创业计划书范本
设计人：_______________________
日期： ________________________
目录
一、 企业概况………………………………………………
二、 商业构想和市场分析…………………………………
三、 主营产品………………………………………………
四、 定价计划………………………………………………
五、 法律形式………………………………………………
六、 启动资金………………………………………………
七、 启动资金来源…………………………………………
八、 组织结构与员工………………………………………
九、 企业运营与成本预测………………………………
十、 现金流计划………………………………………… 十一、 盈利情况预测……………………………………… 十二、 资产负债表…………………………………………
一、企业概况
企业名称： _____________________________________________________________________ ______________________________________________________________________________ 法律模式：______________________________________________________________________ 联系地址：_____________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________ 电话：____________________________ E_mail：_________________________ 经营范围：
［ ］制造业 ［ ］服务业 ［ ］批发商 ［ ］零售商
商业计划简述
产品或服务
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
顾客
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
所有者
（姓名、地址、资质、企业中的作用、相关经历）
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
吸收就业人数_________________________
启动资本
投资 _________________________
运营资本 _________________________
总计 _________________________
资本来源
个人储蓄 _________________________
合伙人出资 _________________________
民间借贷 _________________________
银行贷款 _________________________
二、商业构想和市场分析
商业构想描述
（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。） ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
市场分析
（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
三、主营产品
产品或服务的详细描述
四、定价计划
五、选址计划
企业的位置
描述企业选址计划
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 选址原因
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 通过将货物或服务销售给以下渠道来接近顾客：
［ ］个人 ［ ］零售商 ［ ］批发商 ［ ］其他人
选择这种分销方式的原因
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
六、促销计划
启动促销
向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸、电台广告、开业庆典等，还要调查不同促销方式的费用。）
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
七、法律形式
企业的法律形式为：___________________________________________________________
选择这种法律形式的原因
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
八、启动资金
投资项目说明
九、启动资金来源
资金来源
资金来源信息
贷款1
债权人或贷款机构的姓名及住址
_______________________________________________________________________________________________________________________________________________________________________________________________________________
贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________
贷款2
债权人或贷款机构的姓名及住址
_______________________________________________________________________________________________________________________________________________________________________________________________________________
贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________
信贷服务
十、组织机构与员工 企业组织
职员要求
职位
1 2 3 4 5 6
组织结构图
任务、职责和资质
人工成本 职位 1 2 3 4 5 6 7
企业经营场所的构成
资质
月工资
社会保障
总支出
十一、企业运营与成本预测 月度销售计划
全部产品、产品类别或服务
如果有更多产品或服务，请扩充表格。
月度经营成本计划
本计划基于月度销售计划编写
十二、现金预算 月度现金预算
十三、盈利情况预测 月度净利润估算
十四、资产负债表
本企业公开的资产负债表（日期）
