不要小看自己，人有无限可能。

Every individual is unique with infinite potential.

你的自觉贡献，才有公司的辉煌。

Your dedication contributes to the company’s prosperity.

每天进一步，踏上成功路。

A step forward everyday leads to success.

和传统昨天告别，向规范未来迈进

Depart from the past and progress into the future.

主动干好每件事，高效干好每一时，快乐干好每一天。

Attention to every detail and efficiency in each hour are the key to a great working day.

用心做事才能把事情做好，认真做事才能把事情做对

Determination and dedication lead to success.

会而有议，议而有决 ，决而有行，行而有果。

Discussion is the essential part of a meeting that concludes decisions, which shall be followed by execution.

只有勇于承担责任的人，才有承担更大责任的机会！

The one who takes on more responsibilities has more advancement opportunities.

卓越领导 求新进取 高效实施 使命必达

Pre-eminent leadership innovative spirit efficient execution mission-accomplish guarantee

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英文广告口号是英文广告的精髓

摘要：在商品经济不断发展的现代社会中，广告已经渗透到人类生活的各个方面。无处不在的广告已成为各种信息的主要来源，以其巨大的说服力与诱惑力凭借各种媒体充分发挥其特有的信息功能和劝说功能。任何成功的广告,总是语言与非语言形式如色彩、声音、画面等方面的有机结合体。其中口号是广告中一个不可或缺的组成部分，在广告中起着识别宣传产品、增加知名度、树立产品形象的重要作用。广告口号绝不是简单的商业用语和语言符号，而是一种运用各种语言技巧的语言。在英文广告中的广告口号，以其言简意赅的语言形式，高度概括了所宣传的产品或服务的特点，突出其与众不同之处，以达到被消费者接受、认识的目的。单从传统的语义学角度来分析广告口号，已经无法做出满意的解释。本文将以语用学中Austin及Searle的言语行为理论为基础，从言语行为表现方式及技巧来分析英文广告口号是英文广告的精髓。

关键词：广告口号、语用学、言语行为理论、重要性

Abstract

With the continuous development of commercial economy, advertisements have filled in every parts of human life. Now advertisements that appear everywhere have become the main source of information. Advertisements bring its tremendous power of persuasion

and attraction to give full play to its peculiar information function and persuasive function by mass media. Any successful advertisement always consists of verbal and non-verbal aspect like color, sound, picture and so on. Slogans are essential parts of advertisements. They play an important role of recognizing the products, increasing the notability, setting up the product image. The advertisement slogan is not the simple commercial terminology and linguistic notation, but is one kind of language that utilizes various language skills. The advertisement slogans of English advertisements sum up the traits of advertised products and services highly, stress its parts that are out of ordinary with the concise and comprehensive language forms to reach the purpose of being accepted and recognized by consumers. Only analyzing English advertisement slogans from the angles of traditional semantics cannot give a satisfied explanation to them. The thesis proceeds from Austin and Searle speech act theory of pragmatics to analyze English advertisement slogan as English advertisement essence from the angles of speech act performance and the skill.

…… …… 余下全文

浅谈英文广告口号是英文广告的精髓

中文摘要

在商品经济不断发展的现代社会中，广告已经渗透到人类生活的各个方面。无处不在的广告已成为各种信息的主要来源，以其巨大的说服力与诱惑力凭借各种媒体充分发挥其特有的信息功能和劝说功能。任何成功的广告,总是语言与非语言形式如色彩、声音、画面等方面的有机结合体。其中口号是广告中一个不可或缺的组成部分，在广告中起着识别宣传产品、增加知名度、树立产品形象的重要作用。广告口号绝不是简单的商业用语和语言符号，而是一种运用各种语言技巧的语言。在英文广告中的广告口号，以其言简意赅的语言形式，高度概括了所宣传的产品或服务的特点，突出其与众不同之处，以达到被消费者接受、认识的目的。单从传统的语义学角度来分析广告口号，已经无法做出满意的解释。本文将以语用学中Austin及Searle的言语行为理论为基础，从言语行为表现方式及技巧来分析英文广告口号是英文广告的精髓。

关键词：广告口号、语用学、言语行为理论、重要性

Abstract

With the continuous development of commercial economy, advertisements have filled in every parts of human life. Now advertisements that appear everywhere have become the main source of

information. Advertisements bring its tremendous power of persuasion and attraction to give full play to its peculiar information function and persuasive function by mass media. Any successful advertisement always consists of verbal and non-verbal aspect like color, sound, picture and so on. Slogans are essential parts of advertisements. They play an important role of recognizing the products, increasing the notability, setting up the product image. The advertisement slogan is not the simple commercial terminology and linguistic notation, but is one kind of language that utilizes various language skills. The advertisement slogans of English advertisements sum up the traits of advertised products and services highly, stress its parts that are out of ordinary with the concise and comprehensive language forms to reach the purpose of being accepted and recognized by consumers. Only analyzing English advertisement slogans from the angles of traditional semantics cannot give a satisfied explanation to them. The thesis proceeds from Austin and Searle speech act theory of pragmatics to analyze English advertisement slogan as English advertisement essence from the angles of speech act performance and the skill.

