20xx年常德女子外语学校
商务英语专业（大专）毕业论文参考题目
1、论涉外商务谈判中常见的语言策略与运用
2、论英语商务合同翻译的规范与标准
3、常见商务英语信函翻译失误及对策
4、广告语英译常见问题与对策
5、英语广告的翻译对策与效果探析
6、英语广告语篇的组织模式分析
7、商标名称的特点与翻译对策
8、商标的语用意义与翻译策略
9、汉语中新词汇的英译技巧探讨
10、网络词汇的翻译技巧探讨
11、国际经贸谈判中的常见的文化冲突与对策分析
12、商务谈判中的让步策略分析
13、商务谈判中的非难应对策略
14、国际经贸谈判的误区分析及应对策略
15、商务交易中的装运问题探讨与分析
16、商务交易中的申诉和索赔问题探讨与分析
17、国际商务谈判中的肢体语言中的文化差异问题研究
18、浅谈我国小型外贸公司的外商接待问题
19、商务函电翻译的用词技巧
20、商务英汉互译中词义（如文化意义、风格意义等）的不对应现象研究
21、浅谈商务英语写作时避免修饰语错位的方法
22、商务英语中的隐喻及其翻译
23、浅析广告英语的修辞特点和翻译方法
24、试谈英文国际经济贸易合同的句法特点
25、经贸契约中日期、金额和数字的翻译
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26、广告英语语言特点及其翻译策略
27、商标翻译的方法及应遵循的基本原则
28、经贸英语缓和口吻表达方法探究
29、协议、合同英语的文体特点
30、论经济英语语汇的多学科性
31、经贸英语中含有 " 钱款 " 意义词汇的分类及翻译
32、经贸英语中主要职务用词的分类与翻译
33、浅议经贸英语翻译中语境因素的作用
34、商务合同英语用词特点及翻译的特色标记
35、浅析广告英语的修辞特点和翻译方法
36、文化差异对商务汉英翻译的影响
37、商务英语翻译词性转换的技巧
38、英汉品牌名称背后的文化差异对比分析
39、广告英语中的夸张手法极其翻译
40、文化因素对广告翻译的影响
41、英语报刊标题翻译方法与原则探讨
42、常德商场英语公示语的调查研究
43、常德市公共场合英语公示语的调查分析
44、商务英语专业毕业生就业情况与岗位设置探讨
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第二篇：20xx届外国语学院商务英语专业学生毕业论文题目汇总
2010届外国语学院商务英语专业学生毕业论文题目汇总
A Study of Marketing Strategies of Taobao：Based on Our C2C E-Commerce Development中国C2C电子商务下淘宝网营销策略探究
Brand Operation of Chinese International Media中国对外媒体品牌经营
On Relations between Beverage Package Design and Consumer Psychology 饮料包装设计与消费者心理的关系
On Chinese Real Estate Marketing Strategy by Comparing Real Estate in Australia and China从中澳房地产业对比分析看中国房地产的营销策略
Problems and Strategies Analysis in the Development of Chinese Style Fast Food中式快餐发展中的问题及策略分析
On External E-marketing of China’s Tea中国茶叶对外电子营销
First-Mover Advantage: Market Entry Strategy市场先入者优势:市场进入策略
Roles of Trademark in the Marketing Strategy of an Enterprise商标在企业营销中的作用 Green Consumption: An Inevitable Trend绿色消费——时代的选择
E-commerce Security Issues and Countermeasures电子商务环境下网络营销的安全问题 On the Development Strategies of Chinese Sports Industry浅析中国体育产业发展策略
Study on the Development of Chinese College Students’ Tourism Market试析中国大学生旅游市场的开发
On 360-degre Feedback360度绩效反馈研究
A Study of the Policy Risks Influencing Transnational M&A for Chinese Enterprises中国企业跨国并购遇到的政策性风险
Technical Barriers of Trade on China’s Export Packaging and the Countermeasures我国出口包装面临的技术性贸易壁垒及应对措施
On Movie Culture and Market Strategy of Hollywood and China浅谈中美电影文化与市场策略 The Cross-cultural Conflict and Its Solution of Sino-Foreign Joint-venture Enterprises中外合资企业中跨文化冲突及其解决措施
Strategies for Successful Chinese Franchising成功的中国特许经营策略
Comparisons of Marketing Strategies of Kappa & Lining Kappa和李宁的营销策略之比较 On the Marketing Strategies of Shopping Websites购物网站营销策略分析
NBA Economy in China浅析NBA经济在中国的发展
Analysis the Status and Prospects of Individual Foreign Trade Operators in China我国个人外贸现状及前景分析
Development of China’s Creative Industry and It’s Influence on China Economy中国创意产业的发展及其对中国经济的影响
On Development and problems of Domestic Animation Industry国产动漫产业的发展与存在的问题
The marketing strategy of Disneyland and its implication to Chinese theme park迪士尼乐园成功市场营销及其对中国主题公园的启示
Wal-Mart’s Corporate Culture and the Suggestions for China’s Retail Industry in Culture-Building沃尔玛成功的企业文化及对我国零售业构建企业文化的启示
