三友车行网站策划书
1．建立网站前的市场分析
建设海南三友车行网站，对企业而言，网站实现了对产品的宣传推广，对电子商务拓展，实现在线网络营销，同时发布最新相关行业的产品信息，开拓企业市场，提高企业知名度及形象，提供最全面的服务。
海南三友车行网站 ，采用B/S架构开发模式。通过浏览器实现前台和后台的管理，前台展示公司的相关动态信息， 给客户提供在线营销平台，展示最新的产品
网站特点：电子商务网络销售及办公OA集成化为一体，能快速的给客户提供最新的产品信息，网络推广效率范围广，在线解决客户反映问题，在竞争对手中起到重大作用
2.建立网站目的及功能定位
目的
宣传产品、进行电子商务、建立行业性网站拓展市场伸延及市场开拓，提高企业品牌知名度，提供最新的技术服务。
功能定位
(1). 基础设施模块
包括本公司的基本信息，内容包括公司简称、公司注册名、公司联系电话、公司地址、公司业务、公司宗旨等
(2). 客户模块
包括客户姓名、性别，联系方式
(3). 产品信息模块
包括产品的规格、性能、技术参数等
(4). 销售模块、售后服务模块
包括订单信息、客户信息和售后服务信息
(5). 留言板模块
包括客户留言信息和回复信息
(6). 友情链接模块
能快速的链接到相关的信息界面
(7). 百度推广模块
登陆百度账号，对相关产品信息的推广活动。
(8). 新闻模块
发布最新相关企业信息的新闻。
3.网站技术解决方案
(1).建立服务器
(2).确定三友车行网站域名：http://www.sanyou0898.com/
(3).网站环境配置要求：浏览器，开发工具，开发语言
(4).配置安全技术，防止黑客和病毒攻击
(5).选择开发技术：web服务器，数据库，开发语言
4.网站内容策划
关于三友
(1).公司简介
(2).公司服务理念
(4).公司LOGO
(5).联系方式
(6).版权
新闻中心
发布相关行业的最新新闻
产品展示
(1).产品分类
公司主要销售的三大品牌：台铃、速派奇、奥娃。
(2).产品展示
展示产品的规格、性能、技术参数等。
三友风采
(1).企业文化
展示企业文化，员工生活风采，体现企业形象。
三友风采
(1).企业文化
展示企业文化，员工生活风采，体现企业形象。
售后服务
(1).三友车行三包期限及免费服务内容
(2).售后服务点信息
在线订购
(1).客户信息
姓名、性别，联系方式
(2).客户订单信息
订购车型、款式、要求、订单日期
营销网络
(1).加盟经销商信息
名称、联系方式
联系我们
(1).联系方式
百度GPS定位导航地图，地址，电话
(2).客户留言板
客户姓名、联系方式、留言内容
5.网页设计
(1).首页页面布局管理示意图
(2).关于三友页面布局管理示意图
(3).新闻中心页面布局管理示意图
(4).产品展示页面布局管理示意图
(5).三友风采页面布局管理示意图
(6).售后服务页面布局管理示意图
(7).在线订购页面布局管理示意图
(8). 营销网络面布局管理示意图
(9).联系我们布局管理示意图
6.网站测试
(1).服务器运行稳定性、安全性
(2).程序数据测试
(3).各种插件、数据库、图像、链接等是否正常工作。
(4).网页对不同浏览器的兼容性，以及不同显示器和不同模式下的表现等。
7.网站发布与推广
网站测试后进行发布的公关及广告活动，实现相关功能的操作。
8.网站维护
(1).服务器及软硬件维护。
(2).数据库维护。
(3).内容更新及调整
(4).制定详细的网站维护规定，将网站维护制度化，规范化。
第二篇：公关策划案例
Beijing International Studies University 46
Anniversary Planning
I、Planning background
BISU in 2010 will welcome in the 46th anniversary.In the past 46 years, BISU achieve from scratch, a leap from there to the superior. Beijing International Studies University (BISU, the former Beijing Second Foreign Languages Institute) was founded in 1964 thanks to China’s late Premier Zhou En Lai’s great care. A nationwide renowned key school of higher education, the university has developed into a multi-disciplinary educational establishment that offers courses in studies of foreign languages, tourism management, liberal arts, management, economics，law and philosophy, with the studies of foreign languages as its dominant disciplines and the studies of tourism and tourism management as its specialized subjects. To suit the national needs of economic and social advance, the school rendezvous to educate and train its students into internationally-minded professionals that are proficient in foreign affairs, tourism industry, economics, business and trade.
