秦硒源食品有限公司 暨汉阴小吃推介会发言稿

尊敬的各位领导、同志们，大家好：

很高兴能够在这里和大家欢聚一堂，共谋发展。我谨代表秦硒源食品有限公司及全体员工，对出席今天大会的各位领导、嘉宾和朋友们，表示衷心的问候和感谢！

秦硒源食品有限责任公司是一家股份制公司，成立于20xx年，现有厂房2 间，生产一线员工40 人，管理人员5名。我们公司主要从事炕炕馍的研发、生产及市场营销。

食品安全一直以来都是一个热议的话题，也是关系到食品公司生与死的关键，我们不仅是在做食品，更是在做良心。所以我们公司本着对自己负责，更是对客户负责的态度，树立员工责任意识，从采购原料的源头到售后严把质量安全关。

炕炕馍是汉阴的传统名小吃，炕炕馍的传统制作工艺是手工操作，远近闻名。我们公司的经营理念是传承汉阴经典美食，弘扬三沈故里文化。

公司旗下的阿里旺品牌炕炕馍，具有色泽亮黄，薄、香、脆、酥等特点，公司根据客户要求，包装精美。深受汉阴及周边市县人民群众喜爱，并在最近两年取得非常好的销售业绩，20xx年，公司成立

了以西安为突破口的营销中心，产品覆盖了6个大中型城市1500多家销售网点，终端销售网点每年以30%的速率增长。

公司在保持传统技艺、传统风味的基础上，20xx年，成立专业的研发队伍不断地研发新的制作技术和产品，阿里旺炕炕馍便成功地将传统的手工制做工艺，提升为半自动化。与此同时，公司按照现代企业管理要求，每年投入盈利的5％作为研发经费，并且不断增设先进的器材，延揽资深的专业人才，通过企业包装研发、营销、管理等多方位的努力，不断的提升产品品牌。

在公司的成长过程中，得到了县政府各部门的重视和支持，县、镇各级领导多次亲临厂区给予指导，为公司解决了发展道路上的很多问题。

20xx年，公司开通阿里巴巴诚信通，正式试水电子商务，并取得很好的效果，使公司产品远销东北、河南、北京等地，20xx年，公司计划投入20万元，继续拓展电子商务销售渠道，为应对市场的机遇和挑战，我们公司将不断的改革和创新，利用电子商务大力推广公司品牌，以质量求发展，以学习求进步，将阿里旺打造成为汉阴的标志性品牌。

谢谢大家。

第二篇：汉阴小吃

The development investigation and analysis report of"Hanyin

Snack” industry

Based on local resources, mining and developing local specialty products, cultivating a leading economic industry and a new growth point in the county, which is a new topic in theory and practice that the development of the western county economy will face. Hanyin county in Ankang located in Qinba mountain district in south of Shaanxi Province, and it adjacent to Hanbin district of Ankang, Ziyang county, Shiquan county, Ningshan county and Zhenba county in Hanzhongmunicipality, with a long history, many immigrants, gather together the diet culture around the world, and it is known as the "land of fish and rice" and " the hometown of foods". In recent years, the government of Hanyin county intensify efforts to develop characteristic snack, and publish the decision about to speed up cultivating Hanyin characteristic snack industry development, set up the leading group and offices for the development of selenium-rich food characteristic snacks in Hanyin county, and the county grain bureau chief adjunct the office director is in charge of the guidance of industrial organization and daily affairs. Introduced the implementation plan for industry training work, and enacted the reward support measures and assessment methods, special county budget funds of 1 million yuan, set up industry cultivation work mechanism, and selenium-rich snack industry gets rapid development. In 2010, the restaurant industry has achieved the sales of 93.708 million yuan, accounting for 12.75% of the total retail sales of social consumer goods, and the growth rate is 25.92%, which is 7.3% higher than the growth rate of total retail sales of social consumer goods. The food industry and tourism industry leaded by snack industry has get booming development. However, the development of “Hanyin snack” industry is still in the primary cultivation stage, and it needs to get further understanding of the existing resources state of the industry development, and culture connotation of Hanyin snack, make clear the functions of each market subjects, and draw up the development patterns, marketing mode and branding strategy suitable for local “characteristic snack” industry based on the industry development experience of "Shaxian snacks" and "Hanzhong snacks”. For this reason, as students in Economic and Management Department of Ankang University, we in line with the theory with practice, scientific attitude, the spiritof daring to investigate in Hanyin county, so that to get fully understand of the present development situation of Hanyin

snack industry, then on the basis of the use of learned knowledge and under the guidance of the teacher to design the general idea which is conform to the development of Hanyin local characteristics snacks, and the design can speed up the development of "Hanyin snack” industry.

