外贸英语函电实训一
1. Warming up practice:
1. Pair work
Translate the following sentences related to business letter writing into Chinese orally, and check with your desk mate.
1) First impressions, in business letter as elsewhere, count heavily.
2) A business letter generally consists of date, inside address, salutation, body, complimentary closing, and signature. It may include a subject or reference line.
3) Clarity means making the contents of a letter clear to the reader from its appearance as well as its words.
4) The date is normally typed in a month-day-year sequence. The month should be spelled out in full; a comma separates the day from the year.
5) The inside address usually consists of the name of the person to whom the letter is sent, often with a social title and his company title, the name of the company, and its postal address. The inside address appears exactly the same way as on the envelope.
6) Sometimes, you may wish to highlight the subject matter of your letter by writing a subject line. “Re:” or “Subj:” often precedes the subject itself in order to make it clear that you are writing about that particular subject.
7) As for salutation, “Dear” is the first word; this is followed by the person’s name.
8) When copies are sent to people. His or her names should be listed on the letter so everyone who receives a copy of the letter knows who else has also received a copy. The safest manner for listing names is in alphabetical order by surname,
2. Group discussion
1) Explain why business letter’s appearance is so important.
2) What are the basic principles the writer should follow in order to make the business correspondence effective?
3. Arrange the following in the format of a business letter (full block style).
1) Sender’s name: Dealls Oriental Inc.
2) Sender’s address: 305 Rainbow Avenue, Seattle, VA 98101
3) Sender’s telephone number: 5336235
4) Sender’s fax (003) 5336494
5) Sender’s E-mail address: dealls@sina.com
6) Sender’s reference number: 789 JS/ns
7) Receiver’s name: Emerson World Trade Corp.
8) Receiver’s address: 3920 West Big Beaver Road, Troy, Michigan, 48084,U.S.A
9) Date: September 19, 2001
10) Attention Line: Transportation Dep.
11) Salutation: Dear Sirs
12) Subject line: 2002 Fleet Lease
13) Opening sentence:
Thanks for the excellent service your company has offered us over the last two leasing periods. However our fleet lease agreement with your company expires on December 31, 2001.It is time for us to get ready for the next leasing period.
14) Body:
We enclose specifications for our fleet needs for the two-year lease period, beginning January 1, 2002. Please note that these specifications call for fifteen automobiles, ranging from intermediate to luxury models.
Please prepare a quotation for our consideration. We will make our decision about the 2002/2004 lease on November10, 2001. We would appreciate having your quotation no later than October 20, so we can study it adequately in comparison with others we are seeking.
15) Closing sentence: Looking forward to the possibility of a continued relationship.
16) Complimentary close: Faithfully yours,
17) Signature and title: James D. Sunders, Vice President
18) Enclosure: 2002/2004Lease Specifications
19) Copies: Faye T. Henderson, Daniel Koser, Roger F. Brown
4. Study the following sentences carefully, and you will find they are a little bit wordy. Try to change them into concise ones with your pairs.
1) I wish to express my heartfelt gratitude to you for your prompt reply.
2) In case you would wish to schedule the deliveries of all the products, arrangements for these shipments can be made by getting in touch with us.
3) We wish to acknowledge receipt of your letter dated April 22 making us your best offer for 100 metric tons Bitter Apricot Kernels and we
wish to thank you for the same.
4) In compliance with your request, we immediately contacted our branch office in San Francisco, and now we wish to inform you of the following result.
5) We have begun to export our products to the foreign countries.
6) Thank you for your catalogue and samples. You sent to us on April
29. We are pleased to place an order with you. It is specified on the enclosed order sheet.
5. Read more
Addressing Envelopes
When you write a letter, you must not only pay attention to the inside lay-out, but also that of the envelope.
Business envelopes ordinarily have the return address printed in the upper left corner. The receiver’s name and address should be typed about half way down the envelope.
The postmark or stamps should be placed in the up right-hand corner, while the bottom left-hand corner is for post notations such as “Confidential”, “Secret”, “printed matter”, etc.
In addition, it is important to include the postcode (zip code in the U.S.A.) in order to facilitate mail-sorting.
