英语培训学校开业策划方案

一、 开业具体时间：12月4日（周四9点）

二、 开业现场地点：XXXXXXXX

三、 开业前期宣传事项

A、学校（11月10日—11月23日）

1、摆点宣传：发放宣传单页，现场咨询，易拉宝展示；（咨询部）

2、通过关系进校宣传，校园讲座，直接拿学生家长信息（咨询部外呼）；（总经理室）

3、学校贴吧宣传，跟进学生；（全员参与）

B、小区

1、 悬挂宣传横幅；（市场部）

2、 根据协议放置太阳伞；（市场部）

3、 小区公告栏张贴宣传海报；（市场部）

C、商场

1、摆点宣传：发放宣传单页，现场咨询，易拉宝展示；（咨询部）时间16:00—20:00

2、联合商场内部商家商讨开业促销活动宣传方案（商家联合优惠赞助）；（市场部）

3、商场内部固定广告位投放宣传广告；（灯箱、LED视频、海报）（市场部）

D、网络推广

1、百度知道提问回答，贴吧跟帖挖掘客户；（咨询部）

2、官网搭建，微信平台建立；（外包建设）

3、团购网教育培训板块；（市场部）

E、开业现场宣传

花篮、空飘、开业背景喷绘

四、 前期物料准备

1、小区宣传横幅；小区宣传海报；小区宣传展板；（市场部）

2、前期宣传易拉宝；现有雅思、华通单页；咨询登记相关表格；（咨询部）

3、根据协议制作安装太阳伞；（市场部）

4、根据开业日期制作开业宣传DM单页；

5、根据开业日期制作大喷绘宣传桁架摆放；

6、根据开业日期制作现场优惠券；

7、根据开业日期制作空飘；

8、开业舞台搭建；

五、 前期人员安排

咨询部：咨询技能提高、配合市场部做好对外宣传事项；

市场部：联系对外宣传事项、物料设计制作到位；

教学部：示范课、外教口语课准备、开业当天环雅华通介绍、教学技能提高； 总经理室：特殊渠道联系、特殊情况处理；

六、 开业活动流程

A、 开业流程12月4日

1、开业会场布置；前一天下午布置，当天检查整理，工作人员到位；8:00开始

1、开业现场暖场表演集聚人气（腰鼓队表演）；9:00

2、主持人开场白（集聚人气、公司介绍、暖场）；9:15

3、总经理致辞；9:20

4、剪彩仪式；9:30（员工礼仪工装捧花上场站位）

5、根据现场情况专人引导家长学生上楼参观校区；10:00（进校区大门发放袋子，小狗毛巾、矿泉水、宣传DM单页、商家优惠券等）

6、咨询人员根据家长学生意愿一对一跟进咨询（交定金排课，推荐周末课程安排）；

B、周六流程12月6日/7日

1、楼下商场入口处咨询点引导人员接待，专人引导家长学生上楼参观校区；（进校区大门发放袋

子，小狗毛巾、矿泉水、宣传DM单页、商家优惠券等）（兼职、接待员）9:00

2、咨询人员接待引导解说并参观校区（大厅、咨询室、教室）；（咨询人员）9:30

3、学生教室内体验外教口语课程；家长大教室就坐（专家交流讲座）；10:00（新来家长视情况安排参观校区，大厅就坐咨询人员陪同等待到下一场）

4、咨询人员跟进意愿客户一对一咨询；10:30

5、收款、签单；（注意开业优惠方案计算）

场次时间段安排：上午：10点—11点，第1场；11点—12点，第2场；

下午：15点—16点，第3场；16点—17点，第4场；

七、 活动优惠方案（凡赠送优惠活动不退费、优先消费）

开业四大优惠；

A、零元体验课程：1、名师讲座；2、外教口语课。

B、课程分阶段报名优惠：1、报名第一阶段优惠500元；2、报名第二阶段优惠800元；

3、报名第三阶段优惠1200元；4、三阶段全报优惠3000元；

5、报名在读期间全程赠送外教口语课程（每周一次）；

C、课程团报优惠：1、2人报名优惠各减300元；2、3人报名优惠各减600元；

3、5人报名优惠各减1000元；

附件：现场示意图

第二篇：企业英语培训方案

Market LeaderCorporate English Training Proposal for MERCK“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 1