On Crisis Management in Chinese Enterprises--- A Lesson Drawn from the Sanlu Milk Powder Incident从―三鹿奶粉事件‖看企业危机管理
On Strategies for Chinese and American Business Negotiation： In Cross Cultural Perspective从跨文化角度浅析中国中美商务谈判者的谈判对策
The Marketing Strategy of China Mobile on 3G Times in Customers’ Aspect从消费者角度分析3G时代下中国移动的营销策略
Real Estate Marketing on Internet房地产网络营销
How to Be Successful at A Trade Fair？如何在展览会上出奇制胜？
An Analysis of Service Trade Competitiveness in China我国服务贸易的竞争力分析
The Chinese –English Translation of Tourist Materials in Putian莆田旅游材料的汉英翻译
Research on Interpretation Strategies and Techniques of Business Press Conference商务新闻发布会现场的口译技巧及策略
A Study of Our Home Economics中国家政业兴起的研究
The Reasons for Sanjiu Group’s Decline探究三九集团的衰落之路
The Marketing Strategies of Coca- Cola可口可乐的营销策略
The Role of Core Values in Lenovo’s Corporate Culture联想企业文化的核心价值观 Economic Benefits Brought by CIFIT for Xiamen九八给厦门带来的经济效益
Analysis of Young Consumers’ Psychology and Corresponding Marketing Strategies青年消费者心理分析及相应的营销策略
On Competition--China’s Green Products Learn From the War Between Coca Cola and Pepsi竞道--从可口可乐与百事的战争看中国绿色产品的市场策略
Linguistic Strategies in International Business Negotiations国际商务谈判语言沟通技巧之我见 Marketing Concept Revolution under the E-commerce电子商务条件下的市场营销理念变革
The Strategy Choice of Chinese Retailing Industry---An Analysis of Wal-Mart Case中国零售业的战略选择——沃尔玛案例分析
The Problems of China Stock Market and Its Solutions浅析中国股票市场的问题及其解决方案 The Myth of Desert is Dashed to the Ground沙漠神话破灭
The Retail Strategies of Wal-mart in China沃尔玛在中国的零售策略
The Study on Green Trade Barriers on China’s Exports of Agricultural Products中国农产品出口中的绿色贸易壁垒分析
A Comparison of the Marketing Strategies of the Japanese and Chinese Anime Industry日本和中国动漫产业的营销策略之比较
Enlightenment of Samsung’s Marketing Strategy to Chinese Electronic Industry三星营销策略对中国电子企业的启示
On the Situation of China’s Import and Export Commodity Inspection and Supervision中国进出口商品检验监督形势探讨
The New Trade Protectionism from the Case: the Special Protectionist Tariff on Tire从轮胎特保案看新贸易保护主义
The advantages and disadvantages of cheap labor in Chinese economic development廉价劳动力在中国经济发展中的利弊
An Analytical Study on the Current Situation of China’s Textile and Apparel Exports and Its Countermeasures我国纺织品服装出口贸易的现状及其对策
On Brand Management: Taking Procter & Gamble as a Successful Example品牌管理—宝洁公司为成功案例
On Online Shopping Website, Taobao论在线购物网站，淘宝网
Confucianism and Management of Sino-Foreign Joint Ventures儒家思想与中外合资企业管理 On Web Marketing Strategies by Cosmetics of Chinese Brands国产化妆品的网路营销策略浅析 Brand Name Translation from the Perspective of Consumer Psychology Adaptation顺应消费心理视角下的商标词翻译
Application of Marketing Concepts in Sales of Bestsellers营销概念在畅销书运作中的运用 The Importance of Cultural Integration to Cross-border Mergers and Acquisitions文化整合在跨国并购中的重要性
Marketing of Chinese Culture in Kungfu Panda功夫熊猫的中国元素营销
An Analysis of Electronic Commerce Development in China中国电子商务发展分析 Green Marketing: Key to Enterprise Development绿色营销: 企业发展的关键
