1-新闻稿之一:新闻综述

时间:2024.3.20

梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿

美丽中国 设计驱动

——梅赛德斯-奔驰中国国际时装周在京开幕

3月24日,接力于纽约、伦敦、米兰、巴黎时装周,载中国设计正能量梅赛德斯-奔驰中国国际时装周(2014/2015秋冬系列)在北京开启大幕。

本季时装周将有来自国内外的60家品牌和机构、47位中外设计师、近110位设计及模特新秀在北京饭店、751D·PARK等场地举办30场专场发布、4项专业大赛、5个设计展览以及20余场新闻发布、沙龙论坛、专业讲座等近60项专业活动。届时,将有600多位中外时尚记者参与时装周的现场采访报道。

设计师品牌与设计驱动型品牌形成强力

在增速放缓的国内外宏观市场环境下,消费者偏向于更为保守和理性的消费行为。他们对衣着类消费品的选择也更多的倾向于个性化和设计感,注重设计风格与个人品味的契合,对中国本土设计师展现出了前所未有的认同和接受。中国设计师品牌、以及以设计作为核心驱动的成衣品牌在这一大趋势下凸显了创新带来的强大竞争力,保持甚至逆势实现了平稳迅速增长。

本季时装周上,设计师品牌占据了大半壁江山。传统的商业成衣类品牌也更多的由设计师主导发布,将设计驱动力置于核心。由房莹、计文波、梁子、祁刚、杨紫明、王玉涛等6位“金顶奖”设计师担纲的设计师品牌发布成熟的设计语汇和浓郁的个人风格。此外,陈闻、朱琳、潘怡良、高杨、袁冰、连惠卿、金磊、徐靖、刘明、ECHO CHEN、彭澈、李铂楠、乔齐、KC Gideon、Eugene Leung、黄琪、任铭辉等国内优秀设计师的新作,都格外令人期待。

3月24日,知名女装品牌“玖姿”拉开本季时装周序幕后,BANXIAOXUE、KC GIDEON、DN、112 mountainyam、INJURY、卡宾CABBEEN、SEC、THES&THES、西曼Ximan、依奴珈Enaga、元隆皮草Yuanlongfur、皇家纤紫兰Royal-haony、CRZ、恋维斯LIANVIS 、波司登BOSIDENG、维斯凯VISCAP、爱登堡EDENBO、温馨鸟W&F BIRD、EKOKO créateur、真维斯JeansWest、容子木Rosemoo、Georgette、雅迪斯ARTIS、Enzuvan、Resurrection、RUBI&NA、SHIN JANG KYOUNG、Kumann YOO HYE JIN、d’NIM迪尼姆、与狼共舞Dancing Wolves、天意TANGY collection、JWB、贝迪百瑞BeautyBerry、丝格丽SECCRY、珂莱蒂尔Koradior、PREEN、SIMONGAO、三宅一生ISSEY MIYAKE等国内外知名品牌将带来他们的全新设计作品和趋势发布。

国际观和主场设计

国际化一直是近年来梅赛德斯-奔驰中国国际时装周的一大战略方向。然而,时装周的国际化并不能单纯浅显的以国际知名品牌和设计师的参与作为衡量标准。纵观国际惯例,时装周最大的功能和使命还是搭建公共平台、集聚行业资源,帮助植根于本国本地区的设计师与品牌实现长远健康发展。因此,梅赛德斯-奔驰中国国际时装周始终坚持中国本土设计师的主场地位,对国际设计师和品牌的邀请更看重他们带来的国际视野与中国设计师的交流碰撞。

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梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿

作为与伦敦时装周的交流项目,由梅赛德斯-奔驰和中国国际时装周组委会共同邀请呈现英国著名设计师品牌PREEN在中国的首次时装周发布。日本旭化成集团(Asahi KASEI)创立的中国时装设计师创意大奖本季携手台湾设计师潘怡良展现新的火花。本季时装周共有11位国外设计师参加发布,他们分别来自英国、意大利、韩国和荷兰,他们是Justin Thornton、Thea Bregazzi、Susanna Bracco、Marina Miglio、南志勋、HONG EUNYU、LEE JUYOUNG、Shin Jang-Kyoung、Rubina、YOO HYE-JIN、胡社光等。

值得一提的是,越来越多活跃在时装周舞台上的中国设计师尤其是青年设计师本身具有海外教育背景。在他们身上既有对中国传统文化和产业、市场的理解,也有国际化的视野和敏感度,相信他们能给产业注入新的观念,带来新的气象。

