题型:
1.单选题(2分x20=40分
2多选题(3分x5=15分)
3短语翻译(1分x15=15分)
问答题(4分x5=20 分)
分析题(10分x1=10分)
Chapter 1
1.电子商务的定义和类别
广义—指交易当事人或参与人利用以现代信息技术为基础的互联网所进行的各类商业活动;狭义—指交易当事人通过以因特网为主的计算机网络所实施的各种交易活动。按交易类型:B2C、B2B、G2B;按商务活动内容:贸易型和服务性;根据使用网络类型不同:EDI商务、因特网商务、内联网商务、移动商务。
2.Describe the benefits of EC to ORGANIZATIONS, CONSUMERS AND SOCIETY
3.EFT(Electronic Funds Transfer) used by banks电子资金转账”。EFT是计算机在银行业务中得到应用后,银行利用计算机、终端机、电子信息网络等电子通讯设备建立的高速划拨资金的电子支付系统。
4.Which commerce is more well-suited to Business Process?
n E-commerce电子商务
n E-commerce + Traditional电子商务+传统
n Traditional传统
5.Advantages of E-Commerce.
n Increases sales, decreases cost增加销售,减少成本
n Provides purchasing opportunities for buyers 为买家提供采购机会(企业可以确定新的供应商和合作伙伴)
n Increase speed and accuracy for exchanged information, thus reducing cost增加信息交换的速度和准确性,从而降低成本
n Business can be transacted 24hrs a day可以一天24小时交易业务
n The level of detail of purchase information is selected by user详细级别的购买信息由用户选定
n Digital products can be delivered instantly数码产品可以立即交付
n Tax refunds, public retirement and welfare support costs less when distributed over the Internet退税,公共退休和福利支持成本分布在互联网时少
n Allows products and services to be available in remote areas, e.g. remote learning使产品和服务可在偏远地区,如远程学习
6.电子商务国际化当中遇到的问题(文化为主)Culture – the combination of 111language and customs
文化,语言和风俗
222Culture varies across national boundaries and in many cases regions within nations
文化跨越国界不同,在许多情况下,区域内的国家
333Choice of icons on Web pages becomes problematic on international Web sites:
选择的图标在网页上就会有问题,在国际网站上:
(In the US a shopping cart is useful, in the UK a shopping basket is more appropriate, Australians call shopping carts, shopping trolleysIn many places other than Brazil the thumbs up gesture means okay, in Brazil it is an obscene gesture
在美国一个购物车是有用的,在英国购物篮子是更合适的,澳大利亚人叫购物车,购物手推车
,在其他很多地方比巴西大拇指手势意味着好,在巴西是一个淫秽的姿势)
7.交易成本transaction cost
Transaction costs are the total costs that a buyer and seller incur as they gather information and negotiate a purchase/sale transaction
交易成本是总成本,买方和卖方承担收集信息和谈判购买/销售事务
Transaction costs are the main reason for vertical integration (Ronald Coase)
交易成本是垂直整合的主要原因(罗纳德?科斯)
Businesses can use e-commerce to reduce transaction costs (e.g. telecommuting rather than physical commuting to allow global employment opportunities)
企业可以利用电子商务来减少交易成本(如远程办公而不是物理通勤允许全球就业机会)
CHAPTER 2
WWW(World Wide Web)----> 定义及作用
The world wide web (WWW) is a subset of the computers on the Internet that connect in a certain way, making their content accessible to each other
万维网(WWW)是计算机在互联网上的一个子集,以某种方式连接,使其内容可访问
The WWW includes an easy to use standard interface facilitating ease of use
WWW包括一个易于使用的标准接口方便易用性
电子邮件何时出现(in 1972)
ISP (Information Service Provider) 信息服务提供商
Product-Switched Network(LAN/WAN)产品转换网络
Four key rules used by ARPANET
ndependent networks (e.g. A LAN or WAN) should not require internal changes in order to be connected to the network
独立的网络(如LAN或WAN)应该不需要内部的变化才能连接到网络
Packets that do not arrive at their destination must be resent from their source network
包,不到达目的地必须对源网络
Router computers act only as receiving and forwarding devices; They do not retain information about the packets they handle
路由器电脑才接收和转发设备;他们不保留他们的信息数据包处理
No global control of the network exist