On China Mobile’s Strategies in Coping with 3G Network中国移动应对3G网络的策略分析
A Study of the Pros and Cons of Direct Online Marketing and Countermeasures试析产品网络直销的利弊及其对策研究
Intercultural Influence upon International Business Negotiation国际商务谈判中的跨文化差异 Credit risks management and control in foreign trade enterprises外贸公司信用风险管理与控制 Effects of U.S. Financial Crisis on World FDI and China Countermeasures美国金融危机对全球外国直接投资的影响及我国的应对策略
The Influences of China Growth Enterprise Market on Listed Enterprises from Economies of Scale Theory从规模经济理论看中国创业板对上市企业的影响
2010届商务英语专升本题目汇总
On Dell’s E-Marketing Strategy (戴尔的网络营销策略)
Analysis on Wal-Mart’s Marketing Strategy from the Perspective of Corporate Culture The Principles and the Methods of Trademark Name Translation
On the Application of Nonverbal Communication in International Business Negotiation（非言语交际在国际商务谈判中的运用）
The Linguistic Characteristics of Advertising English（广告英语的语言特点）
Exhibition Industry and the City Development--A Case Study of Xiamen(会展业与城市发展—以厦门为例)
On Feasibility of Telephone Interpreting Service in Xiamen (开发厦门电话口译市场的可行性行研究)
Marketing Strategies between Gome and Suning （国美和苏宁营销策略对比）
Brand Strategy of Yin Lu （银鹭的品牌战略）
On the Translation of English Business contracts（浅谈商务英语合同的翻译）
SWOT Analysis of the Marketing Strategies of China Telecom(中国电信的SWOT分析) Development of China’s Luxury Market（奢侈品在中国市场的发展）
A Comparison between Wal-Mart Every Day Low Prices Products and ―Shanzhai‖ Products (沃尔玛―天天平价‖产品与山寨产品的比较研究)
The Importance of Packaging in Marketing(产品包装在营销中的重要性)
The Influence of Western Entertainment on Chinese Culture (西方娱乐的流入对中国文化的影响)
Corporate Culture and Human Resource Management in Toyota（丰田的企业文化和人力资源管理）
The Impact of Economic Globalization on China’s Industrial Competitiveness(经济全球化对中国产业竞争力的影响)
On the Use of Behavior Language Skills in Business Negotiation（论行为语言技巧在商务谈判中的运用）
Development strategy of internet marketing in e-commerce age （电子商务时代网络营销的发展对策）
Challenges and Opportunities Facing China’s Foreign Trade（ 论中国外贸面临的机遇与挑战） Linguistic Features and Writing Strategies of English Contract（英文合同语言特色及撰写策略） Analysis of Marketing Strategies of McDonald’s and KFC in China（麦当劳与肯德基在中国的营销策略分析）
Cross-cultural Management of Multinational Company (跨国公司中的跨文化管理问题)
On Cultural Differences and International Marketing Strategy of Disneyland（浅议文化差异与迪斯尼的国际营销策略）
The Enlightment of New Oriental on the Development of the Education Industry in China (新东方对我国教育产业的启示)
On Brand Strategies and Brand Competitiveness in Marketing(论营销中的品牌战略与品牌竞争力)
On Duality of Utterances: Constatives and Performatives（话语的述事与行事二重性）
Analysis On the Status Quo and Development of the Logistics Industry of Xiamen Port（厦门港物流业的现状和未来发展态势分析）
On Translation of English Economic News Discourse（浅谈经济新闻用语的翻译） The Advertising Strategies of Multinational Companies（跨国公司的广告策略）
Cultural Differences on Tradename Translation(文化差异对商标翻译的影响)
On Translating International Project Contract （国际工程合同的中英互译）
On Translation of Cultural Implication in Dishes：Take Chinese Dishes for Example（论菜名的文化蕴涵翻译———以中国菜为例）