青年力量持续发声

本季时装周上,青年设计师力量强势突起。10+3 SHOWROOM自上一季(2014春夏系列)时装周上首次推出以来,受到了来自产业、媒体、渠道、市场等各方面的广泛关注和好评,10位参展设计师和3家品牌也陆续得到了很好的发展机会。本季开始,10+3

SHOWROOM将作为时装周常设单元进行静态展示、沙龙论坛和动态发布等复合形态活动。经过各界推选和顾问委员会通过,本季参展的设计师分别是时装设计师班晓雪

(BANXIAOXUE)、朱威特/林潇馨(Vmajor)、安博(ANNBOO)、宋书梦/李洁茹

(CHAOTIQUE)、苏广宇(Su.GuangYu)、刘小路(deepmoss)、刘颜渊(Mobius Studio)、杨潇萌(XIAOMENG YANG)、贺谷丹(Lat S?ndag)、魏腾飞(JAMY WEE);配饰设计师张小川(Xiaochuan Studio)、蒋熙(CICICHEUNG)、钟华(Zhonghua Art Jewelry)。除了在中国时尚买手联盟的带领之下,继续强调设计师与商业渠道的联系之外,本季10+3将主题定为“无科技不时尚”,大比重讨论科技给时尚带来的变化和前景。同时,还将推出

10+3REMIX青年设计师发布会,将13位设计师的作品混搭造型,用动态发布的形式集中体现。

时装周期间,还将有近110位青年设计师和青年模特们参与“汉帛奖”第22届中国国际青年设计师时装作品大赛、“威丝曼”2014中国针织时装设计大赛、“浩沙”第8届中国国际泳装设计大赛和“黄金搭档”第9届中国超级模特大赛等4项赛事总决赛。

北京服装学院与台湾实践大学的新锐设计作品也将再次呈现时装周,充满活力和创意的作品同样令人期待。

缤纷时尚活动引领新概念

时装周期间,中国国际时装周组委会、中国服装设计师协会与广东名瑞(集团)股份有限公司、北京正东电子动力集团有限公司、厦门凤飞服饰设计有限公司以及意大利CLASS EDITORI传媒集团、MMFashion、Alta Roma、巴黎娜丽罗荻设计事务所等机构共同举办“探索意大利时尚——罗马制造”设计大师作品展、现代中国刺绣艺术作品展、曾凤飞男装设计作品展、“港·时尚”展、2015春夏国际成衣流行趋势讲座等展览展示和专题讲座。同时,中国服装设计师协会、清华大学和意大利全国时尚协会、米兰理工大学将联合主办“大师讲堂”、“对话大师”论坛等系列活动。

由中国国际时装周组委会特别支持,服装设计师杂志社和腾讯时尚共同主办的第5届“我的时装周,我的微时尚”有奖“微”互动活动亦将在时装周同期举行,参与者可以在腾

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梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿 讯微博、微视平台上与时装周互动,通过“微”平台来表达广大参与者各自的时尚诉求,接收每日时装周最新动态与资讯,分享时装周上的精彩评论、图片和视频,参与者有机会获得时尚大礼;同时,活动主办方精选上届活动参与者的摄影作品,在751D·PARK举办梅赛德斯-奔驰中国国际时装周腾讯时尚“微”影展。

市场联动强化商业价值

与产业上下游联动,为设计师和品牌提供最切实际的落地支持,是时装周的根本任务,也是梅赛德斯-奔驰中国国际时装周自身商业价值所在。本季,时装周继续与新光天地、国贸商城等商业渠道深入合作,将时装周的能见度和影响力覆盖到终端消费市场,以期增强大众消费者对中国设计师和品牌的认可和接受。同时,时装周与各层级商业合作伙伴的合作关系更具新意和深度。

3月31日晚,别具特色的梅赛德斯-奔驰CLA新车首发仪式将于751D·PARK七九罐炫目上演,仪式上我们将能欣赏到时装大师三宅一生的流动艺术时装秀,这是设计师为此次活动专门设计的最新作品。精彩绝伦的发布活动既是一个大时尚生活方式的完美体现,也为本季时装周画上一个完满的句号,同时,助力梅赛德斯-奔驰中国国际时装周开启更加美好的未来。

梅赛德斯-奔驰中国国际时装周(2014/2015秋冬系列)时尚之旅的号角已经吹响,希望这一缕缕风格各异、清新优雅的时尚之风吹散人们生活中的阴霾,带给我们春暖花开的勃勃生气。让我们一同去体验充满创意的一场场视觉盛宴,一同去感受时尚赋予美丽中国的无穷魅力吧!

