Unit 2 Shopping Online

时间:2024.3.27

Unit 2 Shopping Online

教学目的和要求

(Teaching aims and demands)

类别 要求掌握的语言知识和语言能力要点

话题

Basic knowledge about shopping online and bargaining.

词汇

shopping online, key, title, search, select, payment, Alipay, place, order,

nowadays, product, challenging, experience, major, engine, handbag, appear, browse, button, item, decision, charge, extremely, reasonable, style, graphic, renew, detailed, material, comparison, leather, attract, quality, consider,

secure, immediate, purchase, include, submit, confirmation, owner, e-shop, amazing, promptly, deliver

短语 shopping online, log onto(into), place an order, search engines, order this item, make a decision, shipping charge, move on, be considered as, search box, come into one’s sight

功能

Bargaining(讨价还价)

1. Give me a discount. 给我打个折吧。

2. Can you lower the price a little bit? / Can you give me a little deal on this? 能便宜一点给我吗?

3. Is there any discount on bulk (大量) purchases? 我多买些能打折吗?

4. Could you sell it for less? / Can you give me this for cheaper? 能再便宜点 吗?

5. How much (do you want for this)? (这件东西你想卖)多少钱?

6. If you don’t give me a better price, I won’t buy this. 如果价格不更优惠 些,我是不会买的。

7. What’s the lowest price you’re willing to go? 最低你能出什么价?

8. It is the best price that I can offer. 这是我能给的最理想的价格。

9. How about 20 percent off? 打 8 折怎样?

宾语从句:

1. 从属连词 that 引导的宾语从句;

2. 从属连词 if 或 whether 引导的宾语从句;

3. 连接代词who, whom, whose, what, which, whoever, whatever, whichever 等引导的宾语从句;

4. 连接副词 where, when, how, why 等引导的宾语从句;

5. 用 it 作形式宾语引导的宾语从句。

教 学 建 议

(Suggested teaching notes)

一、单元内容分析

本单元的中心话题是“网上购物”。通过“我”的亲身经历描述如何在网

上购物,展示出随着网络时代的到来,“网上购物”日趋时尚和方便,并以其便

利优势成为当今流行的消费方式之一。本单元的语言知识和技能都是紧密围绕这

一主题展开的。

(一)“热身” (Warming up) 部分中提供了配有语言描述的四副网上购物

流程图片,要求学生结合自己的经验按照网上购物的流程给图片正确排序。此题

与阅读部分的内容密切相关,让学生思考、了解网上购物的流程,为阅读部分内

容的学习打下基础。

(二)“阅读”(reading)部分题为“网上购物”,作者描述了他的购物经历,

告诉我们如何进行网上购物。全文共分六段:第一段简单介绍网上购物的流行及

其优势。第二段介绍了作者的购物动机,如何开始进行网购。第三段描述了他的

网购经历中遇到的第一个问题:提供的参考信息少,无法参考。第四段描述了他

的网购经历中遇到的第二个问题:运费高。第五段描述了他的网购经过,告诉大

家购物的流程。第六段感叹网购的快捷。

(三)“读后”(Post- reading)

1.阅读理解(Reading Comprehension)

阅读理解(Reading Comprehension)部分设置了一个练习题,主要用来帮

助学生更好的理解阅读课文的内容。要求学生依据课文内容填写图表空缺,这

个练习促使学生完成阅读后要理清文章脉络、归纳总结,培养学生集中注意力

快速捕捉新信息,及推理、归纳总结的能力。这个练习一方面能够使学生对课

文内容进一步理解分析,同时能够使其对课文的某些细节内容全面把握。

2.热点词汇与短语训练(Useful words & Expressions)

“词汇学习” 部分主要是用来帮助学生更好的掌握阅读课文中的词语。有两

项练习:练习 1 要求学生用所给的词或短语的正确形式填空,这一题能有效地帮

助学生掌握课文中学过的词和短语;练习 2 是要求学生在充分理解课文和句子

后,重新选词、排列顺序、组织句子,有效地帮助学生练习和掌握课文中的重点

句子和句型。这两项练习能有效地帮助学生掌握已知词汇,同时还可以扩大学生

的词汇量。

(四)“听力”(Listening)