OVERVIEWThank you for expressing your interest in choosing MARKET LEADER as your facilitator in improving your team’s professional communication skills. Through initial contacts, our team has already gained the basic information about your company’s training needs. The following pages will provide you with information about our company, our training philosophy and methods, and about several details of our language training programmers that will help you to choose the best option for your team. Our aim is to make sure that the final training arrangement reflects both your detailed needs and our commitment to high professional standards and friendly service. Our consultants will be more than happy to clarify any of your questions regarding the content of this Initial Proposal.Market Leader International EnglishMarket Leader International English (MARKET LEADER) is a new and rapidly developing provider of professional language training, business communication skills training and consulting service s. The mission of our young and committed international team is to provide guidance to our clients in developing communication solutions that support their efficiency and success in every aspect of their work, every day. At the heart of our professional philosophy is the so-called SIS approach, our firm belief that good corporate training is based on: SKILLS in using English for professional purposes. Our trainers guide participants through the process of reviewing existing knowledge and skills, then developing self-help skills and gain self-confidence while understanding English, speaking, reading and writing in professional situations. INTERACTION at MARKET LEADER trainings helps participant to start using their English at work without the aid of books, dictionaries or correction by a trainer. At our trainings, participants spend most of their time solving problems, debating, giving advice, replying to requests, dealing with complaints and several other practical ways of applying English in real life. SERVICE makes it easy for our clients to set the objectives and course of the training according to the company’s needs, and to gain detailed information about progress, attendance, participants’ opinions and requests about the training and better ways to use training as an effective tool for staff development.“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 2

OBJECTIVESMost participants start Market Leader’s corporate language courses with an existing knowledge of the English language. However, they invariably struggle with the difficulty of using their knowledge in a practical way. The main objective of our language courses is to guide participants from KNOWLEDGE to USAGE. The focus of our trainer’s work is to make participants use English in particular situations related to their everyday work and life. This is done in four steps, progressing from easier to more complex language skills: STEP 1 STEP 2 STEP 3 STEP 4 REVIEW & LEARN PRACTISE APPLY DEVELOP Vocabulary and phrases, Actively using vocabulary, The language content of the The skills of idioms used by native phrases and idioms with course to realistic self-correction, speakers high fluency and accuracy professional situations problem-solving and self-confidence while using EnglishTRAINING REQUIREMENTS1. Departments to Participate To be specified 2. Number of Trainees About 36 3. Training Duration 2H/Each Day 4. Training Frequency Three Times a week“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 3

ASSESSMENT AND PLACEMENTMARKET LEADER conducts the initial language competency assessment of prospective participants using the following standard methods: 1. Written Assessment: a one-hour in-house written test assessing participants’ abilities to apply previously learned vocabulary and grammatical skills in business-related comprehension and writing exercises. 2. Oral Assessment: a 5 to 10 minute interview with each prospective participant conducted by a MARKET LEADER native English speaking trainer. During the Oral Assessment interview, the trainer: a. Tests the interviewee’s oral English competency measured against 6 individual skills (Understanding, Accuracy, Vocabulary, Pronunciation, Fluency and the ability to respond to questions); b. Collects information about the interviewee’s work position and tasks in order to best establish their language training needs; c. Discusses the desired outcomes of the training with the participant.“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 4

