华北科技学院毕业设计（论文）

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20xx年11月

第二篇：论文英文

Industrial design and enterprise Preface

The experience of developed countries has been proved that the rapid development of economy must accompany the advanced industrial design, rapid development in today's world of technology, technique and economic environment, industrial design is the landing site of the enterprise technological innovation, is a great tool of enterprise competitiveness.

Industrial design

Industrial design is belong to the modern industrial products, the product structure, industrial structure of professional planning, design innovation.Its core is "people" as the center, design to create the results need to be able to fully adapt to and meet the needs of as a "person".Human needs will never stay at a certain point, and therefore is industrial design is also need to "redesign" professional.

Industrial design is scientific and technological achievements into products, the formation of products, in line with the requirements, the core of the environmentally friendly process;Technical innovation is the landing site of the nuclear knowledge innovation;Is the product, goods, supplies, waste system transformation method.The essence of industrial design is the science of "human things" before the reform and opening up, our country basically not formed own industrial design ability.Reasons: one is in a long historical period, China's industrial development, basically walk is introduced - generic - mass production - in - generic - mass production again, again simple circulation, the lack of their own to create.Have in the modern industrial products, rarely belong to originate in China.Second, under the planned economy system, unified underwriting products, supply and demand, is a seller's market, in the history of such conditions, also do not need to industrial design.Along with the development of productivity, abundant, provide product on the market and result in an increasingly competitive product homogeneity, so many enterprises

on the brink of predicament, even in a price war.So in such a market under the condition of how to open the product difference, create high added value?Industrial design is the beacon to guide.Enterprise to get rid of other similar products market, build their own product unique vitality and import of industrial design.Excellent industrial design can create a new market, and promote the market segmentation, guide the consumer demand.

demand is increasingly personalized, emotional.Physiological demand of the dominant position in consumption demand structure is increasingly replaced by psychological needs, in the consumer pays attention to the quality of the products at the same time pay more attention to the feelings of pleasure and satisfaction.

And planning to the idea of life often need to pass some kind of specific products.Products to cause consumer psychological identity, it must be in the design.A good product is not enough to only aesthetic modelling, need to target consumer's psychological characteristics and adopt the corresponding design consumption trend.Should fully consider the consumer cognition to the product overall concept, the demand for product function and special personality, designed products should not only fashionable, but also can fully meet the lack of consumer psychology, curious about psychology, psychology of the latent please and realistic, make consumers to enjoy the whole process of product more comfortable, safe, convenient, energy saving, operating more rich human, friendly interface, give users the best experience.The lifeblood of the industrial design is the harmonious (enterprise pursue products in technology, culture, image, the unity of the people, cost etc) unremitting pursuit.

The last two decades, has made great progress in industrial design in China.In the early 1980 s, colleges and universities began to set up industrial design major;By now, our country has more than two hundred colleges and universities set up the professional;A group of young professional industrial design team is formed in our country;Some big companies also have established the department of industrial design.Industrial design has begun

initial success in product design.Due to the advancement of industrial design, product modelling diversity, but from the overall look, industrial design in our country is still in its early development stage, also failed to form the developed countries the extremely active "productivity" create high benefit "industry".The essence of the concept is not a big market with "shape" design is given priority to, but for the "this" to "service" users.

So the real task of industrial design is the need for a new way of life goals "localization" research analysis, and then define the concept of design.This is the "localization" as evaluation system to select, group technology, workmanship "finished";Has formed at the same time in the "localization" of "commodity" concept, make sales plan, to implement "concurrent engineering" to advance;To thousands of homes "supplies" truly conforms to the "service" and "people-oriented" goals.

Enterprises in "manufacturing-according-to-sale" now "small market" mechanism, forcing companies into a vicious circle of "swarm", "price war" vortex cannot extricate oneself.The main reason is that there is no master of industrial design of this * *, so not in the enterprises of the industrial structure, product structure adjustment strategy, and "brand", "quality" concept in the real "customer as the center" will "service" goal as corporate profits more the conditions, and grasp the "hardware", the only technology, processing quality, advertising, marketing and corporate image strategy, such as the means and the splendid surface,Do not grasp the fundamental market positioning, target market differentiation strategy, that is not grasp industrial design, enterprise technology innovation lose target, caused great waste of resources, in the end, the enterprise's competition only at low level.