“听力”是一段网上购物时顾客和商家的对话,要求学生根据录音填写空缺

的单词、词组或句子。其目的是让学生在学习课文的基础上进一步学习购物时讨

价还价的方法,既是对课文知识的延伸,也是对课文中热点词汇的复习和巩固。

(五)“说”(Speaking)

“说”(speaking)部分主要是练习购物时如何讨价还价。本部分分为 3 部分:首先列出了我们在日常生活中常用的购物时讨价还价的句型,然后给出了一个样

例,最后给出了一个情景,请同学们仿照样例根据所给情景,并结合用所给的句

型练习购物时如何讨价还价。

(六)“写”(Writing)

“写”(Writing)部分要求学生填写报价单。通过该练习可以帮助学生学会如

何书写报价单。这个部分设计分三个步骤:首先让学生学习报价单的书写格式及 要求;其次是给出了一个报价单样例;最后要求学生仿照样例根据要求填写一份 报价单。

(七)“语法”(Grammar)“语法学习”部分主要是帮助学生掌握宾语从句

的用法。通过讲解和练习,要求学生能够熟练掌握:

1. 从属连词 that 引导的宾语从句;

2. 从属连词 if 或 whether 引导的宾语从句;

3. 连接代词 who, whom, whose, what, which, whoever, whatever, whichever 等

引导的宾语从句;

4. 连接副词 where, when, how, why 等引导的宾语从句;

5. 用 it 作形式宾语引导的宾语从句。

(八)“小结” (Summary Up) 部分涉及两项内容:1、让学生总结所学到

的有关网上购物及讨价还价方面的词语、句型;2、让学生总结本单元新出现的 热点名词、动词、词组、表达方式、语法等知识。

(九)“学习建议”(Learning Tip)部分向学生介绍了安全网上购物的小技

巧。

(十)“音乐欣赏”(An English song): 陶冶情操,培养乐趣。

本单元涉及的要点是:

1.学习并理解“网上购物”的内容;

2.学习有关网上购物方面的流程、词汇及表达;

3.学习并掌握本单元“教学目的和要求”中的词汇和短语;

4.学习并掌握宾语从句的用法;

5.初步学习报价单的写作格式及要求。

二、教学建议与参考

学生对网上购物这个话题非常感兴趣,他们都想了解在网上如何购物,渴望

体验网上购物的乐趣,所以教学活动的展开应从学生的生活经验和认知水平出 发,倡导体验、实践、参与、合作与交流的学习方式和任务型教学途径来发展学 生的综合语言运用能力,使语言的学习过程成为学生主动思维和大胆实践的过 程。

(一)热身组织全班同学结合所给出的叙述文字,看热身部分的图片,留给学生充分的 时间熟悉后,可以问学生:(T:)What are the pictures for?

引导学生回答“(S:)Shopping online”。

T: Have you ever bought something online? / Are you interested in it? / Do you

know how to shop online? / What do you think of shopping online? / I want to buy a book online. But I am not good at shopping online. Could you help me?

Ss: ……

让学生充分发挥想象,积极应答,畅所欲言。教师适当引导他们理解熟悉网

上购物流程,并结合自己已有的知识来感悟知识,加快内化过程,使教学与学生 实际生活相接轨,归纳总结给出正确的网上购物顺序。

Suggested answers:2,3,1,4

教师总结网上购物流程:

1. Use a good website and log onto the home page.

2. Key the book title in the search box.

3. Select the book you want to buy.

4. Give your information and place the order.

(二)阅读

1.本课文的阅读目的是:

(1)让学生了解网上购物的特点、要点和流程。

(2)让学生进一步学习使用恰当的阅读方法与技能,如速读、精读、细读,

总结、归纳以及猜词、悟词的能力等。

(3)学习网上购物方面词汇、句型和讨价还价的句型及表达等。

(4)学习并掌握本课的热点词语、表达方式、语法结构等。

2.本节阅读材料呈现大量的细节内容,建议教师采取以下教学步骤引导:

(1)速读:教师要求学生独立速读课文 Shopping Online,对课文整体把握,

检查并指导学生快速阅读,扼要回答 Post-reading I 中图标练习的答案。

(2)细读:要求仔细阅读每段课文的意思。学生对自己不懂的句子、语句

进行提问,教师可针对学生的问题进行讲解;在老师的引导下掌握每一段的意思, 完成细节理解。突出老师主导、学生主体的地位。如:

What kind of shopping style shopping online is? What kind of shopping style

people would like to use, Traditional shopping style or shopping online, why?

