Business Plan
NO.1 Aims: Recently, it is very popular among the young people to
cosplay, so our company will make cosplay clothes for Japanese cartoon fans especially young people. We decided to be a big company which is engaging in cosplay clothes designing and selling. And we must establish ourselves in the domestic market then expand to overseas.
NO.2 Concept: Our concept is : Bring Cosplay to Life. As a kind of
activities of dressing up in costume，cosplay is that many young cartoon fans wear the clothes that their favorite cartoon characters always wearing in cartoon. It is not only a fashionable way to entertain and relax for the people under heavy pressure in modern time, but also make a great deal of friends who have the same hobby. So, Bringing cosplay to life is just bringing happiness to the people and give some people a new to enjoy themselves.
NO.3 Products and Service: We have the adequate confidence that
our products can satisfy the consumers. First, we make sure the clothes produced by us will be the same as the original one as seen in the animation, even the details will also be considered. Besides, taking account of the Domestic consumption level , We will fix the price in a
low position to attract more people.
About the service, which also plays an important role in
our company. After discussion, we decided to provide it in
a warm and considerate way. First is the Before-Sales
Service, which is includes a convenient way for consumers
to log on the website of our company or dial the number of
our company anytime. Next is the during-Sales service，
we will be different to other cosplay companies. On the
internet, we found there are so many cosplay companies
who require their customers to perform difficult or
unnecessary tasks such as getting the customers to draw
the clothes they want and then send the picture and their
sizes. This is obviously far too difficult for the average
customer to do. So, many cosplay companies do not have
designers to help customers to finish this process, because
it may cost them more money. But in our company, we
have many professional designers to do this job. So for
customers, we can supply a very convenient way for them
to obtain their costumes. We also have some after-sale
services, such as return of goods. We will do our best on
the quality of goods and our service.
NO.4 Personnel: First, We need a workshop as well as a design room.
Meanwhile, we will employ several workers with professional skills and a good team spirit，such as cloth makers, cloth buyer（we need some special materials to make cosplay clothes）, designers, office workers. It is a big clothes team, we will make workers become some working groups so that we can easy to manage them.
NO.5 MARKET: According to the last market survey, we can see
that the demand of cosplay clothes in China is increasing dramatically during recent decades, so that we should pay most of our attention on the Domestic market.
NO.6 Advertisement: At first, we will do advertise on Internet. Many
young cartoon fans are always surfing the Internet and watching cartoons on the Internet. Next we will advertise in some famous cartoon magazines, fashion magazines and newspapers. And we can also put on some cosplay shows or cosplay parties and invite some cosplayers and cartoon fans to join in our activities. We can introduce our company, our goods, and our service in these parties. It may a good way to propagate our company.
NO.7 Name: Our company’s name BCL, which is from our concept:
Bring Cosplay to Life. So from our name you can know
our main gist.
NO.8 Trademark: Our trademark uses a famous Japanese cartoon
character called Elizabeth from the famous Japanese
cartoon Gintama, it is a big duck which looks like a
penguin, we gave it strange glasses with beard. And put
our logo on it. It may look very strange, but it will
attract many cartoon fans.
NO.9 Logo：our logo is: Bring Cosplay to Life. It is also use in our
company’s name. And our concept is let cosplay become
a part in cartoon fans’ life. So we choose this one for our
logo.
NO.10 Expencises list:
Start cost: ?500000
Place choose: Lend place for office ?10000 one month Lend place for factory ?20000 one month Personal Designers ?4000 one month Cloth makers ?1000 one month Cloth buyer ?1500 one month Office workers ? 3500 one month Any other workers ?1000 one month Equipment Desk ?20000
Air condition ?30000 Computer ?60000 Cloth make machine ?60000 Sofa ?20000 Table ?10000
Any other office equipment ?30000
Every month’s pay Electricity, water, gas, telephone, bank
loans, insurance, make-material
Aggregate ?10000 for one month
Sophie
Trademark
第二篇：A Brief Analysis of Symbolism in The Old Man and the Sea
A Brief Analysis of Symbolism in
The Old Man and the Sea
1. Introduction
A man is not only a man; a sea is not only a sea; an animal is not only an animal. As for it, I totally agree to it via reading The Old Man and the Sea. In this book, we could find that the man is a symbol, the sea is a symbol, and the animal is also a symbol. As is known to all, The Old Man and the Sea was written by Ernest Hemingway, who is generally regarded as one of the greatest American writers of his age.
Hemingway is considered as the spokesman of the “Lost Generation”. In 1899, he was born in Oak Park, Illinois. His father was a highly respected doctor andhis mother was not only a singer but also a music teacher, a lover of high culture. In his childhood, influenced by his parents，he loved music, hunting, fishing, boxing. These hobbies shaped his resolute character and affected his life. In his sixty-two years, he had lived in or traveled extensively throughout the United States, Europe, and Africa. He had witnessed or participated in World Wars I and II, the Spanish Civil War, the Greco-Turkish War, and the Sino-Japanese War. His economical and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations.
The Old Man and the Sea, which was published in 1952, is Hemingway’s the most important novel. This book is not only a story about the old man and the sea, but also a good reflection which implies the fight between the man and the nature. There are many hidden meanings in it and each element represents different things as what I said at the beginning of this essay. It highlights the theme that a man can bedestroyed but not defeated. Just as Hemingway said, he tried to make a real old man, areal boy, a real sea, a real fish and a real shark, if he can make themperfect and true, they will mean more. Therefore, in this novel, Hemingway used a lot of symbols and imageswhich make the novel have vivid and complicated plots,and also enrich the themes of the article.
