正式商务报告写作

一、Format

To:

From:

Date:

Title

Introduction

（The introduction might be a summary of the report and the circumstances or conditions that initiated it. It could also lay out the objectives and limitations of the enquiry.

In most cases, a report must give a background to the subject of the study. This allows the reader to see how the situation arose, and how it can be corrected, improved on, or changed.）

Findings

（This section is essential to all reports as it explains the situation that exists and offers evidence to support the statements that the writer is making. If the reader is to be convinced that changes in a situation are necessary, well-selected and well-presented facts will influence him.）

Conclusion(s)

(Conclusions are the ideas you have formed from the evidence you have looked at. Whereas facts are objective statements, conclusions draw together as aspects of the situation as you see it.)

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英语商务报告写作要点及案例

常用格式

【1】 正式报告包括

标题 受委托事项 调查程序 调查结果 结论 建议

【2】 简短报告包括

标题 前言（引言、导言、导语、序言） 正文 结论 建议

编排方式

划分章节 设立标题和副标题 实行编号方式 采用首行缩进方式编排

提示：

“受委托事项”或“前言”通常包括呈送的对象，报告成文的理由，报告的主题，提交的时间，有时在前言中说明信息来源或者获取信息的手段

范文

1. 调查报告

2. 科鹏投资股份有限公司在北京新设立了一个办事处，但经常有员工不能按时上班。这一现象引起了人事部经理路易斯。王的注意，她要求办公室主任约翰。巢就此事提交一份调查报告

REPORT ON STAFF LATENSS

Terms of Reference

Louise Wang , Personal Manager has requested this report on staff lateness at the new Beijing office .The report was to submitted to her by April 20 .

Produre

Out of 24 members of staff ,23 were surveyed about ：

1. Their method of transport

2. Time taken to get to work

3. Problem encountered

Finding

1. All staff are late at least once every two weeks .

2. Ten members of staff use the subway ,two use the bus ,six traved by car ,and five travel by bicycle .

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Report writing简短商务报告

简短商务报告的使用介于商务信函、备忘录与正式商务报告之间，比一般商务信函或商务备忘录正规些，但又不如长篇综合报告那样正式。当某些具体问题需要引起重视，无须综合分析论证并呈交董事会或其他评审委员会审核批准时，使用简短商务报告比较适宜，对问题的解决相对要容易、快捷一些。

剑桥商务英语高级证书写作测试所指的报告，通常是指简短商务报告或工作备忘录。 Short report: In order of formality, the short report falls somewhere between the memo and letter report and a forma! report. It is more formal than a letter but not as formal as a comprehensive report. It is ideal for a problem that calls for a formal report but one that can be solved relatively easily and reported on briefly.

The length of a short report, like all reports, varies with the amount of material to be covered and the complexity of the information being presented. Usually, however, short reports consist of a title page and between one and ten pages of actual text.

The short report may begin with a summary and conclusion and include recommendations at the beginning, or it may begin with introductory remarks, present the subtitled information, and end with the summary, conclusion, and recommendations.

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奉了上司之命，Jennifer负责策划一项广告活动。由于广告促销的成效对销售业绩将有决定性的影响，因此这可不是份轻松的差事；尤其在做好决定之后，该如何向上司说明，以取得他们的支持，则有赖于做简报的技巧和方式。

I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.

According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.

If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.

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ＢＥＣ 中级商务报告写作

1. 什么是商务报告

商务报告是指针对某种特殊的、有意义的商务目的，向一个人或多个人提供的公正、客观和有计划的事实陈述。报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，帮助当事人了解复杂的商业情况，计划进程，解决问题，使上级领导就一系列事件做出决策。通常是根据上司的要求，由下级向上级呈报。

2. 商务报告种类

事件调查报告（Investigative Reports）

意见调查报告（Survey Reports）

年度报告（Annual Report）、月度报告（Monthly Reports）、周报告（Weekly Reports） 进展报告（Progress Reports）