On the Marketing Strategy of China Mobile (中国移动公司的市场营销策略)
E-commerce and Its Influence on International Trade（电子商务及其对国际贸易的影响） The Lexicon Features and the Translations in International Business Contract (国际英语商务合同词汇特征及其翻译)
On Translating English Metaphors into Chinese（英语隐喻汉译）
Marketing and Advertising Strategies of P&G Company （宝洁公司的营销与广告策略） The Impacts of Financial Crisis on China’s Economy (金融危机对中国经济的影响)
The Tire Tariff Case and Its Impact on the Trade Relationship between China and America (轮胎特保案及其对中美经贸关系的影响)
On Strategies to Develop Chinese Auto Industry（浅析中国汽车产业的发展策略）
The Grafting of Enterprise Culture and Brand Culture （企业文化与品牌文化的嫁接） E-Commerce and E-Human Resource Management（电子商务和人力资源电子化） The Impacts of Advertising on Consumer Behaviors(广告策略对消费者的影响)
On the Integration of Traditional Retailing and E-Retailing（传统零售与电子零售的融合探讨） Impact of the Cultural Difference between China and the West on Business Negotiation (中西方文化差异对商务谈判的影响)
The Connotation of Disney Brand Culture (迪士尼的品牌文化内涵)
On The Influence of Intercultural Differences upon the Translation of Chinese Food Names in Hotel（跨文化差异对酒店菜名翻译的影响）
OEC Management and Haier’s Success (OEC管理和海尔的成功)
Marketing Strategy of Tea Industry In Fujian （福建茶叶产业的营销策略）
Impact of Sino-Western Cultural Difference on Business Communication（浅谈中西文化冲突对于商务交际的影响）
Yili’s Marketing Strategy（伊利的市场营销战略）
On Language Politeness Strategies in International Business Negotiation （国际商务谈判中语言的礼貌策略）
Experiential Marketing of Starbucks（星巴克的体验营销战略）
The Research of Marketing Strategy in Modern Chinese Hotel（现代中国酒店的市场营销战略研究）
Comparative Studies on the Marketing Mix of Panasonic and Philips（松下与飞利浦整合营销对比研究）
A Study of Citigroup’s Globalization Strategies (花旗集团的全球化发展战略分析)
Research on Chinese Enterprises’ Global Branding Approach（中国品牌的国际化之路） Vagueness in English Advertising (模糊语在广告英语中的运用)
2011届商务英语专升本题目汇总
The Rebranding Strategy of Li-Ning李宁品牌重塑战略
An Analysis of Confucius Institutes' Management孔子学院经营方式的分析 On the Brand Promotion by Sports Sponsorship---A Case Study of Xiamen C&D Corporation Sponsorship for the Xiamen International Marathon论体育赞助对企业品牌的提升---建发赞助 厦门国际马拉松
Marketing Strategy for Tourism in West Fujian闽西旅游业的市场营销策略 On Corporate Responsibilities to Employees---A Study of Foxconn Suicide Case论企业对员工 的责任关于富士康跳楼事件的一些想法
A Study of Hollywood Film Marketing from Inception从盗梦空间看好莱坞电影营销
On Color Marketing论色彩营销
Comparisons of Marketing Strategies Between Wall’s and Haagen-Dazs in China和路雪和哈根 达斯在中国的营销策略对比
Pepsi-cola’s Marketing Strategy百事可乐的市场营销策略
On Nokia’s Operational Strategy in China诺基亚在中国的本土化经营
Trademark Design and Its Marketing Effectiveness商标设计及其营销效果
The Marketing Strategies of Carrefour in China家乐福在中国的市场营销策略
Microblog Marketing微博营销
Study on Green Marketing of Enterprises in China中国企业的绿色营销
On the Success of Nestle论雀巢的成功
China’s Shoemaking Industry and Anti-dumping中国制鞋业与反倾销
The Analysis of Crisis Public Relations of Toyota Recall丰田召回门的危机公关分析
Analysis on the International Application of SPA Model and Its Feasibility in Chinese Garment Retail Industry论SPA模式的国际应用及其在中国服装零售业的可行性