Goldwell Banker real Estate Consult STAMP
1162 Southwest Freeway,
Houston, Texas 887056
Mart’s Saving Bank
P.O. Box10, Jacksonville
Florida 49223
Printed Matter
2. Systematic practice:
1.Complete the following sentences by translating the part in Chinese into English:
1._____ (经我们驻贵国分公司介绍)，you are importers of canned mushroom.
2. We learned that _____(贵公司是家具业的主要出口商之一).
3.We are interested in your products and_______ (如蒙寄来你方价格单，将不胜感激). 4. We have heard from China Council for the Promotion of International Trade ________(你们有意购买电扇).
5. _________(为使你方对我公司经营的各种家用纺织品有所了解), we have pleasure in forwarding you by air one catalogue and a few sample books for perusal.
6. We are looking forward to _________(你方早日答复).
2. Fill in the blanks with the proper forms of the given expressions:
with, large, catalogue, appreciate, reply, benefit,establish, importer, samples, understand, supply, to
Dear Sirs,
By the courtesy of Mr. Black, we are given to ______ the name and address of your firm. We express our desire to ______ business relations ______ you.
We are ______ of textiles. We now have a ______ demand for Printed Cotton Piece Goods. From your recently published ______ , we notice that you are able to supply Printed and Dyed Cotton Piece Goods, and we shall ______ it if you would kindly send us some ______ of the goods which you can ______ .
We look forward ______ your early ______ and trust that for our mutual ______ we shall be able to conclude some transactions with you in the near future.
Yours faithfully,
3.Translation：
A) Translate the following sentences into English：
1．目前我们热切希望扩大各种各样印花布的海外业务，然而遗憾的是在尚未进入欧美市场。
2．如你方能立即寄来样品，我们将不胜感激。
3．我们相信通过双方的共同努力，贸易往来会朝着互利的方向发展。 4 感谢你方九月二日来函并愿意与你方商讨扩大贸易的可能性。
5. 倘若你方价格具有竞争性而且交货期可接受的话，我们有意向你方大量订购。 6. 我们对你方所有的订单将予以及时认真办理。
7. 如对目录中所列之任何产品感兴趣，请具体询价，我方将立即报价。
B) Translate the following sentences into Chinese:
1．We had the opportunity to see a display of your products at the Guangzhou Commodities Fair, and we were most impressed with their high quality and low prices.
2．We take the liberty to introduce ourselves to you with a view to building up business relations with you.
3．We are already importing a large number of foodstuffs from Europe and U.S.A. and consider, therefore, that we have considerable experience in this field.
4．We are a state-operated company, handling exclusively the import and export of Cotton Piece Goods.
5.We are well acquainted with the market condition in your neighboring countries.
6.We trade with merchants all over the world on the basis of equality and mutual benefit.
7．We shall be obliged if you would furnish us with your opinion on the financial status and reliability of the above company.
4. Translate the following letter into English:
执事先生：
贵市商会以最大的各种各样款式规格童装进口商的身份将贵公司介绍给我们。所以，我们现写信给你方殷切期望与贵公司建立贸易关系。
你们将了解到我们的上述产品已被海内外的客户所接受达20多年之久，并享有良好的声誉。由于我们的产品质量优异，可以说如果你方能将具体需求告知我们，我方就能以具有竞争性的价格向你方提供一等产品。
关于支付条件，我们做生意的惯例是以不可撤销的信用证为基础。
谨上，
3. Project training:
1. Write a letter of inquiry according to the following particulars.
1) 我们从香港Li& Fung Group知你公司是一家信誉卓著的化工机械出口企业。
2) 我们非常感兴趣进口你们的产品，贵方如能寄给我们目录、样品簿，甚至有可能寄
送样品的话，我们将不胜感激。
3) 请给我们详细的有关信息，如CIF上海价、折扣以及支付条件。
4) 我们希望这将是我们双方长久互利合作的贸易关系的良好开端。
2. Write a letter of inquiry according to the following particulars.
Andrew先生：
您好！非常感谢您的来信。
您的来信中提到贵公司是牛仔服装的专业厂商，我们对此很感兴趣，想和你们建立起长期的合作关系。贵厂能否给我们报价(见附件中的工艺)绣花牛仔裤，报价单中请注明交货地点、要求的付款方式及最小订量。因出口货物一般数量较大，请报最优惠价。
刘华
宏昌国际股份有限公司