Singles’ day Shopping day
As singles’ day become popular, the shopping on that day is also increased year by year. In the 24 hours, it generated 91.2 billion RMB merchandise volume which was 57.1 in 2014.
According to the suit-dress trading volume , underwear, coat and leggings sells very well compared with others. As one of the most popular goods, over 313 million units of mobile phones were sold. Statistics from TaoBao index website. This website provides some kinds of statistics about the shopping on singles’ day. For example, you can find the distribution, sex ratio of the consumers of almost any merchandise you want to know, and it can shows you some other useful and interesting statistics, plus its data is updated.
Ma Yun had already aimed at the rural consumption. He will push a new shopping carnival in February 2016. And he also cooperated with the Taiwan farmers in the rice production. Both Mr.Ma and the managers believe that through its worldwide shopping website, consumers will get great benefits.
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