一封简单明了的外贸开发信--讨论一下

Dear Purchasing Manager,(别用Sir or Madam, 这样子没有人知道你的信给谁也不会帮忙转达，也不尊敬)

Good morning my friend (问候是必须的,体现出礼貌,另外一点是Good morning永远不会过时)

Thanks for your time to read my email (对于别人的时间要给予感谢)

Glad to know you are in the market of 产品名称或者产品关键词 (表现出你对这个潜在客户是经过了解才发的信,并不是瞎搞)

We are a manufacture of 贵公司产品国际通用名称或者客户网站或者客户所熟知的产品名称 (点明自己是干吗的，让客户有个心理准备)

Would you mind to visit our website : www.XXX.com (使用恳请的语气，谦卑的邀请对方查看网站)

Wish our products will be helpful for your business (表达合作意向)

Any questions, Welcome here

Best Regards

签名：

邮件标题: 一般采用简单的单词组合，比如客户目前网站上所销售的产品名称或者型号 商务信函写作要点

所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。他们宁愿写“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。简单地说，就是多用一些被动语态。

想象一下，如果您由于无法准时交货而在电话上跟您的合作伙伴表示歉意时，您会怎么说？我想您会说“I am sorry we cannot deliver the goods today”。 既然在电话中您会这样说，为什么在信件中要改成“It is regretted that goods cannot be delivered today”？放弃这种所谓的“生意腔”吧，让您的信也象谈话那样简单，自然，人性化。 简单地说，就是多用一些口语化词。 就象前面提到的，要用简洁朴实的语言来写信函，让您的信函读起来简单，清楚，容易理解。用常见的单词，避免生僻或者拼写复杂的单词。一个单词可以表达，就不要用词组。多用短句，因为短句更容易理解。少用“and”，“but”，“however”，“consequently”这些让句子变得冗长的连词。在同一封信函里，不要使用多个相同含义的单词。比如，您前面写了“goods have been sent”，那后面再提到这件事时就不要再用其他单词如“forward” “dispatch”等。因为这样写会误导您的读者无谓地去考虑这些词之间是否另有含义。

当涉及到数据或者具体的信息时，比如时间，地点，价格，货号等等，尽可能做到精确。这样会使交流的内容更加清楚，更有助于加快事务的进程。

请在邮件中写上对方公司的名称，或者在信头直接称呼收件人的名字。这样会让对方知道这封邮件是专门给他的，而不是那种群发的通函，从而表示对此的重视。当然，如果您无法确定收信人的名字，那就在称呼一栏里写“Dear Sirs” or “Dear Sir or Madam”。

前面我们说过，商务信函不需要用华丽的词句。根据西方的语言习惯，他们更愿意使用简练而朴实的语言。所以当我们跟西方人进行商务沟通时，也要尽量避免华丽复杂的词句。比如“We look forward to a bright and glorious future of cooperation”，还不如直接写成“We hope to have the opportunity to work together with you in the future.”这样才更符合西方人的语言习惯。 给买家的回复，千万要迅速及时。因为买家通常只看最先收到的几封回复，从中去选择合适的供应商。如果您的回复不够及时，就可能因为抢不到先机而失去商机。

这一点是特别针对写电子邮件的。也许很多人都没有意识到，事实上，E-mail的标题是很重要的一个部分，您的邮件给对方的第一个印象就是通过标题来完成的。如果标题没有内容，看起来象群发的垃圾邮件的话，很多买家就会直接删除。比如这样的标题“How are you?” ，“Can we work together?”，建议您改成“Proposal: Bright Ideas Imports--Zhejiang Textile's Pa

如何让外商一定回复你的开发信？？强烈推荐！

这里给大家一个标准的联系函格式,请参考：

邮件标题：客户求购的产品名称

邮件内文：

To:客户公司名称

Attn:客户人名

Re:客户求购的产品名称

We are pleased to get to know that you are presently in the market for产品名称,and as a specialized manufacturer and exporter for this product in China, we sincerely hope to establish business relations with your esteemed corporation.

