广告是一种具有非常高的的商业价值的实用文体,在现代西方商业社会中,广告无处不在,而商务英语又是现代外资企业中重要的交流工具,以下是应届毕业生网小编为大家整理好的范文,希望对大家有所帮助!
广告作为一种特殊言语交际形式,同过它的特殊语言对某种观念或者产品进行宣传或者推销,向受众传递相关信息(新信息),受众借助常识等认知语境(旧信息) 进行思辩、推理,从而理解广告商的真正意图,最终促销产品的效果。广告需要在广告语言中遵循一定原则, 但是在更多情况下, 为了使广告具备注意价值、可读性和记忆价值,广告总是运用各种技巧, 使见者或听者能推导出其中的会话含意,从而达到推销功能。也有时候为达到宣传产品的目的,广告利用各种修辞格对其商品进行“失真”地宣传, 违反了质的准则, 往往可以收到出其不意的效果。
作为一种特殊形式的言语交际行为,广告的内容包括:广告商、广告词和广告受众(消费者)。 一则成功的广告往往会利用各种手段来达到宣传产品、促进销售的目的。
广告,作为信息的载体,已渗透到现实生活的各个领域。广告英语,作为语言艺术和商业推销的有机结合体,已逐渐发展为一种重要的实用文体,形成了自己鲜明的文体特征。要推销出一种产品,广告就必定要有它独特的地方,要有它的语言特色,通过它的各种独特的语言特色更好的为自己广告的东西做推销,达到广告的目的。 在现在外资企业大的社会中,商务英语广告也就逐渐重要,作为一中促销手段,必须要对人们产生影响,也就是要有推销功能,能够让见者或听者产生购买欲,从而对整个社市场甚至社会一定的影响;其次,也必须要有记忆价值,让人们对产品和服务留下深刻的印象;另外,还要能够引起注意,要有一定的信息价值,又要有移情作用,它要在短小的篇幅里,在较短的时间里说服人们去购买,激发人们的购买欲。所有这些都是为了一个目的,那就是推销产品,让人们接受广告中的产品,这样才是成功的。
第二篇:20xx英语论文开题报告模板
How to Stimulate Students’ Interest in English Learning
Abstract
There is no doubt that English plays increasingly important roles in educational system since coming a surge in English language learning, but not every English Language Learner (ELL) must be fluent in English, just as not everyone is “fluent” in statistics. That comes from different reasons, I couldn’t say the reason must be subjective--someone likes to learn it and someone not, but I agree with a Famous saying: Hobby is the first step to get the knowledge, when you adopt the knowledge and have interest in it, and you will remember it, just like Goethe said “Where there is no interest, where there is no memory”, Interest is the motivation of learning a thing, nonetheless, how could we stimulate learners interest in English learning? When we attempt to motivate the learners, what methods are right or wrong? That is really a big nagging issue and worth researching for me a college student, in the following paper I will state my mind on it.
Key words: English learning, interest, differentiated instruction, rewarding system, environment
如何激发中学生学习英语的兴趣
摘 要
自从学习英语的浪潮席卷而来,学习英语的人越来越多,英语教育在教育系统的地位越发重要了,但并不是每个学习英语的人都可以学好英语。原因有很多方面,以我之浅见,不能完全说是主观因素,但也可以部分归结为对于这种语言的爱好程度,一个学习者本着对知识的兴趣才会进而去研究记忆,就像歌德所说“哪里没有兴趣,哪里就没有记忆”,兴趣是一种驱动力。但是如何激发英语学习者的兴趣?当我们尝试培养兴趣之同时,什么方法是正确的?什么方法是错误的?对于我一个大学生来说,这是一个值得研究又令人困扰的大课题,在下文中我将陈述我的观点。当然不是社会所有阶层的学习者我都要去谈,我会集中于对中学学生的研究。
关键字:英语学习;兴趣;差异教学法;奖励系统;环境
Table of Content
Acknowledgement i
Abstract ii
摘 要 iii
Table of Content iv
I.Introduction 1
II. Using Differentiated Instruction to Stimulate Interest 2
A.Definition of Differentiated Instruction 2
B.The Reason for Using Differentiated Instruction 2
1.Students with Different Interest 2
2.Arousing Interest of Different Students 3
a. Advocating “Students First” 3
b. Meeting Students’ Specific Needs 3
c. Adjusting the Curriculum to Students’ Needs 4
d. Arousing Interest of Every Student 5
III. Stimulating Interest of Students by Creating Rewarding Program 6
IV. Stimulating Interest by Creating English Learning Environment 7
A.Content of Environment 7
1.Changing Structures 7
a. Definition of Structures 7
b. How to Change a Structure 7
2.Making Full Use of Instructional Time 8
a. Importance of Instructional Time 8
b. How to Use Instructional Time 8
3.Using Tools 9
a. Definition of Tools 9
b. Choosing a Good Tool 9
c. Using Tool —“Vision Learning” 9
d. Advantage of “Vision Learning” 9
4. Community 11
a. Definition of Community 11
b. Advantages of Community 11
B.Importance of Creating Learning Environment 12
V. Conclusion 12
Bibliography 13