各种客问标准化

一、BULK SUBMISSION Q’TY

Dear ,

Pls kindky advise below normal submission q’ty

1. 1st DYE LOT: how many yds/color

2. TESTING SAMPLE: how many yds/color

3. TOP or PP SAMPLE: how many yds/color

**L/D request”

问清以下问题

1/ Light source

2/ Minimus L/D sets/shades/size

3/ L/D required sheet?(pls provide if any)

4/ Any special requirement (pls indicate if any)

二、TESTING

As agreed, will be conducted in 3rd party testing facilities, such as SGS, BV, ITS….

Do you have specific TEST REQUEST FORM for “TESCO”

GAP PILLING GRADE:

3.0（regular finished）

2.5(sueded, brushed, peached finishing)

T/R pilling 不可能达到4级

三, QUOTATION

Fabrication: 40S/1 CVC 60/40 Slub, 2X2 Rib(Slub: Non slub = 1:1) Finish: Solid

Weight(B/W): 160 G/SM (+/-5%)

Cuttable Width(B/W): 43" (+/-1")

Shrinkage(B/W): L8%XW8%

Average Price: $3.45/LB , FOB SHA

$1.27/YD, FOB SHA

1. Price excludes testing fee

2. Valid till 2014/5/10

3. Above costing is subject to Q'ty 40,000yds/order

4. More or less 3% shipment is allowed .

5. L/C at sight or at Banker’s usance

四、T&A

Discuss T&A after L/D approval

Thanks for ur sending. Hope we may move faster on this project.

1. L/D :4-5days ex-mill after color standard receipt.

2. 1st dye LOT: 10~12 days after L/D approval.

3.1st shipment: 12 days ex-mill after 1st dye lot approval

五、L/C:

Pls send Copy w/in today URGENTLY!

六、常见品质问题

混纺纱部分颜色有花灰效果如下

CTTN/MODAL

CTTN/TENCEL

CTTN/WOOL

七、常用商务英语邮件用语

1、I will advise the status at my soonest.

2、Could you pls confirm by return if the following will be arranged.

3、Pls kindly send it to the following address.

4、Regarding

5、Any question, pls don’t hesitate to let mw know.

6、Thank you for your prompt reply.

7、My answers are inserted blw.

8、Any further request, pls don’t hesitate to let us know.

表达抱歉：

9、Sincerely apologize for it

10、Lets talk over the phone

11、Look forward to your feedbacks

12、Thanks you so much for your cooperation

13、Pls refer tentative schedule(临时计划) as follows

14、Will follow your instruction

15、How are you doing

16、Thanks in advance and best regards

17、Thanks for your understanding

18、Will get back to you ASAP.

19、As I explained over the phone,

20\ This is really a good news, You did really a good job.

21\To sum up

22\Noted and thanks for your reminding

23\We’d like to proceed as follows

24\As discussed before 25 I want to talk to you over the phone regarding issues about…

**seeking for more info./feedbacks/suggestions

A\Thank you and look forward to having your opinion on…

B\Feel free to give your comments

C\Any questions, pls let me know

D\Do you have any idea about this.

E\It would nice if you could provide info on …

F\At your convenience, I would really appreciate you looking into this matter/issue. G、If you have any other questions, pls feel free to contact me(邮件结尾) **Give feedback**

**Attachment**

I enclose the internal test report for your reference.

Pls check attached for…

Has following concerns(做出如下考虑)

I would like…(礼貌用语)

**CC=Carbon Copy抄送

**BCC=Blind Carbon Copy抄送

**FW=Foward

这样写邮件人人都想帮你忙

Thank you for contacting us.

Thank you for your prompt reply

Thank you for providing requested information.

Thank you for all your assistance

Thank you for raising your concerns.

邮件的结尾

Thank you for your kind cooperation

Thank you for your attention to this matter.

Thank you for your understanding

Thank you for your consideration

Thank you again for everything you’ve done

其它

As you requested/per your requirement

As mentioned before

Pls note that

I am delighted to tell you that

We are pleased to learn that 我们很高心得知

We wish to notify you that…

I am fine w/ the proposal.

I am pleased to inform you that

I’m afraid I have some bad news.

It would be difficult for to accept

Unfortunately

We would be grateful if you could…

Really appreciate if you could…

We seek your assistance to do…

We look forward to your clarification

He is on the meeting but he wants to talk with you regarding…

Pls reconfirm $1.61/yd @60”cw is including fabric test fee. Thanks~!

Pls advise normal bulk LT for real heather grey like BC04, B12B, etc.

start knitting

BV is not certified lab for FOREVER21.

Dear Gavin,

No, it is not YD stripe.

Face is B10 hthr & textured back side looks like a stripes only.

