《秘密花园》告诉你纸质书还在（经济透视）

张慧中

《 人民日报 》（ 20xx年08月04日 22 版）

近来，苏格兰插画家乔安娜·贝斯福德为成年人定制的涂色书《秘密花园》火了。这本在20xx年出版、仅有264个字的涂色书目前在全世界售出200万本，在美国登上了亚马逊网站的销量冠军宝座。

其实，不独《秘密花园》，其他成人涂色书也受到了读者的热烈追捧。英国和美国亚马逊热销书前20名中，多本成人涂色书在列。乔安娜的第二本涂色书《魔法森林》、理查德·梅瑞特的《填色书艺术疗法》、米莉·马洛塔的《动物王国》等都是畅销书目。英国独立出版社迈克尔·奥马拉图书市场负责人表示，成人涂色书已成为一种市场趋势，目前没有任何迹象显示这个趋势会减缓。

涂色书只是纸质书的一个分支。在纸质书被不断唱衰的今天，《秘密花园》受到热捧，恐怕要从读者心理和市场两个方面来解读。

首先，这类书籍能够让人们放慢脚步，舒缓身心，具有一定的心理治疗作用。20世纪初，瑞士心理学家荣格开创了绘画疗法。西班牙心理学家艾雅拉认为，人们在涂色时的放松状态可令大脑杏仁核的活性降低，抑制压力导致的不良情绪。英国《卫报》曾形容乔安娜的《秘密花园》“超级治愈”，乔安娜在接受采访时表示，填色能勾起人们的怀旧情怀，能让你暂时“拔掉电源”。

其次，涂色书能给人带来“互动”体验，改变了纸质书单向传播的特性，延伸了书籍的阅读功能。《秘密花园》走红后，很多读者给乔安娜发来按自己的喜好填色的书页照片，为此

她专门在自己的个人网页开辟了“填色画廊”栏目，展示读者们的“大作”。有些填色爱好者还组织了“填色俱乐部”，舒缓压力之余还扩大了社交圈。

再次，纸质涂色书的流行，给读者带来了前所未有的视觉、触觉和展示自我价值的多重体验，而由其引发的诗意情怀，更是电子书所无法替代的。近年来，随着电子书的普及，其风头似乎盖过了纸质书。其实，纸质书并非人们想象的那般衰败。根据皮尤研究中心的调查，截至20xx年，仅4%的美国读者只阅读电子书。美国出版商协会的数据表明，20xx年美国电子书总销量仅上升0.2%。英国电子书的销量今年第一季度较此前下降了4个百分点。以《秘密花园》为代表的涂色书，不仅唤起了大众对于书籍的朴素情感，也让纸质书在互联网、数字化的今天呈现出一丝“逆袭”的曙光。

电子书的便捷毋庸讳言，对于讲求现实功效的人们来说，这的确是不错的选择。不过，电子书缺少了纸质书的文化范儿，令你无法体味指端翻过书页的满足，也难以欣赏到精心设计的装帧，更无法体味收藏的快乐……在电子书和纸质书相互比拼的时代，只能说各花入各眼，一时难辨高下。但有一点可以肯定，谁能做到细化市场定位，不断优化读者的阅读体验，谁将会成为市场的强者。

第二篇：秘密花园

The secret Garden

At the National Day holiday, I read a wonderful book named The Secret Garden. It’s a lovely story and filled with magic. It is also a useful book about how to be a man. And a lot of magazines say The Secret Garden is a really great book. I also think so.

After the plague, only Mary Lennox is alive of whole the family. So Mary Lennox is getting selfish. And she never thinks of others. So nobody likes her. She doesn’t have any friend. However, after Mary coming her uncle’s. She felt the warmth of people, she became kind, loving. Her life was full of hope. She said ‘I never thought I’d like as many as five people’. And she found the key of the secret garden and helped the uncle's son restored to a normal child. Now, Mary is very cheerful, bovine, warmhearted and love rage.

I remember a dialog about Mary.

‘My mother died!’ Colin said.

‘Both my parents died!’ Mary said.

And we know, Mary is very pity too. She is just a little girl but her parents both died. Mary is very adamancy too. She met with such an experience but she still can smile.

I think we should learn from Mary. She told us with her

thing ‘we can always live well’. So to be optimistic. If we smile to face difficulties, then anything won’t stop us. Life is a horse, and either you ride it or it rides you. If we smile at the ‘house’, the ‘house’ must not hurt you.

I hope everyone has an optimistic attitude. Smiling, happy to meet tomorrow!