乔布斯十三句发人深省的经典名言

With a life as storied as he had, it's no wonder that Steve Jobs is remembered not only for running an incredibly successful company, but for being tremendously outspoken.

He seemingly had an opinion on everything, and his thoughts often echoed his obsessive commitment to quality at Apple, whether on his approach to mistakes ("Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations"), or his attention to detail ("Design is not what it looks and feels like. Design is how it works"). But he had plenty to say on deeper matters as well. Here's a roundup of some of his more thought-provoking words, collected from various interviews and speeches.

有关创造力

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."

―创造力就是找到事物之间的联系。当你询问有创意的人他们是如何做事时，他们觉得有点内疚，因为他们并没有真的这么做，他们只是看到了其中一些关系。这种感觉在他们过后看来会很明显。

有关死亡

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

记住，每个人终将会死去，这是我认为能够避免个人患得患失的最好方式，你已经赤裸裸地面对死亡，那就没有什么理由不去追随自己的心。‖

有关卓越

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

―要做一个质量标杆，有些人还不习惯面对一个卓越的环境。‖

有关未来

"You can‘t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

―你无法在展望未来时串联点滴，你只能在回顾过去时将其升华。所以你要相信，这些点滴片段会在未来以某种方式串联起来。你要相信某种东西——直觉也好，命运也好，生命也好，或者因缘甚至是其他一切。这种方法从来没有让我失望，在我的生活中，这种意念造就了我的与众不同。‖

有关坚持

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven‘t found it yet, keep looking. Don‘t settle. As with all matters of the heart, you‘ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don‘t settle."

―你的工作将占据你生活中的很大一部分，能够让你真正满意的唯一方法就是做你相信是伟大的工作，而唯一伟大的工作就是爱你所做的事。如果你还没有找到它，那么继续找，不要停。用心去找，你会知道何时能够找到它。如同任何伟大的关系一样，它只会在时间的证明之下越来越好，所以继续找，不要停，直到你找到它。‖

有关追求

"Being the richest man in the cemetery doesn‘t matter to me … Going to bed at night saying we‘ve done something wonderful … that‘s what matters to me." ―成为墓地里最有钱的人并不是我最在意的事....。.真正对我有意义的事，就是在晚上睡觉前说上一句?我已经做了一些非常棒的事‘....。.这才是我最在乎的。‖

有关创新

"I‘m as proud of many of the things we haven‘t done as the things we have done. Innovation is saying no to a thousand things."

―我引以为豪是，许多我们所做的事情变成我们还没有完成的事，创新就是对一千件事情说?不‘。‖

有关目标

―I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what‘s next.‖

―我想如果你做了某些事，结果顺利圆满，那么你应该选择转去做别的事情，别专注在美好的事情上太久，只要保持寻找下一个目标。‖

有关失意

"Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life." ―从苹果公司离职曾是我人生中最好的一件事，追求成功的沉重被创业者的轻松感觉所取代，这让我感觉如此自由，我重新进入一个人生中最有创造力的阶段。‖

有关质量

"Quality is more important than quantity. One home run is much better than two doubles."

―质量比数量更重要，就像一个本垒打胜过两个双打。‖

有关改变

"When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an

impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life,

would I want to do what I am about to do today?' And whenever the answer has been 'no' for too many days in a row, I know I need to change something." ―我曾在 17 岁时读过这么一句名言：?如果你把每一天当成自己人生的最后一天来过，那么将来某一天你会明白其中的真意‘，这句话令我印象深刻，此后的 33 年来，我每天早上都会对着镜子自问：?如果今天是我生命的最后一天，我还会想去做我今天要去做的事吗？‘，每当我心里的答案是?不‘时，我知道自己需要做出改变了。‖

有关毅力

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

―我相信一半成功的企业家和另一半不成功的企业家的区别在于纯粹的毅力。‖

有关自省

"I want to put a ding in the universe."

―我希望可以在宇宙中安装一口警钟。‖

第二篇：读懂乔布斯的人生格言

读懂乔布斯的人生格言

乔布斯的一生短暂而精彩，他的创意和激情改变了整个世界。这里，我们通过他留下的声音，看看“天才”是如何打造的。

关于创意：集中和简单一直是我的座右铭。乔布斯认为，简单比复杂更难实现。他用多年时间让自己的思维变得简单、有条理，最后开发出超凡脱俗的“苹果”系列产品。选择越多，我们越要记住：奇迹往往来源于一个简单而执著的信念。

关于奋斗：你想用余下的生命去卖糖水，还是有一个机会改变世界?这是乔布斯说服前百事可乐CEO约翰·斯卡利来到苹果公司的经典名言。成功的人永远乐于迎接挑战、不甘满足，正是这种热情，推动他们树立并实现一个个新的目标。

关于工作：只有相信自己所做的是伟大的工作，你才能怡然自得。在乔布斯看来，工作会占据生活的很大部分。找到适合自己喜欢的工作、发自内心地热爱它，便会不自觉地调动你的才智，让自己得到满足、充实与快乐。

关于效率：时间有限，所以不要为别人而活。一个成熟的人内心是独立的，他能善用身边的各种人、事和物，但从不对他人产生依赖，这样的人是最富有生命力的。

关于合作：这不是一个人的演出。当外界认为是乔布斯拯救了曾经摇摇欲坠的苹果公司时，他给了如上的回答。分享才能体会到长久的快乐，一个真正有能力的人从不拒绝与他人合作。

关于人生：做墓地里最富有的那个人毫无意义，真正有意义的是晚上睡觉前可以说自己做了些精彩的事。成功的人总会为自己树立可以预见的目标，然后一点点让它变为现实，而不会沉迷于不切实际的幻想。

关于财富：我是唯一一个我所知道一年损失了2亿5千万的人，但这对塑造品格很有帮助。“犯错误不等于错误”，凡事都有利有弊，就像硬币的两面。追求完美可能让人疲惫不堪，失败同样可能打造出非凡的品质。不妨像乔布斯那样，把错误当成警告，而不是万劫不复的深渊。

关于生命：没有人能逃脱死亡，但这是我们每个人共同的终点。知道自己患上绝症之后，乔布斯并没有怨天尤人，反倒幽默地告诉自己和大家：死亡可以将旧的清除，以便给新的让路。这份坦然让他患癌之后仍然积极地工作生活，继续活了八年之久。