以下是一封开发信的例子：

Dear Mr. Steven Hans,

We get your name and email address from your trade lead on that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.

You are welcome to visit our website which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

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Dear Manager

We get your name and email address from 2014 9.19 Shanghai Bearing Exhibition that you are in the market for bearings.We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of bearings for more than ten years. We have advanced production equipment and first-class sales team ,and our price is very competitive because we are manufactory, we are the source.

You are welcome to visit our website which includes our company profiles, history and something latest information.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we would like to common development with you!

YOU WIN , WE WILL WIN !!

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外贸开发函电需知道的六大要素

外贸开发函电，现在比较流行的有两种形式

一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。 二，长篇大论型， 列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的.

再下来简要描述一下，影响英文开发函电成功率的7要素：

1.首先要看你的开发信地址，真实买家?还是乱搜索出来的?

2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。

3.退信问题，这个经常遇到。外贸知识外贸知识

4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。

5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信?

6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。

7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。

外贸开发信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements.

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Dear Sir/Madam:

It was our pleasure to have a conversation by call.

We,MSS is a special service and supply company in Mine and Metallurgical fields.For many years we have been successfully supplying many kinds of spare parts,equipments and as well design job to the India Mine and Iron and steel industry in India.

Today,we are very happy to introduce our manufacture’s newly developed Tap hole Drilling Machine”KKK-231XT999”to you .It has been widely used on BF around 700M3 in China steel plants . And its the feature and main PXXXX date are as per following :

1)

2)

3)

We are willing to establish connection with you xxxx steel plant if you have project in hand or under planing,we can quote our price for Tap hole Drilling machine”KKK-231XT999”to you for your information .

Feel free to contact us for any o9ther related products or equipment. Best Regards

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Company Name:

Mailing Add:

Tel.:

Fax.:

Email:

Web.:

Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day)

Subject: XXXXX Cooperation/

Dear Mr. Jack Wey

[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ].

We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services.

Products: (product range)

Standards: (product design standard, if any)

Service: (product applicable field, function)

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如何给客户写一封规范的业务开发信

外贸英语往来信件，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的英语往来信件必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。

一笔定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，个人认为可以包括如下内容：

第一： 说明客户信息来源，即如何取得对方的资料。

作为贸易商，个人SOHO者，可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍，或者在企业名录、各种传媒广告、网络上寻得客户资料；也可以在交易会、展览会上结识；甚至是在进行市场调查时获悉。

因此我们可以如下方式来表明客户信息的来源：

1） We learned from the Commercial Counselor's Office of our Embassy

in your country that you are interested in Chinese handicraft.

2） Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.

3） We have obtained your name and address from the Internet.

4） Our market survey showed that you are the largest importer of cases and bags in Egypt.

当然还有很多的英文表达方式，我就不一一列出来了，反正大家只要知道就行。

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优质的产品，实惠的价格，细微的服务”是我们永远的承诺。

"First-class products, favorable price and considerate service" is our

ever-lasting promise.

如何写开发信

中国式的开发信:

Dear sirs:

From the internet, we get your company name. What I want is just

to see that if we have the chance to cooperation in the near

future or not.

We are a factory of fiberglass in China and our main product is chopped strand mat (CSM) and stitch chopped strand mat and etc.

We have been in the field for many years. I can give you the CSM in very competitive price and higher quality. If you need more information, please go to our website：

I wonder if you need this product; if you are interested in our products, please kindly return this mail.

Maybe now you have regular business partner。if so，please leave my message in your email box，maybe someday it will be useful。

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