Prospects of the development of industrial design

However, industrial design, with its low investment, quick effect, high output characteristics, is increasingly becoming the important resources in the enterprise management.Our country famous scientist Dr Yang also pointed out: "the 21st century will be the century of industrial design, a country do not take

the industrial design will be the laggard".But in today's global economic integration, Chinese enterprises face more and more big pressure of competition, investment and innovation in the design of the industrial will bring new development opportunities for the enterprise.Industrial design will improve enterprise competitiveness, become the enterprise technology innovation landing site.Who can assert that the future can set up the advantage in terms of industrial design, who can in the new round of market competition to obtain the first mover advantage."In the global manufacturing transfer premise, our industrial design where to go?"This is the Shanghai science association recently on the 14th technology salon participants proposed a profound problem.For the design of modern people who are no longer has a design time, but a team in a new era of innovation design.Team work is a concept factor, involving all aspects of the business and industry competition, is the continuous innovation of organization.Enterprise to realize the integrated connection between various functional departments, the enterprise resources in the enterprise to realize the optimal configuration, it involves how to solve the the problem of the relationship between the design and management.Design and the combination of enterprise management is the inevitable trend of design development, in order to get a good industrial design is not only a design work, is also a management job.In the design process, the designer's expertise is important, of course, but in the enterprise interior design management skills are equally important, through effective management, ensure enterprise design resources give full play to the efficiency and consistent with the goals of the enterprise.Design management is the key to the enterprise internal between various levels and departments coordinated design.Anything produced by enterprises are a mirror of the enterprise, reflect all aspects of the enterprise, should be coordinated between them.Industrial designers through the information feedback, design satisfy consumers, dual psychological needs and satisfy the business enterprise product.Industrial design personnel is the enterprise of all departments of adhesive, is a bridge to

contact them.He make the effectiveness of enterprise departments is greater than the simple sum of their hard talent, technology, management personnel is the enterprise of industrial designers is soft enterprise talents, who are both indispensable to the enterprise.But the industrial design personnel, due to the particularity of its historical, more should make us special attention to it.Enterprise culture is the most essential thing, and support enterprises and the nature of competition and the highest level of competition is the competition of culture.Pay attention to the shaping of good corporate culture, in order to realize the consumer for enterprise brand loyalty, brand identity, perceptual quality, brand association, both to reduce the enterprise's marketing costs, and attracted the retailers and consumers.

Industrial design and enterprise culture

Enterprise culture is the enterprise in the long-term production and business operation activities create with enterprise characteristics of the sum total of material wealth and spiritual wealth, it includes enterprise goals and objectives, common values, habits, rules and regulations, and the performance of their external - corporate image and product image, is a representative of the enterprise image, is also the foundation of the enterprise image.The social public channels for an enterprise to understand and know is through the main products, to the society and enterprises is also rely on to provide excellent performance, aesthetically pleasing products and quality service to create their own good image.Product image through the enterprise image, and guide the other part of the corporate image.Industrial designers is the product of the founders of the image, is the most people who know the product, at the same time, should also is the people who know the business, because the design of all the products must comply with the basic values of the enterprise, beliefs and principles.And top management must know something about the markets, products of this enterprise, potential, opportunities, and the situation of the problem, thus for enterprise decision-making and management.And information provided by the industrial designers, relative to the enterprise

information research, is of highly practical value.Therefore, the enterprise is not only in the aspect of product design is dependent on the industrial design personnel to participate in, is also inseparable from the industrial design personnel in management decisions. The influence of industrial design to the enterprise

Industrial design and industrial production company, it is the fusion of social science and natural science combines technology, art, cultural, environmental and other factors, such as marketing, industrial products performance, structure and appearance of the coordinate, to ensure product technical functions at the same time, give a person with beautiful enjoyment, constantly and improve consumers' material and spiritual needs.Statistics show that in Japan, every 100 billion yen in sales increase effect (51%), industrial design technology innovation reformation accounted for 12%., according to the federation of American designer investigate enterprises invest $1 average industrial design can achieve the sales revenue of $2500.At present, the value of the industrial design achievement is the most dominant enterprise brand and product value, excellent industrial design has become a business success, and the path of the industrial revolution, design innovation has become the enterprise competitiveness and maintain sustainable development.Tool, it can be said that, the design innovation is a kind of productivity.

The position and role of the industrial design in the enterprise brand development

Design is the bridge of enterprise and the market: on the one hand, the production and technology into products suitable for the market demand, on the one hand, the market information feedback to the enterprise to promote the development of the enterprise.

Design is a means of value-added products: the biggest role for the enterprise is to improve the additional value of products.This additional value is not tangible material existence, more performance in the invisible.Appearance, product image, etc.

