康师傅方便面广告策划方案
康师傅食品有限公司
20xx年11月8日
Xxx广告公司
1
“康师傅”广告策划小组名单
负责人:王丽
客户代表:刘千溦
市场调研:佟欣
广告创意:郭月明
广告设计:佟欣
广告文案:郭月明
广告媒体:梁兴旺
策划书执笔:王丽
2 公司总监 市场部 创意部 设计部 创意部 媒体部 客户部客户主管
目 录
前言 ······················································································································ 4
一.企业及总体市场分析 ················································································· 4
二.市场分析······································································································ 5
三.企业分析······································································································ 6
四.产品分析······································································································ 6
五.销售分析······································································································ 7
…… …… 余下全文