Pls advise your best price by return. Thanks~!

Pls check & advise if you can ship following color units as a top priority ASAP.

pls recheck with Peter if you can waive greige liability issue

Pls confirm you can arrange shipment ETD 4/23 vssl.

Pls advise why you marked HK KUNFENG INTERNATIONAL HOLDING GROUP COMPANY LIMITE on PI.

This information is not matched to PO information.

Dear all partners,

Pls note that very long National holiday of KR is coming.

During 5/1~5/6/2014, SAE-A will work on 5/2 only. You couldn’t get our reply to your emails at all.

Accordingly, we will ask you to complete sample dispatch or costing or feedback on TNA working before 4/30 in separate email chain.

Also, you must ask us not to remain any pending issue before leaving for holiday. Pls let us remind asap if you have any specific issue to check before holiday. Thanks!

May 1st : Labor Day (May Day)

May 3~4 : weekend

May 5th : Children’s day

May 6th : The Birthday of the Buddha

Announcing

I’m writing in regard to /in response to

Describing problems

…doesn’t work(properly/very well)

I’m having trouble(in) doing sth

Whenever I …, nothing happens.

否决

We are following your instruction

Look forward to hearing back from you

This is a very urgent matter

I’m afraid that’s not possible

Could you pls put it in a clearer way

Could you pls explain it in detail

Contact me if you have any problem

If there is any uncertainty, feel free to contact me I will further check it

Your suggestion will be greatly appreciated

Once confirmed, I will let you know/notice you immediately Thanks a lot

Many thanks

Hope everything goes well

I wish you all the best

第二篇：商务英语报告Microsoft Word 文档

利群香烟与真龙香烟的对比分析

利群”是杭州卷烟厂的老品牌，始创于19xx年。19xx年，为适应市场的需要，成功地进行了老牌翻新改造，产品以“醇和、淡雅”的风格获得了消费者的认可。“真龙”牌卷烟是广西第一品牌产品。“真龙”香烟香气丰满飘逸，优雅清醇，吸味舒适甜润。

品牌包装战略的对比。

为满足需求，浙江烟草紧跟市场，适时推出“利群”系列新产品。比如，（1）利群（硬阳光），包装上，深咖啡色的主体色调凸显了品牌的尊贵和历史的沉稳；主体图案由抽象动感的红色渐变色块赋予了品牌的现代和时尚，似一抹朝霞、又似几缕阳光、是速度的痕迹、又是发展的象征；左上角一缕七彩的渐变色带似神来之笔，更有点睛之妙。整体给人以振奋一新的感觉，让人浮想联翩，恰到好处，整体图案和色彩的搭配均衡、稳重，华贵而不失典雅。（2）利群（软阳光） 又称软长嘴利群。包装和辅料的选择上，商标及条盒采用镭射底纹环保型的喷铝纸印刷，整个包装体以隐显闪光镭射字体“利群”反衬主题，既增添了品牌的渲染力度，又是较难伪冒的防伪手段。颜色以暖红为主调，极佳的色组搭配组合，充分散发激情，点燃心灵空间。雍容典雅的红蕴涵无限激情，精密定位镭射防伪及专版压制的内衬舌头纸保障尊贵品位。（3）利群（国色天香）,透过明丽的色彩和精美的金丝描绘，以中国传统吉祥图案——国色天香、吉祥富贵的牡丹花为背景图案，呈现出景泰兰的工艺效果，更加意境天成。外观包装富有

特色，两段采用滤嘴图案，烟支的烟嘴包装新颖，水松纸图案也是两段式，与包装设计风格协调呼应，使烟支与嘴辱接触部分更显环保。

（4）利群（软蓝）商标及条盒采用镭射底纹环保型的喷铝纸印刷，双螺旋线，隐有暗纹，激光拉线，有荧光防伪作用，在紫外光照射下可见杭州卷烟厂的英文缩写“HCF”字样（4）利群（软蓝），商标及条盒采用镭射底纹环保型的喷铝纸印刷，双螺旋线，隐有暗纹，激光拉线，有荧光防伪作用，在紫外光照射下可见杭州卷烟厂的英文缩写“HCF”字样。（5）利群（蓝天） ，其包装采用镭射底纹环保型的喷铝纸印刷，时尚、浪漫的深蓝色为主色调，图案简洁，印刷精美。在蓝色的世界中，你可以感受到轻松、飘逸、自由自在。浪漫的情感、时尚的格调，尽在"蓝天利群"。 蓝天利群的口味特点是：吸味丰满、醇和，香气清雅、飘逸，口感舒适，劲头适中。（6）利群(喜庆) "喜庆利群"红色包装祥和典雅，喜庆场合平添尊贵。其整体设计简洁明快，注入较强的视觉冲击力，充分体现消费者追求新颖、大方、喜庆的心理需求。喜庆利群口味特点：吸味醇和、细腻，香气清雅、飘逸，余味纯净。

