The biggest online shopping day in the worldis China’s Singles’ Day, celebrated November 11, or 11.11.

全球最大的网购节日是中国的十一月十一号的光棍节，即“双十一”

Singles’ Day began as a day for unmarried or uncoupled people to celebrate their lives. Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.

最初的光棍节是单身人士庆祝生活的日子。据英国报道，单身学生以此为借口为自己购买礼物，于19xx年十一月十一日开始庆祝此节日。

It is symbolized by the four number ones in the date of November 11 – 11.11— and is also called Double Eleven, in reference to the day it was started, said the BBC.

其标志是十一月十一日中的四个一。根据BBC报道，加之其最初成立之日，因此被称为“双十一”

It became a major shopping day in 2009. The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.

20xx年，该节日演变成重要的网购节，在线网购网站阿里巴巴的CEO寻求其电子商务公司的销售量。因此CEO张勇在这天发起了网购优惠活动

When it first began, ―Singles’ Day was very much an offline solace for actual single people,‖ noted the website Atlas Obscura. It quickly became a cultural phenomenon.

网页Atlas Obscura注意到，最初，“光棍节”是对单身人士的一种下线的安慰。”这很快成为了一种文化现象

Last year, Alibaba sold more than $1 billion worth of products in the first three minutes of the sales, reported Bloomberg. Total sales on Singles’ Day soared to $9 billion within 24 hours. 据彭博社报道，去年双十一开售后的三分钟，阿里巴巴就售出了10亿多美元的商品。24消失总销售额达到90亿美元。

Today, Singles’ Day is a retail blockbuster. Analysts predict that this year, sales on China Singles’ Day will soar to a new high.Some observers think Singles’ Day could catch on globally.

如今，光棍节已成为一个零售业大卖的日子。分析专家预测今年中国在光棍节的销售额将会上升到一个新的高度。一些观察者人认为，双十一购物狂欢可能席卷全球。

第二篇：Singles' Day--an Online Shopping Carnival or Gimmick？