Problems of Xiamen Exhibition Industry and Suggested Strategies分析厦门会展业所面临的问 题以及对策
On Factors Influencing Consumers’ Online Shopping Behaviors影响消费者网络购物行为因素 分析
Marketing Strategies of Anta安踏的营销策略
An Analysis of Conciseness and Courtesy Principle in Foreign Trade Correspondence关于外贸函 电中简明和礼貌原则的研究
Xiamen IT Outsourcing Industry：Problems and Solutions厦门信息技术外包产业存在的问题及 对策
Toyota’s Marketing Strategies in the USA丰田在美国的市场营销策略 SWOT Analysis of Metro’s Management and Marketing Strategies麦德龙管理方式和营销策略 的SWOT分析
On Logo Changing and Branding Strategy浅谈标识更换与品牌塑造战略
On Translation of Product Instructions产品说明书的翻译
Positioning of the Tourism of Gulangyu Island鼓浪屿旅游业的定位
The Selection and Risk Prevention of International Trading Payment Methods国际贸易结算方式 的选择与风险防范
Inspirations of the IKEA Marketing Strategies宜家市场营销的启示
Cultural Differences on Business Advertising Translation文化差异对商务广告翻译的影响 The Reform of Chinese Export Rebates System中国出口退税制度的改革
On Daphne's Brand Positioning达芙妮的品牌定位
The Advantages and Disadvantages of Gome’s Marketing Strategy国美电器市场营销策略的优 势与弊端
Crisis Management in SMEs中小型企业的危机管理
The Event Marketing: Approach to Reputation and Fortune事件营销：名利双收之路 The Brand Strategies on Hongxing Erke从鸿星尔克看品牌发展战略
Lipstick Effect in Film Industry电影中的口红效应
Suggestions on Improving ICBC Telephone Banking关于改进工行电话银行的相关建议
A Key to Human Resource Management: Emotional Management人力资源管理的关键---情感 管理
A Study of the Change of Dell’s Marketing Model in China: from the Perspective of Cultural Psychology从文化心理的角度探讨戴尔营销策略在中国的转变
The Characteristics of Cosmetic Advertising化妆品广告的特点
On the Ways of Marketing Communication for High-tech Firms高科技企业的市场营销沟通方 式
The Characteristics and Marketing of New Media Advertising新媒体广告的特点与营销
A Comparison of Singapore Science Park and Zhongguancun Science Park新加坡科学园区与中 关村科学园区的比较
On Marketing of Fujian Traditional Culture Products福建传统文化产品营销
On Comparison of Compliance-gaining Strategy in Sino-U.S. Business Negotiations Based on Cultural Concept 从文化角度对比中美商务谈判的说服策略
On Consumer Choice in Our C2C E-Commerce —— Impact of Online ReviewsC2C中消费者选 择的影响因素 —— 在线评论因素
Demand and Security of China’s Energy中国的能源需求与安全
―The Internet of Things Economy‖ Realizes the Smart Planet物联网经济实现智慧地球
The Inspiration of the Success of NBA for the Development of CBANBA的成功对CBA发展的 启示
SWOT Analysis of MICE Tourism in Xiamen厦门市会展旅游SWOT分析
Marketing Strategies of Western Coffee Industry and Chinese Tea Industry论西方咖啡业与中国 茶业的市场营销策略
On Marketing Strategies of Hakka Food客家食物的营销策略
Wal-Mart’s Marketing Strategies Based on Customer Value沃尔玛基于顾客价值的营销战略
On Cultural Diversity's Influence on Chinese-English Brand Name Translation论中西方文化差 异对商标翻译的影响
The Development of Chinese Budget Hotels经济型酒店在中国的发展
A Study of Ecological and Leisure Urban Tourism of Xiamen厦门―生态—休闲‖型城市旅游初 探
The Circulation Crisis of Domestic Cosmetic Corporation From the Acquisition of Dabao从大宝 收购案看中国化妆品行业的流通危机
Risks in Mergers and Acquisitions and their Prevention企业并购的风险及防范
A Study of American and Japanese Corporate Culture美日企业文化研究与启示