市场调查报告（Market Research Reports）

可行性研究报告（Feasibility Reports）。

3. 商务英语报告写作的总体原则

内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。具体内容如下：

内容准确无误：报告的正确性不仅仅是指英语语法、标点符号和拼写，更重要的是其内容要叙述的正确。报告的事实陈述部分既不能因哗众取宠而夸大其词，也不能因其涉及的令人不愉快的消息而低调陈述。实事求是、准确无误是报告写作的重要原则。

·

内容简明扼要：报告的长短一般取决于报告的内容及其正式程度。正式报告篇幅一般较长，而非正式报告则较短。不论何种报告，报告的语言必须简洁、流畅，切忌陈词滥调。一份拖沓冗长的报告不仅写时费力，对方阅读更浪费时间。撰写商务英语报告时要尽量避免罗嗦，用尽可能较少的文字，完整、清楚地表达需要表达的意。

结构清晰明了：用数字、符号标明段落、层次、要点等，加强逻辑性，使读者一目了然。

建议明确果断：多数报告都有结论和建议部分，是报告的核心。撰写时，应确保报告的结论和建议是经过充分论证而得出的，而且应明确果断，切忌模棱两可。

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4. 商务报告部分写作模板 导语部分，开篇简要说明此份报告的中心内容 The purpose of this report is to The object of this report is to The aim of this report is to Sb. Has asked me to report to 后面接的动词可以是以下动词： Investigate/evaluate/study/recommend/analyze/give feedback/estimate/assess 调查结果部分是我们考试写作中的主题，对交接的情况要进行客观的说明，对给出的信息进行梳理，语言应该清楚简洁富有逻辑。在呈列数据描述调查结果时，经常使用下列句式： ① It was found/proposed/discovered/felt that ② It was generally the case that ③ Most people thought that ④ Many members of staff suggested that ⑤ Several staff members expressed the view that ⑥ A member of people mentioned that ⑦ It was felt that a number of changes could be made, such as ⑧ It was proposed that a series of changes could be made. For instance 在介绍调查结果的时候，经常要准确列出某一问题支持和反对的百分比，除此之外，还可以用以下句式从完全反对的态度到完全支持的态度。 ⑴ Nobody feels that…/It is unanimously felt that…is not… ⑵ Almost no one believes that... ⑶ Very few people feel that... ⑷ Only in a minority of case do people think that... ⑸ Just under half are of the opinion that... ⑹ Opinion is roughly divided as to whether... ⑺ Most people believe that... ⑻ In the main, it is felt that... ⑼ It is generally/widely agreed that... ⑽ The vast majority of people think that... ⑾ People are overwhelmingly of the opinion that... 如果报告中需对已知图标统计数据进行分析，经常会用到下面的句式。 ⑴ The table/chart/graph/statistics…shows/describes/illustrates that ⑵ As it can be seen from the table/chart/figure

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Appendix Two:

对于线性图表的描述

上升

1. 对于上升趋势的描述：

a. 可以使用的动词或动词词组：

to increase

to go up

to rise

to grow

to jump

to leap

to soar

to shoot

to pick up

b. 可以使用的名词：

an increase

a growth

a jump

a soar

an upward trend

2. 对于上升到某个位置的描述：

a. 1. a. 中的动词＋to＋具体数据。

b. 1. a. 中的动词＋to＋the peak of＋具体数据。

c. 1. a. 中的动词＋reaching the peak of +具体数据。 d. 1. a. 中的动词＋reaching + 具体数据。 e. to peak at ＋ 具体数据

f. to climb to + 具体数据

3. 对于上升的程度的描述：

a. 1. a. 中的动词＋by ＋ 具体数据。

b. 1. a. 中的动词＋副词。

下降

1. 对于下降趋势的描述：

a. 可以使用的动词或动词词组：

to fall

to decrease

to go down

to slide

to collapse

to decline

to drop

b. 可以使用的名词：

a collapse

a decrease

a fall

a decline

a drop

2. 对于下降到某个位置的描述：

a. 1. a. 中的动词＋to＋具体数据。

b. 1. a. 中的动词＋to＋the bottom of＋具体数据。

c. 1. a. 中的动词＋reaching the bottom of +具体数据。 d. 1. a. 中的动词＋reaching + 具体数据。

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