Have you ever bought something online? Can you describe how to shop online?

Did the author buy the handbag in the first website? Why/why not?

How did he/she do in the second website? Why?

What did he/she do in the third website? How did he/she do?

What’s his/her idea about shopping online?

自我检查更正 Post-reading I 中图标练习的答案。老师提问部分学生,检查

学习效果。

(3)精读:通过以上步骤,学生初步掌握文章整体脉络后,让学生再精读

课文,加强对具体细节及重要细节的把握,加深对文章的理解。同时,教师也可

根据学生的基础就课文中的出现的热点词汇、句型等进行讲解,完成 Post-reading 中 II Practice of Words and Expressions 的练习 1、2。

讲解、练习课文中的语言知识。除了帮助学生学习并初步掌握本课的词语外,还要提示学生在阅读过程中,注意课文中句子所用宾语从句,随时做些归纳

总结,设计最基本的练习。词汇的讲解应密切结合上下文,明确其意义与搭配关

系,系统归纳可放在以后(如在语言学习的词语部分中)进行;课文中宾语从句

的用法,可以让学生在理解的过程中观察其在句中的所起的作用,详细的讲解可

结合语法部分进行。复习巩固:完成练习册中的练习,检查学生对课本中语言知

识的掌握情况。

(4)赏读:在学生对课文有了整体的理解后,让他们再听录音欣赏全文,

体会文章里表达贴切、内涵丰富的词句。同时,也可引导学生再读课文、加深他

们对课文的整体脉络与重要细节的掌握,以达到全面深刻理解全文的目的。通过

听课文的录音、跟读模仿,帮助学生建立音、形、意方面的联系,引导学生进一

步领会全文。

(5)总结归纳:在这一环节教师和学生一起总结归纳所学知识,以学生为

主体,教师为主导。

(6)知识补充:根据学生对课本知识的掌握情况,对课本中的相关知识进

行补充和拓展。

(四)词汇学习

“词汇学习”部分的练习与阅读部分联系密切,建议让学生精读课文后独立 完成这项练习,并进行小组核对。教师可先举例说明词汇的用法,再让学生读写 以加深印象。当然,在词语教学中,我们还可以举例说明,帮助学生理解和记忆, 从而使学生巩固复习其用法。

showed only one

picture.

browsed many sites.

searched “ordering a handbag” in search engine

found his favorite style and

selected a black leather handbag.

He paid for it through Alipay.

charged high.

Placed the order

Gave up 练习 1 是帮助学生掌握和记忆本课中的有用的词组和短语的。练习 2 是帮 助学生复习课文中的重要句子。

Suggested answers:

II. Practice of Words and Expressions

1. Complete the following sentences with the correct forms of the words or

expressions in the box.

1)You’d better make a decision now.

2)Baibu and Google are popular search engines.

3)Shopping online is becoming more and more common in our daily life.

4)I logged onto the home page of TAOBAO website when I wanted to order a

handbag.

5)I placed an order of a handbag in TAOBAO website.

6)Alipay is a secure way of payment online.

7)When I entered the classroom, a big picture came into my sight.

8)It was considered as the easiest way to do the work.

2. Rearrange the words into a correct sentence.

1) We can buy almost any product at a low price without leaving home.

2) Shopping online is an interesting and challenging experience for me.

3) It’s really hard to make a decision.

4) When I clicked its graphic, the page renewed.

5) The gift was promptly delivered to my aunt two days later.

(五)听力

“听力”的要求是:首先能够听懂对话的内容。学会用英语购物时讨价还价 等。“听力”活动的教学步骤建议如下:

1.看对话,让学生对对话内容有一个大概的了解,猜测所缺词可能是什么。

2.听第一遍录音,可以给学生 2—3 分钟的时间填写主要信息。

3.听第二遍录音,对在第一遍听力过程中遗漏的内容进行补充,完成所有 的填空。

4.核对答案。先由学生尝试回答;听第三遍录音,小组内部核对;最后教 师补充。

5.学生分组朗读。

Listening Text and the Answers:

Please listen to what they are talking about and fill in the missing words

according to what you have heard.

Susan: Hi. Do you have this T-shirt?

Salesman: Hi. Yes. What size, please?

Susan: Large.

Salesman: What color do you like?

Susan: Green.

Salesman: OK.

