来，人均国民生产总值达到2 000~3 000美元以上，社会就进入休闲产业发展的急剧扩张期，国民收入达到1 000美元，大众就会进入休闲消费的急剧扩张期［2］.20##年中山常住人口人均GDP已经达5 000多美元，收稿日期：20##-04-12作者简介：黄群玲(1968－)，女，北京人，中山火炬职业技术学院体育部副教授,主要从事体育人文社会学的研究.韶关学院学报·自然科学Journal of Shaoguan University·Natural Science20##年6月第30卷第6期Jun.2009Vol.30 No.6中山市休闲产业定位及结构分析黄群玲1，刘晓平2，梁琪3（1.中山火炬职业技术学院体育部，广东中山528436；2.中山火炬职业技术学院信息工程系，广东中山528436;3.韶关学院审计处，广东韶关512005）摘要：20##年中山市经济在广东省排名第五，与珠三角其他城市相比，第三产业占GDP比重仍然偏低（第二产业与第三产业差为23.6％），休闲产业等第三产业应成为中山市未来经济增长的支柱产业和提升城市竞争力的一张王牌，并列入中山市国民经济发展的总体规划中.中山市休闲产业可以分为文化产业、休闲旅游产业、休闲体育产业、休闲娱乐产业四大类别，每个产业的发展既要因地制宜，又可互相促进.关键词：休闲产业；休闲文化产业；休闲旅游产业；休闲体育产业；休闲娱乐产业；产业定位；产业结构；中山市中图分类号：G812.7文献标识码：A文章编号：1007-5348（2009）06-0100-03中山市是中国伟大民主革命先行者孙中山先生的故乡.位于珠江三角洲中南部，珠江口西岸，北接广州，南连珠海，毗邻澳门.1997年荣获联合国颁发的“世界人居奖”.20##年8月中山市委市政府颁布了《关于努力建设“三个适宜”新型城市的决定》，即努力建适宜创业、适宜创新、适宜居住的全面协调可持续发展的新型城市.20##年1月中山市第十三届人民代表大会第四次会议通过的《政府工作报告》指出，20##年的工作重点是：保增长、扩内需、促转型、惠民生，其中保增长是重中之重.为实现上述目标，首先要做的是：加大投资消费拉动，确保经济平稳较快增长.其中尤其强调“培育新的消费热点，拉动农村市场，发展旅游、文化、休闲、健身等服务性消费和个性化消费”.中山市休闲产业在第三产业中占有较大比重（但是，中山市第三产业占GDP比重偏低，第二产业与第三产业差为23.6％［1］），而且投资和就业容量大，无工业污染，资源、能源耗用少，发展持续性强等优势，是当前和今后拉动经济增长一项不可低估的新兴产业，尤其是当前积极应对国际金融危机冲击，国内扩大内需刺激消费的形势下，更值得关注.1中山市休闲产业定位目前，在全世界范围内对于休闲产业都没有统一的界定，只是大致相似，《自然辩证法》杂志社主编马惠娣女士是国内较早研究休闲产业的学者，是中国休闲研究的扛鼎人物.她认为：“休闲产业是指与人的休闲生活、休闲行为、休闲需求（物质的与精神的）密切相关的产业领域，特别是以旅游业、娱乐业、服务业为龙头形成的经济形态和产业系统，已成为国家经济发展的重要的支柱产业.休闲产业一般涉及到国家公园、博物馆、体育（运动项目、设施、设备、维修等）、影视、交通、旅行社、导游、纪念品、餐饮业、社区服务以及由此连带的产业群”.发展休闲产业，利用其长长的产业链，可以拉动与之交叉的相关产业的发展.休闲产业有着巨大的发展潜力，一直被看作是“朝阳产业”，作为我国经济发展的增长点，是可持续发展战略的可行之路.休闲产业是一个国家、一个地区和一个城市经济发展水平、人民生活水平达到一定层次的产物，一般说来，人均国民生产总值达到2 000~3 000美元以上，社会就进入休闲产业发展的急剧扩张期，国民收入达到1 000美元，大众就会进入休闲消费的急剧扩张期［2］.20##年中山常住人口人均GDP已经达5 000多美元，                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        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?   