HND Business strategy答案

时间:2024.3.4

Business strategy: as a plan, strategy relates how an organization intends to achieve its goals. As a pattern, strategy is the rhyme and reason that emerges in the course of making the endless decisions that reconcile the reality organizations encounter with their aims. As position, strategy is the stance organizations take. As a ploy, strategy is a ruse-it relies on secrecy and deception:’ Lets not thy left hand know what thy right hand doeth’. As perspective, strategy is part vantage point and part view from that vantage point, particularly the way this view shapes and guides decisions and actions.

Strategic choices are concerned with decisions about an organization’s future, how it can gain competitive advantage, the courses of action it should take and how it can respond to the many pressures and influences from its external and internal environments. Choices occur at different organizational levels. At a business level organizations need to decide how they can satisfy the needs of different customers and other stakeholders. In turn managers have to decide how to deliver strategies in terms of the products or markets they may retain or develop.

For example : In J D wetherspoon ,there are a lot’s of problem let the company to change the business strategy . From the internal management to talk , the company’s internal structure has changed. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week. From the external environment to talk.: as the public attitude towards binge drinking has changed and competitors had been developing their businesses, and the company’s sales and profit growth have slowed down. So, the company can identify their strategic choice, and then to select the proper business strategy for their company. To sum up, The company needs to adjust in these changes by transforming their business strategy. Strategy can be determined through the strategic policy choice.

2. With reference to ‘forces for change’, explain why the strategy of JD Wetherspoon changed over time.

From the external driving forces to talk: the society discourages binge drinking .the supermarket begin to selling the drinks. Many competitors are developing their businesses to compete with JD Wetherspoon. From the internal to talk : the company’s stocks fell and falling profits, The company expansion plan to fail. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week.

Restraining forces: Employees in JD Wetherspoon would not like to witness these changes as they may be lost their job because of these changes. In addition to, succeed over the past years also has a negative influence on this reform. According to employees’ angle, they want to stable work and regularly payment, however, these changes will bring some uncertain factors to their future career, may be they will be fired because they cannot follow the new demands of the company. From the manager viewpoint, they also doubt that these changes will bring them more profits than they did before. So all these factors are become the restraining forces to the company. According to the ‘forces for change’, the company’s driving forces apparently outweigh its restraining forces, and the balance are broken, so JD Wetherspoon need to change their strategy to adapt the current situation.

3. What advice would you give to the management of JD Wetherspoon to help them analyze a change situation and to overcome any resistance to change?

JD Wetherspoon could use PESTEL analysis to help them analyze a change situation. According to PESTEL analysis, the company can understand their environmental influences deeply. And it is much more helpful when it is used to identify key influences or drivers, which are the forces that are most likely to affect the industry sector as whole as well as the organization itself. A PESTEL analysis can be particularly useful for enterprises that have become too inward-looking as they may be in danger of forgetting the power and effect of external pressures for change. In addition to, Bullock and Batten’s four-stage model also very useful to the company analyze a change situation. This model can help the company to locate which stage they situated now. And they can take proper approaches to cope with in their stage. It certainly appears to logically and sequentially deal with the phases that organizations must go through to achieve successful change.

Regarding to overcome resistance to change, I think the company should involve employees in the consultation process as it is difficult for individuals to resist change decision in which they have participated. Apparently, JD Wetherspoon has already done well in this part. So they just need to continue Participation. Moreover, the company should ensure more effective communication with every employee at all stages of change. Resistance can be reduced by communicating with employees to help them see the logic of a change. If employees receive the full facts and clear up any misunderstandings, the resistance will subside. Finally, managers can offer a range of supportive efforts to reduce resistance. This way can decrease employees’ negative attitude towards changes to a large extent.


第二篇:Business Strategy 课业


Unit 8: Business Strategy

Introduction

This unit develops student’s ability to evaluate the strategic process and its implementation in organizations. This will involve an evaluation of the impacts of the external operating environment and the need to adopt organizational strategies to ensure effective business performance.

The delivery of the unit may take forms. It could be based around key lectures covering the theoretical of the unit combined with a series of comprehensive case studies to show students how knowledge is applied.

If a case study approach is taken it is essential that the evaluations and analysis over the outcome criteria for the unit. Students will need to cover the concepts of the process of strategic planning, the differing approaches to strategic planning and how an organization implements these strategies. This will need to be done for a number of organizations to ensure students understand business strategy in the public, private and not for profit sectors. A number of case studies should be used to ensure a wide understanding of how the process goes through the complete lifestyle. There are many sources of good case studies and a sample of providers has been mentioned in the resource section of this support pack.

Topic areas summary

This unit can be organized into the following topic areas:

? strategic planning

? strategic formulation

? strategy implementation

Examine the process of the strategic planning

BusinessStrategy课业

Analyze approaches to strategy formulation

This outcome aims to develop students’ ability to apply management tools in the strategic planning process. It is suggested that lectures should be supported with case studies to apply the tools covered.

Examine approaches to strategy implementation

Students need to understand how strategy is implemented within businesses. They need to be aware of strategic intent and strategic capability. They should examine resource requirements of companies and the use of corporate, operational ad individual targets. Therefore, based upon the planning process, a case study and group discussion should be developed to cover this outcome.