Susan: Can you lower the price a little bit? Salesman: Sorry. That’s the lowest price. Susan: I’ll take two if you can give me a discount.

Salesman: How about 300 RMB for two and I’ll ship them by express?

Susan: OK. I’ll place the order.

(六)说

“说”的要求是:讨价还价的表达。

“说”的教学步骤建议如下:

1.教师把有关讨价还价的句型列出来,和学生一起练习几遍。如 Some useful expressions 所列:

(1)Give me a discount. 给我打个折吧。

(2)Can you lower the price a little bit? / Can you give me a little deal on this? 能便宜一点给我吗?

(3)Is there any discount on bulk (大量) purchases? 我多买些能打折吗?

(4)Could you sell it for less? / Can you give me this for cheaper? 能再便宜点 吗?

(5)How much (do you want for this)? (这件东西你想卖)多少钱?

(6)If you don’t give me a better price, I won’t buy this. 如果价格不更优惠 些,我是不会买的。

(7)What’s the lowest price you’re willing to go? 最低你能出什么价?

(8)It is the best price that I can offer. 这是我能给的最理想的价格。

(9)How about 20 percent off? 打 8 折怎样?

2.让学生同桌之间熟练练习所给的样例,达到背诵的程度。

3.同桌之间根据所给的情景参考样例,做练习。

4.让一些同学上讲台表演,全班交流,教师归纳总结。

Sample for the Practice:

You are attracted by a pair of Nike shoes. It’s 238 yuan. Though it’s too expensive, you still want to try.

Salesman: Good afternoon. What can I do for you?

Frank: I need a pair of sport shoes.

Salesman: How about this pair?

Frank: Looks all right. How much?

Salesman: 238 yuan.

Frank: 238 yuan. It’s too expensive for me. Could you give me a discount?

Salesman: It can be 10 percent off.

Frank: But 10 percent off is still expensive. Could you sell it for less?

Salesman: What’s the lowest price you’re willing to go?

Frank: 30 percent off is the best price that I can offer. If you don’t agree, I won’t buy

it.

Salesman: Okay. 30 percent off, that’s a best-buy item.

Frank: Okay. I’ll take this one.

(七)写

“写”的要求是:能够掌握报价单的写作格式,学会用英语写报价单。 写作教学要求如下:

1.老师详细讲解报价单写作的要求,可以是表格式的也可以是文档式的。

2.让学生仔细研究所给的报价单样例。

3.根据要求填写一份报价单。

(八)语法

宾语从句

1.定义:宾语从句是名词性从句的一种,用作宾语的从句叫宾语从句。

2.构成:关联词+简单句。

3.引导宾语从句的关联词有三类:

1)从属连词 that。that 本身没有含义,只起连接作用,在从句中不作句子成

分,在口语和非正式文体中常省略。如:

He told us that he felt ill. 他对我们说他感到不舒服。

I know he has returned. 我知道他已经回来了。

注:that 在引导宾语从句时也并不是任何情况下都可以省略。在以下情况下, that 不能省略:

(1)Everybody could see what happened and that Tom was frightened. 大家都 会看出所发生的事情并知道 Tom 非常害怕。(and 连接两个宾语从句,that 宾语从 句放在 and 的后面时,that 不能省略。)

(2)I know nothing about him except that he is from the south. 对他我一无所 知,只知道他是南方人。(that 引导的宾语从句作介词宾语时,that 不能省略。)

(3)That he ever said such a thing I simply don’t believe. 我简直不相信他曾 说过这样的话。(that 从句位于句首时,that 不可省略。)

(4)We decided, in view of his special circumstances, that we would admit him

for a probationary period. 鉴于他的特殊情况,我们决定应允他一段试用期。(主句谓语动词与 that 从句之间有插入语,that 不可省略。)

2)从属连词 if/whether。if 和 whether 引导的宾语从句可以互换使用,但

whether 常和 or not 连用,if 一般不与 or not 连用。如:

I doubt whether he will succeed. 我怀疑他是否会成功。

I don’t know if you can help me. 我不知道你能否帮助我。

I wonder whether it is true or not. 我不知它是真是假。

用 if 引导宾语从句如果会引起歧义,应避免使用 if 而用 whether。试比较:

Please let me know if you want to go.

