time team snowman team

Happy class, happy English! We are the future! We can do the best! sunny team tree team

Fly, fly, let your dream fly! Study happily, happy everyday! dream team seven o'clock team

Never give up,never give in, yes, we can! Yes, you can! Seven o'clock, go forward! golden team climb team

I can, you can, everybody can, we all can be NO.1! Who's the winner? We are the winners!

kite team

Be good! Do right!

green team

Green team, go on moving!

jump team

I can, you can, everybody can, we

all can be NO.1!

…… …… 余下全文

一、2 一、3

apple team strawberry team

Try our best! We can be the best! Don't stop! Never give up!

cat team peach team

Come on! Never give up! never say sop! I can, I can, I can be the NO.1! doll team red team

Study, study, go go go! Super super super star! We are the super tiger team super super star!

Ready? Go, go! Come on! Go go! blue team

Pinwheel team East or west, we are the best!

We are the best! Watch and see! orange team

star team Come on, come on,we are the best! Don't be shy, just try! teddy bear team

…… …… 余下全文

cat team peach team

Come on! Never give up! never say sop! I can, I can, I can be the NO.1! doll team red team

Study, study, go go go! Super super super star! We are the super

…… …… 余下全文

…… …… 余下全文

经典英文广告口号

1． Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡）

2． Obey your thirst． 服从你的渴望。（雪碧）

3． The new digital era． 数码新时代。（索尼影碟机）

4． We lead． Others copy． 我们领先，他人仿效。（理光复印机）

5． Impossible made possible． 使不可能变为可能。（佳能打印机）

6． Take time to indulge． 尽情享受吧！（雀巢冰激凌）

7． The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车）

8． Poetry in motion， dancing close to me． 动态的诗，向我舞近。（丰田汽车）

9． Come to where the flavor is． Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟）

10．To me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）

11. Just do it. 只管去做。（耐克运动鞋）

12. Ask for more. 渴望无限。（百事流行鞋）

13. The taste is great. 味道好极了。（雀巢咖啡）

14. Feel the new space. 感受新境界。（三星电子）

15. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）

16. The choice of a new generation. 新一代的选择。（百事可乐）

17. We integrate, you communicate. 我们集大成，您超越自我。（三菱电工）

…… …… 余下全文

tiger team Ready? Go, go! Come on! Go go! blue team I'm good! I'm better! I'm the best! Pinwheel team East or west, we are the best! star team Come on, come on,we are the best!

flower team Come on! Never give up! never say sop! wind team

happy team

time team

sunny team

tree team Study, study, go go go!

dream team

golden team

climb team

kite team

green team

jump team

Happy learning, happy growing! We are the champions! We are the best! We are the future! We can do the best! Fly, fly, let your dream fly! Never give up,never give in, yes, we can! Yes, you can! I can, you can, everybody can, we all can be NO.1! Who's the winner? We are the winners! Super super super star! We are the super Green team, go on moving! I can, you can, everybody can, we all can be NO.1!

…… …… 余下全文

英文广告口号是英文广告的精髓(1)

摘要：在商品经济不断发展的现代社会中，广告已经渗透到人类生活的各个方面。无处不在的广告已成为各种信息的主要来源，以其巨大的说服力与诱惑力凭借各种媒体充分发挥其特有的信息功能和劝说功能。任何成功的广告,总是语言与非语言形式如色彩、声音、画面等方面的有机结合体。其中口号是广告中一个不可或缺的组成部分，在广告中起着识别宣传产品、增加知名度、树立产品形象的重要作用。广告口号绝不是简单的商业用语和语言符号，而是一种运用各种语言技巧的语言。在英文广告中的广告口号，以其言简意赅的语言形式，高度概括了所宣传的产品或服务的特点，突出其与众不同之处，以达到被消费者接受、认识的目的。单从传统的语义学角度来分析广告口号，已经无法做出满意的解释。本文将以语用学中Austin及Searle的言语行为理论为基础，从言语行为表现方式及技巧来分析英文广告口号是英文广告的精髓。 关键词：广告口号、语用学、言语行为理论、重要性

Abstract

With the continuous development of commercial economy, advertisements have filled in every parts of human life. Now advertisements that appear everywhere have become the main source of information. Advertisements bring its tremendous power of persuasion and attraction to give full play to its peculiar information function and persuasive function by mass media. Any successful advertisement always consists of verbal and non-verbal aspect like color, sound, picture and so on. Slogans are essential parts of advertisements. They play an important role of recognizing the products, increasing the notability, setting up the product image. The advertisement slogan is not the simple commercial terminology and linguistic notation, but is one kind of language that utilizes various language skills. The advertisement slogans of English advertisements sum up the traits of advertised products and services highly, stress its parts that are out of ordinary with the concise and comprehensive language forms to reach the purpose of being accepted and recognized by consumers. Only analyzing English advertisement slogans from the angles of traditional semantics cannot give a satisfied explanation to them. The thesis proceeds from Austin and Searle speech act theory of pragmatics to analyze English advertisement slogan as English advertisement essence from the angles of speech act performance and the skill.

…… …… 余下全文