Due to the level of the unit, theoretical frameworks and authoritative sources should be used to support real, current issues impacting organizational performance, strategy development and implementation. Organizational case studies used in delivery could be based on historical strategic issues and evaluations, but those used for assessment should be based on current issues in the external environment, preferably a current live project.

Students should support their decisions and recommendations with research and authoritative sources. They should be required to explain the basis of their decisions so that the tutor assessment can ensure that there is substance to their findings and that it is representative of the level and nature of this unit.

The assessment of this unit could be integrated with Marketing Unit 1.

Students could present their findings in a number of ways, including:

?

? formal written reports formal consultative-style presentations with supporting materials, in the form of a role-play

to the board of directors.

The following suggested assignments are basic outlines and are intended to indicate the type of assessment that could be used. They are not prescriptive and should be adapted to individual tutor requirements and local organizations.

Suggested assignments

Assignment: The power of strategy development

The aim of this assessment is to enable students to demonstrate they are able to examine the process of strategic planning. This is a theoretically based report, which should include published and current external environmental issues. Students should also identify and discuss the strengths and weaknesses of differing types of approaches to formulation of strategy. They should also discuss the role of objectives and the setting of targets as a tactical tool in the planning process. The assessment should conclude on the role of strategy formulation when operating in the current external business environment.

Student tasks

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Assessment criteria covered

1 a, b.

Assignment: EMT Consulting

This assignment enables students to provide evidence of their students’ ability to analyze the strategic planning and implementation process. The assessment requires students to apply the management tools covered in Outcome two, and the concepts of implementation covered in part of Outcome three.

The assessment forms the main written part of the assessment methodology, which covers strategic planning and implementation. Student tasks could include:

1. Conducting an environmental audit

2. Identification of current market positioning

3. An evaluation of strategic directions and the strengths and weaknesses of those strategic

options

4. An internal audit to match strategic intent with strategic capability

5. Recommending resourcing level and proposing targets ad time scales for implementation

6. Monitoring the implementation of the strategy

The evaluation and recommendations should produce a realistic strategic proposal for an organization.

Scenario

You have been employed by EMT Consulting as a business researcher/assistant consultant and have been tasked by your MD to produce a in-depth proposal for a client. The research and recommendations are being based o strategy formation and implementation for your client.

The client brief is quite wide and therefore there will be a briefing session with your MD on your next scheduled meeting date to discuss the contents and expectations of the report.

BusinessStrategy课业

2a,b and 3b,c

Assignment: EMT board presentation

For this assessment students examine approaches to strategy implementation in selected organizations. The assignment should be based on practical application of the content covered in section A of Outcome three of the unit. Through this assignment students will be able develop Common Skills in Communication.

Scenario

After the success of your formal report on strategic planning you have been asked by the MD to work on an evaluation project based on the implementation of strategy in differing business sectors. You have been asked to produce a presentation of not more than 20 minutes for the MD and other members of the organization on the areas indicated in the tasks. You should use visual aids to help present your findings.

There will be a briefing session with your MD on your next scheduled meeting date to discuss the contents and expectations of the report.

Student tasks

BusinessStrategy课业

Assessment criteria covered

3a.

Resources

There are a large number of strategy textbooks on the market covering the topics in this unit, for example:

? Johnson and Scholes – Exploring Corporate Strategy Text and Case, 4th ED.

(Prentice Hall, 1997)

This is a useful explanatory text, which covers a wide range of strategy concepts and application through a range of good case studies.

? Mintzburg – The Rise and Fall of Strategic Planning (Prentice Hall, 1994)

This is a useful text that looks ate the use and effectiveness of strategic planning in the business environment. However, at times it can go in to greater depth than the level required for this unit.

? Mintzburg – Strategy Safari (Prentice Hall, 1998)

This is a new text published by a very good strategy writer. It covers the concepts of strategy schools. The text provides an evaluation of the 10 strategy schools and the benefits and application limitations.

The Harvard business review is an excellent publication covering a wide range of business issues. It will support other areas of the Higher National programme, as well as the Business Strategy unit.

Newspapers

The broadsheets are a valuable source of information on the external business environment and organizational response to it. Students should be encouraged to read these on a regular basis to expand their knowledge of the business environment and organizational movement within it.

Professional journals

There are a number of journals that could be used to support the delivery of the unit. The Institute of Management journal covers a wide range of management issues and contains a number of articles that demonstrate the current issues in the external environment and organizational response.

Professional body learning resources

The Institute of Management and the Institute of Personal Development have their own learning resources centres from which a wide range of texts can be borrowed. This includes organizational evaluations, which could be used as case study examples of the impacts of the external business environment on organizational performance ad the resulting organizational change in strategy and function in response to it.

Videos

There are a number of professional agencies producing video material, which can be used to support the delivery of the unit, eg Video Arts Ltd, Dumbarton House, 68 Oxford Street, London W1N 0LH, Tel: 0171 637 7288

Internet The internet is also a valuable source of organizational information.

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