Please let me know whether you want to go.

if 从句可理解为宾语从句,意为“请告诉我你是否想去”;此句又可理解为条件

状语从句意为“如果你想去的话,请告诉我一声”。

3)连接代词 who, whom, whose, what, which, whoever, whatever, whichever 连接副词 where, when, how, why。

如:

Who or what he was, Martin never learned.

他是什么人?他是干什么的?马丁根本不知道。

I don’t know what he’s writing to me about. 我不知道他要给我写信说什么事。

I’ll tell you why I asked you to come. 我会告诉你我为什么要你来。

You may do what you will. 你可做任何你想做的事。

(1)介词宾语从句

宾语从句也可用作介词的宾语。如:

He was deeply displeased by what had occurred that day.

他对那天发生的事感到很不快。

I walked over to where she sat. 我走向她坐的地方。

I am curious about what he will say. 我很想知道他要说什么。

Your success will largely depend on what you do and how you do it.

你是否成功将主要取决于你做什么和怎样做。

有时介词可以省略。如:

I don’t care (for) who marries him. 我不管谁跟他结婚。

Be careful (as to) how you do that. 你要注意做这件事的方式。

注:

a. 如果宾语从句后还有宾语补足语,则用 it 作形式宾语,而将宾语从句后

置。如:

We thought it strange that Xiao Wang did not come yesterday.

我们认为小王昨天没来是奇怪的。

He has made it clear that he will not give in.

他已表明他不会屈服。

b. 作介词的宾语:连词 that 引导的名词性从句很少作介词的宾语,只用在

except, but, in 后。其他一些介词的宾语从句如果由连词 that 引导,则需用 it 先行 一步,作形式宾语。如:

He is a good student except that he is careless.

他是一个好学生,只是有点粗心。You may rely on it that I shall help you. 你可以指望我会帮助你的。

c. 介词宾语不可以用 which 来引导,而要用 what 来引导。如:

Are you sorry for what you’ve done?

你为你所做的一切感到内疚吗?

4)某些形容词或过去分词后常接宾语从句,这类形容词或过去分词有 sure,

glad, certain, pleased, happy, afraid, surprised, satisfied 等,连词 that 可省略。如: I am not sure what I ought to do.

我不能确定我该做什么。

I’m afraid you don’t understand what I said.

恐怕你没领会我说的意思。

I’m surprised that I didn’t see all that before.

我好奇怪,我以前没看到过。

Mother was very pleased her daughter had passed the exams.

妈妈为她的女儿通过了考试而感到高兴。

5)宾语从句的否定转移。在 think, believe, suppose, expect 等动词后的宾语

从句,有时谓语尽管是否定意思,却不用否定形式,而将 think 等动词变为否定 形式。如:

I don’t think you are right. 我认为你错了。

I don’t believe they have finished their work yet. 我相信他们还未完成他们的工作。 I don’t suppose he cares, does he? 我想他不在意,是吗?

6)宾语从句的时态变化规律:

(1)当主句是一般现在时态时,从句可根据需要用任何时态。

(2)当主句是一般过去时态时,从句只能使用过去范围内的任何时态。但 客观真理除外。如:

The teacher said that the earth goes round the sun.

老师说地球绕着太阳运行。

Suggested answers:

1. who 2. what /where/how 3. what 4. how 5. what 6. why

7.(that)8. if/whether 9. whether

(二)测试性评价

1. Translate the following sentences into English according to the given words in the bracket.

1) 网上购物变得越来越流行。(shopping online)

2) 我们在这个商店可以以低价买到一个漂亮的包。(at a low price)

3) 对我来说,把计算机学好真的很难。(It’s ? hard for?to do?)

4) 我准备向你订一批钢笔。(place an order)

5)支付宝被认为是最安全的支付方式之一。(be considered as)

2. Complete the following sentences according to the requirements.

1) How does he get on with his new classmates? Could you tell me? (改为含有宾语 从句的复合句)

Could you tell me how ______ _____ on with his new classmates?

2) What is he doing there? Mother didn’t know. (改为含有宾语从句的复合句) Mother didn’t know what _______ ______doing there.

3) You’d better ask your mother whether is it cheap enough before you try it on. (改 错)

_____________________________________________________________________

4) What’s his name? I asked him.(改为含有宾语从句的复合句)

I asked him what _______ _______ _______.

5) Why didn’t he look happy? Could you tell me? (改为含有宾语从句的复合句) Could you tell me why ________ ________ look happy?