堳 \? 收稿日期：20##-04-12作者简介：黄群玲(1968－)，女，北京人，中山火炬职业技术学院体育部副教授,主要从事体育人文社会学的研究.韶关学院学报·自然科学Journal of Shaoguan University·Natural Science20##年6月第30卷第6期Jun.2009Vol.30 No.6中山市休闲产业定位及结构分析黄群玲1，刘晓平2，梁琪3（1.中山火炬职业技术学院体育部，广东中山528436；2.中山火炬职业技术学院信息工程系，广东中山528436;3.韶关学院审计处，广东韶关512005）摘要：20##年中山市经济在广东省排名第五，与珠三角其他城市相比，第三产业占GDP比重仍然偏低（第二产业与第三产业差为23.6％），休闲产业等第三产业应成为中山市未来经济增长的支柱产业和提升城市竞争力的一张王牌，并列入中山市国民经济发展的总体规划中.中山市休闲产业可以分为文化产业、休闲旅游产业、休闲体育产业、休闲娱乐产业四大类别，每个产业的发展既要因地制宜，又可互相促进.关键词：休闲产业；休闲文化产业；休闲旅游产业；休闲体育产业；休闲娱乐产业；产业定位；产业结构；中山市中图分类号：G812.7文献标识码：A文章编号：1007-5348（2009）06-0100-03中山市是中国伟大民主革命先行者孙中山先生的故乡.位于珠江三角洲中南部，珠江口西岸，北接广州，南连珠海，毗邻澳门.1997年荣获联合国颁发的“世界人居奖”.20##年8月中山市委市政府颁布了《关于努力建设“三个适宜”新型城市的决定》，即努力建适宜创业、适宜创新、适宜居住的全面协调可持续发展的新型城市.20##年1月中山市第十三届人民代表大会第四次会议通过的《政府工作报告》指出，20##年的工作重点是：保增长、扩内需、促转型、惠民生，其中保增长是重中之重.为实现上述目标，首先要做的是：加大投资消费拉动，确保经济平稳较快增长.其中尤其强调“培育新的消费热点，拉动农村市场，发展旅游、文化、休闲、健身等服务性消费和个性化消费”.中山市休闲产业在第三产业中占有较大比重（但是，中山市第三产业占GDP比重偏低，第二产业与第三产业差为23.6％［1］），而且投资和就业容量大，无工业污染，资源、能源耗用少，发展持续性强等优势，是当前和今后拉动经济增长一项不可低估的新兴产业，尤其是当前积极应对国际金融危机冲击，国内扩大内需刺激消费的形势下，更值得关注.1中山市休闲产业定位目前，在全世界范围内对于休闲产业都没有统一的界定，只是大致相似，《自然辩证法》杂志社主编马惠娣女士是国内较早研究休闲产业的学者，是中国休闲研究的扛鼎人物.她认为：“休闲产业是指与人的休闲生活、休闲行为、休闲需求（物质的与精神的）密切相关的产业领域，特别是以旅游业、娱乐业、服务业为龙头形成的经济形态和产业系统，已成为国家经济发展的重要的支柱产业.休闲产业一般涉及到国家公园、博物馆、体育（运动项目、设施、设备、维修等）、影视、交通、旅行社、导游、纪念品、餐饮业、社区服务以及由此连带的产业群”.发展休闲产业，利用其长长的产业链，可以拉动与之交叉的相关产业的发展.休闲产业有着巨大的发展潜力，一直被看作是“朝阳产业”，作为我国经济发展的增长点，是可持续发展战略的可行之路.休闲产业是一个国家、一个地区和一个城市经济发展水平、人民生活水平达到一定层次的产物，一般说来，人均国民生产总值达到2 000~3 000美元以上，社会就进入休闲产业发展的急剧扩张期，国民收入达到1 000美元，大众就会进入休闲消费的急剧扩张期［2］.20##年中山常住人口人均GDP已经达5 000多美元，                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           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       (