没有全球控制网络的存在
TCP--> Transmission Control Protocol传输控制协议
IP--> Internet Protocol互联网协议
Differences between Internet & Extranet
有一个Intranet和Internet之间的一个主要区别:互联网是一个开放的,公共空间,而内部网的设计是一个私人空间。内部网可以从Internet访问,但作为一项规则它是由一个密码和访问只能给员工或其他授权用户的保护。
Low cost distribution of internal corporate information
低成本企业内部信息的分布
Based on client server model
基于客户服务器模式
Intranets use Web browsers, internet-based protocols including TCP/IP, FTP, Telnet, HTML and HTTP
内部网使用Web浏览器,网络协议包括TCP / IP、FTP、Telnet、HTML和HTTP
Distributing paper is often more expensive
分发纸通常更昂贵
Intranets can also be used to provide software updates and patches, which update users computers automatically – using scripts
内部网还可以用来提供软件更新和补丁,更新用户电脑自动——使用脚本
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Networks that connect companies with suppliers, business partners and authorised users
网络连接公司与供应商、商业伙伴和授权用户
Each user has access to the databases, files and other information stored on computers connected to the extranet
每个用户访问数据库,文件和其他信息存储在计算机连接到外联网
Fedex changed from an Intranet to Extranet for package tracking on their Web site
联邦快递从内部网、外部网改变包跟踪网站
CHAPTER 3
Revenue model(B2C & B2B) 收入模式:
Web catalog revenue model
网上目录盈利模式
Digital content revenue model
数字内容盈利模式
Advertising-supported revenue model
广告支持的收入模式
Advertising-subscription mixed revenue model
广告订购混合收入模式
Fee-based revenue models
收费收入模式
Web advertising problems (CPM/CPA)网络广告问题(CPM / CPA)
1) Identifying ways to measure and charge for site visitors
1)识别方法来衡量和收费站点访问者
2) Few Web sites have sufficient visitors to attract large advertisers
2)一些网站有足够的游客吸引广告商
Web presence goals网络存在的目标
实现网络的存在目标
1)Attracting visitors to the Web site
1)网站吸引访客
2)Making the site interesting enough that visitors stay and explore
2)使网站足够有趣,游客停留和探索
3)Convincing visitors to follow the site’s links to obtain information
3)说服游客遵守网站的链接获取信息
4)Creating an impression consistent with the organizaiton’s desired image
4)创建一个印象符合organizaiton所需的图像
5)Building a trusting relationship with visitors
5)建立信任与游客的关系
6) Reinforcing positive images that the visitor might already have about the organization
6)加强正面形象,游客可能已经组织
7)Encouraging visitors to return to the site
7)鼓励游客回到现场
Web site Usability网站可用性
CHAPTER 4
1.4P指的是PRICE/PRODUCT/ PROMOTION/ PLACE
2.市场细分的种类(Geographic/demographic/psychographic /segmentation)地理/人口/
心理/细分
3.STRATEGY
PRODUCT-BASED STRATEGY基于产品的营销策略
CUSTOMER-BASED STRATEGY客户营销策略
4.消费者忠诚度的五个阶段
Awareness意识
Exploration探索
Familiarity熟悉
Commitment承诺
Separation分离
漏斗模型
This funnel model allows companies to determine which advertising and promotion strategies actually work
这个漏斗模型允许公司确定哪些广告和促销策略的实际工作
It is divided into three parts:
它分为三个部分:
Customer acquisition
获取客户
Customer conversion
客户转换
Customer retention
客户保留
广告成本的计量(trial visit repeat visit click through)??????????
CHAPTER 5
B2B key business drivers B2B关键业务驱动因素
The availability of a secure broadband Internet platform and private and public B2B e-marketplaces;
一个安全的宽带互联网平台的可用性和私人和公共B2B电子市场;
The need for collaborations between suppliers and buyers;
需要供应商和买家之间的协作;
The ability to save money, reduce delays, and improve collaboration; and
省钱的能力,减少航班延误,提高协作;和
The emergence of effective technologies for intra- and interorganizational integration.