6) Does he still live in that street? I don’t know(改为含有宾语从句的复合句) I don’t know ______ he still _______ in that street.

7) Whose children is the old woman looking after? Did you find out? (改为含有宾 语从句的复合句)

Did you find out whose children the old woman _______ ______ after?

8) The moon moves round the earth. My sister told me.(改为含有宾语从句的复合 句)

My sister told me ________ the moon ________ round the earth.

9) When does the train leave? I want to know.(改为含宾语从句的复合句) I want to know ________ the train ________.

10) Did Peter come here yesterday? Li Lei wants to know. (改为含宾语从句的复合 句)

Li Lei wants to know ________ Peter ________ here yesterday. Suggested answers:

1. Translate the following sentences into English according to the given words in the bracket.

1) Shopping online becomes more and more popular.

2) We can buy a nice handbag at a low price in this shop.

3) It’s really hard for me to learn computers well.

4) I’m going to place an order of pens with you.

5) Alipay was considered as one of the most secure ways.

2. Complete the following sentences according to the requirements.

1) he gets 2) he is 3) is it 改为 it is 4) his name is

5) he didn’t 6) whether / if, live 7) is looking

8) that moves 9) when, leaves 10) whether / if, came

补充参考资料

(Supplementary reference materials)

一、补充注释

1. We can buy almost any product at a low price without leaving home. 我们不 用离开家就几乎可以以低价买到任何商品。

at a low price“以低价”。又如:I bought this book at a low price online. 我在 网上以低价买到这本书。

2. After I keyed “ordering a handbag” in the search box, many websites appeared. 我在搜索栏里输入“订购女用皮包”后,出现了许多网站。

key?in? “把??输入??”。又如:Please key your plan of this term in this computer. 请将你这个学期的计划输入到这台计算机。

3. The picture was so simple that I couldn’t get more information about it. 这个 图片很简单,我无法得到更多的信息。

so?that?引导结果状语从句。意思是“如此??以致于??”,也可以根据

情况翻译。又如:The book is so interesting that everyone wants to read it. 这本书 很有趣,人人都想看看。

4. It’s really hard to make a decision and I had to give up. 这真的很难做出决

定,我不得不放弃。

It’s ? hard (for?) to do?“(对??来说)做??是困难的”。It 是形式主语, 动词不定式短语 to make a decision 是真正的主语。又如:It’s really hard for me to learn English well. 对我来说,把英语学好真的很难。

make a decision “做决定”。又如:Before you make a decision, please think it

over. 在你做出决定之前,请再仔细考虑一下。

give up“放弃”。又如:You should give up smoking. 你应该戒烟。

5. It didn’t seem quite reasonable that a 50-yuan handbag should have a 30-yuan

shipping charge. 一个 50 元的女用皮包要收 30 元运费似乎很不合理。

It 形式主语,真正的主语是 that 引导的从句 a 50 -yuan handbag should have a

30-yuan shipping charge。

6. What attracted me was not only its quality and price, but also its payment,

which was made through Alipay. 吸引我的不仅是它的质量和价格,而且还有它支付宝的付款方式。

What attracted me 主语从句。

not only?but also?“不仅??而且??”。 又如:Shakespeare was not only

a writer but also an actor. 莎士比亚不仅是一位剧作家,而且是一位演员。

which was made through Alipay 非限定性定语从句,修饰先行词 payment。

7. It was considered as one of the most secure ways. 它被认为是最安全的支付

方式之一。

be considered as“被认为”。又如:She is considered as the best teacher in our

school. 她被认为是我校最好的老师。

8. So I clicked the button─“immediate purchase”, and went to the page to fill in

my information including mailing address, e-mail, and phone number to place the

order, and finally clicked the “submit” button. 于是我点击“立即购买”这个按钮, 进入了一个网页,填写了包括邮寄地址、邮箱地址、电话号码等个人信息来下订

单,最后点击“提交”。

including mailing address, e-mail, and phone number 动词-ing形式短语作后置

定语,修饰 information。

place the order “下(这个)订单”。通常“订货,下定单”用“place an order”。 又如:I’m going to place an order of shoes with you. 我准备向你订一批鞋子。

9. It’s amazing! 真是神奇!

二、背景知识:

Nowadays, shopping on the Internet is becoming increasingly popular. People no

longer need to walk around hundreds of shops looking for the items they need. Books,

CDs, cosmetics and clothes are the most common items purchased on the Internet.

