1.Importer Writes to Exporter

Dear Sirs,

We have obtained your address from the Commercial Counsellor of your

Embassy in London and are now writing you for the establishment of business relations.

We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.

As to our standing, we are permitted to mention the Bank of England, London, as a reference.

Please let us have all necessary information regarding your products for export.

Yours faithfully,

2.Self Introduction by Exporter

³ö¿ÚÉ̵Ä×ÔÎÒ½éÉÜ

Dear Sirs,

We write to introduce ourselves as one of the largest exporters, from China, of a wide range of Machinery and Equipments.

We enclose a copy of our latest catalog covering the details of all the items available at present, and hope some of these items will be of interest of you.

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ

µÚÒ»½Ú Pattern of writing Letters of Establishing Business Relations½¨Á¢ÒµÎñ¹ØϵÐÅ

º¯µÄд×÷²½Öè

£ £ ¡ô½¨Á¢ÒµÎñ¹ØϵµÄÐź¯ÒªÐ´µÃ³Ï¿Ò¡¢ÕæÖ¿¡¢Àñò¡£

ÕâÖÖÐź¯µÄ½á¹¹Ò»°ã°üÀ¨Ëĸö²½Ö裺 1¡¨Ê×ÏÈ˵Ã÷ÐÅÏ¢À´Ô´£¨¸æÖª¶Ô·½Äã´ÓºÎÇþµÀµÃÖª¶Ô·½µÄÐÕÃûµØÖ·µÄ£©£»[The source of information£¨how you learned of his company£©]£»

Çé¾°´îÅäÓÃÓ[Useful expressions] ¡ñYour company has been kindly introduced to us by¡­£¨ÄãÃǵĹ«Ë¾ÓÉ¡­¡­½éÉܸøÎÒÃÇ¡££©

¡ñWe owe your name to the ¡­£¨ÎÒÃǸÐл¡­¡­°ÑÄãÃǵÄÃû×Ö½éÉܸøÎÒÃÇ¡££© ¡ñWe learn through¡­that ¡­£¨ÎÒÃÇͨ¹ý¡­¡­µÃÖª¡­¡­£© ¡ñWe learn from¡­ that¡­£¨ÎÒÃǵÃÖª¡­¡­£© ¡ñOn the recommendation of¡­£¨ÓÉ¡­¡­½éÉÜ£© 2¡¨¶ÔÄãµÄ¹«Ë¾×÷Ò»¸ö¼òµ¥µÄ½éÉÜ£¨ÀýÈ繫˾µÄÒµÎñ·¶Î§£¬ÉÔÉÔ¡°Ðû´«¡±Ò»ÏÂÄãµÄ²úÆ·ºÍ·þÎñ£©£»[Brief introduction to your own company£¨the scope of your business£¬little ¡°advertising¡±on your products or service£©]

Çé¾°´îÅäÓÃÓ[Useful expressions] ¡ñWe wish to introduce ourselves to you as a¡­£¨ÎÒÃÇ°Ñ×Ô¼º×÷Ϊ¡­¡­½éÉܸøÄãÃÇ¡££© ¡ñOur lines are mainly¡­£¨ÎÒÃÇÖ÷Òª´ÓÊ¡­¡­£© ¡ñ¡­fall within our business activities£¨¡­¡­ÊôÓÚÎÒÃǵľ­Óª·¶Î§£© ¡ñWe have been in this line¡­£¨ÎÒÃÇ´ÓÊÂÕâ¸öÐÐÒµ¡­¡­£© 3¡¨Ð´ÐŵÄÄ¿µÄ£¨ÄãÏëÓë¶Ô·½×öʲôÉúÒ⣬±ÈÈ磬Ï빺Âò¶Ô·½µÄ²úÆ·£¬ÍƼöÄã×Ô¼ºµÄ²úÆ·£¬ÏëÓë¶Ô·½½¨Á¢ºÏ×ʹ«Ë¾µÈ£©£»[The intention of writing the letter£¨what kind of business you want to do with them£¬e.g. to purchase their products, to sell your own products, to enter into a joint venture with them, etc.£©]

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ

Sample 1

Dear Sirs,

We know your name and address from the website of alibaba.com and note with pleasure the items of your demand just fall within the scope of our business line. First of all, we avail ourselves of this opportunity to introduce our company in order to be acquainted with you.

(ÎÒÃÇ´Ó°¢Àï°Í°ÍÍøÕ¾ÉÏ¿´µ½Äú¹«Ë¾µÄÃû³ÆºÍµØÖ·£¬²¢ÇҺܸßÐ˵ØÁ˽⵽ÄúÐèÒªµÄ²úÆ·ÕýºÃ·ûºÏÎÒÃǵÄÒµÎñ·¶Î§¡£ÎÒÃǺÜÈÙÐÒÓÐÕâ¸ö»ú»áÏòÄú½éÉÜÎÒÃǵĹ«Ë¾¡£)

Our firm is an Chinese exporter of various Canned Foodstuffs. We highly hope to establish business relations with your esteemed company on the basis of mutual benefit in an earlier date. We are sending a catalogue and a pricelist under separate cover for your reference. We will submit our best price to you upon receipt of your concrete inquiry.

