首先是一封来自澳大利亚客户对开发信的建议和意见，然后是几封经典开发信

做外贸的朋友肯定有在尝试写email邮件出去，写开发信，写第一封推销信向客户推荐自己产品，我也有过，最郁闷的莫过发N多邮件却没有任何客户的反馈。有时候也会收到一些邮件，这个潜在客户回复却是说现有的供应商合作很愉快，不希望有第三者打扰。如何提高外贸开发信推销邮件的客户回复率呢？以下是一个热情的澳大利亚客户反馈给我的几点指点。

澳大利亚客户教你开发市场，推荐产品(对写开发信会有启发)。

Hello ，

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

? If you send emails to new companies I would include a list of customers that you currently export to in various countries

? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.

? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately

If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.

Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.

Regards,

1.Dear Sirs,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon.

Yours faithfully, Encl.

2.Dear Mr Smith

Wish you enjoy a great day!

I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.

As a professional manufacturer, I would like to introduce our products to you and offer you a quote.

We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The

catalogue I attached includes just some of our high quality products. Please visit our website at

We have passed through ISO9001:2000;ISO14001:2004;ecological textile

certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.

Sincerely yours,

3.Dear Mr. Steven Hans,

We get your name and email address from your trade lead on

that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

4.Dears :

Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.

From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle

East & Europe markets.You may also visit our online company introduction, which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed

requirements.We look forward to receiving your enquires soon. Sincerely,

Mickel Liu

Company:

Add:

Contact:

Tel：

Fax：

URL:

5 Dear Sir,

This is XX from a manufacturer specializing in producing XXX in China. We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.

Anyway,you could find some other items which you can also put on your market.

Any inquiries on the XXX please do not hesitate to contact us.

We are looking forward to establish win-win business relations with you. Many Thanks & Best Regards

第二篇：经典外贸开发信范文

1.Dear Sirs,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.

2.Dear Mr Smith

Wish you enjoy a great day!

I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.

As a professional manufacturer, I would like to introduce our products to you and offer you a quote.

We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at

We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.

Sincerely yours,

3.Dear Mr. Steven Hans,

We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

4.Dears :

Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.

From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,

Mickel Liu

Company:

Add:

Contact:

Tel：

Fax：

URL:

5 Dear Sir,

This is XX from a manufacturer specializing in producing XXX in China.

We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.

Anyway,you could find some other items which you can also put on your market.

Any inquiries on the XXX please do not hesitate to contact us.

We are looking forward to establish win-win business relations with you.

Many Thanks & Best Regards

首先是一封来自澳大利亚客户对开发信的建议和意见，然后是几封经典开发信

做外贸的朋友肯定有在尝试写email邮件出去，写开发信，写第一封推销信向客户推荐自己产品，我也有过，最郁闷的莫过发N多邮件却没有任何客户的反馈。有时候也会收到一些邮件，这个潜在客户回复却是说现有的供应商合作很愉快，不希望有第三者打扰。如何提

高外贸开发信推销邮件的客户回复率呢？以下是一个热情的澳大利亚客户反馈给我的几点指点。

澳大利亚客户教你开发市场，推荐产品(对写开发信会有启发)。

Hello ，

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

? If you send emails to new companies I would include a list of customers that you currently export to in various countries

? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.

? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately

If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your

prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.

Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.

Regards,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.

Wish you enjoy a great day!

I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.

As a professional manufacturer, I would like to introduce our products to you and offer you a quote.

We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at

We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.

Sincerely yours,

We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are

welcome to visit our website which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.

From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,

Mickel Liu

Company:

Add:

Contact:

Tel：

Fax：

URL:

This is XX from a manufacturer specializing in producing XXX in China.

We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us.

We are looking forward to establish win-win business relations with you.

Many Thanks & Best Regards

外贸开发信范文

外贸新手都渴望得到葵花宝典一样的经典外贸开发信范文，希望在与客户联系时攻无不克，战无不胜。网络上的范文也多为教科书上的那几篇，好像每本书都是一样的，比如下面这封： Dear Sir,

This is ______ from a manufacturer specializing in producing ______ in China.

We have been in this industry for over 10 years,please have a look at our website:,you will find there are many products same as the ones you displayed.

Anyway,you could find some other items which you can also put on your market. Any inquiries on the _____， please do not hesitate to contact us.

We are looking forward to establish win-win business relations with you.

Many Thanks & Best Regards

其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？(不管怎样，我们的老师还是需要尊重的)

估计中国的外贸业务员一开始用的范文总共就那么几篇，而有用的也就是几句话而已。

如何写外贸开发信呢？要写开发信参照几篇范文是对的，但不要照抄它，要对症下药，尽可

能写得精简些。

下点功夫去写一封开发信，这样才有自己的特点，不会让外国采购商看起来都是千篇一律，真正普适所有行业的“葵花宝典”是不存在的，照着这个传说中范文加上自己的理解发出您的第一封开发信吧，实用性的东西要结合自己的行业，客户的情况去摸索，这才是比较辩证和科学的方法了，在实战中，您的技艺才会越来越精湛。