TRAINING CONTENTFollowing initial assessment, MARKET LEADER consultants cooperate closely with the Training or Sales of the client company to finalize the training content of the course. The exact content of the training is chosen according to: 1. The client company’s industry and participants jobs; 2. Preferences expressed by the client company, for instance to focus on oral, written skills or special job-related skills such as telephone communication 3. The language level of participants. Training Units are chosen by the client, based on the recommendation of our training professionals, from a complete Full Description of Training Units covering all aspects of professional and daily communication.TRAINING UNITSUNIT TITLE I. ESSENTIAL BUSINESS ENGLISH 1- Starting Up 2- Daily Business 3: What do companies do 4 - Building Careers 5: Dealing with Time and Money 6- Developing Products 7- Traveling on Business 8 - Approaching Markets 9Managing People II. BUSINESS ENGLISH AND OFFICE ENGLISH 1- Self-Introduction, Greetings, and Small Talk 2- Careers 3- Telephone Skills 5: Business Travel 6: E-Mails 7: Approaching Markets 8: Products Ⅲ.English for Accounting 1.Introduction to accounting 2.Financial statements and ratios 3.Tax accounting 4.Auditing 5.Management accounting 6.Investment 7.Accounting cycle 8.Accounting profession and examinations UNIT TITLE 4: Company History & Information“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 5

MARKET LEADER TRAINING METHODOLOGYMARKET LEADER trainers believe in “bringing work to the training and training to the workplace”. They deliver the content of the training progressing from the easier to the more complicated, through two different stages:9 About 30% of training time is spent on: Reviewing previously learnt English Learning work-related vocabulary Learning professinal English phrases Practising individually and in groups.9 Up to 70% of the training time is spent interactively, practising business language in realistic work scenarios, such as: Business meetings and negotiation Problem solving situations/ Business travel role-plays Work-related phone calls/ Client service situations“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 6

TRAINING MATERIALMARKET LEADER uses a variety of self-developed course books for business and office English training. Developed entirely by MARKET LEADER and used in training for multinational and large Chinese companies, these course books covers all main aspects of English used in business. The material contains vocabulary, phrases, exercises and skills practice related to office work and management. Since more than 50% of training time is spent on interactive activities such as role-plays and simulations, MARKET LEADER trainers will use various support material such as flash-cards, role-cards, forms and other supplements. On your request, MARKET LEADER can provide participants with glossaries or key phrases that they can take to work and use every day for helping their English-language communication.“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 7

ATTENDANCEIt is essential that once our clients decide to invest in corporate language training, all staff assigned to training actually make use of this opportunity and participate in the sessions. During the training, MARKET LEADER trainers keep careful records of participant attendance. Attendance forms are submitted to the client at the end of each moth, or on the special request of the client at any time. If attendance drops, our Client Service Department contacts the Training or HR Managers of our client, finds out the reasons for low attendance and make sure to find a constructive solution for the problem. Example:“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 8

EVALUATIONMARKET LEADER trainers evaluate participants’ progress twice during the training course: half-way through the training course (e.g. after 24 hours in a 48-hour training), and at the end of the course. Evaluation Method: in harmony with the overall method of MARKET LEADER trainings, our trainers use interactive ways to evaluate the participants’ progress, including the ability to use the newly learned vocabulary in role-plays, customer service situations and dialogues. Trainers carefully observe each participant during the training and note their level of success in using their English in practice. Progress Evaluation: the competency level of participants in compared to their Written and Oral Assessment results at mid-term, and their mid-term results at the end of the term. Progress is judged according to the same criteria used at assessment. Individual Training Progress Report: After each evaluation, MARKET LEADER submits a detailed report to the relevant HR or Training Manager, containing the following information: ? Progress in language competency, by individual skills compared to Assessment level (understanding, accuracy, vocabulary, pronunciation, fluency, ability to respond to questions, reading and writing). ? Activity level, based on the participants participation and contribution to group activities and discussions. ? Attendance: number of sessions missed. ? Trainer’s notes about the strengths and weaknesses of the participant, including language learning and usage, participation and personality. ? The comparisons of the Assessment score to Evaluation score (only for end-term evaluation).“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 9