(ÎÒ¹«Ë¾ÊÇÒ»¼ÒÖйúµÄ³ö¿ÚÆóÒµ£¬Ö÷Óª¸÷Àà¹ÞͷʳƷ¡£ÎÒÃǷdz£Ï£ÍûÄÜÔÚË«Ó®µÄ»ù´¡ÉϾ¡Ôçͬ¹ó¹«Ë¾½¨Á¢ÒµÎñ¹Øϵ¡£ÎÒÃǸøÄú·¢³öÁ˲úƷĿ¼ºÍ¼Û¸ñ±íÒÔ¹©²Î¿¼¡£Èç¹ûÄܹ»ÊÕµ½Äú¾ßÌåµÄѯÅÌ£¬ÎÒÃǽ«ÎªÄúÌṩ×îÓŻݵļ۸ñ¡£)

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ

½¨Á¢Óë·¢Õ¹¹Øϵº¯µç·¶ÎÄ

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ

ÉÌÎñÐź¯£¨½¨Á¢ÒµÎñ¹Øϵ£©

Ò»¡¢¸ÅÊö

ÔÚ¹ú¼ÊÉÌÎñ½»ÍùÖУ¬½¨Á¢ÒµÎñ¹ØϵÊǽ»Ò׿ªÊ¼ºÍÀ©Õ¹µÄ»ù´¡¡£½¨Á¢ÒµÎñ¹Øϵһ°ã¾­ÓÉÒÔϼ¸¸öÇþµÀ£º¹úÄÚÍâÉÌ»áºÍóÒ×´Ù½ø»á£¬´óʹ¹Ý¡¢Áìʹݡ¢ÉÌÎñ²ÎÔÞ´¦£¬º£Íâ¿Í»§¡¢¹«¿ª·¢ÐеÄÐÐÒµÃû¼£¬Êг¡µ÷ÑУ¬ÉÌÎñ½»Ò×»á»òÕ¹ÀÀ»á£¬ÒøÐУ¬Ã³Ò×´ú±íÍÅÌåµÄ»¥·Ã£¬Êг¡´ú±í×ÔÎÒ½éÉÜ¡£

¶þ¡¢»ù±¾Ð´×÷Ô­Ôò

1. ¸æÖ®¶Ô·½×Ô¼ºÈçºÎÊìϤÆäµØÖ·ºÍÒµÎñ·¶Î§£¬²¢±íʾԭÒâÓë¶Ô·½½¨Á¢ÒµÎñ¹Øϵ£»

2. Ïò¶Ô·½×ÔÎÒ½éÉÜ£¨ÆóÒµÐÔÖÊ¡¢ÒµÎñ×´¿ö¡¢¾­Óª·¶Î§¼°ÐÅÓþÉùÍûµÈ£©£»

3. ¼Ä³ö»òË÷È¡ÑùÆ·¡¢¼Û¸ñµ¥ºÍÆäËû¿É¹©²Î¿¼µÄ×ÊÁÏ£»

4. ÒÔÀñ½ÚÐÔµÄÓïÑÔ½áÊø£¬±íÃ÷Ï£Íû±Ë´ËºÏ×÷£¬·¢Õ¹»¥»ÝóÒ×¹Øϵ¼°ÆÚ´ý¶Ô·½´ð¸´¡£ ÄⶩÓйؽ¨Á¢ÒµÎñ¹ØϵÐź¯Ê±£¬Àñò¡¢µÃÌå¡¢¼ò½à¡¢ÆÓʵµØ½«Ð´ÐÅÈ˵ÄÒâͼÇå³þ¡¢ÍêÕûµØ¸æÖ®¶Ô·½ÊǹؼüµÄ¡£ÆäÓïÑÔ·ç¸ñΪ¿ªÃżûɽ£¬¼òÃ÷¶óÒª£¬ÇмÉÍÏÄà´øË®£¬±ÜÃâʹÓÃÀäƧµÄ´Ê»ã»òÄѶ®µÄרÃÅÓÃÓï¡£

Èý¡¢·¶Àý

·¶ÎÄ1.

Dear Sirs,

We write to introduce ourserves as one of the leading exporters of medicines here in China.

We enclose a copy of our latest catalog covering the details of all the items available at present, and hope some of these items will be of interest to you.

It will be a great pleasure to receive your inquiries for any of the items mentioned here, and against which we will send you our lowest quotations.

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ

µÚÒ»²½ ³ö¿ÚÉ̽¨Á¢ÒµÎñ¹Øϵº¯

Ò»¡¢½¨Á¢ÒµÎñ¹Øϵº¯µÄ»ù±¾½á¹¹

£¨Ò»£©ÐÅÏ¢À´Ô´

We learned from the commercial counselor¡¯s office of our embassy in your country that you are in the market for Chinese handicraft.

Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.

We have obtained your name and address from the Internet.

Our market survey showed that you are the largest importer of cases and bags in Egypt.

£¨¶þ£©Öº¯Ä¿µÄ

In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.

We are writing to you to establish long-term trade relations with you.

We wish to express our desire to enter into business relationship with you.

£¨Èý£©¹«Ë¾½éÉÜ

We are a leading company with many years of experience in machinery export business. We enjoy a good reputation internationally in the circle of textile.

¡­¡­ ¡­¡­ ÓàÏÂÈ«ÎÄ