How time flies; summarized the history of Thanksgiving in the past; the present and future value; Alma mater's birthday, so we invite everyone to congratulate for it!
II、The purpose of planning
The 46th anniversary of the school as an opportunity and strengthen outreach and get support and understanding from community ,at that time promote the further development of the school. University, Inheriting college tradition spirit, and showing the results of education and teaching, showing our teachers and students. Enhance our confidence in another brilliant teaching.
III、The objectives of the public and the public Celebration is a convergence of educational resources, school development power of the congregation.In modern society, the development of good public relations is a necessary condition.
School development depends on three fundamental forces: one is superior leadership and community friends; Second, the majority of alumni; third is all of staff and students, through the celebration, to build more school development platform achieve educational resources to restructuring. Time of celebration, superiors, other universities and the community came to the school, review the
school to guide school development. During the celebration, a large number of alumni return to school, to stimulate the love of the school of love, they are bound to BISU's today. Institute for the future and encouraging.Through the celebration, school staff and students involved in large-scale passion, full of flame will moved with the creativity and initiative. Make the "anniversary with you and me, " sense of ownership, review history, based on reality and look to the future together to create a full sense of strength, heavy feeling and a sense of campus cultural event.
IV、Theme design
1.
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2) Total Topics: Heritage College spirit, open up a new miracle. Sub-themes: Exists glorious because of your, dreams for you to show. The future was brilliant, the times to write a new chapter.
V、The project design
1. Start-up phase
1) Establish the reserves leading and working groups, and to identify the agencies to
arrange the tasks and responsibilities, such as: the Preparatory Committee for celebration, Contact group, Advocacy group activities, Performance meetings group , School history materials group, Data group, Donations group, Logistical support group, Environmental and Construction Group, fund-raising and funding group, the whole defence group.
2) Determined the celebration, which in October 2010.
3) Organizing various activities to create an atmosphere to meet the celebration.
① "Today is your birthday - my alma mater," as the theme organized essay, painting, photography, calligraphy and development activities.
② To increase the festive atmosphere, an invitation to the collection of school and choose the best couplet couplets to celebrate the exhibition.
③ Collected the theme song and play during the anniversary celebration.
4) Start-up funding activities, and accept the community sponsorship.
5) Planning projects and studies the campus landscape projects.
2. The preparatory phase
1) Public relations activities within the school
① Construction around the focal point for alumni, edit the "Alumni Address Book" set up and open alumni site.
② Preparation of school history and produced album, and will feature films made school history.
③ Design information to share celebrations as a gifts for guests, such as: beautiful fashion bag, bookmarks, leather briefcases, photo albums, calendars, cups
and other insulation.
④ To carry out "Yesterday, today and tomorrow," activities and collection pictures, and made feature films.
⑤ Cultural activities rehearsal.
⑥ Make the "Guest Register book".
⑦ To carry out the specific implementation of the planning project work. ⑧ To do preparatory work for the guest accommodation.
⑨ Festival hall and the campus layout work dress work.
2) External school public relations activities
① Advance make the list of invited guests, such as: provincial, municipal and district leaders, renowned scholars, representatives of other colleges and universities, previous alumni, representatives of outstanding graduates, overseas, news people, agricultural high representatives of the organizing committee leaders and parenthood so on, 1 month in advance will be served at the hands of invitation, and indicate on the invitation of BISU Celebration time, place, manner and other specific masters.
② Use of celebrations, with more exchanges and contacts with enterprises and institutions, asking them to participate in 46th Anniversary activities. Recomm our students for them, expand the channels of employment in schools, improve school quality of employment.