Internet shopping offers a lot of benefits for the shopper. But each coin has two

sides. There are lots of advantages and disadvantages.

Advantages:

1.Convenient

Convenience includes the overall ease of finding a product, time spent on

shopping, minimization of overall shopping effort (Schaupp & Belanger, 2005).

Online shopping allows consumers to shop at the convenience of their own home, and

to save traveling time to retail stores and spend their time on other important tasks and

hobbies. Researchers identify convenience as a 'fundamental objective' related to

online shopping (Schaupp & Belanger, 2005). This is relevant to 72% of online

shoppers' claim that they would rather surf online than go to retail store to attain

information about a product (Lokken et al., 2003). According to a study, 72% of

online shoppers chose convenience over privacy. In addition to ease of finding

products online and shopping time reduction, consumers can shop without time

limitation with 24-hr access at their convenience because the World Wide Web never

closes. Lokken mentions 24-hr access as a beneficial characteristic of online shopping

(Lokken et al., 2003). Also, consumers can exchange information online through

chatting and discussion forums to help them make wise consumer decisions.

2. No need for vendors and no pressure to buy

Online shopping benefits both the society as a whole and individuals. The society can save human resources when consumers help themselves by browsing

freely online instead of asking for assistance from vendors. In addition, consumers are

freed from the pressure to buy from the vendors and can spend more time to make

wise purchase decisions. But it is imorpant that Web sites have good product

descriptions because it is one of the significant condition that satisfy consumers.

“Infinite shelf space” available

Consumers desire a variety of products because they look for the right product

that will fully satisfy them. There is infinite variety of products available online

because online shopping allows consumers to browse through products that are made

all around the world without geographical boundaries.

3. Able to compare product price and features

With the online tools that enable product comparison, consumers can compare

product prices and features to make a better decision with less effort. More details are

included in solutions section.

Disadvantages/Concerns

1. Enjoyment of retail shopping lost

Many enjoy shopping with others and it is often a good way to make social

connections. When shopping independently online, the enjoyment is lost.

2. Privacy and security issues

Privacy is the number one reason that non-online shoppers do not shop online.

Almost 95% of Web users have declined to provide personal information to Web sites

at one time or another when asked (Hoffman, Novak, & Peralta, 1999). Another

recent study has found that privacy was the top concern of customers while security

ranked bottom. This proves that many do not trust the privacy of the Internet and are

concerned with their credit card feuds, unwanted solicitation, and use of their

information for other purposes. Security of Web sites is not the top concern because

many shop on Web sites that they trust so that other factors appear to be more

important than security.

3. Access to the Internet and computer necessary

Because one needs money to buy a computer and to have internet connection,

online shopping seems to be limited people of reasonable amount of income. Also,

since it is harder to learn computer at an older age, the elderly people tend shop at

traditional retail stores.

4. Product category risk

Product category risk is related to functional products such as apparel, perfume,

and electronics, which have functions that cannot fully be experienced online. Online

shoppers are worried that the products will not be what they have expected by

viewing online. This is a clear disadvantage of online shopping because it shows that

“[t]he likelihood of purchasing on the Internet decreases with increases in product

risk”. Apparels in particular had negative rating in online shopping because of it is

difficult to feel and see the texture of color online that is incomparable to going to a

retail store, even with magnifying tools online. Also, one cannot try on clothes before

buying them online, so it would be very inconvenient if the size did not fit the person and he/she had to return them.

5. Too many choices

Although having access to a very large number of products is highly desirable,

consumers have limited cognitive resources and may simply be unable to process the

potentially vast amounts of information about these alternatives. Online stores need to

provide the variety in an organized way that will facilitate shopping online.

The most important advantage is convenience. You can shop whenever you have

time because online shops are open 24 hours a day and you don't have to queue up to

pay the bill.

练习册指导

Suggested answers:

Ⅰ.Useful Words and Expressions

Complete the passage below with the correct forms of the words or expressions

in the box.

Shopping online is becoming popular in our daily life. But I didn’t buy anything

online until the teacher taught us how to shop online in our e-commerce(电子商务)

class. So I wanted to try and buy a handbag online. As we know, TAOBAO website is

the most famous shopping website in China. So I tried it. I typed “ordering a

handbag” in the search box when I logged onto the home page. All kinds of handbags

appeared on my screen. And I selected a nice handbag among them. When I clicked

its graphic, the page renewed and it showed me the detailed information of the

handbag. I wanted to buy it. So I clicked the button─“immediate purchase”.