?   堳 \? 收稿日期：20##-04-12作者简介：黄群玲(1968－)，女，北京人，中山火炬职业技术学院体育部副教授,主要从事体育人文社会学的研究.韶关学院学报·自然科学Journal of Shaoguan University·Natural Science20##年6月第30卷第6期Jun.2009Vol.30 No.6中山市休闲产业定位及结构分析黄群玲1，刘晓平2，梁琪3（1.中山火炬职业技术学院体育部，广东中山528436；2.中山火炬职业技术学院信息工程系，广东中山528436;3.韶关学院审计处，广东韶关512005）摘要：20##年中山市经济在广东省排名第五，与珠三角其他城市相比，第三产业占GDP比重仍然偏低（第二产业与第三产业差为23.6％），休闲产业等第三产业应成为中山市未来经济增长的支柱产业和提升城市竞争力的一张王牌，并列入中山市国民经济发展的总体规划中.中山市休闲产业可以分为文化产业、休闲旅游产业、休闲体育产业、休闲娱乐产业四大类别，每个产业的发展既要因地制宜，又可互相促进.关键词：休闲产业；休闲文化产业；休闲旅游产业；休闲体育产业；休闲娱乐产业；产业定位；产业结构；中山市中图分类号：G812.7文献标识码：A文章编号：1007-5348（2009）06-0100-03中山市是中国伟大民主革命先行者孙中山先生的故乡.位于珠江三角洲中南部，珠江口西岸，北接广州，南连珠海，毗邻澳门.1997年荣获联合国颁发的“世界人居奖”.20##年8月中山市委市政府颁布了《关于努力建设“三个适宜”新型城市的决定》，即努力建适宜创业、适宜创新、适宜居住的全面协调可持续发展的新型城市.20##年1月中山市第十三届人民代表大会第四次会议通过的《政府工作报告》指出，20##年的工作重点是：保增长、扩内需、促转型、惠民生，其中保增长是重中之重.为实现上述目标，首先要做的是：加大投资消费拉动，确保经济平稳较快增长.其中尤其强调“培育新的消费热点，拉动农村市场，发展旅游、文化、休闲、健身等服务性消费和个性化消费”.中山市休闲产业在第三产业中占有较大比重（但是，中山市第三产业占GDP比重偏低，第二产业与第三产业差为23.6％［1］），而且投资和就业容量大，无工业污染，资源、能源耗用少，发展持续性强等优势，是当前和今后拉动经济增长一项不可低估的新兴产业，尤其是当前积极应对国际金融危机冲击，国内扩大内需刺激消费的形势下，更值得关注.1中山市休闲产业定位目前，在全世界范围内对于休闲产业都没有统一的界定，只是大致相似，《自然辩证法》杂志社主编马惠娣女士是国内较早研究休闲产业的学者，是中国休闲研究的扛鼎人物.她认为：“休闲产业是指与人的休闲生活、休闲行为、休闲需求（物质的与精神的）密切相关的产业领域，特别是以旅游业、娱乐业、服务业为龙头形成的经济形态和产业系统，已成为国家经济发展的重要的支柱产业.休闲产业一般涉及到国家公园、博物馆、体育（运动项目、设施、设备、维修等）、影视、交通、旅行社、导游、纪念品、餐饮业、社区服务以及由此连带的产业群”.发展休闲产业，利用其长长的产业链，可以拉动与之交叉的相关产业的发展.休闲产业有着巨大的发展潜力，一直被看作是“朝阳产业”，作为我国经济发展的增长点，是可持续发展战略的可行之路.休闲产业是一个国家、一个地区和一个城市经济发展水平、人民生活水平达到一定层次的产物，一般说来，人均国民生产总值达到2 000~3 000美元以上，社会就进入休闲产业发展的急剧扩张期，国民收入达到1 000美元，大众就会进入休闲消费的急剧扩张期［2］.20##年中山常住人口人均GDP已经达5 000多美元，                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           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