This paper aims to analyze symbolism used in The Old Man and the Sea. There are a lot of symbols of concrete objects. The author will introduce symbolism and mainly analyze the symbolic meanings of the sea and the old man in this essay. What do the sea and the old man stand for?
2. Symbolism in The Old Man and the Sea
2.1 Symbolism
Symbolism is an artistic movement in the late 19th century that tried to express abstract or mystical ideas through the symbolic use of images. In literature, it is a writing style of using something to stand for something else by reasoning of relationship, association, accident resemblance, or a visible sign of something invisible. The application of symbolism has a strong and deep influence on literature. With the use of symbolism，the simple plots move more smoothly; the theme is better presented and the novel possesses more artistic charm.
It is obvious that symbolism is an essential literary device used by Ernest Hemingway in The Old Man and the Sea. Hemingway used a number of forms of symbolism. The Sea, the old man, the boy and the sharks all have their deep symbolic meanings respectively. The following part will deeply expound above two elements’ symbolic meanings.
2.2 The symbol of the sea
Sea is a very important image in a novel. In literature, sea has a lot of symbolic meanings, most of which imply a kind of masculine power. But in The Old Man and the Sea, sea is regarded as a lady.
He always thought of the sea la mar which is what people call her in Spanish when they love her. Sometimes those who love her say bad things of her but they are always said as though she were a woman. Some of the younger fisherman, those who used buoys as float for their lines and had motorboats, bought when the shark livers had brought much money, spoke of her as el mar which is masculine. They spoke of her as a contestant or a place or even an enemy. But the old man always thought of her as feminine and as something that gave or withheld great favour. (Hemingway 20)
Then you can find that the sea is boundless, beneficent and beautiful. We know that it is she who gives the old man a big fish. But the sea is also cruel, savage and insidious, where there are full of various marlins and sharks, full of raging waves and hidden reef. But because of the sharks, in order to purse and arrest the big fish, the old man really pays great hard work to obtain it from the sea. At the beginning of the novel, it is clear that it is exactly difficult for the old man to catch a fish. “He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eight-four days now without taking a fish.” (Hemingway 1) I think, this description of the old man is not to tell readers that the old man is not an excellent fishman. It should
prepare for the development of the next plot. Nevertheless, the old man does not hate the sea for his failure to catch a fish, he thinks “and as something that gave or withheld great favours, and if she did wild or wicked things it was because she could not help them.” (Hemingway 20) He is really optimistic.
As for the symbol of the sea, in my eyes, on the basis of this novel, the sea has two meanings. On the surface, it is related to the old man’s living. In the whole story, the old man is fishingon the sea and his goal is to catch a big fish to prove his abilityand dignity. Actually, the sea has prepared an enormous big fish andprovided a place for the old man to realize his dream. In the oldman’s opinion, the sea is cold-blooded but he pays no attentionto the sea and is sympathetic to the weak birds. In the nature, thesea represents American political system at that time when peopledid not have democratic freedom and were oppressed deeply by theAmerican government.
2.3 The symbol of the old man
The old man is the most import character in the novel. Herepresents a stage, which is the ultimate development of natureof human beings and symbolizes a highly philosophy of humanspirit, an eternal existence beyond time and space. Through thedescription of the struggle among the old man, the marlin andthe shark, Hemingway showedreaders the human being great spirit inthe face of adversity.Hemingway spoke highly of the courage of human being and the spirit toovercome various difficulties when one is in an unpleasant situation.
For example, he looks weak, as a result of old age, fatigue, lonely, having left muscle spasm, and even facing death at anytime, but he does not show any fear. He encouraged himself: “The dentuso is cruel and able and strong and intelligent. ButI was more intelligent than he was.” (Hemingway 89) When fighting with the shark, he always persist in. “Sometimes he lost the scent. But he would pick it up again, or have just a trace of it, and he swam as fast as the fastest fish in the sea and everything about him was beautiful except his jaw. (Hemingway 86) He never reconciles himself to his defeat, as he said “But man is not made for defeat, a man can be destroyed but not defeated.”(Hemingway 89)
Through the narration and description of the old man, Hemingway praised the spirit of man who does not succumb to failure. Hemingway put the old man into the novel, who has an unyielding characteristic, and raised the old man to a higher role, giving the whole work an eternal life. At this moment, the old man is not just a person. Most importantly, he is as an inspired character to encourage people not to be afraid
just to bravely face any difficulties.
3. Conclusion
All in all, there are still other symbols in The Old Man and the Sea.In this novel, the use of symbolism has played an important role. As clarified above, the old man is the best representative of unyieldingcharacter and optimism; the sea represents the environment that the old man lives in. Besides, actually, shark, lion, eagle, tuna all have symbolic meaningsrespectively. The shark means the destructive force of the society and the world. Through the description of the shark and fighting with the shark, readers could learn a lot from the old man when he was struggling to protect his big fish and to survive. By using symbolism, Hemingway succeeded in reachinghis goal to convey the theme of the novel—the spirit of optimism. Inother words, a man can be destroyed but cannot be defeated.
The Old Man and the Sea is highly praised by the readers andcritics for the successful use of symbolism. The studying of the useof symbolism not only reveals the theme of the spirit of optimism,but also expresses the idea—we must believe in ourselves and fight for ourselves forever, for there is hope forever in this world.
Works Cited
Hemingway, Ernet. The Old Man and the Sea. Chinese Books Press, 2007
王艳姿. 一部积极存在主义作品—浅析《老人与海》的象征意义[J]. 辽宁大学学报，1998，(4)
赵雨恒. 《老人与海》中的象征意义浅析[J]. 中国校外教育，2012(24).