The Marketing Strategy of Chinese Fast Food中式快餐的营销策略
On the Marketing Strategies of Wong Lo Kat as a Successful Brand of Herbal Tea王老吉凉茶的 营销策略研究
The Marketing Strategies of Retail Chain Stores—A Case Study of Watsons从屈臣氏的成功案 例探索零售连锁业营销策略
Unilever’s Brand Strategy联合利华的品牌战略
Analysis on the Current Situation of China’s Enterprises Suffering from Green Barriers and the Causes中国企业遭遇绿色壁垒的现状及原因分析
7-Eleven Operating Strategies and their Implications for China’s Convenience Store Business7-Eleven的经营策略以及对中国便利店业的启示
Impacts of Thinking Mode Differences on Cross-cultural Business Negotiation思维方式差异对 跨文化商务谈判的影响
The Intellectual Property Rights Protection in China中国的知识产权保护
Multinational Corporation's Localization Strategy Analysis——Based on the Case of Yum! Brands Inc., China Division跨国公司本土化战略分析——基于百胜餐饮集团中国事业部的个 案研究
Analysis on Online Community网络社区分析
Advantages and Disadvantages of Chinese Low-cost Labor Force中国廉价劳动力的利与弊 On Chinese On-line Game Industry中国网络游戏产业
Prospect of Chinese Export Toys Affected By Green Barriers绿色壁垒下中国玩具出口产业的 发展
The Importance of Internal Control to Enterprises’ Development内部控制对企业发展的重要性
Apple’s Management Experience under the Leadership of Steve Jobs and Its Inspirations for Chinese Enterprises史蒂夫?乔布斯领导下苹果公司管理的成功之处及其对中国企业的启示 The Importance of Competition System: On Japanese Animation Industry and Its Inspiration for Chinese Animation竞争机制的重要性——浅析日本动画产业和对中国动画产业的启示 PB development of Chinese Retail-chain Enterprises中国连锁零售企业自有品牌的发展 VANCL--- A Successful Model of E-marketing凡客诚品——网络营销的成功典范
A SWOT Analysis on the Management of Xinhua Bookstore新华书店的SWOT分析
The Current Development Situation and Prospect of Chinese Culture Industry中国文化产业的发 展现状及前景展望
Analysis on the Brand Development of Herborist论佰草集的品牌发展之路
E-marketing–A Long Way to Go for Chinese Enterprises网络营销—中国企业的发展道路
On crisis management of Foxconn论富士康的企业危机管理
Business Ethics: Product Responsibility----A Case Study of Sanlu Powder Milk Scandal企业伦理 中的产品责任---以三鹿奶粉事件为例
Analysis on Marketing Strategies to Female Consumers in China中国女性消费市场营销策略浅 析
The Way of Haier to Be a World- Famous Brand海尔的世界名牌之路
Color Marketing in the Clothing Industry in Fujian色彩营销在福建服装行业的运用
The Impact of Non-tariff Barriers on Chinese Export非关税壁垒对中国出口的影响
The Art of Refusal --A Key to the Success of Business Negotiations拒绝的艺术---商务谈判成功 的关键
On Chinese Consumers’ Purchasing Characteristics of Luxury Goods中国消费者奢侈品购买行 为特征分析
On Hollywood Movie Culture and its Business Value好莱坞电影文化与商业价值
The Risks and Prevention of Using FOB and CIF in ExportingFOB和CIF在出口贸易中的利弊 分析与风险防范
Anti-dumping on China’s Textile Enterprises and the Countermeasures对华纺织业反倾销及应 对措施
On Unilever Brand Strategy联合利华品牌战略
On Tactics and Skills of Business Consecutive Interpreting商务交替传译的策略和技巧
Analysis of the Technical Barriers to Trade and China’s Countermeasures技术性贸易壁垒现状 及中国应对措施分析
The Influence of Modern Human Resources Management on the Development of Enterprises浅 谈现代人力资源管理对企业发展的影响
Adaptive Advertising with Google Adsense Model适应性广告和谷歌公司的互联网广告模型