③ Make more publicity by newspapers, television, radio, magazines ,internee and other media. Vigorously promote BISU, so that more community interest in our celebration activities and attract more corporate sponsors,At the same time as the local station for access to local broadcast live.
④ The use of celebration, inviting all year round entrance to the school to provide a large number of outstanding student leadership in all areas and some high school student representatives to participate in school celebrations, to further promote the image of the school, and strive to attract more top students entrance, rich school resources.
3) Festival stage (specific programs)
① While the other held a grand opening ceremony creative.For the national anthem, flag-raising ceremony and the honor guard review the school; by the President declared, "BISU School celebrate the opening ceremony officially began," the audience rose and sang University, College school song; and school leaders, teacher representatives, well-known alumnirepresentatives, community representatives, student representatives and parent representatives were successively took the floor.
② New military parade held in 2010. On the one hand, to show new vigor and vitality, but also a symbol of the vigorous development of the school; the other hand, allow students to participate in the celebration, and to "parade" special form of gift to his alma mater, not only can enhance their sense of belonging and pridesense, but also a venue to add a beautiful landscape.
③ To carry out a variety of forums such as tea party:
? "growth experience, encourage you and I"as a theme. Student can hold a forum
for speak their minds, and share their problems and worriesin in learning and
lives. Encourage each other.
? To invite the leadership of the university brought together experts and scholars at
home and abroad, to open a tea party to discuss the new situation, the development direction of higher education and so on.
④ Exhibition held in various forms:
? School Outstanding Academic Exhibition
? Outstanding Graduate Thesis Exhibition
? School history exhibition
? Excellent photo exhibition community activities
? Student exhibition of outstanding projects Kechuang
⑤ Play "Yesterday, today and tomorrow" films.
⑥ Held a press conference, carefully arrange the reception, to the outside world press release, publicity good BISU, shaping effective the school's image.
⑦ Organize a talent exchange, invite all enterprises and units graduating Class of 2007 recruit students, for students to create a good employment opportunity.
⑧ Great Festival held a special, invite all guests.
⑨ Arrange a large-scale signature campaign for the community and the teachers and students autographs.
VI、Time selection
1. Start-up phase in 2010, June 5 to June 30 implementation.
2. The preparatory phase in 2010, July 1 to September 30 implementation.
3. Festival stages in 2010 October 1 to October 5 implementation.
Location: Stadium.
VII、Select the media
1. Media Propaganda:
BISU will be made the video of development and sent to TV stations to play, (because of high cost of television, so this can be used as alternatives, specially recorded in various radio stations to broadcast propaganda piece. At the same time in the majornewspaper advertising (taking into account the cost, choose several large circulation newspapers that were published.)
2. Internet Propaganda:
Use of this anniversary race results page, the celebration of the various arrangements and progress to date on the page, so that the outside world (especially those not in Guilin) can keep abreast of the situation anniversary, to demonstrate the efficiency of our schoolwith their work.
3. Social communication:
Distribute invitations to all alumni and the school issued an invitation to all brothers.Meanwhile, Sanya bus, taxi and other companies to contact, to University, College of publicity celebration in the main trunk of the car posted, so that the flow of
information to form a form, allowing more people to know this event.Secondly, the use of SMS is now a popular way, with China Mobile and China United to contact, set the way a group mass messages.Again, the use of QQ mode of information, and contact the company Tencent, QQ is set in the advertising.
4. (Iv) Publicity Date:
1) Planning the implementation date 2010 June to 2010 October
2) Media time: 8,9 months
3) Propaganda time: 6,7 months
4) Social promotion time: 6,7 months
VIII、Budget
1. (A) of the guiding ideology: on the anniversary of the size, grade scientific and
accurate positioning is the key to doing a good job anniversary.Celebration to follow the "grand, warm, simple, and orderly," the eight-character principle.
2. (B) Financing: run enterprises, well-known large companies, important alumni,
sponsorship and so on.
3. (C) Budget:
? Media cost: about 60,000
? Anniversary of the event organizers Cost: about 8,000 yuan
? Hospitality: about 10,000 yuan
? Souvenir production costs: approximately 1,000
? Campus environment straighten Cost: about 1,000 yuan
? Total: 80,000.