Herewith pls find our competitive offer as flws:

Product:

Specification:

packing:

Quantity: as per yr requirement

Payment /C sight

Shipment: prompt

If the product we offered above is some different from what you require actually, kindly inform us in detail, we will be pleased to re-offer you as per yr actual requirements asap.

Pls note that the product pictures will be sent to you upon yr request,and a small sample could also be sent to you for yr final checking if the price is finally acceptable.

To konw more about our corporation, kindly visit our website:www.

Pls kindly check and revert at yr earliest.

B.RGDS/落款

Co: Add: Tel: Fax: E-mail:

几点说明：

1，邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性一般可达到100%；

2，开头语简洁带过证明你是专业而老练的商人，可立即拉近与客户的距离，而对商人来说过多的寒喧实在是多余；

不少人喜欢一开始就说从何得知该客户的，我们建议你，一般情况下最好不用提，客户在那里发布过求购信息，客户自己知道，多说多余，不过，如是本网线下转发给你的外商询盘，加一句话也无妨；

3，开头语特忌讳主动过多介绍自己，因为会给人一种推销的感觉，给人的第一感觉就不好，事实上，没有几个客户会有耐心来阅读你的长篇介绍的，不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象，这种印象对你来说是非常重要的；

那么，“过多”的标准是什么呢？我们认为，介绍性语言超过两句即是“过多”！

4，简洁开头后，你必须立即进入正文，即报价，因为客户最关心的无非是产品规格与价格

而已，你如不能提供客户想要的东西，客户回你干吗？立即进入报价，证明你是专业做该行的，你是有诚意、实实在在想做生意的，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此；

有人说，客户询盘中规格说的不全，无法报价，事实上，没有那个外商会在询盘中一次就把要求说完的，你可估摸着试探性报，报错了没关系，这只是证明你是专业的、多年做该行的，如所报的规格与客户所要的不符，客户一般会很快回复你并详细告诉你他所需产品的具体要求的；有人总喜欢第一次联系客户时就问东问西的，有些国家的客户（如印度、韩国）可能会耐心回你，但对大多数欧美客商（如美国）来说，他们一般是不会回复该类邮件的； 5，所报的价必须是实价，必须与现有的市场行情相吻合，价太低，客户知道你不是做该行，不会理你；价太高也会吓跑客户，客户也不会回你，所以，切勿乱报价，应了解清楚了、多比较后再报，对新产品、对外贸公司来说这点尤其重要；

6，第一次联系客户时，除非客户在询盘中提出，最好不要主动附上图片，以免被删或被国外反垃圾邮件软件拦截；

7，与客户第一次联系最好用HOTMAIL邮箱，或在邮件中另附上你的HOTMAIL邮箱，因为垃圾邮件泛滥的原因，中国越来越多的邮件服务器被国外打入黑名单，你发的邮件可能最终进不了客户的邮箱，或客户回你的邮件你也收不到，这种情况已越来越严重，而用HOTMAIL邮箱一般不会有这方面的问题；

8，强烈建议：如你想与本网公布的某外商（特别是C类询盘）联系，如你不能报出有一定竟争力的价格，请最好不要联系客户，既然报不了价自然就成不了，不仅客户很可能不会理你，你又何必浪费你及外商宝贵的工作时间呢？对外贸公司来说，何不在货源上多下点功夫，效果一定好很多！

总之，你联系客户的目地无非是为了争取能最终成交，而要能最终实现成交的目地，你起码总要迈过产品规格相符、出口报价适当这两个槛，直接洽谈这两个最重要的问题，不仅外商喜欢，也必能大大缩短成交的进程，大家何乐何不为呢？

第二篇：开发信格式范例

外贸开发信，好的标题很重要，这让你的目标对象感兴趣，并且打开你的邮件来读，而不是直接作为垃圾邮件而删除。标题要独特，醒目，同时也要照应你推广的内容。就贵公司经营的产品业务而言，课试用类似标题：

