Abstract 2

Introduction. 3

Background and rationale: 2

Research questions and objectives: 4

Preliminary literature review.. 4

1.Understanding customers shopping motivations 4

2. The different consumption ways 6

3.Good relationship with consumer. 8

4. Personal values and attitudes 9

Methodology. 11

Target ,Sample and Questionnaire. 11

Case study. 12

Evaluation and Qualitative Research. 13

Research Procedures 13

Reference. 14

Consumption habits change the influence of retail

(Research Proposal)

Abstract

Consumption habits of consumers is one of the key issues which would be taken into retailers’ consideration for their strategies and selling plans. In recent years, lots of new consumption patterns have appeared and come into vogue. The researchers carried out a study using the grounded theory approach through participant-observation and questionnaire research. The researchers chose the retail industry for the study because it provided the ideal conditions to answer the research question. This study aims to finding the way to make clear and assess the affect that comsumption habits changes brought to retail and improve the attractiveness of traditional consumption pattern. The choice of methodology has provided the insight necessary to answer the research question. With improvement and consummation of its outcomes, the research could provide a useful framework of reference for further research of consumption patterns and retail crisis.

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Tips on Writing (注意事项)

√ 建议书要以事实为根据撰写

√ 提出的建议要具体，操作性要强。

√ 对采纳建议能带来的好处既要写的乐观，也要防止吹嘘。

√ 非自发性建议书中的项目投标书，作为一种营运文件，用于一项任务开发之前，往往需

要附有预算表。

Useful Words and Phrases（单词和短语）

A. Words (单词)

annually

benefit

bidder

concrete

convincing

diagram

disqualify

economize

elaborate

escalation

evaluate

exhibit

favorable

formula

hypothesis

impartial

inquiry

logical adv. 每年 n. 益处 n. 投标方 adj. 具体的 adj. 令人信服的 n. 图表 v. 取消资格 v. 节省 v. 阐述 n. 提价 v. 评估 n. 正表 adj. 有利的；积极的 n. 公式 n. 假设 adj. 公正的 n. 询价 adj.

逻辑的

negative

objective

offer

optimize

qualification

quotation

recommendation

regulation

statistics

teleconference

tenderee

zoning adj. 负面的 adj. 可观的 v. 发价 v. 优化 n. 资格 n. 报价 n. 推荐；建议 n. 规章制度 n. 统计（数据） n. 电话会议 n. 招标方 n.

区域划分

B. Phrases （常用短语）

acceptance criteria 接受标准

bid opening 开标

budget forecasting 预算

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Research Proposal

1. Research Background

简单陈述选题的原因和研究的背景（前人已做的研究，此研究的意义和价值）

2. Project Objective

研究拟达到的目标

3. Research Methods

计划使用的研究方法，同时陈述使用这些方法的可行性

4. Project Process

简单陈述计划的研究过程

PROPOSAL一般要包括：研究的项目(research project)，研究的目的(research aim)研究的方法methodology（理论根据theoretical base，实验case study，数据分析，data analysis等）要注意表达的精确性和逻辑性。句子不要太复杂。格式要简洁，象提纲一样（大标题，小标题）。一般A4两页即可。当然因为你对要做的课题不可能很了解，可将前两项多写。

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May 21,2013

Dear Mr.Michael James,

Re:Application for Most Improved Organisation Award

I am writing to apply for the Most Improved Award which I have seen advertised in "China Daily" of Monday 14th April 2013.

We are LDs Car Ltd Company.Our headquarter is located in No.569,Yuelu Road,Yuelu District,Changsha,Hunan,China.And we have 40 branches,13 in China and the other 27 branches in US,UK,Australia and Canada

respectively.We are specialize in producing user-friendly cars in the

world.Although our company has 50 years long history,being considered as traditional car brand,we never stop the step by developing new technologies and updating our products in coincide with up-to-date technology.Innovation and Low-Carbon Concept are new corporate philosophy.

Last year,our research and development department designed a new model car which is called "Solar Powered Auto".This new model car has a attractive

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Research proposal

1. Title：

Cormac McCarthy’s The Road and American Modern Eschatology

  Or  Modern Eschatology of the 21^st century America in Cormac McCarthy’s The Road

2. Introduction：

1).about the author:

a.         Most Important achievements about Cormac McCarthy:

Cormac McCarthy is an American novelist and playwright, who was once described as “the best unknown novelist in America”. So far McCarthy has written ten novels, one published five-act play, and one filmed screenplay, among which, novels are considered his most conspicuous literary achievements.

On May 5th, 2009, Cormac McCarthy has won the biennial PEN/Saul Bellow award for lifetime achievement in American literature, for "a distinguished living American author of fiction whose body of work in English possesses qualities of excellence, ambition, and scale of achievement over a sustained career which places him or her in the highest rank of American literature".

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Writing

Your company exports to a number of countries around the world and is looking for a new agent for international freight. The Export Sales Manager has asked you to write a proposal saying which agent you recommend.

Read the two advertisements below, on which you have already made some notes.

Then, using all your handwritten notes, write your proposal for the Export Sales Manager.

Write 120-140 words on a separate sheet.

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proposal basis应该是解释你为什么选这个题目，有什么意义。可以是比较新没有很多前人研究的东西，也可以是著名的作品你找到了新的角度，或者从个人经历上比较吸引你之类。

proposal basis 范例1：

Doris Lessing has established herself as one of the most outstanding woman writers since the Second World War, who has received all prestigious rewards in European literature. The Golden Notebook is widely esteemed as her most significant work, for which she has won the Nobel Prize for literature in 2007. Compared with contemporary radical feminist, Lessing is much more cool-headed and objective. These make me develop a great interest in her and The Golden Book. Most of the study at home and abroad focus on the analysis of its form and then find out the theme of the work. And there are also many articles from the Feminism point of view. My thesis tries to apply Erich Fromm’s freedom concept to analyze the “free women” and their ways to go out of predicament, own true freedom and achieve self-realization. I hope my thesis can shed a light on those females who are striving to realize themselves.

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