The research activity under the guidance and contact by Yu Qian and Chen Xuao these two teachers in Economic and Management Department gained support and cooperation from the leading group and offices of selenium-rich food characteristic snacks in Hanyin county, through visiting, discussing and literature statistics and other forms to carry out a comprehensive investigation to snack resources and industrial development situation in Hanyin county. The investigation report is as follows:

First, the resource and development situation of “Hanyin Snack” industry

One: raw material basis

1. the species resources

Hanyin county is located in the climate transition zone of China's north-south, is a north subtropical monsoon climate, and it is located in the heart of Qinba mountain district. Its altitude is between 290 and 2128.3 meters, humid climate. According to statistics, there are 104 species of animal and plant resources in the county, and it includes more than 30 kinds of crops,300 kinds of woods, more than 250 kinds of Chinese herbal medicine, more than 80 kinds of grass, and more than 10 kinds of flowers and plants and animals.

2.The edible agricultural products supply

In 2010, the rural population of the county is 261800, and the production of the edible agricultural products (including grain, oil, vegetables, meat, eggs, nuts, fruits, aquatic products, etc.) is 335 thousand tons. Among them there are 0.11 million tons of grain and oil 25 thousand tons, 154 thousand tons of vegetables, 29 thousand tons of fruit, nuts, 3 thousandtons, 28 thousand tons of meat, eggs, 5 thousand tons of tea and 2 thousand tons of aquatic products, and Per capita is about 1 ton.

3. The Selenium resources

According to Selenium resources census report published in 2010 by the leading group office ofselenium-rich food industry development and Ankang University. Hanyin county is in selenium-rich area where is "high quality, environmental protection and safety", and the average soil selenium content up to

0.6045 mg/kg, more than 50% of soil selenium content is above medium level (0.2 mg/kg), 27% of soil reached the high level (0.4 mg/kg) with the deep understanding of selenium, and generally increase of health need in today’s society, selenium becomes the unique and important advantage resources in Hanyin county.

4. The modern agricultural base

Hanyin accelerate the construction of modern agricultural garden in recent years, it has been built 21 demonstration gardens with the area of more than 200 mu, initially formed raw materials base for selenium-rich food, characteristic snack industry in Hanyin. Hanyin in 2006 passthe pollution-free agricultural products base certification by national ministry of agriculture, 15 market enterprise and 15 kinds of agricultural products has obtained the "double certification".

Two: Snack category

Hanyin has a long history, as is the diet culture. Neolithic site unearthed pottery by nguyen family dam, urn, bowl, Yang Guba neolithic site unearthed fine red pottery clay and sand pottery pieces, as early as seven thousand years ago, the diet of Hanyin pioneers has transferred from eating birds and animals into raw cooking food era. The evolution of history, especially in the late Ming dynasty and the beginning of Qing dynasty, with the great immigration of "HuGuang fill in shaanxi" for hundred years, brought together more than 10 provinces traditional diet culture. After accumulation and improvement, then formed the rich and unique diet category and the diet culture in today’s Hanyin.

5. Varieties classification

There are varieties of diet categories in Hanyin, through classification from this survey, the county has a total of more than 470 kinds of diet, it includes 119 kinds of cold dishes, 102 kinds of meat, 20 kinds of poultry, 41 species of fish, 22 kinds of steamed vegetables, 60 kinds of seasonal vegetables, 15 kinds of game, 21 kinds of wild vegetables, 28 kinds of medical food, 17 kinds of soup, 14 kinds of snacks and 11 kinds of staple food.

6. Art inheritance

The survey found that Hanyin cooking is still in traditional state that through folk oral instruction and hand, folk chefs are both chefs and farmers, the chief chefs are almost the owners, and their technic is inherited from their ancestors or their hobbies, the atmosphere between the apprentice and the master is

harmonious. Some long-term commercial shops can continue for 30 or 40 years, while short-term only can continue for several months. The chefs in the large-scale restaurants mainly come from Sichuan and Hunan cuisine cooking training.

7. Characteristic flavor

Investigation team believes, it is comparatively large of its air humidity. The percent of the relative annual average air humidity is 72%. The diet flavor is sour, spicy, hemp, fragrant, fresh-oriented，there are verities of snacks, geographical distinctive. There are Local materials, with a wide range of materials, mainly foodstuffs of plant, animal foodstuffs, mushrooms, wild vegetables into meals available. With exquisite food, condiments use carefully, to taste first; there is no lack of innovation. hanyin county ,the birthplace of the HanJiang River Basin, the birthplace of the Hanjiang River Basin, multivariate influence of Confucianism, Buddhism and Taoism, etc. by history the subject Taoist culture affect more, pay attention to Sibu, rich diet is a major feature.