FEEDBACKOur Service staff collects regular feedback from participants and HR or Training Managers to make sure that the training is in line with the client’s expectations. Feedback is usually collected 3 times during a standard training course: after 5 hours of training by phone, then at mid-term and at three-quarters by feedback forms. The feedback collected is carefully analyzed and shared with the client in detailed reports. Subsequently Market Leader’s Course Coordinators and Training Supervisors cooperate with the client to make sure that feedback is not only information, but becomes the basis of adjustments and improvements. A helpful Client Service professional always makes sure that suggestions from participants and Managers from the client company reach trainers and their supervisors and lead to necessary adjustments.Example:“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 10

TRAINER EVALUATIONFeedback from participants and their HR or Training Supervisors is an important source of evaluating MARKET LEADER language trainers’ performance. To make the information about the effectiveness of our trainers more reliable, our Training Department uses the following additional methods: ? Training method: in addition to materials, corporate language trainers receive detailed guidelines about the most effective ways to use the MARKET LEADER training methodology. ? Training content supervision: MARKET LEADER Training Supervisors check the structure and content of each session’s lesson plan beforehand. ? The mutual visit system: At least once during each MARKET LEADER training, another corporate language trainer joins the session and participates in his colleague’s class. The visiting trainer is not an observer: she joins the participants and this way experiences the training together with them, bringing important feedback back to MARKET LEADER and the client.“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 11

MEASURING LANGUAGE COMPETENCYMARKET LEADER places great emphasis on measuring the language level of participants before, during and after the training. Our testing and measurement system helps trainers to compare the level of participants before they enter the training, during the training and at the final evaluation in a precise way. Also, the system allows us to provide our clients with clear and reliable reports about placement (assigning participants to different groups) and training progress. The six different language levels that we use to compare stages of language competency are based on a number of internationally recognized systems of English language testing. Although most of these systems are designed to test general English language ability, they are also useful to demonstrate how MARKET LEADER’s practical and skills-based trainings contribute to the progress of staff that will use English in their professional tasks. Council of TOEFL IELTS Cambridge Level Europe CEFAchievement Horizons Perspective Progress Challenge FoundationAdvanced High Intermediate Intermediate Low Intermediate High Beginner BeginnerC1-C2 B2 B1 A2 A1 A0236+ 176-235 126-175 96-125 45-95 0-446.5+ 5.5-6.0 4.5-5.0 3.5-4.0 1.5-3.0 0-1.0CAE FCE PET KET Minimal User BeginnerTo keep our trainings focused on English used for professional purposes, our trainers use a Language Competency Matrix, based on the six language levels, to measure participants’ levels in eight different communication skills. With the help of the Matrix, our clients and trainers can gain a detailed idea not only about participants’ language level in general, but also about the differences in their passive grammar, vocabulary, and understanding, reading and writing skills. If our clients wish to emphasize on of these skills during the training (for example understanding fluent speech or writing skills), our system allows us to monitor the progress made in those skills more closely.“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 12

OUR TEAMMARKET LEADER corporate English trainings are joint efforts of trainers, customer service staff and supervisors. Our company makes sure that all members of our team are prepared for high-quality work and have a good understanding of the Hospitality industry. 1. Training Project Supervisor A native English speaker from the USA, UK, Canada or Australia TEFL-qualified, relevant university degree Business-related university degree or vocational training At least 3 years of experience as a corporate trainer At least3 years of experience working in China 3 or more years of work experience in a business environment 2. Trainer A native English speaker from the USA, UK, Canada or Australia TEFL qualification and at least 5 years of experience of teaching English 2 or more years of corporate language training experience At least 3 years of work experience in China, familiarity with Chinese study habits Previous language training experience in multinational companies Preferably at least one year or work experience in multinational companies Outgoing, dynamic and professional personality 3. Training Service Coordinator ` Young Chinese professionals with a background in languages or business Fluent English with TEM-4 qualification More than two years experience in the corporate training industry Experienced in corporate training client service work “Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 13

Our Clients“Business English Expert” Market Leader Education Group Call: 400-670-9199 http://www.Market-Leader.cn/ Page 14