Design is an important enterprise resources: good design can make the enterprise has a better reputation, making enterprises more dynamic, become a tool for company development.Design is to build a complete corporate visual image means: enterprise visual image is the appearance of the best companies to establish brand image, is the company a unique style.

Creative industrial design is a good product design is the most important premise, brevity is the hallmark of good design, applicability is another important measure product design standard, reasonable man-machine relationship, the harmonious man-machine interface, products own language should be good at self annotation, carefully deal with every detail, emphasis on regional ethnic characteristics, contains cultural characteristics, pay attention to the ecological balance, to protect the environment, immutability of product design.

At present, the domestic industrial design has been initially formed industry, especially in the economically developed coastal areas is taking shape.However, due to our country enterprise brand to a generic OEM primarily slow development stage of the industrial design in the position and role of the enterprise brand development has not been established themselves as the core driving force.As the level up to the President of a government, improve business owners know.At present, our country is manufacturing power, but not a manufacturing powerhouse.Products in all walks of life, to get rid of the present situation of the generic follow suit, need to develop our country's industrial design, knowledge innovation.On industrial design to promote the establishment of the brand, he pushed through the brand marketing, industrial design in industrial design as the core power of enterprise brand construction, establish our country's science and technology development, the strategy of social progress.

Development of industrial design, be helpful for promoting the development of enterprise brand differentiation

At present, our products are basically at the stage of me-too advanced

products for developed countries, not only seriously affect the enthusiasm of advanced enterprise to develop new products, also inevitably lead to the product homogeneity competition, which is associated with intellectual property rights of misconduct, make our country in the world widely reviled.On the other hand, consumer is difficult to meet the personalized demand.The industrial design is required to achieve product differentiation of the production,Meet the demand of consumer personality and minimize the product competition.

Development of industrial design, which is beneficial to cultivate and build a well-known brand

At present, the products in the international market the average price of less than a third of Italy, Spain, deep processing and other branded products more than 60% of the profits by foreign companies.The reason is the main is our lack of brand competitiveness.Therefore, in order to promote our country enterprise brand from "made in China" to "created in China", in addition to need to rely on independent innovation, more in need of industrial design.

Development of industrial design, which is beneficial to promote the development of enterprise brand green

Green design is the important node of the comprehensive utilization of resources and the development of circular economy industry, is a key support to develop green products industry, through the green design can be changed decayed for magical, enhance the value of comprehensive utilization of resources products.In addition, through the green design, also can promote green products quality and the function of the promotion, provide more reliable support for the development of green products

Development of industrial design, which is beneficial to promote the development of intelligent products

The highest stage of today has entered the information era, the development of intelligent building is to satisfy people convenient work and life style of the effective solutions, and the development of intelligent products

need intelligent products as support, also cannot leave the industrial design development of intelligent products.Preliminary idea of the products industry development in our country industrial design, industrial design is like a rubik's cube, grafting, once with the enterprise brand development to promote transformation and upgrading of our country enterprise brand have incalculable effect and innovation and development, should cause the industry attaches great importance to.Speed up the construction industry innovation system of industrial design, improve the independent innovation ability of industrial design industry.Industrial design also belongs to the technical innovation, build enterprise as the main body, market as the leading factor, the combination of the new system;To promote more and more enterprises brand into the body of the industrial design innovation.Actively explore a national or regional, a variety of forms, in the form of university-industry cooperation as the main industry of industrial design innovation alliance;To explore a national or regional enterprise brand design industrial park;Attaches great importance to the enterprise brand design product standardization, both attach great importance to industrial design products manufacturing standards, also attaches great importance to the construction and application of standard industrial design products.

Industrial design talent cultivation system, speed up the construction industry to promote the development of the industrial design industry to provide talent support

Selection basis and conditions of colleges and universities, establish industrial design major focuses on product design.At the same time, the increase in the professional curriculum of the current products of the industrial design course, create conditions for the introduction of foreign outstanding industrial design talent (in China) is engaged in the product design work, actively explore industrial design training as the main form of all kinds of industrial design talent training mode.Efforts to create a good market environment, promote the healthy and orderly development of industrial design industry.Products branch of China industrial design association as

comprehensive service industry industrial design development platform, shall organize to carry out various forms of activities, through widespread industrial design concept;Connecting with the national scientific and technological achievements reward system, establish a industrial design research achievement evaluation and incentive system;To carry out national intellectual property laws and regulations, formulate industry industrial designs trading rules;Standardize market behavior, and promote the industry healthy and orderly development of industrial design.