2.Complete the following sentences according to the Chinese in the brackets.

1) I bought this watch at a low price.

2) You shouldn’t play games online all day and it’s time to give up.

3) When can you make a decision?

4) We should log onto a good website when we shop online.

5) This should be considered as the main factor.

6) He went to QQ to chat with his e-pals last night.

7) I have five forms to fill in.

8) The green fields came into (my) sight.

9) Shall we move on?

10) I’d like to place an order for some tea with you.

Ⅱ.Practice of Sentence Structures

Choose the best answer.

1. D 2. B 3. A 4. A 5. C 6. D 7. D 8. D 9. B 10. C Ⅲ.Reading Task

1.Choose the correct answer to fill in the blanks. 1)---10) ABCDBCDABC

2.Read the following passage and decide whether the following statements are true (T) or false (F).

1)---5) TFTFF

Ⅳ.Listening Task

Please listen to what they are talking about and fill in the missing words

according to what you have heard.

Jack: Hi, Mike. You are chatting online?

Mike: Oh. No. I am playing games. What’s up?

Jack: I really want to buy an English dictionary online, but I don’t know how to do. You know a lot about shopping online, yes? Tell me, OK?

Mike: Sure. First we must find a good website. I have one here. It’s called TAOBAO. Jack: Good. Let’s try TAOBAO today.

Mike: Fine. First, we log onto the home page. OK, this is the home page.

Jack: What do we do then?

Mike: Then we must type the book title----“English dictionary” in the search box. Let’s see what we’ve got here.

Jack: Wow, it says there are 1,543 results.

Mike: Then you choose one and click it.

Jack: Then how do I pay? Can I pay by credit card?

Mike: Yes. …credit card number…mailing address and e-mail address. Now let’s click this button to place the order.

Jack: Yes.

Mike: Now we can check out. We’ll soon get an e-mail to confirm(确认) our purchase.

Jack: OK. Thank you very much.

Mike: You’re welcome.

Ⅴ.Speaking Task

Study the following model dialogue and make your own dialogue with your partner.

Model:

A: Can I help you?

B: Yes, I’m looking for a shirt.

A: Look at these shirts. Which shirt do you like?

B: I can’t decide.

A: Well, What color do you like?

B: I prefer white.

A: What about this one?

B: Oh, it’s nice and soft! How much is it?

A: Ninety-five dollars.

B: That’s expensive. Can you make it cheaper? A: No. I’m afraid not. It’s just the price. B: Ok. I’ll take it.

参考译文

网上订购礼物

当今,网上购物变得越来越流行。我们不用离开家就几乎可以以低价买到任

何商品。

网上购物对我而言既有趣又富有挑战性。上周,我进入一家大的搜索引擎—百度为我的姑妈买一份礼物。我在搜索栏里输入“订购女用皮包”后,出现了许

多网站。然后我浏览了其中的一些包。

我在第一个网站发现了一个好看的包。但是当我点击“订购这个商品”按钮

时,出现了仅有一张这个包图片的网页。这个图片很简单,我无法得到更多的信

息。这真的很难做出决定,我不得不放弃。

第二网站收费非常高。一个 50 元的女用皮包要收 30 元运费似乎很不合理。

于是我又继续(搜索)。

最后,我在淘宝网上搜索。不同种类的女式包呈现在我的眼前。在这些包中,

我找到了我最喜爱的款式。当我点击它的图标时,网页刷新,它向我展示了这个

包的详细情况,例如它的质地、颜色、价格、付款方式等等。仔细比较之后,我

选择了一个黑色的皮包。吸引我的不仅是它的质量和价格,而且还有它支付宝的

付款方式。它被认为是最安全的支付方式之一。于是我点击“立即购买”这个按

钮,进入了一个网页,填写了包括邮寄地址、邮箱地址、电话号码等个人信息来

下订单,最后点击“提交”。几分钟之后,我收到了一封来自网店店主的确认邮

件。他在邮件里说我买的那个包将在两个工作日内送达,并且只付六元运费。

真是神奇!两天后这份礼物真的及时送到了我姑妈手里。

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