浅谈公墓广告的发展
【内容摘要】公墓广告这种特殊商品的广告,在市场经济的今天,引来了人们的广泛关注和纷纷议论。虽然,很多人还不是很接受这种广告,但它确确实实出现了,那么就值得我们研究一番。本文从公墓的高价事件引到对公墓广告的探讨,从公墓广告的市场和出现的概况开始谈起,然后从公墓广告的相关法律规范、对消费者的认同角度讨论了其存在的问题,以及针对这些问题所提出的一些对策和思考。
【关键词】市场经济;公墓广告;市场概况;消费者认同
【Abstract】 Cemetery advertising this particular commodity advertising, in a market economy today, attracted people's attention and discussion. Although, many people are not very accept such ads, but it did indeed appeared, then worthy of our study time. This article from the cemetery's high price to cemetery advertising leads to events explored from advertising market and appear cemeteries, and then started talking about the situation from the cemetery of correlative laws and regulations, advertising for the self-identity of consumer Angle discusses the existing problems, and aiming at these problems proposed some countermeasures and thinking.
…… …… 余下全文