实验一  信函格式

【实验项目编号】4161304620001

【实验项目名称】信函格式

【实验目的】完成不同格式和结构的商务信函。

【实验设备】

1.微型计算机；

2.Windows2000操作系统；

【实验步骤及内容】

The Format of a Business Letter(信函格式)

Blocked format: all letter parts begin at the left margin. Because this style can save typist’s time, it has come to be much widely used and preferred now.

Semi-blocked format: all letter parts begin at the left margin, except the dateline, complimentary closing, signature and writer’s identification. It is also named as a modified blocked format.

Indented format: this style may follow the same layout as either the blocked or semi-blocked formats, but will differ in that the paragraphs will each be indented by four or five spaces. It is a traditional format, especially in Britain.

The format of envelopes: most companies have the return address in the upper-left corner of the envelope. Name and address of the receiver is always single-spaced with all lines aligned on the left, and they should be in capital letter, with no punctuation at the end of each line.

The Structure of a Business Letter(信函结构)

The basic components of a business letter must contain 7 parts: letterhead, date, inside address, salutation, body, complimentary close, and signature.

Additional components: mailing or in-house notation, reference, attention line, subject line, multiple-page letter heading, reference initials, enclosure notation, carbon copy notation, postscript.

Establishing Business Relations(建立业务关系)

Useful Expression:

(1)We learn from your letter of April 1 that you are interested in establishing business relations with us for the purchase of our tools.

(2)Having had your name and address from the Commercial Counselor’s Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.

(3)Through the courtesy of Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.

(4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the hope of establishing business relations with you.

(5)We are willing to enter into business relations with you firm on the basis of equality and mutual benefit.

(6)We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners.

(7)To acquaint you with the light industrial goods we handle, we are sending you, by separate airmail, several pamphlets for your reference.

(8)Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.

(9)Please accept our thanks for the trouble you have taken.

(10)We are obliged to thank you for your kind attention in this matter.

(11)We tender you our sincere thanks for your generous treatment of us in this affair.

(12)Allow us to thank you for the kindness extended to us.

(13)We are expecting to receive your earliest reply to this enquiry.

(14)We have an enquiry for silicon carbide and would like to ask you to send us an offer for 1 000 metric tons for shipment during September.

(15)We have received an inquiry for Men ' s Shirts and request，you to send us your offer not later than the end of this month.

(16)We have recently received many inquiries, from retailing shops in New York area about the captioned items and are sure that there would be very brisk demands. We shall appreciate your quoting us your most competitive prices on a CIF New York basis for the following.

(17)We have seen your advertisement in the Textile journal and should be glad if you would send us patterns and prices of quality cotton piece goods available from stock.　　　　　

例l ：要求建立业务关系
Dear Mr. Trooborg,

We learned form the china light industrial exhibition held in shanghai on 20## that you are interested in our company’s plush toy. We are writing to you to establish long-term trade relations with you.

Our company is a state-owned foreign trade enterprise. In recent years, with the internal reform and rapidly increase of the amount of the business, we have made a great achievement in economic strength and the system of reform and management. We have our principle as “mutual benefit and common development”. We will provide the best service and establish the long-term relationship with customers all over the world. We have a good variety of colors and sizes to meet with different need. To give you a general idea of our products，we are sending you several pictures about our product.

We are looking forward to your specific inquiries。And we are looking forward to learn more about your company’s credit circumstances.

Yours truly,

Universal Trading Co., Ltd

Li Junwei (Mr.)

Toy Department

如果是第一次和收信人联系，或者是通过BBS 帖子联系，信中应附加一些介绍自己公司业务范围、可能的成交份额等内容，以引起对方更大的兴趣。当然，这样的信函应当提供详细的联系地址、电话、电子邮件、网页，联系人等，以便今后进一步联系。

例2 ：寻求供货

 

Exercises:

(Ⅰ)Rewrite the following sentences and phrases (MORE EFFECTIVE)

1. We have for acknowledgement your sample.

2. We have in acknowledgement your letter dated …

3. In reference to said contract …

4. Re your claim …

5. Pursuant to …

6. The writer wishes to acknowledge your letter of …

7. I write with reference to our telephone conversation yesterday regarding the above matter.

8. We wish to state …

9. I am writing to inform you that …

10. We refer to our previous communication …

(Ⅱ)Arrange the following in the proper form as they should be set out in a letter.

(1)sender’s name: China National Light Industrial Products Import & Export Corporation, Shanghai Branch

(2)sender’s address:123 Jiefang Road, Shanghai, China

(3)sender’s fax number:86-22-67832337

(4)sender’s email address: linda@mail.zlnet.com.cn

(5)date: March 18, 2010

(6)receiver’s name: H. G. Wilkinson Company, Limited

(7)receiver’s address:456 Lombar Street, Lagos, Nigeria

(8)salutation: Dear Sirs

(9)Subject line: Sewing Machines

(10)the message:

①We thank you for your letter of March 6 inquiring for the captioned goods.

②The enclosed booklet contains details of all our Sewing Machines and will enable you to make a suitable selection.

③We look forward to receiving your specific inquiry with keen interest.

(11)Complimentary close: Yours faithfully

(Ⅲ)Address an envelope to the above letter.

第二篇：外贸英文信函

1. 向顾客推销商品

Dear Sir: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming

in from all parts of the world. Reports from users confirm what we knew before

it was put on the market - that it is the best mountain bike available. Enclosed

is our brochure.

Yours faithfully

2. 提出询价

Dear Sir: Jun.1, 2001

We received your promotional letter and brochure today. We believe that your

would do well here in the U.S.A. Kindly send us further details of your prices

and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..

Truly

3. 迅速提供报价

Dear Sir: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike.

It gives us great pleasure to send along the technical information on the model

together with the catalog and price list. After studying the prices and terms of

trade, you will understand why we are working to capacity to meet the demand. We

look forward to the opportunity of being of service of you.

交易的契机

4. 如何讨价还价

Dear Sir: June 8, 2001

We have received your price lists and have studied it carefully. However, the

price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in

business. We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We have accepted your offer on the

terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw

materials have affected the cost of this product unfavorably. However, for your

order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We regret that we cannot meet your

terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future

orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider

the offer.

Truly

6. 正式提出订单

Dear Sir: June 15, 2001

We have discussed your offer of 5% and accept it on the terms quoted. We are

prepared to give your product a trial, provided you can guarantee delivery on or

before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.

Truly

7. 确认订单

Dear Sir: June 20, 2001

Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We

will make every possible effort to speed up delivery. We will advise you of the

date of dispatch. We are at your service at all times.

Sincerely

8. 请求开立信用证

Gentlemen: June 18, 2001

Thank you for your order No. 599. In order to execute it, please open an

irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be

available until Sep. 20. Upon arrival of the L/C we will pack and ship the order

as requested.

Sincerely

9. 通知已开立信用证

Dear Sir: June 24, 2001

Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the

Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor,

valid until Sep. 20. Please advise us by fax when the order has been executed.

Sincerely

10. 请求信用证延期

Dear Sir： Sep. 1, 2001

We are sorry to report that in spite of our effort, we are unable to guarantee

shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation

to your customers and secure their consent to extend the L/C to Sept.30. Sincerely

11. 同意更改信用证

Gentlemen: Sept. 5, 2001

We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to

extend the L/C up to and including September 30. Please keep us abreast of any

new development.

Sincerely