1. Stay Cool With Us----XXX air-conditioner

2. Your air, we care----XXX air-conditioner Cold so fast, 3XXX refrigerant gas

3. Freeze! Freeze! Yes, XXX refrigeration oils

4. God plan us for you, trust Him, trust us (外国很多人信奉上帝，用上帝吸引他们的注意)

5. 直接用 RE: 或者多个。RE:RE:RE: + title 作为开头，第一时间引起客户注意。如果客

户每天收发很多邮件，他不会在意你这样做的。

7. 写开发信都是在充分熟悉客户网站的基础上，观察他们网站的标语，然后就把相应的重要的放上去，人家一看这个标题很熟悉，就会打开来看的了。不管是谁，对自己企业的口号类标语总是会多看几眼的

1.

Dear Sir or Madam,

I am writing to you on behalf of the XXX Company, which is a trading company in Hong Kong. We owe your name and address to the Commercial Counselor’s Office. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a trading company, mainly engaged in refrigerant gas, refrigeration oils, air-conditioning and generator and so on, the main sales market is the Middle East, Africa, South America and Asia and other regions.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon.

Yours Faithfully, XXXXX 2.

Dear Mr. XX,

Wish you enjoy a great day!

I would like to introduce myself, I am XX and I am writing this letter on behalf of the XXX Company in Hong Kong, China. I was referred by friend in Middle East retail business who is familiar with your corporation.

As a professional company, I would like to introduce our products to you and offer you a quote.

We mainly engaged in refrigerant gas, refrigeration oils, air-conditioning and generator and so on, the main sales market is the Middle East, Africa, South America and Asia and other regions. The catalogue I attached includes just some of our high quality products. And you could visit our web site at ……（写自己公司的网址）.

We have passed through ISO9001:2000; ISO14001:2004, our products are quality assured. It would be our pleasure to begin a business relationship with you.

Yours Sincerely, XXXXX 3.

Dear Sir or Madam,

We get your name and email address from your trade lead on . We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are a foreign trade enterprise in Hong Kong, the main products are refrigerant gas, refrigeration oils, air-conditioning and generator and so on, and the main sales market is the Middle East, Africa, South America and Asia and other regions. We run a very high quality of products, and our price is very competitive. You are welcome to visit our website (改为自己公司的网址) which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, we will be happy to give you details.

Wishing you every success in your future. We look forward to hearing from you.

Yours Sincerely, XXXXXXX 4.

Dear Sir or Madam,

Good day! This is XXX from Hong Kong, China. We are writing to you to establish long-term trade relations with you.

From your company web, we get to know that your company is an influence company in your business and your production and business needs, such as refrigerant gas, refrigeration oils, air-conditioning, etc. We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in export business. We mainly engaged in refrigerant gas, refrigeration oils, air-conditioning and generator and so on, which enjoy popularity in the Middle East, Africa, South America and Asia and other regions. You may also visit our online company introduction, which includes our latest product.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon.

Yours Faithfully, XXXXXXX

Dear Sirs：

We got your name and address from internet and knew that you are one of the largest importers in Electrical Industry，which is within the scope of our business.

Take this opportunity，we introduce our company，as one of the biggest trading of Electrical Industry in Hong Kong，China．mainly operate refrigerant gas、refrigeration oil、air conditioner and generator etc．We export large quantity to The Middle East, Africa，South America and Asia, our products are proved to be high quality and always in reasonable price. We are ready to refer you our favorable price and relative samples, for quality evaluation and marketing activities.

Enclosed please find an OFFER SHEET from us, including product picture，price，packing info and other details. We believe some of them will have chance to fall into your business line.

Should you have interest of items in the OFFER SHEET, kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site:(公司网址). We are sincerely looking forward to hearing from you soon.

Best regards

xxx(发信人姓名)

TEI（公司电话）:

FAX（传真）:

URL（网址）: