欧莱雅化妆品推销策划书
摘要
巴黎欧莱雅集团是世界上著名的化妆品生产厂商,创立于19xx年,目前各类化妆品畅销全世界,广受欢迎。巴黎欧莱雅是欧莱雅集团里知名度最高、历史最为悠久的大众化妆品品牌之一。
作为全球最大的化妆品集团,欧莱雅在近一个世纪的历程里,不遗余力地为满足世界各国人民对美的追求而奋斗;同样肩负着这一崇高使命,欧莱雅于19xx年正式来到中国。20xx年也是欧莱雅进入中国市场的第14年,而如何使欧莱雅化妆品成为中国爱美人士的首选品牌,也是本次推销策划的重点。我们将借助这次的推销活动来增加欧莱雅化妆品在化妆品市场的占有率,以期将达到使欧莱雅化妆品成为中国爱美人士的化妆品首选品牌。
关键词:欧莱雅 市场占有率 中国市场 推销策划
Abstract
Paris, L'Oreal Group is the world's leading cosmetics manufacturer, founded in 1909, is currently the world's best-selling all kinds of cosmetics, popular. L'Oreal L'Oreal Group in Paris, is best known, oldest and popular cosmetic brands.
As the world's largest cosmetics group, L'Oreal in the course of nearly a century, the spare no effort to meet people around the world to fight the pursuit of beauty; the same shoulder the lofty mission of L'Oreal in 1997 and officially came to China . L'Oreal in 2011 to enter the Chinese market is also the first 14 years, and how to make the L'Oreal cosmetics, beauty-conscious people to become the preferred brand of China, is the focus of this marketing plan. We will use this marketing activities to increase the L'Oreal cosmetics in the
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