Very Personal Questions

If we had met you five years ago and then met you again today, how would we say that you have changed? Include specific examples that characterize your development. (Sloan)

In thirty to forty years, when you reflect back on your life, what criteria will you use when judging if you have been successful? What are the main achievements/events that you hope will have taken place? (Anderson)

Please provide us with a summary of your personal and family background. Include information about where you grew up, your parents’ occupations, your siblings, and perhaps a highlight or special memory from your youth. (Anderson)

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Each of us has been influenced by the people, events, and situations

occurring in our lives. How have these influences shaped who you are today? (Stanford)

What seminal influences or experiences, broadly defined (a book, teacher, friend, relative, sojourn, hobby, and so forth), have especially contributed to your personal development? What correlation, if any, does your personal development have to your professional goals? (Berkeley)

Describe yourself and the significant events that have shaped you. (Michigan)

All essay questions, as we have already mentioned, are a way for the admissions committee to learn more about you personally. The getting personal questions just ask more directly than others. They give you a direct opportunity to speak for yourself. They can be tricky, though, because they are often extremely open-ended.

Be selective. You cannot include every detail about yourself, so you have to pick wisely. Some applicants want to tell everything, fearful that they will leave out a crucial detail on which their acceptance, and future, could hinge. Do not give in to this temptation. Instead, focus on one or

two significant qualities or characteristics that give the admissions committee genuine insight into you.

Many of the questions in this category are worded creatively or ask you to use your imagination. This is intended to get you to loosen up and be yourself. If the question takes you off guard, let it-it means the committee is looking for an unguarded answer. This makes many applicants uncomfortable. They try to present themselves objectively but end up distancing themselves from the subject matter with overly long words and a dry, academic tone. This is a grave mistake since the whole point of this essay is to reveal something about yourself. Therefore, put your heart into this essay.

This category does not have one standard question-every school asks it in a different way. Although each school’s question will differ from the next, most of the personal questions still fit into one of three categories: personal development, personal goals, or personal background and influence.

第二篇：Questions

Case Analysis Questions

Clean Edge Razor: Splitting Hairs in Product Positioning

See Tentative Schedule for due date

1- What changes are occurring in the nondisposable razor category?

Assess Paramount’s competitive position.

What are the strategic life cycle challenges for paramount’s current products as well as for Clean Edge?

2- How is the nondisposable razor market segmented?

Discuss consumer behavior for nondisposable razors?

3- What are the arguments for launching Clean edge as (a) a niche product and (b)

a mainstream brand?

Which would you recommend? What are the strategic implications of your

recommendation?

4- Develop forecasted Profit and Loss pro-forma statements for Clean Edge under

Niche and Mainstream Scenarios for the first two years. Use Exhibit A in the next page as a guide.

5- Based on your positioning strategy, what brand name and marketing budget

allocations would you advice?

* Case analyses are due at the beginning of class on the indicated dates; any late

submissions will result in 50% reduction of the group grade. Any non-typed assignment will be penalized by 30% reduction of your group grade.

Exhibit A. Profit and Loss Forecasts for Clean Edge Under Niche and Mainstream Scenarios ($ in Millions)

(a) Cannibalization cost = % cannibalization from Avail and Pro * unit sales * contribution per unit