Three: Situation of industrial development

8. Food Industry

The agricultural food processing industry, food industry, beverage industry achieved a total output value of 701 million yuan in 2010 all county. The added value of 212 million yuan, accounting for 26% of the total industrial added value, accounting for 7% of the county's GDP, playsan important role in the county's economic development.

1) The rapid development

Four：The main features of the current food industry are develop

Food industry maintains a high growth rate, food industrial added value increased by 35% in 2010compared with 2009.

2) Agro-food processing industry a significant proportion

It is mainly grind grain, edible vegetable oil processing, starch manufacturing, animal slaughtering based agro-food processing industry output value of 502.17 million yuan in 2010, the added value of 152.1 million yuan, accounting for 72% of the total food industry. The food manufacturing production value 150.68 million yuan, the added value of 40.7 million yuan, accounting for 19%. Beverage manufacturing production value 47.72 million yuan, the added value of 19.53 million yuan, accounting for 9%. 3) Chain being formed.

In recent years, awareness of the leading enterprises in the industry chain is growing. Some food companies through contract farming or rely on the land transfer is being extended to the primary industry.

2010, Hanyin Xinxin rice industry limited liability company of "order" 2 acres of rice cultivation, it recovered 100kilograms of high-quality varieties of raw materials. The Green Food Co. Ltd. has leased 600 acres of land planted sweet potatoes in xingli Hanyin County to make sure the furnish of materials of noodles,

Hanyin Hongxing meters Co., Jinfu Hai Oil Industry Co., Ltd., Sichuan and Shaanxi konjac plant and other enterprises have also taken a similar form to build up their own raw material bases. In terms of industrial organization was set up in July 2010 "Hanyin Se Green Industry Association," 19 existing members.

Above that, as Hanyin traditional industries in the food industry is still the main

service in the county of food for direct consumption, lower processing levels. Simultaneously with the acceleration of urbanization, industrialization and industrialization process, the food industry is entering a transition, the rapid development of the new era. 9 .Food and beverage industry

In 2010 the county catering industry retail sales 93.708 million yuan, accounting for 12.75% of the total retail sales of social consumer goods; growth of 25.92% over the previous year, higher than the growth rate of total retail salesof social consumer goods 7.3 percent. Food and beverage industry is growing at a faster pace. The county 529 catering enterprises, the average retail sales 177,000 Yuan. 4 catering enterprises above the limit, achieve retail sales 3.591 million yuan, an increase of 20.26%, accounting for 4% of the county's catering industry retail sales. The county has 114 farmhouse located in the countryside surrounding the town, the strong development momentum.

From a regional distribution point of view, the rapid development of urbanization areas, a larger proportion of the restaurant industry. This suggests that urbanization is

Currently, the county food and beverage companies added only Jinxin Hotel Ankang City Hotel Association, a handful of counties outside catering business by way of joining in Hanyin established branches.

Above that, Hanyin catering enterprises in the county only lock the target market, the main purpose of employment, the overall low level of development stage.

10.TourismCounty administrative department of the tourism industry, the development of the newly established Office of the tourism industry, set up a travel company, within three Shenyang Memorial Wenfengta, Confucius, Buddha Quan,.founder of the house, Phoenix Ming acressouth of the mountain terraces, two co cliff, iron tile Hall, Hanjiang River, Longgang cultural landscape gardens, traditional Hanyin Eight, a large wooden dam forest, moon River zone, Long Dazhaigou stone landscape, landscapes Shui Wai Village, as well as Barry flowers great sea, ten Lotus ...... tourism resources development potential.

Second: the main problems and constraints.

After seeing Hanyin natural resources and industrial base advantages, such as from the correlation between the level of intra-industry and industry analysis, there are still many problems and constraints.

(一)Hanyin snack industry Lack of scientific orientation

Hanyin competitive industry specialties in the "snacks", but from the current list of Hanyin Cuisine numerous, one lacks, excellent, Principal boutique; Second, the lack of cultural heritage existing snacks; Third snacks business model small, not formalized, through visits we found that the production of snacks do not pay attention Hanyin health, environment operating room does not meet health standards, to a certain extent, reduce the consumer's desire to buy. （二) The general idea Hanyin snack industry is not clear.