…… …… 余下全文

五四运动的口号英语怎么说

今天是五四运动90周年的日子，在19xx年的5月4日，北京的爱国学生发起了反对卖国贼和反动政府的示威游行，抗议巴黎和会上列强操作的结果。他们高呼“外争国权，内惩国贼”、“拒绝在巴黎和会上签字”、“废除二十一条”等口号，争取国家的权利。

你知道这些口号用英语怎么说吗？

维基百科上记录这一段，写的是：

They shouted out such slogans as "Struggle for the sovereignty externally, get rid of the national traitors at home", "Do away with the 'Twenty-One Demands'", "Don't sign the Versailles Treaty".

slogan的意思是“标语”、“口号”的意思，一般可以用在政治场合或者广告中。

sovereignty的意思是“主权”、“独立国”。

externally的意思是“在外部”，这个词要和eternally区分开，eternally的意思是“永远地、长久地”。

叛国卖国的人可以说成是traitor，叛党背弃信仰的人是apostate，做了逃兵的人叫做deserter。

也许那个年代离我们很遥远，但我们作为当代青年，仍然要继承那种家事国事天下事事事关心的精神，要打开眼界关注世界，英语还是要好好学哦。

…… …… 余下全文

英文广告口号是英文广告的精髓(1)

摘要：在商品经济不断发展的现代社会中，广告已经渗透到人类生活的各个方面。无处不在的广告已成为各种信息的主要来源，以其巨大的说服力与诱惑力凭借各种媒体充分发挥其特有的信息功能和劝说功能。任何成功的广告,总是语言与非语言形式如色彩、声音、画面等方面的有机结合体。其中口号是广告中一个不可或缺的组成部分，在广告中起着识别宣传产品、增加知名度、树立产品形象的重要作用。广告口号绝不是简单的商业用语和语言符号，而是一种运用各种语言技巧的语言。在英文广告中的广告口号，以其言简意赅的语言形式，高度概括了所宣传的产品或服务的特点，突出其与众不同之处，以达到被消费者接受、认识的目的。单从传统的语义学角度来分析广告口号，已经无法做出满意的解释。本文将以语用学中Austin及Searle的言语行为理论为基础，从言语行为表现方式及技巧来分析英文广告口号是英文广告的精髓。 关键词：广告口号、语用学、言语行为理论、重要性

Abstract

With the continuous development of commercial economy, advertisements have filled in every parts of human life. Now advertisements that appear everywhere have become the main source of information. Advertisements bring its tremendous power of persuasion and attraction to give full play to its peculiar information function and persuasive function by mass media. Any successful advertisement always consists of verbal and non-verbal aspect like color, sound, picture and so on. Slogans are essential parts of advertisements. They play an important role of recognizing the products, increasing the notability, setting up the product image. The advertisement slogan is not the simple commercial terminology and linguistic notation, but is one kind of language that utilizes various language skills. The advertisement slogans of English advertisements sum up the traits of advertised products and services highly, stress its parts that are out of ordinary with the concise and comprehensive language forms to reach the purpose of being accepted and recognized by consumers. Only analyzing English advertisement slogans from the angles of traditional semantics cannot give a satisfied explanation to them. The thesis proceeds from Austin and Searle speech act theory of pragmatics to analyze English advertisement slogan as English advertisement essence from the angles of speech act performance and the skill.

…… …… 余下全文

五四运动的口号英语怎么说

今天是五四运动90周年的日子，在19xx年的5月4日，北京的爱国学生发起了反对卖国贼和反动政府的示威游行，抗议巴黎和会上列强操作的结果。他们高呼“外争国权，内惩国贼”、“拒绝在巴黎和会上签字”、“废除二十一条”等口号，争取国家的权利。

你知道这些口号用英语怎么说吗？

维基百科上记录这一段，写的是：

They shouted out such slogans as "Struggle for the sovereignty externally, get rid of the national traitors at home", "Do away with the 'Twenty-One Demands'", "Don't sign the Versailles Treaty".

slogan的意思是“标语”、“口号”的意思，一般可以用在政治场合或者广告中。

sovereignty的意思是“主权”、“独立国”。

externally的意思是“在外部”，这个词要和eternally区分开，eternally的意思是“永远地、长久地”。

叛国卖国的人可以说成是traitor，叛党背弃信仰的人是apostate，做了逃兵的人叫做deserter。

也许那个年代离我们很遥远，但我们作为当代青年，仍然要继承那种家事国事天下事事事关心的精神，要打开眼界关注世界，英语还是要好好学哦。

…… …… 余下全文

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为朋友打气的英文励志口号

心情低落的时候，朋友的鼓励就像“加油站”，一两句简单的话就会让我们力量满满！——“加油！你没问题的！”“相信自己！”——那么这些话在英语里怎么说呢？一起来学习吧。

1. Stopping acting like a baby! Pull yourself together!

别耍孩子气了，振作起来。

Pull oneself together 常用在口语中，意思就是重新振作起来，镇静下来。

2. Chin up! Only two exams left.

别垂头丧气的！只剩两门考试了。

Chin up或者keep your chin up 就是别灰心，别气馁。当别人处境困难时，可以用这句话鼓励。

3. Be prepared for a rough time. And hang in there.

准备吃苦，坚持下去。

Hang in there 别泄气，坚持下去。当朋友想要放弃的时候，说这句话，让他们咬牙坚持下去。

4. I'm sure it'll work out.

别担心总会有办法的。

Work out（某种事情）有效的，切实可行，成功。比如：The plan worked out badly. 计划实行得很不成功。

5. You can do anything if you really want to. That's the spirit!

只要你想做，你就一定能做得到。那才是好样的！

That’s the spirit! 用于鼓励他人的勇气、决心，意思是那样才对，那才算好样的。

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最后复习一下：

pull oneself together 振作起来

chin up 别灰心，别气馁

hang in there 坚持住

…… …… 余下全文