Enlightenment of NBA’s Success to the Development of Chinese Basketball IndustryNBA的成功 经验对中国篮球产业发展的启示
On the Effects of State Macro-Control of Real-Estate Market and Solutions to Soaring Housing Prices房地产宏观调控的效果及高房价的对策分析
General Approaches of Retirement and Education Financial Planning养老以及教育理财规划的 合理化方法
2011届商务英语专升本题目汇总
On the Influence of Intercultural Differences upon McDonald’s Advertising Strategies文化差异 对麦当劳广告策略的影响
Analysis of Marketing Strategy of TJOY Company丁家宜公司的营销策略分析
On Corporate Culture and Performance Management of Foxconn浅谈富士康的企业文化与绩效 管理
On the Adverse Impacts of Sino-US Trade Surplus on China and the Countermeasures论中美贸 易顺差对我国的负面影响及对策
A Study of Louis Vuitton on the Financial Crisis路易?威登应对金融危机研究分析
On the Translation of Brand Names---A Key to Help Brand Promotion商标词翻译---品牌提升的 关键
The Brand Strategy of Nike耐克的品牌战略
The Marketing Strategy of Nokia诺基亚的营销策略
On Hotel Management at Home and Abroad中外酒店管理模式研究
The Stimulation on Consumption by Chinese National Day’s Vacation中国国庆假期对消费的刺 激作用
On the Translation of Business English News Headlines from the Cultural Perspective文化视角 下的商务英语新闻标题翻译
Analysis of Marketing Strategy of Happy Valley Theme Park欢乐谷主题园的营销策略分析
A Brief Analysis on Management Problems with Geely’s Acquisition of Volvo吉利收购沃尔沃 的管理问题简析
On the Approaches to Enterprises’ Brand Positioning浅析企业的品牌定位方法
The Study on Religious Factors of Corporate Culture in Japan浅析日本企业文化中的宗教因素
Analysis of Joyo’s Marketing Strategy卓越网营销策略的分析
Enlightenment of Olay’s Marketing Strategy to Chinese Cosmetic Industry玉兰油的营销策略对 中国化妆品业的启示
A Study of Talents Localization in Transnational Corporations 跨国公司的人才本土化问题及建 议
Analysis of the Construction of Low-Carbon City in Xiamen厦门低碳城市建设之探析 On the Negative Effecs of the House Price Rising in China中国房价过快上涨的不利影响 On Marketing Strategy of Samsung Mobile Phone浅析三星手机的营销策略
Strategies of VANCL’s Brand Communication凡客诚品的品牌传播策略
On Chinese and American Philanthropies浅谈中美慈善事业
On Obstacles and Developing Strategies of International Management of Wenzhou Small and Medium-sized Enterprises温州中小型企业国际化发展的障碍和发展策略
Analysis of the Development of the Current Status and Strategies of Shuitou Stone Industry水头 石材发展现状及其发展策略
Analysis of Marketing Strategy of Lenovo Group浅析联想集团的市场营销策略
On the Marketing Prospect of Bingfen冰粉的市场销售前景
Green Marketing in Fujian Sunner Development Co., Ltd福建圣农公司的绿色营销策略分析 On Product Recall in Crisis Management浅谈产品召回危机管理
A Study of Development of Xiamen’s Tourist Souvenirs
厦门旅游纪念品的开发与发展
On the Development of Honeymoon Travel in Gulang Islet打造鼓浪屿蜜月旅游的设想 The Study of the Tea Culture in Tenfu Tea College浅析天福茶学院的茶文化专业
On Business English Abbreviations浅谈商务英语中的缩略语
The Problems and the Marketing Strategies of Xiamen Horticulture Expo Garden厦门园博苑存 在的问题及其营销策略
On Constructive Strategies in International Marketing: A Cross-cultural Approach从跨文化角度 浅谈国际营销中的建设性策略
On Perfect Company’s Management Strategies探讨完美公司的营销管理策略
On L/C Translation：From the Perspective of Skopos Theory功能目的论指导下的信用证翻译 Development of Sports Entertainment Industry体育娱乐业的发展
A Study on the Talent Management of Mengniu蒙牛集团人才管理研究