Although Hanyin around the "five-second" industriallayout, full geographical advantages, and actively promote the development of selenium-rich food brands,

nurturing specialties industries. However, the snack industry in what mode to promote? How to coordinate the relationship between the industries? What role should the government play in the snack industry development? So many problems remain unclear

(三) Hanyin snack brand planning and promotion of industrial development is not enough

Currently，"Hanyin snacks" boutique, brand awareness, awareness of the times, the sense of competition and develop awareness, lack of a unified identity, no publicity pictures, highlights the lack of overall marketing campaign is not enough, resulting in visibility is not high, and can’t attract customers and investment . Third: Some advices and suggestions

First, a brand: the government strives to create national indication geography brand, culture brand and food brand —“Hanyin snacks”

The key to developing the Hanyin snacks is to create the brand, form the characteristic industry and focus on the national indication geography brand, culture brand and food brand. The aims is to form “Qinba food, eating at Hanyin”, “Qinba food,Hanyin snacks”, “china selenium valley”, as to “Lan zhou noodles”“Shanxian snacks”, “Shaxian hot pot”. The resources investigation and excavation of Hanyin snacks consisting of “Hanyin snacks” existing management team, the scale and art inheritance and snack varieties, name, such as manufacturing process, investigation, collecting, sorting based on statistical work, from creative agriculture visual culture and the model market marketing ideal to complete the location for Han Yin snacks: screening the famous and high quality goods and given the cultural connotation and meaning.

Second, seeing the whole train of thought of Hanyin snack industry development: a big industry, the two pillars and the two kinds of products.

The government implements the Hanyin snacks in “special snack industry and the snacks processing industry”, knowing the position of Hanyin industry development, giving Hanyin snack the great significance, launching “Hanyin snacks”, “Hanyin snack feast” and Hanyin characteristic snack food”, forming the core competencies of the Hanyin restaurant industry and food processing industry. It leads to the two industries characteristic development road, at the same time, giving its mission topropaganda Hanyin, which will have thegreat significance to promote the development of economy.

Third, to strengthen the brand planning and the marketing of “Hanyin snacks”. “Hanyin snacks” have high-quality ideas, brand ideas, time ideas, competition ideas and developing ideas, which leads the owners bright the characteristics and spread the brand. So they have to do the following works: one is designing the overall brand of Hanyin and registers the brand of “Hanyin snacks” that achieves the goal of well-known trademarks and makes the Hanyin snacks into the special nouns. Second, we should actively organize the activities to declare the national geographical products and registered brands. In addition, we should let the association to take the activities of national tourism cooking and the national cuisine association so as to plans Shanxi cooking industry and the cultural activity of hanyin snacks calligraphy master. Third, designing the image of recognition system and collecting the slogan of hanyin snacks. Formulating the “hanyin snacks ShiFanDian certification management interim measures”, setting “Hanyin snacks ShiFanDian certificationmanagement interim measure”, joining manual compiled Hanyin snacks flagship store. Forth, constructing the Hanyin snacks network information platform and maintenance work so as to the purpose of publicity and marketing.

Launching the “Se-enriched feast”

In order to further promote Hanyin selenium-rich food characteristic snack industry, there are five hotels, Hanyin hotel, Luwan hotel and so on, has launched the se-enriched feast, green food court in Hanyin. Se-enriched feast is mainly choosing the vegetables, meat, eggs, mineral water, selenium-rich materials and gain from the food production base, and the feast through the scientific collocation and cooking, and more than 80% raw materials rich selenium. The study shows that the selenium can reach 721-1200 micrograms per table, fully satisfy the standard of the intake of 50 microgram a person each day. In addition, the snack department of this county has improved the environment and has strengthened thecultural atmosphere of the foil. They introduce the importance of selenium for person, the production methods and functional utility by display exhibits, wall charts, service personnel explanation to forge a set banquet food, health care and cultural feast.

Building the characteristic cuisine street

Recently, Langao has built a characteristic food court in urban area to enrich the gourmet food and improve the tourism servise industry. This street located in the old Langao County and is about 300 meters. There has open many restaurants consisting of barbecue, hot pot and Chinese food. This street has completed the mark of gate house and the decoration of doors, windows and wall, and the beautification and illumination are also in progress. These counties have unified the clothes, completed the special recipes and implement the responsibility of protecting environment, and developed the campaign of flavor food. This street will hold the “Langao gourmet on the bank”. It is known as the streets at present have 23 low-standard restaurants, receipts 500 person. After completed the renovation, this streets will take effort to receive 30 catering enterprises, and receipt 1000 person and to be the characteristic streets.