企业特征

1.公司介绍：巴拉巴拉是“中国服装行业10强”中国森马集团旗下子公司。温州市森马童装有限公司是一家虚拟模式经营“balabala巴拉巴拉”系列童装为主导产业的特许连锁型企业，已通过ISO9001国际质量体系认证和ISO140001国际环境管理体系认证。公司现有营销中心、行销企划、设计中心、生产中心、物流配送、信息管理、财务管理等业务中心，拥有上海、武汉、天津三家分公司，覆盖中国300多个城市的1500余家专卖店，是国内童装发展较快、经济实力较强的童装企业之一。

森马创立于19xx年12月18日，是以生产、销售系列休闲服饰为主导产业的中国服饰行业龙头企业。旗下拥有“森马”休闲服和“巴拉巴拉”童装两大在线品牌，公司连续九年被评为中国服装行业销售、利润双百强，中国民营企业500强，位居中国服装行业竞争力10强。“森马”先后被评为中国名牌、中国驰名商标和国家免检产品；“巴拉巴拉”被评为首批童装中国名牌，成为中国童装行业领袖品牌。

2.文化：公司将“balabala巴拉巴拉”定位于城市大众家庭的儿童服饰品牌，以儿童生活文化为核心，倡导“休闲、时尚、健康、运动”的儿童服饰理念，产品“绿色、环保”、穿着舒适，设计紧抓时尚资讯，色彩强调流行与搭配，呈现童装品牌新意向。“巴拉巴拉”定位为城市大众家庭的儿童服饰品牌，以儿童生活文化为核心，以“丰富儿童美好生活，开启自由成长世界”为企业使命，

倡导“自由自在，无拘无束”的儿童新成长理念，独特的品牌理念和品牌文化引起了消费者的广泛关注，广告语“童年不同样”更已为众多消费者耳熟能详。

3.奖项：品牌荣获“中国最受欢迎的十大童装品牌”、第10届“中华杯”国际童装设计大赛金奖、“浙江省名牌”称号；“2006-2007中国服装品牌年度大奖”潜力大奖；产品获得中国质量认证中心颁发的“生态纺织品认证”和国家环保总局颁发的“绿色环保认证”。

产地介绍

温州：中国男装名城 中国休闲服装名城 中国胶鞋名城 中国鞋都女鞋基地

设计理念

白色：纯洁、清纯、干净、阳光。

圆翻领：可爱。

泡泡袖：抛袖在风格上更贴近浪漫主义，尽管在历史上它也出现在古典主义的服饰上。抛袖又多少有点女孩子气，泡泡袖这个名字就很带有女孩子气。且这款衣服也是专为小女孩设计的。

搭配

小格子裤子：适合个子较大的小孩穿，这样才能让个子显得小些。 大格子裙子：适合个子较小的小孩穿，这样才能让个子显得大些。 原材料

100%纯棉优点

吸湿性：它接触人的皮肤，使人感到柔软而不僵硬。如果棉布湿度增大，周围温度较高，纤维中含的水分量会全部蒸发散去 ，使织物保持水平衡状态，使人感觉舒适。

保湿性：由于棉纤维是热和电的不良导体，热传导系数极低，又因棉纤维本身具有多孔性，弹性高优点，纤维之间能积存大量空气，空气又是热和电的不良导体，所以，纯棉纤维纺织品具有良好的保湿性，穿着纯棉织品服装使人感觉到温暖。

耐热性：在摄氏110℃以下时,只会引起织物上水分蒸发,不会损伤纤维,所以纯棉织物在常温下,穿着使用,洗涤印染等对织品都无影响,由此对提高了纯棉织品耐洗耐穿服用性能。

耐碱性：棉纤维在碱溶液中，纤维不发生破坏现象，该性能有利于服用后对污染的洗涤，消毒除杂质，同时也可以对纯棉纺织品进行染色、印花及各种工艺加工，以产生更多棉织新品种。

卫生性：经多方面查验和实践，织品与肌肤接触无任何刺激，无负作用，久穿对人体有益无害，卫生性能良好。

第二篇：产品推销信

Section: 11

Chinese Name: Xue Binghao

English Name: Annie

Number:19

Annie Creative Money Box

Mr. John Deem

Liaoning Normal University, Huanghe Road

105 Warnock Commons

State College, PA12345678

Dear Mr. Deem:

Did you know that lots of college students are faced with the problem of losing change, especially losing coins？This is because most of the students don’t care about the charge and may always throw the coins on table at will. Therefore, money box is very necessary for the students.

I know that there are multifarious money pots in your shop. However, if you sell our company’s Creative Money Box, you will make a lot of money from our goods. Our Creative Money Box is designed by an artist in our company. Seen from the outside, it is a beautiful small box; but inside of the box, there is a small panda. If you put a coin on the button which is placed on the box, the panda inside the box will expending its paw and take away the coin into box. Meanwhile, our artist make the panda very realistic.

A few days ago, one of our dealers called to tell me that our money box was very popular among the students. Some of the students told him that they sent our money box to their friends; and their friends love it very much. Some of the students bought it for themselves, and because of our money box, they always can’t wait to put the coins into it, which also help them save some pocket money. Thus it can be seen that our product is not only beautiful but useful as well.

You might expect our Annie Creative Money Box to cost lots of money, but we are

offering this good product for only 50RMB. In addition, if you buy more than 50 products, we will consider a larger discount.

Looking forward to your early reply.

Sincerely, Annie, President.