大家好,相信对于我要介绍的这位偶像是谁,大家都已经很清楚了。那么今天今天我所要向大家介绍的这位伟人,就是苹果公司的创始人,个人电脑时代以及移动互联时代的奠基人,一个一生充满无数传奇的领袖,世界的乔帮主,斯蒂芬乔布斯。
其实作为我的偶像,我对于他的崇拜不只是一点两点。个人真正开始关注乔布斯,是因为这本书—————电脑爱好者20xx年第二十期,这期杂志的主题很明显——《看乔布斯如何用幻灯片征服世界》。看完这期杂志以后,我去看了乔布斯的发布会,然后从此迷上了他在发布会上征服全场的控制力、诙谐幽默又不失专业性的语言,以及他简洁的PPT风格。还记得的乔布斯20xx年发布iphon的时候,他是这样说的
19xx年,我们发布了mac,他改变了整个电脑产业,20xx年,我们发布了ipod,它改变了整个音乐产业,那么今天我们要发布三件同样级别的革命性产品
The first one the widescreen ipod with touch contels 触屏控制的宽屏幕ipod
The second one a revolutionary mobile phone 一部革命性的手机
The third one a breakthrough internet communicator 革命性的网络交互工具
当时,整个发布会现场已经沸腾了,在那个手机都带全键盘,移动听音乐只有用ipod的年代,这个绝对轰动的三样产品。然后乔布斯把这三个图标排在一起,在所有人的掌声中,做了接下来的这件事情——
最后的这个玩笑大家当然都懂,而对于我来说,乔布斯在发布会上那种淋漓尽致极尽洒脱的演讲方式征服了我。再后来,20xx年,乔布斯创新性的从信封里去除了macbook air 20xx年,20xx年,乔布斯捧出了秘密研究10年的ipad,然后在IPhone4发布时直接告诉世界:“Stop me if you have seen this”“如果你见过这样的手机,我就到此打住了”的豪情状语,这是作为一个演讲者,一种对于演讲者本身的完全支配,对于所有听众的完全支配,是对他所讲的内容的完全支配,他真正做到了完美演讲所要求的天人合一,通过一次次震惊世人的创意征服了全世界。
好了,创新在这里我就不提了,苹果的辉煌是所有人有目共睹的。我之所以认定乔布斯是我的偶像,还有一点,是他对于完美的追求。19xx年,也就是next被苹果收购,乔布斯重回苹果ceo位置的那一年,乔布斯在他名为“非同凡响”的宣传活动中,至少枪毙掉了10种广告创意,依据乔布斯传的记录,他当时对着广告创作团队脱口而出了这些话“这是狗屎!” “这是广告公司制造出来的垃圾,我恨它!”而且按照乔布斯的性格,他在当时骂的绝对还要难听,但在这样的严格要求下“非同凡响”宣传活动真的造成了非同反响的影响,原本名誉扫地的苹果公司再次进入了人们的视线。还要例子的话,那就是乔布斯对于苹果零售店的令人难以理解的精益求精,第一家苹果零售店是在20xx年4月开始设计的,预计十二月份首次展示,而乔布斯却在十月的时候突然要求重新设计整个店的布局,为的只是前一天晚上他突然想到的新点子。而对于零售店的装潢选材上,乔布斯的要求更加夸张,在19xx年被苹果驱逐以后,乔布斯去了一趟意大利,弗洛伦萨人行道上的灰蓝色石头对他留下了浓厚的印象。于是在装潢的时候,乔布斯要求采用与这种人行道完全相同的铺设方式来铺设苹果零售店的地面,而这种石头仅仅产于弗洛伦萨外围的一个私营矿矿市场,产量仅为开采量的3%。这个要求的高度可想而知。还有像零售店的一体式落地玻璃,以及厕所门口标志的颜色,乔布斯都进行的仔细的研究。最终,20xx年1月,苹果零售店在美国基尼利亚洲开张了,而20xx年里,苹果零售店获得了将近10亿美元的理论,20xx年,苹果位于曼哈顿第五大道上的零售店开业,创下了单周客流量5万人的记录。按照乔布斯自己的话来说:“这加店每平方英寸带来的平均收入比世界上任何一家店都多,而且总收入也比纽约的任何一家店要多——这是实实在在的美元,还不是仅仅每平方英寸的平均收入。”其实个人觉得,他这句话
不只是对反对开设零售店的董事会的讽刺,更是他对于反对他种种极端要求的人的反击。完美主义带来的非凡品质在他这里展现的淋漓尽致。这也是我所向往的一种意识,虽说完美只是一个目标,永远不可能达到,但拥有一颗追逐完美的心,愿意去拼搏,也会让人生更添一份奋斗的光彩。
时间关系,乔布斯的热情和坚韧我就不再此阐述了,现如今,这位为我们带来个图形用户界面,个人电脑,移动MP3,智能手机,智能平板的人已经远去了。在这里我们能做的也只有悼念,愿在天堂的乔帮主,一路走好
第二篇:乔布斯演讲稿英文版
Thank you. I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.
Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.
This was the start in my life. And seventeen years later, I did go to college, but I na?vely chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and
didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.
If I had never dropped out, I would have never dropped in on that
calligraphy class and personals computers might not have the wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.
My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.
I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, "Toy Story," and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.
My third story is about death. When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or
failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best
way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors' code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months. It means to make sure that everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I am fine now.
This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent; it clears out the old to make way for the new. right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation. It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. it was sort of like Google in paperback form thirty-five years before Google came along. I was
idealistic, overflowing with neat tools and great notions. Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue. It was the mid-Seventies and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish." It was their farewell message as they signed off. "Stay hungry, stay foolish." And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you. Stay hungry, stay foolish.
Thank you all, very much.