The Prospect of China's Eco-tourism中国生态旅游的发展前景
Culture Development Strategy In Multinational Company跨国公司的文化发展战略
The Differences between Chinese and American Time Concepts and the Impact on Business Activities中美时间观念的差异及其对商务活动的影响
Study on the Strategies of Xiamen Logistics Industry Development厦门物流产业发展战略研究
The Status Quo and Prospects of Express Delivery Service Industry---S.F. as an example中国快 递行业发展现状及其发展对策前瞻---以顺丰为例
The Comparison and Analysis of Disney and World Carnival迪斯尼与环球嘉年华经营模式对 比
China’s Enterprises and Anti -dumping中国企业与反倾销
Corporate Social Responsibility (CSR) in Enterprise Crisis Handling危机处理中的企业社会责 任
Marketing Strategy for Pingtan County Economic Zone平潭综合经济区的营销策略
Human Resource Management in Transnational Acquisition：A Case Study of the BenQ Transnational Acquisition Failure跨国并购中的人力资源管理——明基收购失败案例分析 Globalization and Localization of Disney Marketing Strategy迪斯尼营销策略的全球化与本土 化
The Enlightenment of B&Q on China’s Home Furnishing Industry Supply Chain百安居事件对 中国家居业供应链管理的启示
The Development Situation and Existing Problems of Internet Banking in China我国网上银行的 发展现状与存在的问题
On the Crisis Marketing Strategy of Amway安利的危机营销策略
A Study on Modern Logistics Based on E-commerce 浅谈电子商务下的现代物流
On Johnson & Johnson’s E-Marketing Strategies强生公司的网络营销策略
Comparison of American and Japanese Business Negotiating Style美日商务谈判风格的比较
The Development of Jingdezhen Ceramics Industry under the Background of the Financial Crisis 金融危机对景德镇陶瓷业的影响
Management Innovation in Transformation Period中国企业转型中的管理创新
Cultural Differences in Tourism旅游中的文化差异
The Brand Positioning of Wang Laoji王老吉的品牌定位
Cultural Factors in English Advertising Translation从英语广告翻译中看文化
SOHO in the International Trade国际贸易中的SOHO一族
On Preparation before Business Interpreting论商务英语译前准备
On the cultivation of Intercultural Communication Competence in Business浅谈商业中的跨文化 交际能力的培养
On Movie Title Translation Skills and Its Commercial Value浅谈电影片名的翻译技巧和商业价 值
Current Situation and Development of the Former Residences of Celebrities浅析名人故居的现 状与发展
Toyota’ Marketing Strategies in China Auto- Market丰田汽车在中国汽车市场的营销策略 On Marketing Strategies of Spring Airlines春秋航空营销策略研究
The Inspiration of Nestlé’s Brand Localization Strategy雀巢品牌本土战略的启示
A SWOT Analysis of China’s Tea Industry中国茶业的SWOT分析
SWOT Analysis on College Students’ Travel Market (Xiamen)大学生旅游市场分析—以厦门为 例
Comparative Analysis in Marketing Strategy of Wal-Mart & Carrefour沃尔玛与家乐福营销策略 对比分析
The Enlightenment of Taichi Philosophy on the Modern Enterprises Management太极理念对现 代企业管理的启示
A Study on Corporate Social Responsibility in China论中国企业的企业社会责任
Application of Thirty-Six Stratagems in Marketing三十六计在市场营销中的应用
Current Situation of Chinese Software Industry &Development Strategy中国软件产业的现状及 发展策略
Studies on the Brand Construction Process of Pinghe Honey Pomelo平和琯溪蜜柚的品牌策略 研究
A Comparative Study on Marketing Strategies of Red-canned Wanglaoji and Heqizheng红色罐装 王老吉与和其正的营销策略对比分析
The Analysis and Outlook of Xiamen Export Trade厦门出口贸易的分析与展望
On the Differentiated Marketing of Nongfu Guoyuan论农夫果园的差异化营销