Beautiful China Driven by Design

——Mercedes-Benz China Fashion Week Opens in Beijing

ON March 24, full of positive energy of China design, Mercedes-Benz China Fashion Week Autumn/Winter 2014/2015 Collection is held in Beijing following the fashion weeks in New York, London, Paris and Milan.

More than 60 brands and institutions from home and abroad, 47 domestic and overseas designers, and about 110 promising designers and models will attend 60 events held in Beijing Hotel, 751D?PARK and other places, including special session releases, press conferences, finals and forums. More than 600 journalists from domestic and overseas media will attend the live report and session releases.

Designer Brands and design-driven forms power

Consumers tend to be conservative and keep rational with consumption under the pace-down market environment . Their choice of clothes is inclined to be individualized. They focus on the union of design style and personal taste, and show unprecedented recognition and acceptance for China designers. Chinese designer brands. The ready-to-wear brands centered on design a core driver highlights the strong competitiveness of innovation under the big trend, and maintain or even bucked the trend to achieve smooth and rapid growth.

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梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿 During the fashion week, designer brands dominate half of the works. Traditional business clothing brands releases are more dominated by the designers, setting the design-driving force at the core. Designer brands by 6 winners of “Golden Top Award” Fashion Design Masters include Fang Ying,, JiWenbo, Liang Zi, Qi Gang, Yang Ziming and Wang Yutao are characterized as mature designers with and strong personal style. In addition, the works from domestic excellent designers Chen Wen, Zhu Lin, Gioia Pan, Gao Yang and Yuan Bing, LianHuiqing, Jin Lei, Xu Jing, Liu Ming, ECHO CHEN、Peng Che ,Li Bonan、Qiao Qi KC Gideon、Eugene Leung, Huang Qi, Ren Minghui etc., are worth expecting.

On March 24, the 2014/2015 Autumn/ Winter Collection Mercedes-Benz China Fashion Week

begins with the domestic famous women's wear brand JZ press conference,following by the new designers work and collections from Well-known brands at home and abroad, such as

BANXIAOXUE 、KC GIDEON、DN、112 mountainyam、INJURY, CABBEEN, SEC, THES&THES, Ximan, Enaga, Yuanlongfur, Royal-haony, CRZ, LIANVIS , BOSIDENG,

VISCAP, EDENBO, W&F BIRD、EKOKO créateur, JeansWest, Rosemoo, Georgette、ARTIS, Enzuvan、Resurrection、RUBI&NA、SHIN JANG KYOUNG、Kumann YOO HYE JIN、d’NIM, Dancing Wolves, TANGY collection, JWB, BeautyBerry, SECCRY, Koradior,

PREEN,andSIMONGAO, ISSEY MIYAKE.

The international view and home position

Internationalization has always been the large strategic direction of Mercedes - Benz China Fashion Week in recent years. However, internationalized fashion week is not simply measured by the participation of international famous brands and designers. According the international conventions, the biggest function and mission of fashion week is to build public platform, gather industry resources, and help designers and brands rooted in the domestic and local market to achieve long-term and healthy development. Therefore, Mercedes - Benz China Fashion Week always adheres to the home position of Chinese local designers. For inviting international designers and brands, it stresses more on the international vision they brought in China and their communication with Chinese designers.

As an exchange program with London fashion week, the famous British designer brand PREEN invited by Mercedes-Benz and the organizing committee of China Fashion Week, will presents its first press conference in China during this fashion week. China Fashion Designer Creative award established byJapan Asahi KASEI Group and Taiwan designer Gioia Pan are going to show new fashion spark together. meanwhile , there will be 11 foreign designers including Justin Thornton、Thea Bregazzi、Susanna Bracco、Marina Miglio、NAM JY HOON、HONG EUNYU、LEE JUYOUNG、Shin Jang-Kyoung、Rubina、YOO HYE-JIN、and Sheguang Hu. Which from United Kingdom, Italy, Korea and Holland.

It is worth to note that, more and more Chinese designers who are active on the fashion week stage have overseas education background, especially the young. They possess the understanding of Chinese traditional culture , industry and market, and have the international vision and

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梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿 sensitivity. It is believed that they can inject new ideas to the fashion industry.