真龙香烟的一系列新产品，如：（1）真龙娇子，主图案深红色打底。香气、品质、工艺更上层。香气更上层。香气更高，口感更好，经专家品吸，是目前同价位卷 .。（2）真龙太子，质感真龙。真龙烟标，浑然一体的深蓝底色，一条金色巨龙占据了烟标主图的右斜角，在彩云中飞 。（3）真龙天娇，主图案深红色打底，同样以明清艺术官服为设计为蓝本。

广告策略对比。

利群的广告：“让心灵去旅行”。现代的都市人，紧张的生活节奏。旅行是很多打工族的奢侈梦想。让心灵去旅行吧，工作了一天，泡上一杯热茶，抽上一根休闲，告别紧张的一天。“人生就像一场旅行，不必在意目的地，在乎的是沿途的风景和看风景的心情。利群，让心灵去旅行。”广告词具有很沉的哲理，是人生感悟的直接表达。在优美的画面、音乐中，“人生就像一场旅行”得到了观众的认同，此时，表达出旅者的人生感悟，很容易得到观众的共鸣。观众的舒适需求和认同需求得到满足。

真龙香烟广告语：天高几许问真龙。龙”是中华民族50xx年传统文化的结晶，在漫漫的历史长河中，中华民族就像一条巨龙，屹立在世界的东方，创造一个又一个的奇迹，在21世纪的天，真龙横空出世，雄风再现，真龙品牌充分挖掘龙的精神，将龙的精神、文化内涵（勇敢、大无畏、英雄）注入品牌内，为品牌创建独特的差异（USP）及品牌附加值，形成与龙文化紧密相连的品牌个性与品牌主张。平面广告布局精妙。龙是中华民族的象征和图腾，以龙为烟标图案和烟标名的不胜枚举。真龙平面广告烟标设计用浑然一体的深蓝色，蕴现真龙腾飞的空间。从“至高无上，神韵真龙”，“追求无止境，真龙有神韵”，到“真龙再现，缔创非凡”再到“成功 成就 真龙”，这几点创意层层递进，层层深入，无不表现“龙”文化与真龙香烟的品牌切和处。

产品发展战略的对比

利群发展战略是生产优质产品，对顾客忠诚。“利群”正是以“醇和、淡雅”的风格，创造了独特的“淡而有味，香而不腻”的浙产烟特色口味，获得了众多消费者的广泛认可，赢得了广阔的市场。 “真龙”品牌文化的建设是从树立信心、赢得认可开始的。贡品“真龙”问世后，伴随着它的广告语“超越自我，缔造非凡”在八桂大地迅即传播开来。它昭示了广西地产烟已经脱胎换骨，进入高品质行列，并以此自我激励，以“非凡”的境界来塑造未来的发展。

品牌销售战略对比。

“利群”品牌营销策略：1、深挖消费潜力。协同工业企业做好“利群”品牌的宣传、推广工作，着力提高零售客户的品牌推荐能力。同时，要合理细分市场，全面分析消费群体特征，准确定位市场，制定匹配的营销策略。2做好“利群”合理定量。结合本地的实际销售情况，协同市局（公司）合理做好卷烟供应工作。要关注社会库存、价格波动、动销快慢、卷烟流向、品牌表现等动态指标，通过“均衡稳价”和“控量稳价”策略，避免出现供过于求或价格明显下跌等异动情况。

真龙品牌营销战略：1、品牌文化内涵。“真龙”卷烟品牌的系列规格中，每一规格都包含着对中国传统龙文化的深刻理解与演绎。富丽典雅的景泰蓝、喜气洋洋的中国红、高贵绚丽的金色，无不散发出浓郁的中国传统文化情结，延伸了中国特有的祈福文化、祥瑞文化、喜庆文化、王者文化等文化的内涵。2、和谐共享，大道始于行。一个勇于担负起社会责任的公司，其产品必然是可信赖的！口碑的力量

是无穷的，“真龙”卷烟商标成为“中国驰名商标”也因此水到渠成！

利群香烟和真龙香烟产品包装、品种上、广告和销售策略上有不同，各其特色。但我更喜欢利群，我觉得利群产品包装设计较真龙独特、美观。且其广告词“让心灵去旅行”，具有很沉的哲理，是人生感悟的直接表达。在优美的画面、音乐中，“人生就像一场旅行”得到了我的认同。我觉得，这很容易得到观众的共鸣。观众的舒适需求和认同需求得到满足。

无论是利群或是真龙，要想发展，扩大市场占有率，就必须树立品牌形象，设计独特的广告和品牌战略。