商业计划书

Business Plan

中国西部美国城

China Western American Town

 

四川省环福投资有限公司

Sichuan Circle Focus Investment Co. Ltd

2006.08

目  录

Contents

一、背景介绍

Background Information

二、市场需求及政策支持

Market Demand and Governmental Supports

三、地理位置和区位优势

Geographic Position and Location Advantages

四、开发计划

Development Plan

五、投资概算、收益预测

Investment and Profit

六、项目业主和项目运营公司

Project Owner and Operation Company

一、   背景介绍

          I.      Background Information

“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。

China Western American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu(187.94 acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), five-star hotel, high-end residential communities, shopping mall, school, hospital, etc., with total investment of around RMB 2.5 billion (around USD 313 million) to be invested by installments.

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《商业计划书》规范化格式(中文版)

[xxx投资有限公司 投资部制]

保 密 承 诺

本商业计划书内容涉及本公司商业秘密，仅对有投资意向的投资者公开。本公司要求投资公司项目经理收到本商业计划书时做出以下承诺：

妥善保管本商业计划书，未经本公司同意，不得向第三方公开本商业计划书涉及的本公司的商业秘密。

项目经理签字：

接 收 日 期： 年 月 日

商 业 计 划 书

（撰写参考）

项目名称 项目单位 地 址 电 话 传 真 电子邮件 联 系 人

[公司名称]

[日期]

目 录

执

„„„„„行„„„„„概„„„„„„要„

第一部分 公司基本情况„„„„„„„„„„„„

第二部分 公司管理层„„„„„„„„„„„„„

第三部分 产品/服务„„„„„„„„„„„„„

第四部分 研究与开发„„„„„„„„„„„„„

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策划人常见的英文缩写

CIS <Corporate Identity System> 企业识别系统。 CCS <Corporation Culture System> 企业文化系统。 BTS <Brand Tactic System> 品牌战略系统。 MI <Mind Identity> 理念识别。

BI <Behavior Identity> 行为识别。

VI <Visual Identity> 视觉识别。

EI <Environment Identity> 环境识别。

SI <Store Identity> 商店识别。

CC <Corporate Communication> 企业文化。 Brand 品牌。

Logo 企业名字、标志或商标统称。

Trade Mark 商标。

CH <Count for hard> 核心价值。

CS <Customer Satisfaction> 顾客满意度。 SP <Sales Promotion> 促销活动。

USP〈Unique Saling Point〉独特性的销售主张。 DM <Direct Marketing> 直销。

PS <Put scheme> 提案。

CB <Concept bulletin> 概念书。

PB <Plan bulletin> 计划书。

CF <Commercial Film> 广告影片。

POP <Point of Perchase advertising> 店头广告。 PM <Printed matter> 印刷品。

直接邮递广告（Direct Mail，简称D．M）

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America Travel Schedule

Day 1 Beijing - Los Angeles Having a rest Day 2 Los Angeles：Universal Studios Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

Day 10

Day 11

Los Angeles：Shopping San Diego：Sea World Theme Park San Diego：Animal Park Yellowstone National Park Yellowstone National Park New York: Metropolitan Museum of Art New York: Natural History Museum New York: Museum of Modern Art New York: The Cloisters New York - Beijing

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A TRAVELING PLAN FOR GOING ABROAD

Yang Yifeng Email:yangyifeng@yeah.net

Australia is the 6th big country of land area in the world and the only country which monopolize a total continent. It is also the biggest country in Oceania. All sides face to ocean. Extensive land and rich resources abound in these areas. The resident of Australia are used to raising sheep, named ”a country mounted on sheep”. Australia possess plentiful aboriginal history dating back to 50-thousand years old, legendary figure and pioneer, and also the famous international film star.

I decide to view the attractive nature beauty of Australia and feel the vitality and comfortable mood of Australian, in order to drive away from this mortal life temporarily to recall the true meaning of life.

I make a traveling plan for me as follows:

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英文留学计划书范文

I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 2006. I am still studying in high school now, because I was not enrolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.

First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is mo

re reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.

As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized

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