有效的技术的出现为内部和企业间的集成。
B2B 按direction of trade 分为
Vertical marketplace/horizontal marketplace垂直市场/水平市场
Limitations of B2B:
Channel conflict
渠道冲突
Operation of public exchanges
操作的公共交流
Elimination the distributor or the retailer
消除分销商或零售商
EMARKET的功能:聚集、撮合交易、提供交易支持
供应链的特点
1)complicated
1)复杂
2)dynamic
2)动态
3)in face of USER’S DEMAND
3)面对用户的需求
4)cross
4)交叉
牛鞭效应BULLWHIP EFFECT
电子供应链的优点
Keep up with the customers跟上客户
Exploit new clients and new business开发新客户和新业务
Improve operation performance改善操作性能
Co-share needed information致远所需信息
ADVANTAGES:
1)Keep up with the customers
2) Exploit new clients and new business
3) Improve operation performance
4) Co-share needed information
CHAPTER 6
1. Characteristics of modern service industry
1)High technology
(1)高技术
(2)Knowledge-intensive
(2)知识密集型的
(3)High value-added and aggregation
(3)高附加值和聚合
(4)High stuff
(4)高的东西
(5)Burgeoning
(5)蓬勃发展
2. 网上银行主要的三项业务,选择网上银行最看重的三项原因
账户查询 转账汇款 网上购物支付
交易的安全性 服务功能多样性 只因为有该银行的卡
3. 网上证券业务(security transaction/security value-added service)
4. 主要使用的三项业务 :行情查询 买卖交易 账户查询
5. 旅游服务适合在网上开展的原因
(1)Traveling industry is an integrated
(1)旅游行业是一个集成
industry.
行业。
(2)Traveling is information-intensive and information-supporting industry.
(2)旅游是information-intensive和information-supporting行业。
(3)Traveling is a typical industry ----boundary spanning and space spaning
(3)旅游是一个典型的行业——spaning边界跨越和空间
(4)not concerned with logistics
(4)不关心物流
6. Web traveling的类型
旅游企业间电子商务(BtoB)
旅游企业对企业类客户的电子商务(B2E)
旅游企业对旅游者的电子商务(B2C)
旅游者对旅游企业的电子商务(C2B)
7. Web Recruitment advantages
Large quantity of Information
大量的信息
Unlimited space
无限的空间
Cost-saving
节约成本的
High speed
高速
CHAPTER 7
1. 电子支付的特点
1.它采用先进的信息技术来完成传输, 采用数字化的方式 进行款项支付;
2.其工作环境是基于一个开放的系统平台之上
3.它使用的是最先进的通信手段(互联网),对软硬件设施的 要求很高;
4.它具有方便、快捷、高效、经济的优势.
2. SET及其优缺点(既是支付系统又是安全标准)
SET是由Visa和MasterCard公司牵头,联合多家机构共同推出的基于Internet的卡基支付系统,亦是一种授权业务信息传输的安全标准
ADVANTAGES:
A. High safety(具有一定的不可否认性)
DISADVANTAGES:
A. Too complicated
B. High cost
C. Low efficiency(不能满足“实时购物”的需求)
3. Benefits of E-checking
It reduces the merchant’s administrative costs by providing faster and less paper-intensive collection of funds它降低了商家的行政开支提供速度和更少的纸张密集采集资金
It improves the efficiency of the deposit process for merchants and financial institutions它提高了存款过程的效率商家和金融机构
4. E-CASH的种类及特点
1)硬盘数据文件形式的电子现金
2)IC卡形式的电子现金
1) 协议性
2) 对软件的依赖性
3) 灵活性
4) 可鉴别性
CHAPTER 8
1. 管辖权(属物SUBJECT MATTER/属人PERSONAL JURISDICTION)
2. 我国《电子签名法》规定电子签名应符合哪些规定
3. 知识产权包括哪些
1版权与邻接权 2、商标权 3、地理标志权 4、工业品外观设计观 5、专利权 6、集成电路布图设计权7、未公开的信息专有权,主要是商业秘密权
4. 域名违法问题
5. 对具“独创性”的数据库加以保护
6. 虚拟财产的表现形式
7. 与电子商务有关的法律
CHAPTER 9
1. 电子商务基本框架
电子商务应用
商务服务环境
软件及开发环境
硬件环境
网络环境
2. 优秀电子商务网站应具备的因素
Identify objectives确定目标
Link objectives to business strategy链接目标的经营策略
3. 目标具备的特点
Increase sales in existing markets增加现有市场的销售
Launching out into new markets开展新的市场
Improve service to existing customers提高现有客户服务
Identifying new vendors寻找新的供应商
Coordinating more efficiently with existing vendors协调更有效地与现有的供应商
More effective recruiting更有效的招聘
4. Web服务器
1.Microsoft Internet Information---微软
2.IPlant Web Server----网景公司
3.Apache HTTP Server----阿帕奇组织
4.IBM WebSphere----IBM
The most important factors to use when evaluating a hosting service are: 在评价使用一个托管服务的最重要的因素是:
Functionality功能
Reliability可靠性
Bandwidth and server scalability带宽和服务器的可扩展性
Security安全
Backup and disaster recovery备份和灾难恢复
Cost成本