The Youth forces continue to show power

Since the “10+3 SHOWROOM” Project made its debut last season(2014 Spring/Summer Collection),it has received widespread attention and praise from fashion industries, media, channels and market etc. Ten Chinese young fashion designers and 3 accessory brands have gradually won the perspective opportunities. From this season, 10+3 SHOWROOM will be the regular unite in China Fashion Week to do the Static display, salon and forum, and press release activities.

after the selection and recommendation from various section the advisory committee, the invited fashion designers in this season are Ban Xiaoxue(Ban XIAOXUE)、Zhu Weite/Lin Xiaoxin(Vmajor), An Bo(ANNBOO),Song Shumeng/Li Jieru(CHAOTIQUE),Su Guangyu(Su.GuangYu),Liu Xiaolu(deepmoss),Liu Yanyuan(Mobius Studio).Yang Xiaomeng

(XIAOMENG YANG),He Gudan(LatS?ndag),Wei Tengfei(JAMY WEE);Accessory designers Zhang Xiaochuan (Xiaochuan Studio),Jiang Xi(CICICHEUNG),Zhong Hua(Zhonghua Art Jewelry).Besides the guidance of China fashion buyer alliance to emphasize the connections

between the designers and commercial channels, 10 + 3 in this season will set the theme with “No fashion without science and technology”, bringing more discuss on the change of the fashion and the prospects brought by science and technology. 10+3REMIX young designers press conference will also be introduced, in which the works of 13 designers will create mixed modeling, and show in the form of dynamic release.

During China Fashion Week, almost 110 designers and young models will attend Hempel Award the 22th China International Young Fashion Designers Contest, W.S.M China Knitwear Fashion Design Contest 2014, “Hosa” the 8th China Swimsuit Design Contest, and the "Golden Partner" the 9th China Supermodel Contest.

The fifth "my fashion week ,my fashionable weibo"interactive activity sponsored by Tencent will be held at the same time with the China Fashion Week.

The advent-grade design works from Beijing Institute of Fashion Technology and Taiwan Shih Chien University will also be presented in the fashion week the energetic and creative works would be desirable.

Colorful fashion events lead new conception

During the fashion week, the organizing committee of China Fashion Week, China Fashion Association and GuangdongFAMORY (GROUP) CO., LTD., Zhengdong Group, Xiamen FENGFEI Fashion Design Co., Ltd. and Italian CLASS EDITORI media group, MMFashion, Alta Roma, Paris NELLYRODI will jointly host "Explore the Italian fashion - Made in Rome" Design Master Exhibition, Modern Chinese embroidery Art Exhibition, Zeng Fengfei menswear design exhibition, "Port·Fashion" exhibition, 2015 spring/summer international Ready-to-wear fashion trend seminar and so on. At the same time, China Fashion Association, Tsinghua University and Associazione Nazionaledella Moda Italiana, Politecnico di Milano will also jointly

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梅赛德斯-奔驰中国国际时装周2014/2015秋冬系列新闻稿之一 中国国际时装周组委会供稿 host the series of activities "Master s’ Lecture ", and" Dialogue with Master".

Specially supported by China Fashion Week Organizing Committee and co-hosted by Fashion China Magazine and Tencent Fashion, the 5th "my fashion week, my fashion weibo" interactive program will also be held in conjunction with China Fashion Week. Participants can interact with China Fashion Week on Tencent Weibo and Weishi. Through these "micro" platforms, they can express their fashion demands, receive the latest fashion eek daily news and information, and share the wonderful comments, pictures and videos. Participants have the opportunity to get fashionable gifts; Meanwhile, the organizers will select a batch of photography works of last year and hold the Tencent “Micro” Photo Exhibition during Mercedes-Benz China Fashion Week in 751D ? PARK.

Market linkage strengthend commercial value

To link the upstream and downstream of fashion industry and to provide the most realistic and solid support for designers and brands, arethe fundamental task of China Fashion Week and also the commercial value of Mercedes - Benz China Fashion Week.

In This season, the fashion week continues to have in-depth cooperation with Shin Kong Place and China world mall and other commercial channels to spread the visibility and influence of the fashion week to the terminal consumer market for enhancing the public recognition and

acceptance of Chinese designers and brands. Also, the cooperation between fashion week and its business partners at all levels develops with more creative and depth.

The distinctive Mercedes-Benz CLA new car will launch the ceremony on the night og March 31 in 751D?PARK Tank Zone. The wonderful launch event is the perfect embodiment of a big fashion lifestyle and also provides a delightful end to this fashion week.

The horn of the fashion trip of Mercedes-Benz China Fashion Week2014/2015Autumn/Winter

Collection)is heard blowing. The wind of various style and fresh and elegant fashion is expected to blow away the haze of life and bring the vigor and vitality like the blossom in spring. Let us enjoy the creative visual feasts and feel the endless charm of beautiful China given by fashion together!

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