农产品项目国际标准中英文融资商业计划书（Business Plan）
中文目录
Table of Contents 1. Executive Summary 1.1 Business Objectives 1.2 Principal Products 1.3 Technology and Development Program
1.4 Market and Customers 1.5 Management Team 1.6 Financing Requirements
2. Company
2.1 History and Status 2.2 Background and Industry 2.3 Company Ownership 2.4 Company Locations and Facilities
2.5 Company's Objectives 2.6 Company's Strategies 2.7 What makes the company different from others
3. Products
3.1 Products Description 3.2 Innovative Features 3.3 Applications 3.4 Technology
3.5 Product Development and R&D Effort
3.6 Product Introduction Schedule and Major Milestones 3.7 Future Products
1. 摘要
1.1 项目方简介
1.2 主要产品--农产品 1.3 技术
1.4农产品市场和客户 1.5 管理团队
1.6 项目融资需求及合作方式
1.7 财务预测
2. 项目方简介
2.1项目方基本注册信息 2.2 公司历史 2.3 股权结构
2.4 公司发展目标和发展战略
3.农产品产品和服务 3.1 产品简介 3.2 产品特点 3.3 运用领域 3.4 技术 3.5 产品开发
4．农产品行业背景 4.1行业概况
4.2 行业生产状况 4.3 行业需求状况 4.4 价格
4.5 行业发展趋势
5.农产品市场分析
5.1 市场细分 5.2 市场发展趋势 5.3 市场容量
6 营销计划 6.1产品定位 6.2营销策略 6.3 广告策略 6.3 公共关系
7 销售
7.1销售队伍 7.2 销售过程 7.3 销售策略
8 竞争分析 8.1 竞争概况 8.2 市场份额分析 8.3 直接竞争者 8.4 未来竞争者 8.5 竞争优势 8.6 进入障碍
9 运作计划 9.1 项目选址
9.2 厂房建设计划/租赁计划
9.3设备更新计划 9.4 采购计划 9.5 工艺流程 9.6 质量控制计划 9.7 人员培训计划
10 企业管理 10.1 组织结构 10.2 管理团队 10.3 招聘计划
11 财务预测
11.1 以往经营业绩 11.2 总投资额及融资计划
11.3 退出机制 11.4 财务假设
4. Industry Analysis 4.1 Industry Overview 4.2 Industry Participants 4.3 Industry Trends & Growth 5. Market Analysis 5.1 Market Demographics 5.2 Market Trends & Growth Patterns
5.3 Market Size and Potential 6.Marketing Plan 6.1 Marketing Strategies 6.2 Marketing Tactics 6.3 Positioning 6.4 Public Relations
7. Sales Plan 7.1 Sales Strategies 7.2 Sales Process 7.3 Sales Team
7.4 Distribution Channels 8. Competitive Analysis 8.1 Competitive Overview 8.2 Market Share Analysis 8.3 Direct Competitors 8.4 Indirect Competitors 8.5 Competitive Advantages 8.6 Barriers to Entry
9. Operations Plan 9.1 Location 9.2 Property
Ownership/Lease Terms 9.3 Equipment
9.4 Purchasing Policies 9.5 Manufacturing Process
9.6 Quality Control Measures
9.7 Administrative Procedures
9.8 Staffing and Training 9.9 Labor
11.5 预计资产负债表 11.6 预计损益表 11.7 预计现金流量表 11.8盈亏平衡分析 11.9敏感性分析 11.10技术经济评价
12 风险及对策 12.1技术风险 12.2市场风险 12.3政策风险 12.4财务风险 12.5管理风险
附件
企业法人营业执照 土地证等
Considerations
9.10 Management Control Systems
10. Management
10.1 Organizational Structure
10.2 Management Team 10.3 Personnel Plan
11 Financial Plan
11.1 Financial Summary 11.2 Current Ownership Summary
11.3 Funding Request / Terms of Investment 11.4 Sources and Uses of Funds
11.5 Exit Strategy 11.6 Historical Financials 11.7 Financial Assumptions 11.8 Projected
Financial Statements 11.8.1 Projected Profit and Loss
11.8.2Projected Balance Sheet
11.8.3 Projected Cash Flow
11.9 Break-Even Analysis
11.10 Financial Ratios
12 Investment risk and countermeasure
Appendix
1. Business License 2. Corporate Code Certificate
3. Announcement for
Change of Name
4. Operational License of Medical Institutions 5. State Land Use Right Certificate
6. House Property Certificate