注：此为基本的计划书范本，可在此基础上根据项目情况调整
创业计划书范本
设计人：___________周钰成____________
日期：2012/9/9 ________________________
目录
一、 企业概况………………………………………………
二、 商业构想和市场分析…………………………………
三、 主营产品………………………………………………
四、 定价计划………………………………………………
五、 选址计划………………………………………………
六、 促销计划………………………………………………
七、 法律形式………………………………………………
八、 启动资金………………………………………………
九、 启动资金来源…………………………………………
十、 组织结构与员工……………………………………… 十一、 企业运营与成本预测……………………………… 十二、 现金流计划………………………………………… 十三、 盈利情况预测……………………………………… 十四、 资产负债表…………………………………………
一、企业概况
企业名称： _____________________________________________________________________ ______________________________________________________________________________ 法律模式：______________________________________________________________________ 联系地址：_____________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________ 电话：____________________________ E_mail：_________________________ 经营范围：
［ ］制造业 ［ ］服务业 ［ ］批发商 ［ ］零售商
商业计划简述
产品或服务
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
顾客
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
所有者
（姓名、地址、资质、企业中的作用、相关经历）
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
吸收就业人数_________________________
启动资本
投资 _________________________
运营资本 _________________________
总计 _________________________
资本来源
个人储蓄 _________________________
合伙人出资 _________________________
民间借贷 _________________________
银行贷款 _________________________
二、商业构想和市场分析
商业构想描述
（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
市场分析
（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
三、主营产品
产品或服务的详细描述
四、定价计划
五、选址计划
企业的位置
描述企业选址计划
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 选址原因
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 通过将货物或服务销售给以下渠道来接近顾客：
［ ］个人 ［ ］零售商 ［ ］批发商 ［ ］其他人
选择这种分销方式的原因
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
六、促销计划
启动促销
向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸、电台广告、开业庆典等，还要调查不同促销方式的费用。）
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
七、法律形式
企业的法律形式为：___________________________________________________________
选择这种法律形式的原因
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
八、启动资金
投资项目说明
九、启动资金来源
资金来源
资金来源信息
贷款1
债权人或贷款机构的姓名及住址
_______________________________________________________________________________________________________________________________________________________________________________________________________________
贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________
贷款2
债权人或贷款机构的姓名及住址
_______________________________________________________________________________________________________________________________________________________________________________________________________________
贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________
信贷服务
十、组织机构与员工 企业组织
职员要求
职位
1 2 3 4 5 6
组织结构图
任务、职责和资质
人工成本 职位 1 2 3 4 5 6 7
企业经营场所的构成
资质
月工资
社会保障
总支出
十一、企业运营与成本预测 月度销售计划
全部产品、产品类别或服务
如果有更多产品或服务，请扩充表格。
月度经营成本计划
本计划基于月度销售计划编写
十二、现金预算 月度现金预算
十三、盈利情况预测 月度净利润估算
十四、资产负债表
本企业公开的资产负债表（日期）
