平面广告设计——文字设计
? 摘 要
本文从平面广告中的“文字”了解现今平面广告的文字设计的特定含义、设计中的大体表现和最活跃的表现形式——平面广告中文字设计与图形的设计表现;从平面广告发展史中寻觅其文字设计在特定时代中发展的特点;从在现代平面广告设计中的文字设计应该注意的要点上认识文字设计之特色美和从平面广告文字设计的社会意义上思考文字设计重要性与必要性四方面全面深入的讨论了平面广告中的文字设计的本身 、历史与现状,这将具有对现今平面广告设计的视觉传达的表现和发展产生促进作用的重要意义。
? 关键词:
平面广告 文字设计 视觉传达
Abstract : This article from the plane advertisement "the writing" the understanding nowadays the plane advertisement writing design performance, searches its writing design development , from in the plane advertisement design writing design main point in the plane advertisement history knew the writing design and from in the plane advertisement writing design social significance pondered the writing designed in four aspects comprehensive thorough discussions plane advertisement the writing design this script on plane is designed, the history and the present situation, this has to today plane advertisement design visual transmission performance and the development has the promoter action vital significance .
…… …… 余下全文